NCR Voyix Corporation, a leading global provider of digital commerce solutions, has appointed Nick East as Chief Product Officer (CPO), effective immediately. In this key leadership role, East will drive product innovation and marketing across NCR Voyix’s technology portfolio, ensuring that product development remains central to the company’s growth strategy.

"Nick’s achievements in driving innovation uniquely position him to lead our product team as we focus on delivering leading products and features to meet our customers’ needs."

- Jim Kelly, CEO, NCR Voyix

Nick East: A Proven Leader in Retail Tech Innovation

Nick East brings extensive expertise in edge computing, virtualization, and cloud management technology. His entrepreneurial and engineering background makes him the ideal choice to lead NCR Voyix’s next phase of product innovation.

Career Highlights:

Co-Founder & Former CEO of Zynstra – Pioneered retail edge software solutions, specializing in virtualization and cloud management.
NCR Voyix Leadership Roles – Held key product and strategy positions since NCR Voyix acquired Zynstra in 2019.
Edge-Enabled Platform Development – Played an integral role in building NCR Voyix’s edge computing infrastructure for retail and digital commerce.

Driving Next-Generation Product Innovation

As Chief Product Officer, East will lead:
Product Development & Strategy – Enhancing digital commerce solutions for retail, hospitality, and financial services.
Innovation in Edge Computing – Expanding NCR Voyix’s edge-enabled platform to power frictionless customer experiences.
Customer-Centric Product Evolution – Ensuring products align with market demands and evolving consumer behaviors.

With Nick East at the helm of product innovation, NCR Voyix is poised to accelerate market-leading solutions for its global customer base. His expertise in retail edge technology and cloud computing will strengthen NCR Voyix’s position as a leader in digital commerce innovation.

With online competition intensifying, businesses are increasingly investing in search engine optimization (SEO) and professional web design to improve visibility, user experience, and customer engagement. A new industry report highlights leading SEO and web design agencies in Pennsylvania that are driving digital growth for businesses across industries.

Notable SEO & Web Design Agencies in Pennsylvania

These agencies have been recognized for their expertise in search rankings, website optimization, and digital strategy:

• Higglo Digital – A Pennsylvania-based agency specializing in SEO strategies and user-focused web design. The company helps businesses build high-performance websites while implementing SEO best practices.

• Blue Archer – A Pittsburgh-based digital agency offering custom website development and online marketing solutions to enhance business growth.

• Altitude Marketing – A full-service B2B marketing agency with expertise in branding, web development, and SEO-driven strategies.

The Growing Demand for SEO & Web Design Services

With search engine algorithms evolving, businesses are prioritizing SEO-driven website optimization to maintain competitiveness. Key industry trends include:

• Search Engine Algorithm Updates – Frequent updates require businesses to adopt dynamic SEO strategies for sustained visibility.

• User Experience (UX) & SEO Integration – Websites optimized for both search engines and user experience improve engagement and conversion rates.

• Mobile-First Design – The shift towards mobile browsing demands responsive web design and mobile-friendly SEO tactics.

• Data-Driven SEO Strategies – Businesses are leveraging analytics and AI-driven tools to refine their SEO and digital marketing approaches.

A strong digital presence is critical for business success in today’s online landscape. By partnering with top SEO and web design agencies, companies can enhance search rankings, improve website performance, and drive sustainable growth.

VWO, a leading experience optimization and experimentation platform, has announced a strategic partnership with Brainlabs, a global full-service media agency known for its data-driven approach. This collaboration aims to enhance digital marketing effectiveness by integrating advanced experimentation into media strategies.

Objectives of the Partnership

1. Driving Value Through Experimentation in Media Campaigns

• VWO’s A/B testing and multivariate testing tools will be incorporated into Brainlabs' media strategies.

• Optimization of ad creatives, landing pages, and user experiences for improved engagement and conversions.

2. Leveraging Data-Driven Insights

• Utilizing behavioral analytics to refine marketing decisions.

• Ensuring strategies are informed by real-time user data for maximum effectiveness.

3. Delivering Measurable Business Outcomes

• A focus on achieving tangible results, including higher ROI and long-term business growth.

• Enhancing media effectiveness to help brands remain competitive in digital markets.

Leadership Perspectives

• Hannah Davis, Managing Director, CRO at Brainlabs:
  “This partnership enables us to push the boundaries of experimentation, ensuring our clients maximize performance and stay ahead in an evolving digital landscape.”

• Sparsh Gupta, Co-Founder & CEO of VWO:
  “By integrating our platform with Brainlabs' data-driven marketing approach, we aim to empower businesses with enhanced experimentation capabilities.”

This collaboration reinforces a shared commitment to data-driven marketing innovation. By combining VWO’s optimization tools with Brainlabs' expertise in media strategy, businesses can expect enhanced marketing performance, deeper insights, and a more strategic approach to growth.

EngageLab, a leader in customer engagement, has enhanced its Marketing Automation (MA) platform with AI-powered capabilities. This upgrade empowers businesses to create highly personalized, data-driven campaigns that maximize customer engagement and boost conversions.

Revolutionizing Marketing with Key Features

1. Omnichannel Marketing Automation

• Connect with customers seamlessly through AppPush, WebPush, Email, SMS, and WhatsApp.

• Maximize engagement by reaching users on their preferred channels.

2. Visual Journey Orchestration

• Drag-and-drop journey builder with pre-designed templates for quick campaign creation.

• Enables marketers to create personalized workflows without coding, reducing operational costs.

3. AI-Driven Insights & Optimization

• Real-time analytics track user behavior, participation rates, and revenue conversions.

• AI-powered insights help optimize marketing strategies for maximum ROI.

Tailored Journey Orchestration for Diverse Scenarios

EngageLab’s upgraded MA functions are designed for a variety of industries and use cases, including:

• New User Onboarding: Guide users through core features to encourage quick adoption.

• Trial & Upgrade Promotions: Send reminders and exclusive offers to boost paid conversions.

• Re-engagement Campaigns: Recover inactive users with personalized incentives and messaging.

• Targeted Campaigns: Use interaction data to deliver precise holiday deals or event promotions.

Customer Success Stories

• E-commerce: A B2C platform increased conversions by 30% and improved repurchase rates with personalized campaigns.

• Gaming: A mobile game developer achieved a 45% higher click-through rate and recovered 20% of churned players with behavior-triggered notifications.

• Education: An online curriculum provider saw a 40% increase in course completions using tailored Push and SMS reminders.

Why Choose EngageLab?

1. Powerful Messaging Channels

• Five self-built messaging channels ensure high delivery rates and reliable customer communication.

2. AI-Powered Personalization

• GPTBots.ai integration enables 24/7 automated content creation and strategy optimization.

3. Global Support & Custom Solutions

• Dedicated technical support teams provide customized solutions for enterprises worldwide.

EngageLab’s AI-powered Marketing Automation upgrades enable businesses to engage users more effectively, drive conversions, and optimize marketing strategies. With omnichannel messaging, real-time analytics, and AI-driven personalization, EngageLab is setting new benchmarks for customer engagement and retention.

BigCommerce, a leader in composable commerce solutions, has unveiled new B2B enhancements aimed at optimizing sales processes, streamlining account management, and accelerating growth for manufacturers, wholesalers, and distributors. The latest updates—Configure-Price-Quote (CPQ) and Multi-Company Account Hierarchy with Advanced Permissioning—reduce manual tasks, enhance customer relationships, and drive efficiency for B2B sales teams.

B2B Enhancements in BigCommerce

1. Multi-Company Account Hierarchy & Advanced Permissioning

This update simplifies complex organizational structures by allowing B2B businesses to manage multi-tiered accounts with role-based access controls.

Features & Benefits:

• Support for Multi-Tier Account Structures – Easily configure account hierarchies for enterprises with multiple branches.

• Granular Role-Based Access Control – Assign specific permissions to different roles, ensuring secure account management.

• Self-Service Capabilities for Buyers – Buyers can view invoices, orders, and financial data across multiple accounts.

• Streamlined Bulk Payments & Account Data Aggregation – Reduces administrative overhead and manual processing.

• Delegated Control & Assignments – Enables sales teams to focus on customer engagement instead of account setup.

“BigCommerce's Multi-Company Hierarchy feature allows us to support merchants whose buyers manage payment and credit limits at the HQ level within a single screen.” — Matt Sandham, Director at Bspoq

This feature helps B2B businesses scale quickly while maintaining personalized customer experiences, making it ideal for companies selling to franchises and multinational enterprises.

2. Configure-Price-Quote (CPQ) for Faster Sales Cycles

CPQ streamlines the quote-to-cash process, allowing sales teams to accelerate approvals and close deals faster.

Features & Benefits:

• Single-Page, Mobile-Optimized Quote Interface – Simplifies the quoting process for sales reps on the go.

• Customizable Quote Views – Businesses can configure quote fields to fit their specific needs.

• Built-In Account & Product Management – Quick access to customer accounts and catalog for seamless quoting.

• Real-Time Shipping & Tax Calculations – Integrated tax and shipping APIs ensure accurate pricing.

• Auto-Quoting & Discount Management – Sales teams can automate discounts and pricing structures.

• Support for Both B2B & B2C Quoting – Expands functionality beyond traditional B2B models.

“CPQ will help our clients speed up their quote approval processes and streamline call-in orders, making self-service a reality for their customers.” — Adam Thibodeaux, SVP of Global Sales at McFadyen Digital

Driving Business Growth with BigCommerce’s B2B Enhancements

These innovations reinforce BigCommerce’s leadership in B2B ecommerce, providing an agile, enterprise-grade solution without the high costs of traditional platforms.

“For manufacturers, distributors, and wholesalers, improving efficiency is the name of the game. These updates help organizations streamline operations, allowing sales teams to focus on customer relationships instead of workflows.” — Lance Owide, General Manager of B2B at BigCommerce

With Multi-Company Account Hierarchy and CPQ, BigCommerce empowers B2B merchants to optimize sales, reduce operational inefficiencies, and scale effortlessly. These updates reinforce BigCommerce’s commitment to driving digital transformation, ensuring businesses stay competitive in a fast-evolving ecommerce landscape.

Social media is no longer just a networking tool - it’s a powerful business accelerator. Among various platforms, TikTok has emerged as a game-changer, redefining how brands connect with audiences. Golden Stream Media, an eCommerce growth agency, is capitalizing on this shift, delivering exceptional results through data-driven and creative advertising strategies.

Golden Stream Media’s Winning Approach

Golden Stream Media combines creativity with analytics, ensuring that brands don’t just generate short-term gains but also establish long-term growth and brand recognition. Their approach includes:

• Personalized Consultation & Strategy Development – Tailoring campaigns to each brand’s unique audience and goals.

• Multi-Channel Advertising – Integrating TikTok, Facebook, Instagram, and Google Ads for a comprehensive marketing strategy.

• Data-Driven Campaign Optimization – Using real-time analytics and ROAS-focused strategies to maximize profitability.

One of their standout tactics is leveraging TikTok’s unique algorithm and user behavior patterns to drive high engagement and conversions.

Why TikTok is a Game-Changer for Brands

TikTok has evolved beyond viral dance trends—it’s now a highly effective advertising platform with an advanced algorithm that maximizes user engagement. Businesses that leverage TikTok’s powerful ad system can benefit from:

• High Conversion Potential – TikTok ads offer impressive engagement and conversion rates when optimized correctly.

• Targeted Advertising – TikTok’s AI-powered algorithm helps brands reach the right audience.

• Lower Advertising Costs Compared to Other Platforms – High returns on investment with strategic ad placement and testing.

Golden Stream Media has proven TikTok’s revenue-generating potential, with one campaign taking a Shopify store from zero to $35,000 in sales in under 20 days.

The Roadmap to TikTok Advertising Success

Golden Stream Media follows a systematic process of testing, refining, and scaling to ensure optimal results.

1. Finding the Winning Product or Offer

• Launch multiple test campaigns to analyze audience response.

• Identify a high-performing product or service based on early engagement and sales.

• Keep budgets modest during the validation phase to minimize risk.

2. Scaling with ROAS Optimization

Once a profitable ad formula is found, Golden Stream Media scales campaigns using ROAS-driven bidding strategies:

• Launch multiple ad groups with winning creative assets.

• Test various bid levels and audience segments for sustained performance.

• Implement fresh ad creatives weekly to prevent ad fatigue and maintain engagement.

3. Timing and Strategic Ad Placements

Golden Stream Media maximizes success by placing ads during peak hours, ensuring that budgets are spent when audience engagement is highest.

4. Long-Term Growth Strategies

Golden Stream Media doesn’t just focus on short-term wins. Their continuous innovation and data-driven approach keep brands ahead of competitors:

• Testing 10+ new ad creatives weekly to sustain engagement.

• Using user-generated content (UGC) to enhance authenticity and relatability.

• Expanding to other social ad platforms for a holistic digital marketing strategy.

Lessons for Brands Exploring TikTok Advertising

Golden Stream Media’s proven success offers valuable insights for businesses looking to maximize TikTok’s potential:

• Test & Optimize Constantly – Success doesn’t happen overnight. Experiment with different creatives and offers until you find the winning combination.

• Invest in High-Quality Ad Creatives – TikTok’s audience responds best to visually engaging and authentic content.

• Leverage ROAS-Driven Bidding – Smart bidding strategies help brands scale profitably while minimizing ad spend waste.

• Stay Agile & Keep Innovating – Continuous testing and audience insights drive sustained growth.

The Role of Brand Identity in TikTok Success

Golden Stream Media recognizes that strong branding extends beyond ads. A consistent brand identity, storytelling, and customer engagement contribute to long-term business success.

Golden Stream Media’s data-driven and creative approach to TikTok advertising showcases the platform’s immense potential for eCommerce brands. Whether you’re a startup looking to scale quickly or an established brand aiming for higher engagement, TikTok offers a unique and profitable opportunity.

For brands eager to unlock the full potential of TikTok advertising, Golden Stream Media provides cutting-edge strategies that drive high ROI and sustainable growth.

The Global AdTech Market is set for significant expansion, with a projected CAGR of 14.3% from 2025 to 2032. The market, valued at USD 783.46 billion in 2024, is expected to reach USD 2,547.17 billion by 2032. Advancements in AI-driven analytics, real-time bidding, and programmatic advertising are transforming digital marketing strategies. Despite regulatory hurdles and increasing competition, businesses continue to leverage AdTech to optimize ad spend and enhance customer engagement.

Market Trends and Drivers:

1. AI and Machine Learning Enhancing Ad Targeting

• AI-powered algorithms analyze user behavior, demographics, and preferences for hyper-personalized ad targeting.

• Programmatic advertising uses real-time data to optimize ad placements and improve ROI.

• Increased efficiency in campaign management fuels the demand for AI-driven AdTech solutions.

2. Mobile and Social Media Advertising Driving Growth

• Rising smartphone penetration has made mobile advertising a crucial part of digital marketing.

• Brands use in-app ads, interactive videos, and influencer marketing to engage audiences.

• Social media giants like Facebook, Instagram, and TikTok offer advanced targeting options.

3. Omnichannel Advertising Strategies Expanding Reach

• Advertisers integrate multiple platforms such as display ads, video ads, connected TV, and DOOH media.

• Data-driven customer journeys improve brand recognition and engagement.

• Cross-device tracking enhances personalization, making advertising more effective.

Market Challenges and Restraints:

1. Impact of Stringent Data Privacy Regulations

• Global regulations like GDPR, CCPA, and India's Personal Data Protection Bill limit data collection.

• Restrictions on third-party cookies challenge targeted advertising strategies.

• Compliance increases operational complexity and costs for brands.

2. Ad Fraud and Brand Safety Concerns

• Fraudulent activities like bot traffic and click fraud lead to wasted ad spend.

• Brand safety risks arise when ads appear alongside inappropriate content.

• Companies are investing in fraud detection solutions, but cyber threats continue to evolve.

3. Rising Competition and Market Saturation

• Dominance of Google, Meta, and Amazon makes it challenging for smaller players to gain market share.

• Skepticism around digital ad effectiveness and attribution complexities hinder decision-making.

• Increased competition raises ad placement costs, making ROI optimization difficult.

Geographical Market Insights:

North America Leading the AdTech Market

• The region dominates due to high digital ad spending and strong adoption of programmatic advertising.

• Strict data privacy regulations drive innovations in privacy-centric advertising solutions.

• AI-driven advertising platforms and connected TV advertising fuel continued growth.

Players in the AdTech Market:

• Google (Alphabet, Inc.), Meta (Facebook, Instagram), Amazon Advertising

• The Trade Desk, Adobe Advertising Cloud, Oracle Advertising

• Criteo, PubMatic, Magnite, MediaMath, Verizon Media

• Xandr (Microsoft), AppNexus, DoubleVerify, Integral Ad Science (IAS)

The AdTech market is on a strong growth trajectory, driven by AI advancements, mobile and social media advertising, and omnichannel strategies. However, regulatory challenges, ad fraud, and competition present obstacles. To remain competitive, businesses must adapt to evolving technologies, invest in privacy-compliant solutions, and optimize digital ad strategies for maximum engagement and ROI.

TEN Holdings, Inc., a leading provider of event planning, production, and broadcasting services, has announced its latest innovation—integrating conversational artificial intelligence (AI) into its service offerings. This expansion is made possible through a partnership introduced by V-Cube Inc., its controlling shareholder. By leveraging AI-powered automation, the company aims to transform virtual events, enabling event organizers to scale operations efficiently while improving attendee engagement.

Benefits of Conversational AI in Virtual Events:

1. Enhanced Event Scalability and Cost Efficiency

• AI-powered automation streamlines event management, reducing the need for manual intervention.

• Enables event organizers to handle larger audiences without proportional increases in operational costs.

• Automates attendee interactions, registration processes, and customer support for smoother event execution.

2. Improved Attendee Engagement and Personalization

• AI-driven chatbots provide real-time responses, keeping attendees engaged throughout the event.

• Personalized recommendations based on user behavior enhance the attendee experience.

• AI tools analyze attendee interactions to refine content delivery and engagement strategies.

3. Data-Driven Decision-Making for Event Optimization

• AI analytics track attendee behavior, providing insights into engagement levels and preferences.

• Helps event planners tailor future events based on real-time feedback and participation trends.

• Supports better resource allocation by identifying high-impact event components.

Strategic Vision of TEN Holdings

TEN Holdings remains committed to enhancing corporate virtual events through innovative technology. CEO Randy Jones emphasized the company's mission to elevate virtual event experiences by integrating AI-driven solutions. This move aligns with industry trends that prioritize efficiency, automation, and data-driven decision-making.

How to Leverage Conversational AI for Your Events

Enterprises looking to integrate conversational AI into their virtual events can contact TEN Holdings, Inc. for consultation and implementation support.

With the introduction of conversational AI, TEN Holdings is set to revolutionize the virtual event landscape. By automating key processes, enhancing engagement, and providing actionable insights, the company empowers event organizers to deliver more impactful and efficient virtual experiences.