Retailers today face the challenge of delivering seamless, personalized experiences across all channels - from websites and mobile apps to in-store and IoT devices. However, fragmented data and disconnected systems prevent brands from creating a truly unified shopping experience.

At Shoptalk 2025, Resulticks launched SHOP, an AI-powered retail solution that turns real-time shopper insights into frictionless, tailored experiences—driving engagement, revenue, and customer loyalty. Built on Resulticks’ AI agent Genie, SHOP connects online and offline interactions, empowering brands to optimize engagement, streamline in-store operations, and maximize personalization at scale.

“Too many brands talk about connected retail without taking action," said Redickaa Subrammanian, CEO and co-founder of Resulticks. “SHOP was built for the leaders ready to break silos, enrich their data, and finally deliver on the promise of truly connected, personalized retail experiences.”

Why Verticalization Matters in Retail

Unlike generic engagement tools, SHOP adapts to each retail vertical, ensuring data flows, customer journeys, and business metrics align with industry-specific needs. Whether for luxury brands, big-box retailers, or franchise operations, SHOP seamlessly integrates and optimizes every touchpoint.

How SHOP Creates Connected Phygital Experiences

1. Real-time Customer Attribution & Engagement

• AI-driven insights track customer journeys from discovery to purchase and beyond.

• Identifies which touchpoints drive the highest engagement and ROI.

• Enables brands to optimize cross-channel marketing and promotions.

2. Seamless Industry Integrations

• SHOP standardizes data across e-commerce, POS, loyalty programs, mobile apps, and IoT.

• Ensures frictionless omnichannel experiences—from browsing online to in-store purchases.

• Helps brands connect fragmented data for a holistic shopper view.

3. AI-Driven SKU-Level Targeting & Personalization

• Dynamically personalizes messages, offers, and content based on real-time behavior, purchase history, and preferences.

• Ensures every customer interaction is relevant and timely.

• Enables hyper-targeted promotions down to the SKU level.

4. Retail-Specific Analytics & Franchise Optimization

• Provides deep visibility into foot traffic, basket size, conversion rates, and SKU performance.

• Helps franchisees and corporate teams analyze location-specific trends.

• Empowers brands to fine-tune merchandising, inventory, and promotional strategies.

5. Versium Integration for Smarter Data Enrichment

• Leverages 20 billion+ audience data points from Versium for enhanced customer segmentation and acquisition strategies.

• Helps retailers refine targeting, reduce wasted ad spend, and improve engagement rates.

• Ensures continuous data refresh for accurate, real-time decision-making.

Proven Results: Driving Growth with SHOP

Brands using Resulticks’ AI-driven engagement have reported:
35% increase in conversion rates through smarter customer targeting.
40% faster campaign execution, reducing complexity and boosting efficiency.
Higher customer retention and satisfaction, thanks to real-time personalization.

Experience SHOP at Shoptalk 2025

Trusted by global brands like Estée Lauder, Tata Group, and RPSG Group, Resulticks is showcasing SHOP at Booth #1970 at Shoptalk 2025. Retailers can experience firsthand how AI-powered engagement is shaping the future of commerce.