News
Guideline Launches MCP Server, Letting Agencies Plug AI Directly Into Media Planning
Guideline, a leading provider of Ad Intelligence and Media Plan Management technology, has unveiled its Media Plan Management MCP Server, a new product that allows advertising agencies, media buyers, and enterprise clients to connect their own AI agents directly to Guideline’s platform. Built on the Model Context Protocol (MCP) — the emerging open standard for agentic AI connectivity — the server...
marketing 6 Mar 2026
Consensus Joins G2’s Top 5 Sales Software Companies, Signaling Demo-Led Growth as the Next Big Thing
In a crowded field of sales tech giants, Consensus, the AI-powered demo automation platform, has earned a spot in G2’s Top 5 Sales Software companies for 2026 — standing out as the only demo automation platform recognized alongside Salesforce, HubSpot, Gong, and PandaDoc. This nod isn’t just a trophy. It signals the arrival of Demo-Led Growth as a legitimate GTM strategy. While Salesforce defined...
marketing 6 Mar 2026
Avetta Lands on Hackett Group’s 2025–2026 “50 to Know” List for Procurement Technology
Global supply chain platform Avetta has been named to the The Hackett Group 50 to Know for 2025–2026, an annual assessment recognizing technology providers shaping the future of procurement. The recognition comes from The Hackett Group, a global strategy and operations consultancy known for benchmarking enterprise performance and evaluating emerging technology trends across procurement, finance...
marketing 5 Mar 2026
AppLovin to Spotlight Growth Strategy at Morgan Stanley TMT Conference
Marketing technology firm AppLovin is set to appear at the upcoming Morgan Stanley Technology, Media & Telecom Conference in San Francisco, where company executives will discuss strategy, market trends, and the evolving digital advertising landscape. The session will take the form of a fireside chat scheduled for March 4 at 8:30 a.m. PT, offering investors and industry watchers an opportunity to...
marketing 5 Mar 2026
Netris Claims 622% ARR Growth as AI Cloud Operators Standardize on Its Network Automation Platform
The AI infrastructure race is accelerating—and networking may be the quiet bottleneck everyone’s trying to solve. Netris, a vendor focused on network automation and multi-tenancy for AI infrastructure, says demand for its platform is surging. The company reported 622% year-over-year ARR growth in 2025, alongside rapid adoption from AI cloud operators building large-scale GPU infrastructure. In...
artificial intelligence 5 Mar 2026
Picsart Launches Persona and Storyline AI Tools to Power the Rise of Faceless Influencer Content
The influencer economy is rapidly evolving—and increasingly, the star of the show isn’t human. Creative platform Picsart is leaning into the rise of “faceless” content with the launch of two new AI tools designed to help creators build and scale digital personalities. The features, called Persona and Storyline, aim to solve two of the biggest challenges in AI-generated media: character...
artificial intelligence 5 Mar 2026
Semrush Launches Spotlight 2026 Conference to Help Marketers Win Visibility in the AI Search Era
As generative AI reshapes how consumers discover brands online, search marketing is entering a new phase. To address that shift, Semrush has announced Spotlight 2026, its flagship marketing conference focused on helping brands compete in what the company calls the emerging “AI search era.” The event will take place in London on October 13 and is expected to draw more than 1,000 senior marketing...
artificial intelligence 5 Mar 2026
Agentic Advertising Arrives: Dstillery, Keynes Bring AI Workflow Automation to Programmatic Campaigns
Artificial intelligence is steadily reshaping the programmatic advertising stack. But the next phase may look less like a smarter dashboard and more like an AI teammate. That’s the premise behind a new partnership between Dstillery and connected TV ad platform Keynes, which are rolling out what they describe as an “agentic” advertising workflow powered by Dstillery’s DS‑1. The idea: use AI agents...
artificial intelligence 5 Mar 2026
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