Daisy Secures $3.9M to Redefine Creator-Powered Content Engagement | Martech Edge | Best News on Marketing and Technology
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Daisy Secures $3.9M to Redefine Creator-Powered Content Engagement

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Daisy Secures $3.9M to Redefine Creator-Powered Content Engagement

Daisy Secures $3.9M to Redefine Creator-Powered Content Engagement

PR Newswire

Published on : Mar 19, 2025

Daisy, a next-generation creator-powered engagement platform, has officially launched with $3.9M in seed funding led by CMT Digital, Volt Capital, and EV3 Ventures. The platform is designed to help brands extend content reach, longevity, and performance by activating a verified network of top creators to strategically boost engagement.

According to Co-Founder Ian Ettinger, Daisy operates like a "daisy chain", where small but meaningful social interactions compound into massive brand impact on both organic and paid content.

How Daisy Works: A Programmatic Approach to Engagement

Daisy offers a syndicated creator network that leverages strategic engagement to fuel platform algorithms across TikTok, Instagram, Snapchat, and X. Unlike traditional influencer marketing, Daisy enables brands to tap into verified creators’ audiences with the speed and scalability of paid media.

Features include:

  • Amplifying Organic Reach – Curated creator networks engage with content (likes, comments, shares, reposts) to increase visibility in social feeds.
  • Driving Strategic ConversationsPre-approved comments from creators help brands foster meaningful, product-focused interactions.
  • Enhancing Paid Performance – Brands can convert high-performing organic posts into paid ads, leveraging social proof to boost click-through rates (CTR) and return on ad spend (ROAS).

Proven Results: Higher Engagement, Stronger ROI

Early adopters of Daisy’s creator-driven engagement model are seeing measurable performance improvements, including:

  • +42% increase in click-through rates (CTR)
  • +31% boost in return on ad spend (ROAS)
  • +91% longer ad lifespan when leveraging Daisy-boosted organic posts in paid campaigns

According to Josh Snow, CEO of SNOW Cosmetics, “Performance marketing is the backbone of everything we do. Daisy is the ultimate weapon for brands serious about scaling, lowering CPAs, and driving real results.”

A New Revenue Model for Creators

Daisy is not just a brand growth tool—it’s also a revenue accelerator for creators. The platform monetizes existing engagement behaviors, allowing influencers to earn instantly by interacting with content, rather than relying solely on brand deals that require content creation.

Benefits for creators include:

  • Instant Earnings – Creators are paid the same day, eliminating long payout delays common in traditional influencer marketing.
  • Passive Monetization – Instead of creating content, creators earn from authentic engagement, making it one of the easiest revenue streams in the creator economy.

According to Co-Founder Dylan Huey, “Daisy is a game-changer. It turns everyday engagement into income, and we’re seeing massive adoption from top creators.”

Daisy is reshaping brand marketing and creator monetization by transforming social engagement into a scalable growth engine. With proven performance gains for brands and a new revenue stream for influencers, Daisy is setting a new standard for the creator economy.