TV advertising has long been a powerful branding tool, but measuring its true impact remains a challenge. Many brands struggle to quantify return on investment (ROI) and optimize their media spend effectively.

To address this, Universal Ads, a platform that enables brands to seamlessly create and buy commercials across premium video, has announced a strategic partnership with Measured, a leader in incrementality-based measurement and optimization. This collaboration gives advertisers actionable performance insights to refine their campaigns and ensure their TV media investments drive real, measurable business growth.

“We wanted to make TV advertising easy, and we wanted to prove its effectiveness. This partnership does both.”

- James Grant, General Manager at Universal Ads

How Universal Ads and Measured Elevate TV Ad Performance

1. Accurate Incrementality-Based Measurement

• Traditional last-click attribution often credits conversions to digital channels, underestimating TV’s impact.

• Measured’s science-backed approach goes beyond outdated models to provide clear, objective insights into how TV advertising truly influences customer behavior.

2. Smarter Media Investment Decisions

• Marketers can now eliminate wasted spend and scale what works across premium TV channels.

• Measured’s cross-channel analytics help brands refine their optimal media mix, ensuring TV ads contribute effectively to growth.

3. Seamless Access to Premium Video Inventory

• Universal Ads provides direct access to top-tier TV networks, including:

  • A+E Networks, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo.

• Advertisers can easily activate and measure campaigns within a single platform.

A New Era of TV Ad Optimization

"TV advertising has always been harder to measure than digital. With Universal Ads and Measured, we now see exactly how our TV spend drives sales, making it as simple as social media advertising."
— Grant Cohen, CMO of Victory Snacks

This partnership ensures brands and agencies no longer have to rely on guesswork when it comes to TV advertising. Instead, they can:
Optimize TV ad budgets with data-backed decisions
Prove and enhance the effectiveness of premium video advertising
Unlock new growth opportunities with precision-driven measurement

Final Thoughts

By combining Universal Ads’ simplified TV ad buying process with Measured’s advanced performance analytics, brands can confidently invest in premium video knowing their campaigns are driving real, incremental results.