Attentive, a leader in AI-powered mobile marketing, is revolutionizing brand-to-consumer messaging once again—this time with the launch of Rich Communication Services (RCS) Business Messaging in the U.S.

After pioneering SMS marketing in 2016, Attentive is now helping brands create interactive, personalized shopping experiences directly within messaging apps. By integrating native video, carousels, suggested replies, and in-chat purchasing, RCS is set to transform how brands engage with customers and drive commerce at scale.

“Attentive isn’t waiting for the future—we’re building it. RCS is the biggest shift in mobile messaging since SMS, allowing brands to connect with consumers in deeply engaging and personalized ways.”

- Amit Jhawar, CEO of Attentive

Why RCS is the Future of Mobile Marketing

RCS is quickly becoming the new global standard for mobile messaging, with 100+ carriers and OEM partners supporting a 30x increase in RCS Business volume worldwide over the last 18 months. By 2028, over 2.2 billion RCS subscribers are expected, making it as universal as Wi-Fi and 5G.

Features of Attentive’s RCS Business Messaging

1. Verified, Branded Messaging for Trust & Recognition

• Messages display brand names and logos automatically—no need for customers to save contacts.

• Verified senders ensure legitimacy and trust in every interaction.

2. Rich Media & Interactive Shopping

• Carousel-style product recommendations, videos, and images enhance engagement.

• Perfect for product launches, promotions, and dynamic campaigns that drive conversions.

3. Two-Way Conversational Messaging

• AI-powered suggested replies allow brands to learn more about consumer preferences.

• Real-time, personalized interactions increase engagement and improve customer satisfaction.

4. In-App Shopping & Checkout

• Customers can browse products, add to cart, and complete purchases—all within their messaging app.

• Messages dynamically adapt based on past purchases and browsing behavior.

A Game-Changer for Mobile Commerce

“The shift from SMS to RCS is like moving from black-and-white to color TV. Brands not adopting RCS are missing out on a powerful way to connect with customers.”
— Stephen Brough, Global Head of Partnerships, RCS for Business at Google

With Attentive at the forefront of RCS innovation, brands now have an unprecedented opportunity to redefine mobile commerce, enhance engagement, and drive measurable business growth.