RYA™, a leading Creative AI tool for marketers, has announced a strategic partnership with behavioral intelligence experts Qrious Insight and human insights firm Southpaw Insights. This collaboration enhances RYA’s AI-generated campaign ideation by integrating powerful consumer behavioral data with aspirational survey insights.

By combining real-world decision-making behaviors with AI-driven creativity, brands can now execute hyper-personalized marketing campaigns backed by a deeper understanding of their audiences. This unprecedented mix of qualitative and quantitative data enables marketers to develop campaigns that resonate with consumers on a data-driven and emotional level.

AI Meets Behavioral Intelligence: A Game-Changer for Marketing

Traditionally, marketing success relies on a combination of creativity and audience insights. RYA’s partnership with Qrious and Southpaw elevates this process by integrating real-world consumer behavior trends into its AI-powered campaign generation.

How This Partnership Enhances RYA's AI Capabilities

• Qrious' behavioral data integration – Provides first-hand consumer insights, tracking actual decision-making patterns.

• Southpaw Insights' expertise – Ensures the accurate collection and interpretation of audience data.

• Aspirational survey data from RYA – Incorporates billions of consumer desires and preferences into AI-driven ideation.

"Marketing has always been about finding creative solutions that resonate with target audiences. With AI, we can do this better and faster. Our partnership with Qrious and Southpaw takes this to the next level," said Mark Himmelsbach, Co-Founder of RYA.

Hyper-Personalized Audience Insights for Smarter Campaigns

Marketers using RYA now have access to hyper-personalized consumer insights, allowing them to design campaigns tailored to specific audience segments with unprecedented accuracy.

Benefits for Marketers

• Audience-Centric Creativity – AI-generated campaigns now integrate real-life consumer behavior, ensuring greater engagement and impact.

• Data-Backed Decision Making – Marketers can validate campaign concepts with deep consumer insights before launching.

• Accelerated Campaign Iteration – Combines AI-driven ideation with behavioral intelligence, shortening time-to-market for high-ROI campaigns.

"Qrious' advanced consumer data provides rich, first-hand insights into true consumer behaviors, motivations, and decision-making," said Himmelsbach. "Southpaw Insights ensures we collect and interpret this data effectively. This synergy allows us to generate original marketing concepts that deliver measurable results."

By integrating AI-powered campaign ideation with behavioral intelligence, RYA’s partnership with Qrious and Southpaw sets a new standard for data-driven creativity. Marketers now have a powerful tool that bridges the gap between audience desires and real-world decisions, ensuring high-impact, high-ROI marketing strategies.

Thumzup Media Corporation, a rising leader in social media branding and programmatic marketing, has announced its upcoming Lifestyle AI Agent Marketplace alongside the patent-pending Gibberlink Advertising™ (GibberAds™) system. This AI-powered ecosystem aims to redefine personalized lifestyle planning, offering consumers tailored experiences while unlocking new monetization opportunities for businesses and influencers.

The Lifestyle AI Agent Marketplace: Personalized Planning with AI

The Lifestyle AI Agent Marketplace is designed to help users curate unique experiences in travel, dining, wellness, entertainment, and more. Powered by proprietary AI technology, the platform personalizes recommendations based on real-time consumer data.

Features & Benefits

• AI-Powered Lifestyle Planning – Users access specialized AI assistants to plan trips, dining experiences, wellness activities, and more.

• Premium AI "Swarm" Subscription – Multiple AI agents collaborate to create a customized, data-driven itinerary tailored to user preferences.

• Hyper-Personalized Offers – Businesses receive real-time consumer insights, allowing them to deliver exclusive, demand-driven promotions to engaged users.

"Our Lifestyle AI Agent Marketplace is poised to redefine how people plan experiences and how businesses engage with them," said Robert Steele, CEO of Thumzup Media Corporation. "By integrating AI-driven personalization with real-time business insights, we empower consumers, reward influencers, and enable businesses to thrive in a smarter, more dynamic marketplace."

GibberAds™: AI-Driven Advertising for Real-Time Engagement

Thumzup’s Gibberlink Advertising™ (GibberAds™) system matches consumers with exclusive, time-sensitive promotions based on their preferences and activities.

How It Works

• AI-Generated Real-Time Offers – Businesses send personalized discounts and exclusive deals to Thumzup users based on their lifestyle plans.

• Influencer-Driven Demand Generation – Social media influencers help create demand for promotions via AI-powered marketing tools.

• AI-Optimized Advertising – Brands gain access to real-time audience insights for smarter, more effective ad campaigns.

Real-World Use Cases: Transforming Lifestyle Planning

Thumzup's AI marketplace provides seamless, customized lifestyle experiences while unlocking business growth opportunities.

Example Scenarios

Sarah’s Ultimate LA Weekend Escape ($1,000 budget)

• Activates AI swarm to plan an upscale getaway.

• AI books luxury accommodations, fine dining, and cultural events.

• Local businesses send real-time offers for exclusive experiences.

Lily’s Holistic Wellness Day ($600 budget)

• AI finds yoga and meditation retreats.

• Dining AI Agent books organic dining options.

• Wellness providers send personalized self-care promotions.

Mark’s Active Weekend Experience ($800 budget)

• AI finds marathons, boot camps, and adventure activities.

• Dining AI Agent recommends athlete-friendly restaurants.

• Local businesses deliver exclusive, AI-targeted fitness offers.

New Monetization Opportunities for Influencers & Businesses

The Thumzup AI ecosystem offers multi-sided revenue opportunities for marketers, influencers, and businesses.

Monetization Channels

Influencer Affiliate Program – Influencers earn commissions for every AI agent download via unique referral links.
Business AI Accounts – Brands gain access to real-time consumer insights and AI-powered ad tools.
Transaction-Based Monetization – Thumzup generates revenue through per-transaction commissions.

With the launch of the Lifestyle AI Agent Marketplace and GibberAds™, Thumzup is poised to disrupt the digital marketing landscape. By blending AI-driven personalization with real-time business insights, the platform delivers an unparalleled experience for consumers, businesses, and influencers alike. As Thumzup continues to innovate in AI-powered marketing, it is positioning itself at the forefront of a multi-billion-dollar industry.

Customer feedback is essential for business success, but traditional surveys often fail to capture real customer sentiment. Hark Insights, an AI-powered platform, is changing this by transforming raw feedback into actionable customer stories. This article explores how Hark Insights enables brands to go beyond numerical ratings, capturing voice and video feedback to drive meaningful decisions.

The Limitations of Traditional Customer Feedback

• Surveys often provide numerical scores without context.

• Brands struggle to understand the reasons behind customer sentiment.

• Text-based feedback lacks the emotional depth of real customer voices.

How Hark Insights Transforms Feedback into Actionable Stories

• AI-Powered Theme Identification: Instantly surfaces key themes from large datasets.

• Voice & Video Feedback Analysis: Captures tone, emotion, and real customer experiences.

• Real-Time Insights: Helps brands quickly identify and respond to emerging trends.

Applications Across Business Functions

1. Customer Experience (CX) Teams

• Quickly understand and address pain points.

• Improve responsiveness with real-time customer insights.

2. Product Development

• Identify feature gaps and usability concerns from real-world feedback.

• Use direct customer insights to refine future product enhancements.

3. Marketing & Advertising

• Leverage authentic customer voices in campaigns.

• Create more engaging and relatable messaging based on real feedback.

Hark’s AI Chat & Search Features

• AI Chat for Customer Feedback Queries: Get instant answers to specific customer concerns.

• Advanced Search Capabilities: Easily locate key trends and customer themes.

• Multimedia Integration: Shareable insights with voice and video examples for better storytelling.

Why Hark Insights is Different from Traditional VoC Tools

• Moves beyond text-based sentiment analysis.

• Captures feedback in customers' own words, tones, and environments.

• Identifies hidden trends that traditional tools might miss.

Hark Insights represents a new era in customer feedback. By turning raw data into actionable stories, brands can better understand their audience, improve CX, enhance product offerings, and create more compelling marketing campaigns. Businesses that embrace AI-powered customer insights will gain a competitive advantage by responding to real customer needs in real time.

Audience intelligence is the foundation of successful marketing campaigns. Skydeo, a leader in predictive audience data, has partnered with Adstra, a top identity-based data provider, to enhance audience segmentation and targeting. By integrating Adstra’s privacy-first consumer data into Skydeo Audience Manager (SAM), marketers can execute highly precise campaigns with greater consumer trust and compliance.

Benefits of the Skydeo-Adstra Partnership

• Enhanced Audience Targeting: Integration of identity-based consumer data into SAM.

• Multi-Channel Activation: Campaign optimization across social, mobile, CTV, and DSP platforms.

• Privacy-First Approach: Consumer trust and compliance maintained at all levels.

How the Integration Works

• Adstra’s identity-based data, including demographics, purchase behaviors, and lifestyle attributes, is incorporated into SAM.

• Marketers gain access to over 30,000 enriched audience segments.

• Built-in collaboration tools ensure seamless multi-channel campaign execution.

• Predictive analytics refine targeting for improved ROI.

The Impact on Marketing Campaigns

1. Increased Precision in Audience Segmentation

• Data-driven insights help brands target ideal customers with pinpoint accuracy.

• Predictive models enhance engagement strategies across multiple platforms.

2. Data Transparency & Privacy Compliance

• Adstra’s privacy-first framework ensures ethical data usage.

• Skydeo maintains transparency in consumer insights and audience segmentation.

3. Optimized Ad Spend & Performance

• AI-driven audience modeling helps brands allocate budgets effectively.

• Higher accuracy in demographic data reduces wasted ad spend.

Skydeo’s Data Validation & Accuracy

• Skydeo’s data science team validated Adstra’s accuracy in age and gender data.

• Results showed less than a 5% margin of error—73.6% more accurate than industry averages.

Future of Audience Intelligence & Campaign Personalization

• The partnership sets a new industry standard for predictive audience targeting.

• Advanced segmentation allows for hyper-personalized advertising strategies.

• Marketers can leverage real-time insights for dynamic audience engagement.

The Skydeo-Adstra partnership is a game-changer for marketers seeking to maximize audience precision and campaign performance. By integrating predictive analytics with identity-based consumer data, brands can optimize their ad spend, improve targeting, and establish deeper connections with consumers—while ensuring data transparency and compliance in an evolving marketing landscape.

In today's digital landscape, online directories have evolved beyond static listings. Asknoypi leads this transformation by providing businesses with an all-in-one platform for enhanced visibility, audience engagement, and streamlined digital marketing. With integrated features such as business directory listings, press release publication, job postings, and event advertising, Asknoypi simplifies and amplifies online promotion efforts.

The Unique Value of Asknoypi

• Comprehensive Digital Marketing Hub: A single platform for business listings, press releases, job postings, and event promotions.

• Enhanced Online Visibility: SEO-friendly listings ensure businesses rank higher in search results.

• Audience Engagement & Brand Awareness: Businesses can proactively communicate updates, milestones, and promotions.

• Simplified Promotion Process: Eliminates the need for multiple marketing tools.

How Asknoypi Empowers Businesses

1. Business Listings for Maximum Exposure

• Structured, SEO-optimized listings enhance online visibility.

• Provides essential business information, improving discoverability and credibility.

2. Press Release Publishing for Brand Awareness

• Companies can announce product launches, partnerships, and corporate milestones.

• Press releases help businesses gain media coverage and industry recognition.

3. Job Postings to Attract Top Talent

• Businesses can post job openings with clear descriptions and application processes.

• Cost-effective alternative to expensive job boards, attracting quality candidates.

4. Event Announcements for Greater Reach

• Promotes industry events, product launches, and corporate gatherings.

• Ensures maximum participation by leveraging Asknoypi’s audience network.

A Holistic Approach to Digital Marketing

Unlike traditional web directories that provide static business lists, Asknoypi offers an interactive and dynamic experience. The platform enables businesses to actively engage with their target audience, ensuring better visibility and long-term brand growth.

Seamless User Experience & Accessibility

• User-Friendly Interface: Businesses can easily create and manage listings.

• No Technical Expertise Required: The platform is designed for intuitive navigation.

• Time-Efficient: Streamlined processes allow businesses to focus on growth.

Asknoypi is more than just a business directory—it is a powerful digital marketing tool that enables businesses to boost their online presence, engage audiences, and simplify promotional efforts. With its integrated features, Asknoypi provides an all-encompassing solution for businesses looking to thrive in the digital age.

MoovIT, a specialist in media workflows and Adobe SI partner, is strengthening its presence in the US market alongside CHESA, a leading systems integration provider for media workflows. At the NAB Show in Las Vegas (Booth SL5129), both companies will present major updates to the Helmut4 project management toolset and helmut.cloud, their cloud-based media collaboration platform.

HelmutUS: Expanding Distribution in the US

• MoovIT is establishing a US-based distribution network for Helmut4 and helmut.cloud under the HelmutUS brand.

• The focus is on media companies, production studios, and post-production teams looking for seamless workflow automation.

• NAB serves as a key opportunity to connect with US-based partners and customers.

Helmut4: Advanced Project Management for Adobe & Beyond

• Comprehensive Workflow Automation: Helmut4 integrates, automates, and orchestrates Adobe Premiere Pro and After Effects environments.

• Industry Adoption: Widely used by European broadcasters and post-production houses.

• Proven Benefits: Streamlined workflows, fewer errors, and cost savings for both on-premises and remote production teams.

New Pro Tools Integration for Audio Post-Production

• Automated Pro Tools Sessions: Creation, sorting, indexing, and duplication of Pro Tools sessions without manual intervention.

• Seamless Data Transfer: Premiere Pro sequences, including audio and video files, can now be imported into Pro Tools with Helmut4.

• Automated Clean-Up: Session and file management is fully integrated into the Helmut4 workflow.

• Industry Demand: This integration eliminates manual steps in Pro Tools workflows, allowing creatives to focus purely on editing.

Philadelphia Eagles Leverage Helmut4 & helmut.cloud

• The Philadelphia Eagles use Helmut4 for project management, integrated with helmut.cloud for optimized media workflows.

• CHESA deployed High5, helmut.cloud’s orchestration software, to tailor the system to the team’s needs.

• This implementation showcases the flexibility of Helmut4 and helmut.cloud in high-performance media environments.

helmut.cloud: A New Era of Media Workflow Integration

• Multi-Tenant Cloud Platform: Centralizes media applications and services for seamless collaboration.

• High5 Application: Transforms helmut.cloud into an iPaaS (Integration Platform as-a-Service).

• Scalability: Works across on-premises, cloud, or hybrid environments.

• Software-Agnostic: Connects media workflows across different software and hardware solutions.

New Features Showcased at NAB

• AI-Powered Code Assistant: Enables users to create custom workflow nodes in Stream Designer using natural language.

• Helmut4 + helmut.cloud Integration: Stream Designer can now communicate directly with helmut.cloud, giving users greater workflow independence.

• Workflow Monitoring & Control: Enhanced visibility into all media processes.

MoovIT and CHESA are redefining video and media workflow automation with Helmut4 and helmut.cloud. By expanding into the US market, introducing Pro Tools integration, and unveiling new cloud-powered capabilities, they are equipping creatives with the tools needed for seamless collaboration and efficiency.

PadSquad, a leader in high-impact digital advertising, has released The Big 5: The Advertiser’s Guide to $1.2T in Shopping Moments, a comprehensive report detailing how brands can capitalize on major seasonal shopping events. Data from PadSquad shows that holiday-themed retail ads generate 63% higher engagement and 29% higher video completion rates (VCR) compared to non-seasonal creative.

The Five Key Shopping Events for 2025

Based on 2024 consumer spending, the biggest opportunities for advertisers in 2025 include:

• Easter – $22.4 billion

• Mother’s Day – $33.5 billion

• Father’s Day – $22.4 billion

• Back-to-School/College – $125.4 billion combined

• Winter Holiday Season – $979.5 billion

With 81% of Americans celebrating Easter, the holiday kicks off the year’s major retail moments, making it a prime time for strategic advertising.

Optimizing Easter Advertising Strategies

To maximize engagement and sales, PadSquad recommends:

1. Contextual Relevance

• Target shoppers on high-traffic websites related to seasonal interests.

• Use behavioral targeting to reach consumers browsing for holiday décor, toys, or candy.

2. Family-Centric Messaging

• Highlight tradition and nostalgia to create an emotional connection.

• Use phrases like "Make Easter Special" or "Celebrate Together" to reinforce family values.

3. Social-Inspired & Interactive Ads

• Leverage social-style video creatives to showcase Easter baskets and celebrations.

• Implement gamified experiences, such as virtual egg hunts, to drive engagement.

For brands looking to maximize ROI in 2025, aligning digital ad strategies with key shopping events is essential. With data-backed insights and high-impact creative formats, PadSquad helps brands turn seasonal moments into meaningful consumer connections.

DCC Marketing has announced the appointment of Nate Baguio as Chief Commercial Officer (CCO), reinforcing the agency’s leadership in strategic communications, industry partnerships, and business growth. With over three decades of experience in commercial strategy, fleet operations, policy engagement, and stakeholder advocacy, Baguio will spearhead initiatives that align business objectives with impactful messaging and market influence.

Expanding Industry Expertise and Market Influence

Baguio’s background includes senior leadership in transportation, clean energy, advanced manufacturing, and infrastructure, where he has successfully connected operational KPIs with data-driven communications strategies. His tenure at Lion Electric saw him drive zero-emission market adoption, secure high-profile industry partnerships, and align commercial strategies with federal and state policy.

At DCC Marketing, Baguio will focus on:

• Strengthening industry and government partnerships to drive business expansion.

• Developing behavior-change strategies to engage stakeholders and influence decision-making.

• Leveraging strategic communications to position brands, shape policy discussions, and promote industry innovation.

DCC Marketing’s National Expansion and Strategic Growth

As part of its growth strategy, DCC Marketing is launching a California office, enhancing its ability to serve industries undergoing rapid transformation, such as:

• Clean Energy & Electrification

• Infrastructure & Transportation

• Advanced Manufacturing & Technology

• Workforce & Economic Development

• Public Health & Sustainability

Leadership Perspective on Market Transformation

Baguio emphasized the need for data-driven, results-oriented communications that go beyond messaging:

“Successful organizations directly connect operations and communications to drive real market change. It’s not just messaging—it’s a strategic, data-driven approach that influences behavior, shifts mindsets, and accelerates commercial growth.”

Kara Demirjian Huss, President of DCC Marketing, highlighted how Baguio’s expertise will advance the agency’s mission:

“Nate’s ability to connect business strategy with industry trends, policy landscapes, and stakeholder engagement makes him an invaluable addition to our leadership team. His expertise will drive our expansion while reinforcing our commitment to delivering results-driven, socially impactful marketing solutions.”

Strategic Advisory Role at TCCI Manufacturing

In addition to his role at DCC Marketing, Baguio will serve as a strategic advisor to TCCI Manufacturing, supporting global initiatives in thermal management, electrification, and sustainability. His focus will be on:

• Technology commercialization and policy-aligned market strategies.

• Industry collaboration with government agencies, researchers, and OEMs.

• Accelerating net-zero initiatives for businesses navigating energy transitions.

Baguio’s appointment marks a pivotal step for DCC Marketing’s expansion and industry leadership, ensuring businesses are equipped with strategic communications that drive impact, foster partnerships, and fuel long-term success.