News

Ipsos MMA Named Leader and Customer Favorite in Forrester’s 2026 Marketing Measurement Wave

Ipsos MMA has been named a Leader—and a Customer Favorite—in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026, a notable endorsement in a market where measurement credibility increasingly determines budget decisions. The report evaluates marketing measurement providers across 31 criteria, spanning current capabilities and long-term strategy. Forrester’s focus this...

marketing 27 Jan 2026

Advicenne Secures UAE Approval and Reimbursement for Rare Kidney Drug Sibnayal

French rare-disease specialist Advicenne has reached another milestone in its Middle East expansion. The company announced that Sibnayal®, its treatment for distal Renal Tubular Acidosis (dRTA), has received both marketing authorization and reimbursement approval in the United Arab Emirates. The decision positions the UAE as the second Gulf Cooperation Council (GCC) country to approve Sibnayal...

technology 27 Jan 2026

Yolando Launches With $8.5M to Help Brands Win Visibility in AI Search Results

If your brand isn’t showing up in AI-generated answers, it may already be losing deals before a prospect ever visits your website. That’s the premise behind Yolando, a new competitive intelligence and Generative Engine Optimization (GEO) platform that officially launched today with $8.5 million in total funding from Drive Capital. Yolando is built for a reality many marketing teams are only...

artificial intelligence 27 Jan 2026

Fisent’s Applied GenAI Automation Pushes Past Pilot Mode With Triple-Digit Growth

While much of enterprise AI remains stuck in pilots and proofs of concept, Fisent Technologies is making a strong case that applied generative AI has crossed into real-world production. The company reported 206% year-over-year total revenue growth in 2025, alongside 365% growth in licensing revenue, positioning itself as a fast-emerging standard for turning unstructured enterprise content into...

artificial intelligence 23 Jan 2026

Acoustic Named Leader in QKS SPARK Matrix 2025 for Multichannel Marketing Hubs

Acoustic has been positioned as a Leader in the 2025 SPARK Matrix™ for Multichannel Marketing Hubs (MMH) by QKS Group, reinforcing the company’s growing relevance as enterprises rethink how they orchestrate customer engagement across channels. The recognition highlights Acoustic’s performance across both technology excellence and customer impact, with particular emphasis on its flagship platform...

marketing 23 Jan 2026

Global Digital Advertising Market Set to Near $820B by 2031 as AI, Retail Media Redefine Growth

The global digital advertising industry is entering its next phase of expansion—larger, smarter, and far more complex. According to a new report added to ResearchAndMarkets.com, the global digital advertising market is expected to grow from $414.52 billion in 2025 to $819.51 billion by 2031, representing a compound annual growth rate (CAGR) of 12.03%. The forecast underscores how deeply digital...

artificial intelligence 23 Jan 2026

Mendra Launches With $82M Series A to Use AI to Speed Rare Disease Drug Development

Mendra, Inc. has officially entered the biopharmaceutical arena with an ambitious pitch: use artificial intelligence to fix what’s long been broken in rare disease drug development. The newly launched company announced it has closed an $82 million oversubscribed Series A round, co-led by OrbiMed, 8VC, and 5AM Ventures, with participation from Lux Capital and Wing VC. The funding gives Mendra both...

artificial intelligence 23 Jan 2026

Global Baking Mixes Market Set to Reach $11.09B as Convenience Fuels Growth

The global baking mixes market is on a steady rise as convenience, consistency, and cost efficiency reshape how consumers and food businesses bake. According to a new report from Verified Market Research, the market—valued at $6.61 billion in 2024—is projected to grow at a compound annual growth rate (CAGR) of 5.3% between 2026 and 2032, reaching $11.09 billion by the end of the forecast period...

business 23 Jan 2026