News

WPP’s Gain Theory Tops Forrester Wave, Signaling a New Era for AI-Driven Marketing Measurement

In a marketing world increasingly defined by uncertainty, tightening budgets, and growing pressure to prove ROI, measurement has moved from back-office analytics to boardroom priority. WPP’s Gain Theory is betting big on that shift—and Forrester just validated the strategy. WPP announced that its global marketing effectiveness and foresight consultancy, Gain Theory, has been named a Leader in The...

marketing 28 Jan 2026

Buildout Brings Email Marketing In-House to Cut CRE Brokers’ Tool Sprawl

Buildout is making a clear statement about where commercial real estate (CRE) marketing technology is headed—and where it shouldn’t be. The CRE tech company has rolled out Buildout Email Marketing, a new add-on that embeds email delivery, contact management, and branded content creation directly into its platform. Available immediately to Buildout Showcase and Showcase+ customers, the helping is...

email marketing 27 Jan 2026

Farmmi Launches U.S. Subsidiary Bluesage to Enter AI-Driven Digital Marketing

Farmmi, Inc. (NASDAQ: FAMI) is taking a decisive step beyond its traditional supply chain roots. The company has announced the formation of a wholly owned U.S. subsidiary, Bluesage Marketing Inc., signaling Farmmi’s formal entry into the AI-driven digital marketing industry—and a broader rethink of where it wants to sit in the global value chain. For a business historically associated with...

artificial intelligence 27 Jan 2026

Southfield Capital Acquires Contextual.io to Embed AI Orchestration Into Lower-Middle-Market Value Creation

Southfield Capital, a lower middle market private equity firm known for its hands-on partnership model, has acquired Contextual.io, an AI orchestration platform focused on delivering practical, enterprise-grade AI solutions with measurable business impact. Financial terms were not disclosed, but the strategic intent is clear: AI is no longer an add-on—it’s becoming core infrastructure for value...

artificial intelligence 27 Jan 2026

Cognizant and Typeface Team Up to Bring Agentic AI Orchestration to Enterprise Marketing

Cognizant and Typeface are joining forces to tackle one of enterprise marketing’s most persistent problems: fragmented workflows that can’t keep up with AI-driven consumer expectations. The two companies announced a strategic partnership designed to help enterprises modernize marketing operations through agentic AI orchestration—combining Cognizant’s global transformation and delivery expertise...

artificial intelligence 27 Jan 2026

NEXA Lending Unveils Chat and Social AI to Turn Mortgage AI Into a Full-Time Digital Teammate

NEXA Lending, the nation’s fastest-growing mortgage brokerage, is pushing deeper into AI-driven origination with the rollout of Chat and Social AI, the latest expansion of its proprietary Agenetic AI platform. The company’s pitch is bold but clear: this isn’t another chatbot or CRM add-on. NEXA is positioning Agenetic AI as a learning, adaptive system that operates as a true digital teammate—one...

technology 27 Jan 2026

Onspire Health Marketing Appoints Tucker Worster as Chief Hearing Officer

Onspire Health Marketing is doubling down on specialization in healthcare growth with the promotion of Tucker Worster to Chief Hearing Officer, a newly created executive role dedicated entirely to advancing the success of hearing healthcare practices. The move reflects a broader shift within healthcare marketing: as competition intensifies and patient expectations evolve, generalized growth...

marketing 27 Jan 2026

Hapbee Adds Marketing Heavyweight Bally Singh to Board as It Prepares Major Brand Push

Hapbee Technologies is sharpening its growth ambitions as it moves into its next phase. The frequency wellness company announced the appointment of Bally Singh, a globally recognized creative strategist and marketing expert, to its Board of Directors—a move that signals a broader brand evolution aimed at the fast-growing global wellness economy. The timing is deliberate. Hapbee is preparing for a...

marketing 27 Jan 2026