News

Intention.ly Unveils 2026 Advisor Brand Builder to Personalize Financial Services Marketing at Scale

Intention.ly is betting that financial advisors no longer want to choose between speed and individuality. The growth marketing firm announced the January 2026 release of its next-generation Advisor Brand Builder (ABB), an AI-powered platform designed to generate personalized brands, websites, messaging, and content ecosystems for financial advisors—without the long timelines or high costs...

marketing 28 Jan 2026

MetaRouter Expands Executive Bench to Power Its AI-First Data Infrastructure Push

MetaRouter is reinforcing its ambition to become foundational infrastructure for AI-driven marketing and customer intelligence. The privacy-first data orchestration platform announced the appointment of Ana Laura Zain as Chief Marketing Officer, Jason Bagg as Chief Financial Officer, and Jon Flugstad as Chief Business Officer, a move that significantly deepens its leadership as enterprises...

artificial intelligence 28 Jan 2026

Force Marketing Joins GM Canada’s CSSR Choice Program, Expanding Its Dealer Retention Footprint

Force Marketing is extending its reach north of the border. The Atlanta-based automotive marketing and technology firm has been selected to participate in GM Canada’s Customer Sales & Service Retention (CSSR) Choice Program, earning a spot among a limited group of authorized partners supporting GM dealerships’ retention-focused marketing initiatives. The designation gives GM Canada dealers...

marketing 28 Jan 2026

Matter, AMA Boston, and GoToMarketPros Host Workshop on Modern B2B Buyer Engagement

As B2B buyers grow more self-directed and increasingly postpone conversations with sales teams, the pressure on marketing, PR, and content leaders to influence early-stage decision-making has never been higher. Matter Communications is leaning into that shift, announcing a professional education workshop designed to unpack how modern buyer engagement really works—and how organizations can adapt...

marketing 28 Jan 2026

GRIN Opens the Gates to Creator Marketing With Instant, Self-Serve Access

GRIN, the creator management platform behind some of the industry’s most recognizable influencer programs, is rethinking how brands get started with creator marketing. The company announced instant, self-serve access to its platform—no demos, no contracts, and no long-term commitments required. For a space long associated with enterprise pricing, sales-heavy onboarding, and year-long lock-ins...

marketing 28 Jan 2026

Darkroom Appoints Liza Ramos as Director of People to Scale Its AI-Native Agency Vision

Darkroom, the AI marketing agency building what it calls an AI-native operating system for modern advertising, is making a clear statement about how it plans to scale. The company has hired Liza Ramos as Director of People, betting that culture, retention, and talent systems are just as critical as technology in the race to redefine performance marketing. Ramos joins Darkroom with a résumé rooted...

artificial intelligence 28 Jan 2026

BioArctic and Eisai Seek EMA Approval for Monthly Lecanemab Maintenance Dosing

BioArctic AB and its long-time partner Eisai are taking a significant step toward making Alzheimer’s treatment less burdensome for patients and healthcare systems. Eisai has submitted a proposed Marketing Authorisation Variation (MAV) to the European Medicines Agency (EMA) that would allow lecanemab to be administered as a once-every-four-weeks intravenous (IV) maintenance infusion, rather than...

artificial intelligence 28 Jan 2026

Sigma and Snowflake Team Up to Bring AI-Driven Clarity to Energy Operations

As energy companies juggle aging infrastructure, volatile markets, and rising pressure to cut emissions, data has become both their biggest asset and biggest headache. Sigma, known for turning cloud data into AI-powered applications, is betting that closer ties with Snowflake can help resolve that tension. The two companies announced a collaboration tied to the launch of Snowflake’s new Energy...

artificial intelligence 28 Jan 2026