marketing 21 May 2025
Core Scientific, Inc., a leader in digital infrastructure for high-density colocation and digital asset mining, announced the immediate appointment of Elizabeth Crain to its Board of Directors. Ms. Crain will also serve as Chair of the Company’s Audit Committee.
With over 30 years of expertise in investment banking, private equity, and executive leadership, Ms. Crain co-founded and served as COO of Moelis & Company, a top independent investment bank. She played a pivotal role in scaling Moelis into a global financial advisory firm. Previously, she was Managing Director and COO at UBS Investment Banking Americas. Ms. Crain currently is a Partner at the Consello Group and sits on Nokia Corporation’s Board. Barron’s named her one of the 100 Most Influential Women in U.S. Finance in 2022. She holds an MBA from Wharton and a B.S. in Economics from Arizona State University.
“We are excited to welcome Elizabeth Crain to our Board during this important time in Core Scientific’s evolution,” said Adam Sullivan, CEO. “Her financial leadership and strategic insight will be invaluable as we execute our long-term growth plans.”
In conjunction with this appointment, Core Scientific’s Board elected Jordan Levy as Chair, succeeding Jarrod Patten, who did not stand for reelection at the 2025 Annual Meeting of Stockholders.
“We are thrilled to have Jordan Levy step into his new role as Chairman,” added Sullivan. “His leadership and vision position us strongly for our next phase of growth.”
artificial intelligence 21 May 2025
Docket, the AI revenue platform for modern enterprises, today announced the launch of its AI Seller agent a multi-modal conversational agent designed to provide detailed product information, technical support, and solution discovery. This innovative tool allows website visitors to explore products, access technical specs, view slides and videos, and understand how offerings meet their unique needs.
Addressing the fragmented and frustrating digital buying process, AI Seller engages prospects in real-time, delivering instant, personalized answers and guiding buyers seamlessly through product exploration. The platform aims to create net-new sales pipeline and increase website conversion rates by up to 30%.
“Our AI Seller delivers the kind of engagement today's buyers expect: instant answers, personalized experiences, and zero friction,” said Arjun Pillai, co-founder and CEO of Docket. “It’s a cost-effective way to scale without adding headcount, while giving marketing and sales teams real-time insights into what buyers actually care about.”
Key benefits of AI Seller include quick deployment within 24 hours, increased product and technical page conversions, improved marketing asset findability, and the ability to generate after-hours sales pipeline. It also helps businesses engage new buyer segments and offers a buyer-centric alternative to traditional vendor-centric websites.
Since its selective release, AI Seller has demonstrated remarkable impact, elevating the way prospects interact with brands and boosting qualified pipeline generation.
marketing 21 May 2025
SPINS, a leader in data, analytics, and omnichannel activation for Natural Products, has acquired Lucky Labs, a digital technology company known for its product locator platform. This move strengthens SPINS’ capabilities in the beauty and wellness sector by helping brands connect with values-driven consumers across digital and physical channels.
Consumers are applying the same transparency and sustainability expectations from food to beauty and wellness products.
Shoppers use multiple channels — digital media, e-commerce, and in-store — for discovery and purchase.
Extends SPINS’ expertise in conscious consumer behavior into the beauty and wellness vertical.
Accelerates brand support with data-driven insights to optimize media investment and shopper experiences.
Provides real-time product discovery and retail availability tracking.
Utilizes first-party data from retail partners for granular insights into inventory and shopper conversion.
Enables brands to run more effective campaigns and improve ROI across all channels.
Jay Margolis (SPINS CEO): Emphasizes the mission to empower values-led brands with intelligence to engage modern consumers meaningfully.
Sneh Parmar (Lucky Labs CEO): Highlights the shared mission to simplify product discovery for conscious shoppers and provide brands with smarter growth tools.
Nafis Azad (Lucky Labs CPO): Expresses excitement about expanding the SPINS ecosystem with top beauty brands and retailers.
Combines market intelligence, product-level insights, and omnichannel shopper engagement in a single solution.
Supports beauty and wellness brands in building lasting customer relationships and meeting evolving consumer needs.
The acquisition of Lucky Labs by SPINS represents a significant step in empowering beauty and wellness brands with advanced data and technology. By integrating product discovery, real-time retail insights, and shopper engagement, SPINS enhances brand strategies and supports growth in a competitive, conscious consumer market.
ecommerce and mobile ecommerce 21 May 2025
Rokt, a leading ecommerce technology company specializing in AI and machine learning to enhance shopper relevance, has announced key leadership appointments to strengthen its product and marketing teams. These strategic hires aim to accelerate innovation and growth in ecommerce transactions.
Dhruv Patel, co-founder and CEO of AfterSell (recently acquired by Rokt), named Chief Product Officer.
Claire Southey appointed Chief AI Officer, focusing on AI-driven customer relevancy.
Both report to Bruce Buchanan, CEO of Rokt.
Pete Davies returns as Senior Vice President of Advertiser Partnerships.
His focus: expanding demand in key verticals like telco, auto, and insurance, and driving growth.
Reports to Craig Galvin, Chief Revenue Officer.
Dhruv Patel brings expertise in AI-driven ecommerce to lead Rokt’s product strategy and roadmap.
Pete Davies brings over 20 years of experience in strategy, customer acquisition, and commerce media to boost advertiser partnerships.
Their combined skills will enhance Rokt’s ability to capture value at the critical ecommerce transaction moment.
AfterSell uses AI to increase sales via relevant cart, checkout, and post-purchase upsells for Shopify merchants.
Patel’s entrepreneurial approach is expected to accelerate innovation and scale across Rokt’s platform.
Rokt’s 2024 revenue grew over 40% year-over-year, reaching $600 million.
Recently merged with mParticle, a leading customer data platform, to expand real-time relevance across ecommerce and advertising.
Launched ACE, a generative AI tool designed to maximize advertisers’ return on ad spend.
Rokt’s strengthened leadership team, combining AI-driven product innovation and extensive partnership expertise, positions the company for accelerated growth. With these strategic appointments and recent technological advancements, Rokt is poised to enhance ecommerce relevance and deliver measurable business outcomes for brands worldwide.
ecommerce and mobile ecommerce 21 May 2025
Podean, a leading global Amazon and marketplace agency, has launched the Marketplace Change Tracker a real-time intelligence platform designed to deliver the latest ecommerce updates. This tool helps brands, retailers, and agencies stay informed about platform changes, feature releases, and policy updates across major marketplaces including Amazon, Walmart, and Target.
Amazon alone released over 120 product updates in 2024 across retail, media, and content capabilities.
Rapid changes require brands to stay agile to mitigate risks and capitalize on new opportunities.
Centralizes updates from Amazon Seller and Vendor Central, AWS, Amazon Ads Blog, Walmart Connect, Target Roundel, and more.
Filters and curates only the most relevant and impactful information, avoiding information overload.
Replaces the need to monitor 30+ separate sources and channels.
Tracks platform-wide changes across Amazon and other leading marketplaces.
Includes product and tool updates, feature releases, and policy shifts.
Delivers breaking news relevant to ecommerce professionals.
Enables real-time decision-making with up-to-date intelligence.
Helps brands maintain competitiveness in a fast-evolving commerce ecosystem.
Simplifies monitoring and management of critical marketplace information.
The Marketplace Change Tracker is backed by Podean Intelligence, Podean’s in-house research division.
Podean Intelligence consists of marketplace experts, data scientists, and analysts focused on digital commerce complexities.
The division produces influential research such as Marketplace Index™, Global Amazon Media Reports, and brand performance insights.
The launch unifies Podean’s research and insight offerings into one integrated platform.
Reflects Podean’s commitment to providing brands with actionable intelligence to lead in ecommerce.
The Marketplace Change Tracker by Podean offers a critical solution for brands facing rapid and complex marketplace changes. By centralizing relevant updates and insights, it empowers ecommerce professionals to act confidently and strategically in today’s dynamic retail landscape.
sales 21 May 2025
Ignite Selling has been named one of Selling Power’s top sales training companies for the sixth time in 2025. The annual list highlights leading providers that offer comprehensive sales training and enablement services to help organizations find the right training partners.
Selected for its innovative, simulation-based sales training solutions that help sales teams adopt essential skills and behaviors.
Grounded in extensive research and a collaborative client approach focused on immersive, real-world experiences.
Emphasizes refining skills, stretching salespeople, and accelerating sales pipelines.
Modularized sales training simulations designed to meet clients’ critical sales growth goals.
Goes beyond skill development by transforming sales processes and enhancing salespeople’s critical thinking.
Supported by strategic sales coaching for continuous improvement.
Over 40 years of collective experience in sales simulation training and strategic coaching.
Serves a range of clients from mid-market to Fortune 500 companies, with a strong focus on the life sciences sector.
Also recognized on Training Industry’s Top Sales Training & Enablement Companies Watchlist for four consecutive years.
Evaluation based on depth and breadth of training, innovation, market contribution, AI integration, and client satisfaction.
Ignite Selling excelled across all criteria in Selling Power’s 2025 rankings.
Ignite Selling’s repeated recognition confirms its leadership in sales training through innovative, research-backed approaches that drive meaningful skill adoption and sales pipeline acceleration. Their focus on simulation-based learning and strategic coaching equips sales teams to succeed in competitive markets.
marketing 21 May 2025
VideoAmp, a leader in media measurement, and Captify, a provider of real-time audiences powered by Search Intelligence, have announced a new scalable solution that links household-level ad viewership to real-world search behavior. This integration offers advertisers unprecedented insights into campaign impact and optimizes media investment with identity-based measurement.
Marks VideoAmp’s inaugural collaboration with a search outcomes provider.
Complements existing integrations across verticals like Auto, CPG, Healthcare, and Retail.
Combines VideoAmp’s proprietary VALID™ technology with Captify’s search intelligence.
Offers a 100% deterministic solution that respects user privacy while linking ad exposure to search behavior.
Uses machine learning and natural language processing to interpret search intent beyond keywords.
Example: Differentiates between searches for a vacation (“Malibu”) versus purchasing a Chevrolet Malibu.
Unlike traditional methods, the solution connects specific ad views directly to subsequent search actions.
Enables advertisers to measure actual media-driven user interest rather than relying on proxy or modeled data.
Measures active consumer intent through search behavior, a stronger indicator of purchase likelihood.
Offers faster and more accurate insights than recall-based panel studies.
The collaboration between VideoAmp and Captify redefines advertising measurement by connecting ad exposure to meaningful consumer actions. By tracking search lift with high accuracy, marketers gain actionable intelligence to optimize campaigns and improve return on investment, marking a new era in media effectiveness measurement.
advertising 21 May 2025
Infolinks, a premium advertising marketplace known for high-performing and sustainable media inventory, announced a direct integration with Infillion, an architect of the first truly composable ad tech platform. This partnership grants Infillion’s brand and agency clients seamless access to Infolinks' proprietary placements across over 25,000 premium direct publishers.
Infolinks operates independently of traditional supply-side platforms (SSPs), offering a direct, transparent path to curated, brand-safe inventory.
This direct approach eliminates intermediaries, enhancing transparency and media quality.
Infolinks’ placements are curated for contextual relevance, transparency, and premium media quality.
The integration reduces the carbon footprint per impression by cutting out unnecessary middlemen, promoting a more responsible programmatic ecosystem.
Robert Regular, CEO of Infolinks Media: Emphasizes Infolinks' direct publisher relationships, proprietary inventory, and commitment to transparency.
Gus Quinzani, VP of Ecosystem Partnerships, Infillion: Highlights the alignment on quality and direct access to scale proprietary video formats.
Jonathan Slavin, Chief Business Officer, Infolinks Media: Notes the partnership's benefits for advertisers through streamlined access, cost savings, and measurable performance.
The integration signals a pivotal shift in programmatic advertising toward direct access, quality inventory, and accountable ad ecosystems.
Both companies aim to improve advertiser outcomes with premium, performant, and sustainable media solutions.
The Infolinks-Infillion partnership exemplifies a growing movement to reshape the programmatic advertising landscape by delivering direct, transparent, and high-quality media access. Brands and agencies benefit from premium inventory with enhanced performance metrics and sustainability, marking a new era of responsible digital advertising.
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