For the second consecutive year, Agency Mania Solutions (AMS) is proudly sponsoring the Marketing Procurement iQ Conference, taking place at London’s Kia Oval. The event brings together Europe’s top brands, industry experts, and procurement leaders to share insights, build connections, and advance best practices in agency management.

As global brands strive for greater efficiency in agency partnerships, AMS continues to expand its presence in Europe, offering cutting-edge solutions to drive performance and transparency in the marketing procurement space.

AMS’s Role at the Conference

As a returning Conference Partner, AMS is actively engaging with marketing procurement professionals to discuss how brands can optimize agency relationships.

On-Site Representation: AMS Co-Founder & Principal Bruno Gralpois is attending in person, sharing insights on the evolving agency landscape.
Expert-Led Discussions: Gralpois is a featured speaker, covering topics like scope management, media evolution, and technology-driven agency collaboration.
Networking & Resources: Attendees can connect with AMS both on-site and through the event website for actionable strategies and best practices.

Insights from AMS on Agency Management

The agency-brand relationship is evolving, and traditional models are no longer sufficient to meet modern demands. AMS highlights three key areas brands must address:

Smarter Agency Management – Brands must move beyond outdated processes to foster transparent and efficient partnerships.
Technology-Driven Collaboration – Implementing data-driven solutions enhances agency performance and accountability.
Competitive Advantage Through Innovation – Effective agency management is not just about keeping up but about leading the industry.

"The future of agency management isn't just about keeping up—it's about leading the charge," says Bruno Gralpois. "By embracing smarter technology and data-driven insights, brands can transform their agency relationships into a true competitive advantage."

AMS’s Commitment to European Growth

AMS is seeing significant growth in the European market, reinforcing its dedication to supporting brands with industry-leading tools and methodologies. The company’s solutions help advertisers streamline operations, enhance transparency, and drive measurable impact in their agency partnerships.

As a trusted leader in marketing procurement and agency management, AMS’s participation in the Marketing Procurement iQ Conference highlights its commitment to driving innovation in the industry. Brands looking to enhance their agency relationships and operational efficiency can connect with AMS at the event and explore its data-driven approach to maximizing marketing ROI.

Kibo Commerce, a leader in composable commerce solutions, has introduced Kibo Agentic Commerce, a next-generation AI-powered platform designed to revolutionize customer engagement and commerce operations. Unlike generic AI implementations, Kibo Agentic Commerce is purpose-built for commerce, enabling businesses to optimize processes, automate decision-making, and enhance digital experiences with instant deployment and API-driven integration.

"Kibo Agentic Commerce represents the future of intelligent, autonomous digital commerce," said Ram Venkataraman, CEO of Kibo. "This is not just AI for AI’s sake—our solution is pre-trained for commerce, deploys instantly, and is designed to drive measurable business results from day one."

AI-Driven Agents for Smarter Commerce Operations

The multi-agent AI system powering Kibo Agentic Commerce introduces a specialized network of AI agents, each designed to support critical commerce functions. These agents automate workflows, facilitate seamless interactions, and generate real-time insights to enhance decision-making.

Nine AI Agents Supporting Commerce Operations

Kibo will roll out the following agents, starting with Shopper Agent and CSR Agent in Q2 2025:

• Shopper Agent – Drives higher cart conversions, reduces customer churn, and enhances customer satisfaction.

• CSR Agent – Provides intelligent customer assistance, instant order management, and self-service capabilities.

• Promotional Agent – Creates and optimizes targeted marketing promotions.

• Merchandiser Agent – Assists with product listing optimization and inventory management.

• Order Routing Agent – Automates fulfillment and logistics for faster order processing.

• Reverse Logistics Agent – Streamlines return management for an improved customer experience.

• Forecasting Agent – Uses AI-driven analytics to predict inventory needs and demand fluctuations.

• Analytics Agent – Delivers performance insights and actionable recommendations.

• Developer Agent – Enhances commerce tech stacks with API-driven automation and integrations.

Fast and Scalable AI-First Commerce

Kibo Agentic Commerce enables retailers, wholesalers, distributors, and manufacturers to optimize their operations with:

• Conversational Commerce – AI-powered agents provide real-time product recommendations, order updates, and transaction assistance through intelligent chat interactions.

• Intelligent Order Management – Automates order fulfillment, routing, and return processing for a frictionless post-purchase experience.

• AI-Driven Customer Support – Reduces customer service costs by up to 50% through automated inquiries, order modifications, and self-service solutions.

• Composable and API-Driven Architecture – Ensures seamless integration with existing commerce platforms, enabling rapid deployment.

• Trust & Security – Enterprise-grade trust and security standards inherited from Google Cloud’s infrastructure.

Powering Agentic Commerce with Gemini for Google Cloud

Kibo Agentic Commerce integrates with Gemini for Google Cloud and Vertex AI, leveraging advanced AI models for real-time automation, long contextual memory, and intelligent decision-making. This collaboration enables businesses to deploy AI-powered shopping assistance, order management, and customer service with unparalleled efficiency.

Proven Business Impact

Early adopters of Kibo Agentic Commerce are already experiencing transformative results:

• 30% increase in cart conversions, average order value (AOV), and customer lifetime value (LTV).

• 50% reduction in customer service costs and improved customer retention.

• 40% faster order fulfillment, streamlining operations and boosting efficiency.

"As retailers look to embrace AI-driven automation, Kibo Agentic Commerce provides an intelligent, scalable, and composable solution that reduces complexity while delivering seamless customer experiences," said Sachin Sharma, Chief Product Officer at Kibo.

With Agentic Commerce, Kibo is leading the charge in AI-driven digital commerce transformation. By combining multi-agent automation, deep integration with Google Cloud AI, and a composable architecture, the platform empowers businesses to unlock new levels of efficiency, engagement, and revenue growth.

Genesys, a global leader in AI-powered experience orchestration, has launched Genesys Cloud Social, a cutting-edge solution that integrates social media listening, sentiment analysis, and engagement directly into the Genesys Cloud™ platform. By expanding beyond direct messaging, organizations can now gain deep insights into consumer sentiment across social media, unifying data from voice, digital, and social channels for a more proactive and personalized customer experience.

“Genesys Cloud Social extends customer engagement beyond traditional channels, giving organizations the visibility to understand consumers before they even reach a contact center,” said Olivier Jouve, Chief Product Officer at Genesys.

Bridging the Gap Between Social Media and Customer Experience

Social media is a critical yet often underutilized channel for customer engagement and brand reputation management. A 2024 Genesys survey found that 52% of consumers who post negative service interactions on social media do so to get direct attention from the brand. However, many businesses manage social media separately from their contact centers, leading to siloed data and disconnected customer journeys.

Genesys Cloud Social eliminates these inefficiencies by natively embedding social media listening and sentiment analysis within Genesys Cloud AI, enabling organizations to:

• Monitor real-time conversations across platforms like Facebook and X (formerly Twitter).

• Analyze sentiment using natural language processing (NLP) across nearly 50 languages.

• Unify insights from social media with contact center data for a 360-degree customer view.

• Engage and resolve issues in real time, strengthening customer relationships and brand reputation.

Features of Genesys Cloud Social

1. Advanced Social Media Listening and Sentiment Analysis

• Captures public social media mentions, keywords, and hashtags in real time.

• Uses NLP-driven sentiment analysis to categorize posts as positive, negative, or neutral.

• Helps organizations track brand perception and customer concerns proactively.

2. AI-Driven Customer Engagement

• Genesys Cloud AI leverages social insights to personalize customer interactions.

• Automates engagement with AI-powered chatbots while escalating complex issues to human agents.

• Enables contact center agents to respond to public and private social media messages from a single interface, improving efficiency.

3. Seamless Integration with Genesys Cloud AI

• Combines social, voice, and digital data into one platform for holistic customer insights.

• Automates sentiment-driven actions, such as proactive outreach or issue resolution.

• Enhances AI-driven journey management, enabling businesses to create context-rich interactions.

Driving Business Impact with AI-Powered Social Engagement

Early adopters of Genesys Cloud Social, such as Almosafer and Sistecredito, are already seeing benefits from its advanced social media capabilities. These enhancements stem from Genesys’ acquisition of Radarr Technologies, expanding the company’s expertise in AI-driven social listening.

Organizations using Genesys Cloud Social can expect:

• Stronger brand reputation management through real-time social media monitoring.

• Higher customer satisfaction via personalized engagement and faster resolution.

• Increased operational efficiency with AI-powered sentiment analysis and automation.

Flexible AI Experience with Genesys Cloud CX 4

Genesys Cloud Social is available within the AI Experience token model, offering businesses flexible AI usage based on their evolving needs. The newly introduced Genesys Cloud CX 4 package includes:

• 30 AI Experience tokens per user.

• Agent Copilot for real-time assistance.

• Journey Management for optimizing end-to-end customer experiences.

Genesys Cloud Social marks a significant step forward in AI-powered customer engagement, enabling businesses to bridge the gap between social media and contact center operations. By leveraging real-time insights, automated sentiment analysis, and seamless engagement tools, organizations can create proactive, data-driven customer experiences that drive loyalty, satisfaction, and differentiation.

Retailers today face the challenge of delivering seamless, personalized experiences across all channels - from websites and mobile apps to in-store and IoT devices. However, fragmented data and disconnected systems prevent brands from creating a truly unified shopping experience.

At Shoptalk 2025, Resulticks launched SHOP, an AI-powered retail solution that turns real-time shopper insights into frictionless, tailored experiences—driving engagement, revenue, and customer loyalty. Built on Resulticks’ AI agent Genie, SHOP connects online and offline interactions, empowering brands to optimize engagement, streamline in-store operations, and maximize personalization at scale.

“Too many brands talk about connected retail without taking action," said Redickaa Subrammanian, CEO and co-founder of Resulticks. “SHOP was built for the leaders ready to break silos, enrich their data, and finally deliver on the promise of truly connected, personalized retail experiences.”

Why Verticalization Matters in Retail

Unlike generic engagement tools, SHOP adapts to each retail vertical, ensuring data flows, customer journeys, and business metrics align with industry-specific needs. Whether for luxury brands, big-box retailers, or franchise operations, SHOP seamlessly integrates and optimizes every touchpoint.

How SHOP Creates Connected Phygital Experiences

1. Real-time Customer Attribution & Engagement

• AI-driven insights track customer journeys from discovery to purchase and beyond.

• Identifies which touchpoints drive the highest engagement and ROI.

• Enables brands to optimize cross-channel marketing and promotions.

2. Seamless Industry Integrations

• SHOP standardizes data across e-commerce, POS, loyalty programs, mobile apps, and IoT.

• Ensures frictionless omnichannel experiences—from browsing online to in-store purchases.

• Helps brands connect fragmented data for a holistic shopper view.

3. AI-Driven SKU-Level Targeting & Personalization

• Dynamically personalizes messages, offers, and content based on real-time behavior, purchase history, and preferences.

• Ensures every customer interaction is relevant and timely.

• Enables hyper-targeted promotions down to the SKU level.

4. Retail-Specific Analytics & Franchise Optimization

• Provides deep visibility into foot traffic, basket size, conversion rates, and SKU performance.

• Helps franchisees and corporate teams analyze location-specific trends.

• Empowers brands to fine-tune merchandising, inventory, and promotional strategies.

5. Versium Integration for Smarter Data Enrichment

• Leverages 20 billion+ audience data points from Versium for enhanced customer segmentation and acquisition strategies.

• Helps retailers refine targeting, reduce wasted ad spend, and improve engagement rates.

• Ensures continuous data refresh for accurate, real-time decision-making.

Proven Results: Driving Growth with SHOP

Brands using Resulticks’ AI-driven engagement have reported:
35% increase in conversion rates through smarter customer targeting.
40% faster campaign execution, reducing complexity and boosting efficiency.
Higher customer retention and satisfaction, thanks to real-time personalization.

Experience SHOP at Shoptalk 2025

Trusted by global brands like Estée Lauder, Tata Group, and RPSG Group, Resulticks is showcasing SHOP at Booth #1970 at Shoptalk 2025. Retailers can experience firsthand how AI-powered engagement is shaping the future of commerce.

TV advertising has long been a powerful branding tool, but measuring its true impact remains a challenge. Many brands struggle to quantify return on investment (ROI) and optimize their media spend effectively.

To address this, Universal Ads, a platform that enables brands to seamlessly create and buy commercials across premium video, has announced a strategic partnership with Measured, a leader in incrementality-based measurement and optimization. This collaboration gives advertisers actionable performance insights to refine their campaigns and ensure their TV media investments drive real, measurable business growth.

“We wanted to make TV advertising easy, and we wanted to prove its effectiveness. This partnership does both.”

- James Grant, General Manager at Universal Ads

How Universal Ads and Measured Elevate TV Ad Performance

1. Accurate Incrementality-Based Measurement

• Traditional last-click attribution often credits conversions to digital channels, underestimating TV’s impact.

• Measured’s science-backed approach goes beyond outdated models to provide clear, objective insights into how TV advertising truly influences customer behavior.

2. Smarter Media Investment Decisions

• Marketers can now eliminate wasted spend and scale what works across premium TV channels.

• Measured’s cross-channel analytics help brands refine their optimal media mix, ensuring TV ads contribute effectively to growth.

3. Seamless Access to Premium Video Inventory

• Universal Ads provides direct access to top-tier TV networks, including:

  • A+E Networks, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo.

• Advertisers can easily activate and measure campaigns within a single platform.

A New Era of TV Ad Optimization

"TV advertising has always been harder to measure than digital. With Universal Ads and Measured, we now see exactly how our TV spend drives sales, making it as simple as social media advertising."
— Grant Cohen, CMO of Victory Snacks

This partnership ensures brands and agencies no longer have to rely on guesswork when it comes to TV advertising. Instead, they can:
Optimize TV ad budgets with data-backed decisions
Prove and enhance the effectiveness of premium video advertising
Unlock new growth opportunities with precision-driven measurement

Final Thoughts

By combining Universal Ads’ simplified TV ad buying process with Measured’s advanced performance analytics, brands can confidently invest in premium video knowing their campaigns are driving real, incremental results.

Attentive, a leader in AI-powered mobile marketing, is revolutionizing brand-to-consumer messaging once again—this time with the launch of Rich Communication Services (RCS) Business Messaging in the U.S.

After pioneering SMS marketing in 2016, Attentive is now helping brands create interactive, personalized shopping experiences directly within messaging apps. By integrating native video, carousels, suggested replies, and in-chat purchasing, RCS is set to transform how brands engage with customers and drive commerce at scale.

“Attentive isn’t waiting for the future—we’re building it. RCS is the biggest shift in mobile messaging since SMS, allowing brands to connect with consumers in deeply engaging and personalized ways.”

- Amit Jhawar, CEO of Attentive

Why RCS is the Future of Mobile Marketing

RCS is quickly becoming the new global standard for mobile messaging, with 100+ carriers and OEM partners supporting a 30x increase in RCS Business volume worldwide over the last 18 months. By 2028, over 2.2 billion RCS subscribers are expected, making it as universal as Wi-Fi and 5G.

Features of Attentive’s RCS Business Messaging

1. Verified, Branded Messaging for Trust & Recognition

• Messages display brand names and logos automatically—no need for customers to save contacts.

• Verified senders ensure legitimacy and trust in every interaction.

2. Rich Media & Interactive Shopping

• Carousel-style product recommendations, videos, and images enhance engagement.

• Perfect for product launches, promotions, and dynamic campaigns that drive conversions.

3. Two-Way Conversational Messaging

• AI-powered suggested replies allow brands to learn more about consumer preferences.

• Real-time, personalized interactions increase engagement and improve customer satisfaction.

4. In-App Shopping & Checkout

• Customers can browse products, add to cart, and complete purchases—all within their messaging app.

• Messages dynamically adapt based on past purchases and browsing behavior.

A Game-Changer for Mobile Commerce

“The shift from SMS to RCS is like moving from black-and-white to color TV. Brands not adopting RCS are missing out on a powerful way to connect with customers.”
— Stephen Brough, Global Head of Partnerships, RCS for Business at Google

With Attentive at the forefront of RCS innovation, brands now have an unprecedented opportunity to redefine mobile commerce, enhance engagement, and drive measurable business growth.

Treble, the leading B2B technology public relations agency, has announced a major expansion of its Enterprise Technology Practice Group. Fueled by new enterprise client wins and strategic partnerships with later-stage companies, this growth cements Treble’s position as a premier earned media agency for high-growth technology companies.

At the heart of this expansion is Treble’s recent selection as the U.S. public relations agency of record for LogicMonitor, a top provider of AI-powered SaaS-based hybrid observability.

"Winning the LogicMonitor RFP is a testament to our deep credibility at the intersection of enterprise technology and AI. We’re scaling with late-stage companies while continuing to support innovative early-stage startups."

- Will Kruisbrink, VP at Treble

Enterprise PR Growth: From Startups to IPO-Ready Companies

Treble built its foundation working with early-stage VC-backed startups and has steadily expanded to serve later-stage enterprises. The agency’s enterprise tech portfolio now includes:
LogicMonitor (AI-driven observability)
SymphonyAI (Enterprise AI solutions)
ConcertAI (AI for healthcare)
ZEDEDA (Edge computing)
Azul (Java performance optimization)
Zilliant (AI-powered pricing and sales)

“Treble has reached a defining moment. We are making bold investments in top-tier talent to support enterprise technology leaders as they scale and dominate their markets.”

- Matt Grant, SVP & Head of Enterprise Technology Practice, Treble

Beyond PR: A Holistic Growth Partner for Tech Companies

Treble’s growth isn’t just about media relations—it’s about strategic influence in the tech ecosystem. With deep venture capital relationships, Treble guides companies from early-stage funding rounds to IPO-readiness, leveraging its expertise in:

• Investor Relations & Financial Communications

• Strategic Messaging for Market Positioning

• Crisis & Reputation Management

Expanding Into AI & Hardtech PR

Treble’s success extends beyond enterprise tech into emerging and disruptive sectors:
Artificial Intelligence (AI) Practice Group – Launched in April 2024, focusing on AI-driven enterprise solutions.
Hardtech Practice Group – Established in October 2024, specializing in deep tech, hardware, and advanced engineering innovations.
Cybersecurity & Enterprise Technology – Long-standing pillars of Treble’s PR expertise.

“Our decade-long focus on earned media has positioned Treble as a bold choice for tech companies seeking consistent media visibility to drive growth.”

- Ethan Parker, Founder & CEO, Treble

Tailored PR Programs for Every Growth Stage

Treble provides customized PR solutions for tech companies at all stages, including:
Funding Accelerator – A 30-day PR sprint to generate brand visibility during funding rounds.
Elevate Program – A 10-week PR initiative that extends media momentum post-funding.
IPO & Exit Support – Media strategy for companies preparing for IPOs or acquisitions.

With expanding practice groups, a growing client portfolio, and deeper integration into the VC ecosystem, Treble is redefining enterprise technology PR. As more late-stage tech companies seek visibility and influence, Treble’s expertise in earned media and strategic communications makes it a go-to partner for B2B tech leaders.

Reply, a global leader in systems integration and consulting, has announced a multi-year strategic collaboration agreement with Amazon Web Services (AWS) to advance Generative AI (GenAI) innovation. This collaboration aims to provide AI-powered solutions that enhance efficiency, productivity, and scalability across various industries.

Building on a long-standing partnership, Reply and AWS will leverage cutting-edge AI technologies to develop specialized GenAI applications for enterprise transformation.

“Our combined efforts will merge advanced AWS technology with Reply’s AI expertise to deliver transformative solutions for our clients.”

- Filippo Rizzante, CTO, Reply

A Deepening AI Collaboration with AWS

Reply’s AI-driven innovation has consistently evolved through its partnership with AWS. Key milestones include:
AWS Machine Learning Competency (2020) – Recognizing Reply’s expertise in AI/ML solutions.
Amazon Bedrock Early Access (2023) – Gaining a first-mover advantage in serverless GenAI model deployment.
AWS Generative AI Competency (2024) – Among the first companies worldwide to achieve this designation.

By combining AWS’s AI and cloud infrastructure with Reply’s deep industry knowledge, enterprises will benefit from scalable, secure, and AI-driven solutions that accelerate digital transformation.

Driving Industry-Specific AI Transformation

Reply, through its specialized firms Data Reply and Storm Reply, will integrate AWS AI technologies such as:
Amazon SageMaker – Scalable machine learning model training and deployment.
Amazon Bedrock – Serverless foundation model access for AI application development.
Amazon Q – AI-powered search and business intelligence for automated decision-making.

This collaboration will drive AI adoption in key industries, including:

• Automotive – AI-powered document management and process automation.

• Financial Services & Insurance (FSI) – AI-driven risk assessment and customer engagement.

• Energy & Utilities – AI-enabled operational efficiency and cost optimization.

“We’re excited to bring advanced AI technologies to our expanded relationship with Reply, helping customers swiftly and responsibly deploy AI-powered applications.”
- Antonio Alonso Lopez, Director of Partner Management, EMEA, AWS

AI-Powered Solutions for Real-World Use Cases

Reply’s AI solutions address concrete business challenges across multiple sectors, including:
Knowledge Management – AI-powered insights by integrating data from multiple sources.
Operational Efficiency – Automated data processing for HR, finance, and supply chain workflows.
Market Intelligence – AI-driven real-time market data analysis for informed decision-making.

Case Studies: AI in Action

Audi – Storm Reply partnered with Audi to develop an AI-powered document retrieval system, enhancing internal documentation management using Retrieval-Augmented Generation (RAG) chatbots.

Il Sole 24 Ore – The leading Italian publisher worked with Storm Reply and AWS to transform its "L’Esperto Risponde" service. Using Amazon Bedrock, the solution automates expert responses based on a 130,000-document knowledge base, significantly improving response accuracy and speed.

Expanding AI with Anthropic’s Claude Models

Reply is also integrating Anthropic’s Claude models into AWS’s Amazon Bedrock to ensure safe and reliable AI outputs. These advanced LLMs provide:

• Enhanced contextual accuracy in AI-generated content.

• Secure data handling for enterprise applications.

• Improved alignment with business objectives in AI-driven decision-making.

As an AWS Premier Consulting Partner, Reply’s ongoing investment in AI underscores its commitment to driving AI-powered transformation across industries. By combining AWS’s cloud capabilities with Reply’s AI expertise, this collaboration will empower businesses to adopt Generative AI at scale, streamline operations, and drive innovation in an evolving digital economy.