News
ServiceNow Expands AI Platform Across Panasonic Avionics to Modernize Airline Marketing
ServiceNow is taking flight with Panasonic Avionics. The enterprise AI platform provider has expanded its relationship with the global in-flight engagement leader, bringing CRM, AI-assisted workflows, billing, and marketing automation under a single platform to support more than 300 airlines worldwide. The expansion replaces siloed legacy systems and unifies Panasonic Avionics’ sales, service...
artificial intelligence 29 Jan 2026
Performance TV Surges to Top Media Channel in 2026, Says tvScientific Report
Performance TV is no longer an experiment—it’s now a top destination for advertising dollars. According to tvScientific’s 2026 State of Performance TV Report, the channel has captured 24% of total media spend, tying with social as the most effective advertising channel and surpassing traditional search and volatile digital platforms. The report signals a major industry shift as marketers face...
advertising 29 Jan 2026
Incubeta Launches AI Tools CPI and OutperformBI to Diagnose Marketing Performance at Scale
Global digital marketing leader Incubeta has unveiled two new agentic AI tools—Creative Performance Index (CPI) and OutperformBI—designed to help brands move beyond static dashboards and subjective decision-making. The goal: give marketers clearer insight into what actually drives performance across channels and campaigns. “Marketing teams don’t lack data, they lack clarity,” said Max Flajsner...
artificial intelligence 29 Jan 2026
impact.com Launches Geodesix, a Data Marketplace to Monetize AI-Driven Commerce Content
As AI increasingly powers product discovery and recommendations, the people who generate the content behind those answers—journalists, reviewers, and creators—are often left out of the value chain. impact.com aims to change that with Geodesix, a new data marketplace that provides AI systems with licensed commerce content and ensures creators are fairly compensated. Developed through Impact Labs...
artificial intelligence 29 Jan 2026
ViCentra Taps Reman McDonagh as VP of Global Marketing to Accelerate Kaleido Insulin Patch Pump Expansion
European medical device company ViCentra has appointed Reman McDonagh, PhD, as its new Vice President of Global Marketing, marking a key move as the company scales commercialization for its Kaleido insulin patch pump system. McDonagh’s hiring comes at a pivotal stage for ViCentra, as it strengthens its European presence and prepares for the next-generation Kaleido system launch in both the EU and...
marketing 29 Jan 2026
Jasper’s 2026 State of AI in Marketing: From Experiment to Infrastructure
Artificial intelligence has officially crossed the point of no return in marketing. According to Jasper’s newly released 2026 State of AI in Marketing Report, AI is no longer an experimental productivity boost or a “nice-to-have” add-on. It’s now foundational infrastructure—embedded in how marketing teams operate, measure success, and are held accountable. Just two years ago, most marketing...
marketing 29 Jan 2026
H2L Marketing Unveils Ellipse, an Always-On Leasing Automation Platform for Multifamily Properties
In the multifamily housing business, speed is money. Miss a prospect inquiry—especially after hours—and there’s a good chance that lead is already touring a competing property by morning. H2L Marketing is betting that problem is big enough, and expensive enough, to warrant a dedicated solution. The company has officially launched Ellipse, a leasing-automation platform designed to ensure...
marketing 29 Jan 2026
Afiniti Introduces “Outcome Orchestration,” A New Enterprise AI Category for Contact Centers
Afiniti is drawing a clear line in the sand for enterprise AI in contact centers: if it doesn’t deliver measurable outcomes, it doesn’t matter. The AI decisioning company today announced Outcome Orchestration, a new enterprise AI category designed to close the widening gap between narrowly focused AI tools and the real-world business results contact center operators actually need. The move...
artificial intelligence 28 Jan 2026
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