For the second consecutive year, Agency Mania Solutions (AMS) is proudly sponsoring the Marketing Procurement iQ Conference, taking place at London’s Kia Oval. The event brings together Europe’s top brands, industry experts, and procurement leaders to share insights, build connections, and advance best practices in agency management.

As global brands strive for greater efficiency in agency partnerships, AMS continues to expand its presence in Europe, offering cutting-edge solutions to drive performance and transparency in the marketing procurement space.

AMS’s Role at the Conference

As a returning Conference Partner, AMS is actively engaging with marketing procurement professionals to discuss how brands can optimize agency relationships.

On-Site Representation: AMS Co-Founder & Principal Bruno Gralpois is attending in person, sharing insights on the evolving agency landscape.
Expert-Led Discussions: Gralpois is a featured speaker, covering topics like scope management, media evolution, and technology-driven agency collaboration.
Networking & Resources: Attendees can connect with AMS both on-site and through the event website for actionable strategies and best practices.

Insights from AMS on Agency Management

The agency-brand relationship is evolving, and traditional models are no longer sufficient to meet modern demands. AMS highlights three key areas brands must address:

Smarter Agency Management – Brands must move beyond outdated processes to foster transparent and efficient partnerships.
Technology-Driven Collaboration – Implementing data-driven solutions enhances agency performance and accountability.
Competitive Advantage Through Innovation – Effective agency management is not just about keeping up but about leading the industry.

"The future of agency management isn't just about keeping up—it's about leading the charge," says Bruno Gralpois. "By embracing smarter technology and data-driven insights, brands can transform their agency relationships into a true competitive advantage."

AMS’s Commitment to European Growth

AMS is seeing significant growth in the European market, reinforcing its dedication to supporting brands with industry-leading tools and methodologies. The company’s solutions help advertisers streamline operations, enhance transparency, and drive measurable impact in their agency partnerships.

As a trusted leader in marketing procurement and agency management, AMS’s participation in the Marketing Procurement iQ Conference highlights its commitment to driving innovation in the industry. Brands looking to enhance their agency relationships and operational efficiency can connect with AMS at the event and explore its data-driven approach to maximizing marketing ROI.