Backblaze, Inc., a leading cloud storage provider, has expanded its partnership with CHESA, a recognized expert in media workflow design, to enhance creative processes for media and entertainment (M&E) professionals. This joint go-to-market collaboration pairs Backblaze’s scalable, cost-effective cloud storage with CHESA’s expertise in optimizing media workflows, delivering an end-to-end solution for creative teams.

“This partnership with CHESA underscores our shared commitment to delivering transformative solutions for the media and entertainment industry,” said Graeme Steakley, Director of Channel Sales at Backblaze. “By combining CHESA’s unparalleled expertise in workflow design with Backblaze’s scalable and cost-effective cloud storage, we’re equipping creative professionals with the tools they need to stay ahead in a rapidly evolving landscape.”

Benefits of the Collaboration

Through this alliance, M&E professionals can:

• Collaborate Globally – Break down geographical barriers and connect creative teams worldwide using Backblaze’s cloud storage and CHESA’s workflow expertise.
• Streamline Workflows – Integrate industry-leading tools to eliminate inefficiencies and enhance productivity.
• Ensure Secure, Scalable Storage – Protect valuable content with high-durability, reliable, and scalable cloud solutions.

Integrating Best-in-Class Media Technologies

Backblaze and CHESA work closely with industry leaders like LucidLink and iconik to build a seamless creative ecosystem.

• LucidLink enables real-time cloud file access, revolutionizing remote collaboration.
• iconik provides cloud-native media asset management, optimizing content organization and accessibility.
• CHESA delivers customized workflow solutions, while Backblaze supplies affordable, scalable cloud storage to power every stage of the creative process.

A Future-Ready Media Workflow Ecosystem

“Our partnership with Backblaze is about more than just technology—it’s about rethinking what’s possible in media workflows,” said Lance Hukill, Chief Commercial Officer at CHESA. “Together, we’re providing a future-ready ecosystem that enables creative teams to focus on what they do best: telling stories and creating incredible content.”

M&E professionals can experience these innovative media workflows firsthand at the NAB Show in Las Vegas, where Backblaze and CHESA will showcase cutting-edge tools and industry insights.