Gigamon, a leader in deep observability solutions, has announced the appointment of Lisa Harrup Mieuli as Chief Marketing Officer (CMO). Mieuli will now oversee Gigamon’s global marketing strategy, demand generation, and brand awareness as the company looks to capitalize on the growing demand for its Deep Observability Pipeline, particularly in the rapidly evolving cybersecurity landscape.

With an established 55 percent market share in 2024, Gigamon is recognized as a leading vendor in the deep observability space. This strategic appointment reflects the company's commitment to expanding its reach and enhancing its leadership position in the hybrid cloud security sector, especially as organizations look to secure increasingly complex IT infrastructures.

The Role of Deep Observability in Cybersecurity

As cybersecurity threats evolve at an unprecedented pace, organizations face mounting challenges in protecting their hybrid cloud infrastructures. According to the 2024 Hybrid Cloud Security Survey, 84 percent of global Security and IT leaders consider deep observability a foundational element of cloud security. Gigamon’s Deep Observability Pipeline offers an advanced solution to this challenge, delivering network-derived telemetry directly to cloud, security, and traditional observability tools. This pipeline not only eliminates blind spots but also optimizes network traffic, increasing the efficiency of existing tools by up to 90 percent.

In this environment, deep observability is essential for improving visibility, ensuring proactive threat detection, and driving operational efficiency across complex IT systems. Mieuli’s leadership will play a pivotal role in showcasing the value of this cutting-edge solution to both current and prospective customers.

Lisa Harrup Mieuli’s Leadership and Experience

Mieuli’s appointment comes at a time when global demand for Gigamon’s solutions is accelerating. As CMO, Mieuli will lead the company’s marketing efforts and drive strategies to expand its market share further. Reporting directly to Shane Buckley, President and CEO of Gigamon, Mieuli’s focus will be on aligning marketing programs with revenue-generating opportunities and customer needs.

Her extensive background in marketing leadership includes over two decades of experience at prominent tech companies. Prior to her role at Gigamon, Mieuli was Vice President of Marketing at Tenable, and before that, she served as Vice President of Global Field and Channel Marketing at Nimble Storage. Her tenure at Symantec spanned 13 years in various leadership roles, where she focused on brand strategy and demand generation.

Mieuli's expertise in brand building and demand generation positions her as an ideal leader for Gigamon's next phase of growth. As cyber threats grow increasingly sophisticated, her leadership will be crucial in helping Gigamon connect with digital-first customers and address the hybrid cloud security challenges facing businesses today.

Gigamon’s Vision and Strategic Growth

As digital transformation continues to accelerate, the demand for more sophisticated security and observability solutions will only increase. Shane Buckley, Gigamon’s President and CEO, expressed confidence in Mieuli’s leadership: “As the threat landscape rapidly evolves, our marketing must do more than keep pace — it must connect with customers and clearly show how our innovations solve their toughest hybrid cloud security challenges.”

Mieuli’s role will be instrumental in positioning Gigamon to effectively communicate its value proposition and build stronger connections with customers worldwide. Under her guidance, Gigamon’s marketing strategy will continue to evolve to meet the growing demands of a changing cybersecurity ecosystem.

Gigamon’s appointment of Lisa Harrup Mieuli as CMO marks an exciting new chapter in the company’s journey toward becoming a dominant force in the deep observability and hybrid cloud security markets. With her extensive experience in demand generation and brand building, Mieuli is poised to lead the company through its next growth phase. As cybersecurity challenges continue to evolve, Gigamon’s solutions are more critical than ever, and Mieuli’s leadership will ensure that the company remains at the forefront of innovation and customer connection.

The pace of business has never been faster, and small-to-medium businesses (SMBs) are struggling to keep up with rapidly evolving market conditions. With marketing tactics and sales playbooks quickly becoming outdated, it’s no surprise that AI is playing a pivotal role in transforming business operations. However, as SMBs face the overwhelming influx of AI tools and updates, HubSpot’s Spring 2025 Spotlight offers a solution that promises to help these businesses harness the true power of AI without the need for massive teams or budgets.

In an effort to help SMBs move faster and more efficiently, HubSpot has introduced over 200 new features this spring, focusing on AI-powered tools that drive results in sales, marketing, and customer service. According to Andy Pitre, EVP of Product at HubSpot, “SMBs don't need more AI hype—they need technology that helps.”

Features of HubSpot’s Spring 2025 Spotlight

HubSpot's Spring 2025 Spotlight introduces a suite of AI-powered agents designed to assist every go-to-market team in scaling and optimizing their operations.

1. Breeze Agents: Enhancing Support and Sales Efficiency

HubSpot’s new Breeze Agents are revolutionizing customer service and sales teams by automating tasks and enhancing workflow efficiency. The most notable enhancements include:

• Knowledge Base Agent: This tool helps businesses expand and update their support resources in real time based on incoming support tickets. Working in tandem with the Customer Agent, it bridges knowledge gaps and enhances self-service options for customers.

• Customer Agent: Automating the resolution of customer queries, the Customer Agent handles over 50% of support tickets for HubSpot customers. The enhanced version now uses AI to identify knowledge gaps, provides personalized responses (e.g., order status, password resets), and supports new channels like WhatsApp and Facebook Messenger.

• Prospecting Agent: This AI tool helps sales teams speed up the lead generation process by researching target accounts, personalizing outreach, and providing insights into buyer committees. It now integrates with the Sales Workspace and new Target Accounts app for more streamlined prospecting.

• Content Agent: For marketers, the Content Agent uses AI to help create and scale content across multiple channels. It automates pre-publish tasks like generating meta descriptions, adding internal links, and suggesting high-performing blog topics based on target audience interests.

2. AI-Powered Features for Marketing Hub Enterprise

HubSpot’s Marketing Hub Enterprise now comes with enhanced AI tools to simplify lead generation, conversion, and complex marketing workflows. Notable updates include:

• Lookalike Lists: A new feature powered by AI that helps marketers identify ideal customers by analyzing their existing client base, ensuring they target prospects with the highest potential for conversion.

• Journey Automation: Marketers can now create personalized customer journeys with the Journey Builder, which provides real-time insights to optimize campaigns and customer experiences.

• Multi-Account Management: Businesses managing multiple accounts can now seamlessly handle customer data, assets, and marketing tasks from a single HubSpot organization.

3. AI-Powered Workspaces: A Centralized Hub for Teams

To improve team collaboration and streamline operations, HubSpot has launched three new AI-powered workspaces designed for sales, customer success, and customer support teams:

• Sales Workspace: Sales reps can now gather essential context, prioritize prospects, and take action on leads to accelerate pipeline building and deal closure.

• Customer Success Workspace: This workspace enables customer success managers to track tasks, manage schedules, and easily identify potential customer issues before they escalate.

• Help Desk Workspace: Designed for customer service teams, this tool enables support reps to triage and resolve open tickets, ensuring quicker response times and higher customer satisfaction.

The Power of AI for SMBs

The landscape of business operations is changing rapidly, and AI has become a critical tool for companies to stay competitive. According to HubSpot, three out of four business leaders feel they’re falling behind in adopting AI, highlighting the growing need for accessible and impactful AI tools that can drive real results.

HubSpot's approach, embedded directly within their platform, allows businesses of any size to immediately benefit from AI without requiring large teams or hefty budgets. With tools designed to improve sales, marketing, and customer service, SMBs can now move faster, personalize customer experiences, and automate repetitive tasks to save time and improve efficiency.

HubSpot’s Spring 2025 Spotlight delivers a wealth of AI-driven features that help SMBs address their most pressing challenges in an ever-evolving market. Whether it’s automating support, optimizing sales outreach, or scaling content creation, HubSpot’s new features provide businesses with the tools they need to succeed in the AI-driven landscape.

As AI continues to reshape business operations, HubSpot’s mission remains clear: to provide SMBs with technology that empowers them to keep pace with the future of work.

In response to the growing demand for faster and more efficient online transactions, Particular Audience has unveiled Retail-MCP.com, a revolutionary platform that allows AI agents to directly access retail systems and data. This breakthrough approach promises to enhance the online shopping experience by eliminating multiple clicks and page loads, resulting in faster, easier, and more secure transactions for consumers.

According to recent Adobe data, AI-based traffic in retail has surged by 1,200%, signaling a significant shift in consumer behavior. James Taylor, founder and CEO of Particular Audience, explains, “The browser has served us well for a long time, but consumer expectations have evolved.” With AI-driven technologies like voice assistants and chatbots becoming commonplace, Taylor highlights the need for more efficient, direct access to commerce systems and data, which is now possible with Retail-MCP.com.

Advantages of Retail-MCP.com

Retail-MCP.com introduces the Model Context Protocol (MCP), which powers faster, more efficient AI-driven retail transactions. Here are the key practical use cases that set MCP apart:

1. Voice Commerce

Consumers can now purchase products with a simple voice command, streamlining the process and enhancing the overall customer experience. This feature allows customers to shop without needing to interact with traditional web pages, giving them a faster, more intuitive way to buy products.

2. Dynamic Pricing & Negotiation

AI agents can request discounts or wholesale terms while maintaining pre-set profit margins. This capability empowers retailers to offer personalized pricing strategies based on individual consumer preferences, while still protecting their bottom line.

3. Inventory Autopilot

Retailers can automate inventory checks, reorder popular products, and adjust prices or promotions in real-time. This dynamic approach ensures that retailers can stay on top of trends, maintain stock levels, and optimize their pricing strategy without manual intervention.

4. Retail Media & Campaign Optimization

Retail-MCP.com also provides continuous optimization for ads, promotions, and on-site experiences. AI-driven updates ensure that retailers’ marketing campaigns are always aligned with current consumer behaviors, driving better performance and ROI.

How MCP Revolutionizes Retail AI

What is MCP?

The Model Context Protocol (MCP) is an open standard designed to streamline the connection between AI models and existing retail systems through secure, efficient API calls. Unlike traditional AI agents that imitate human interactions on web pages, MCP offers a direct connection to commerce systems, dramatically improving speed and security.

Features of MCP:

• Direct Access to Retail Systems: AI agents can access the necessary tools and data via secure API calls, bypassing the need for slow web page interactions.

• Adherence to Business Logic: MCP ensures that AI agents operate within defined business logic and permissions, maintaining control for merchants while enabling automated actions.

• Universal Translation Layer: MCP serves as a universal layer between AI systems and retail platforms, akin to the USB-C connector for technology, enabling seamless integration.

Retail-MCP.com’s servers are open-source, giving companies the ability to implement MCP autonomously. For businesses seeking faster deployment or added support, Particular Audience offers managed services to help with quick and secure MCP implementation.

Speed, Efficiency, and Security for Retailers

Traditional “Buy For Me” tools can take minutes to mimic user actions on websites, but MCP-powered agents complete the same tasks in under 10 seconds. This significant improvement in speed, along with enhanced security through direct API calls, sets Retail-MCP.com apart from other solutions, providing retailers with a more efficient and secure way to interact with their customers.

Retail-MCP.com is setting a new standard for AI-driven retail transactions by eliminating the inefficiencies of browser-based shopping. With its direct access to retail systems via the Model Context Protocol (MCP), the platform enhances speed, security, and overall user experience, allowing retailers to better serve their customers while maintaining control over their business operations.

As consumer expectations continue to evolve, Particular Audience’s Retail-MCP.com offers a future-proof solution for retailers looking to stay ahead in an AI-driven world.

TrueDialog, a leader in enterprise-grade SMS texting solutions, has announced the launch of its native integration for Microsoft 365. This innovative integration embeds TrueDialog’s robust messaging capabilities within Microsoft Teams, Outlook, and other related applications, allowing businesses to send individual and mass text messages directly from the familiar Microsoft 365 environment.

This strategic move addresses the growing need for unified communication workflows by enabling organizations to engage more efficiently with both customers and employees—without the friction of switching between platforms. TrueDialog's new offering enhances workplace productivity and strengthens customer engagement, making it a must-have tool for modern businesses.

Features of TrueDialog’s MS 365 Integration

TrueDialog for Microsoft 365 introduces a range of features designed to optimize communication within the Microsoft ecosystem. Here’s a closer look at the capabilities that set this integration apart:

1. Workplace Efficiency

With the integration directly within Teams and Outlook, businesses can access TrueDialog’s messaging capabilities without leaving the Microsoft 365 environment. This unified workspace eliminates the need to toggle between applications, increasing efficiency and streamlining workflows for teams.

2. Direct Customer Engagement

TrueDialog’s native integration allows businesses to send high-impact SMS and MMS messages. SMS communications have significantly higher open and response rates compared to traditional emails, making this integration ideal for organizations looking to improve their customer outreach.

3. Simplified Workflow

The integration simplifies communication by enabling businesses to transition seamlessly between 1-to-1 conversations and mass messaging campaigns. This creates an intuitive experience for teams to manage messaging efforts from a single platform, reducing operational complexity.

4. Enhanced Personalization

By leveraging existing contact data across both Microsoft and TrueDialog platforms, businesses can create personalized messages targeted to specific audiences. This capability allows organizations to tailor communication, improving engagement and relevance for each recipient.

Comprehensive Benefits for Businesses

TrueDialog’s integration into Microsoft 365 provides numerous advantages for businesses, including:

1. A Native Microsoft Experience

The integration is fully embedded within MS 365, Teams, and Outlook, maintaining TrueDialog's intuitive interface and seamless functionality. This ensures that users can experience SMS messaging without disruptions, within their existing Microsoft workspace.

2. Cross-Platform Compatibility

TrueDialog’s solution is designed to work with both Classic and New versions of Microsoft 365 products, ensuring that businesses can take advantage of the integration regardless of their version of the software.

3. Unified Platform for Messaging

Businesses can manage both individual conversations and mass messaging campaigns from a single, unified platform, simplifying messaging efforts and ensuring consistent communication across teams and departments.

4. Real-Time Messaging Status

TrueDialog’s real-time message delivery status helps businesses stay on top of communication efforts. The platform uses a double-check mark system to track the delivery of messages, allowing users to monitor and optimize their outreach.

5. Advanced Customization and Keyword Management

The integration allows businesses to create and manage keywords and utilize custom attributes for messaging, ensuring each message is tailored to the recipient’s needs. This level of customization enhances the relevance of communications, making them more impactful.

6. Unified Contact Access

Businesses can search seamlessly across SMS Conversations, Outlook Contacts, Teams Contacts, and TrueDialog Contacts, making it easy to find and message the right individuals or groups.

7. On-Demand Support

Access to TrueDialog’s award-winning Customer Success Team directly within the application ensures that users can resolve any issues quickly, providing an added layer of support for smooth operations.

TrueDialog: The Future of SMS in the Microsoft Ecosystem

With its native integration for Microsoft 365, TrueDialog is setting a new standard for enterprise-grade SMS messaging. This integration simplifies the way businesses communicate, offering a unified communication solution within the Microsoft ecosystem. By streamlining workflows, enabling personalization, and providing real-time messaging capabilities, TrueDialog helps organizations improve customer engagement and employee communication at scale.

TrueDialog for Microsoft 365 is the only SMS platform fully embedded within Microsoft 365, giving businesses an edge in optimizing their communication efforts while maintaining a seamless experience within the tools they use every day.

Eightpoint is excited to announce the launch of Native Direct Deals for its Wave homepage, marking a significant milestone in connecting advertisers directly with its vast audience. This new initiative empowers brands to drive impactful results by fostering direct, customized partnerships with Eightpoint, creating a platform for highly targeted, scalable advertising campaigns.

As the digital landscape evolves, advertisers are seeking innovative ways to engage with a highly receptive audience. Eightpoint's Native Direct Deals provide exactly that—an opportunity to leverage exclusive advertising spaces with a platform that delivers both reach and relevance.

Features and Benefits of Eightpoint’s Native Direct Deals

1. Unmatched Reach

The Wave homepage generates millions of page views daily, giving advertisers the chance to tap into an audience that spans across major geographic regions, including the US, Canada, UK, and Germany. With this extensive reach, advertisers can ensure their campaigns are seen by a large, diverse group of potential customers.

2. Premium Placement Opportunities

Advertisers partnering with Eightpoint can secure exclusive spots for their ads, ensuring maximum visibility and engagement. The premium placements allow brands to make a strong, lasting impact on the homepage, capturing the attention of millions of engaged users.

3. Targeted Geographic Coverage

One of the standout features of Native Direct Deals is the ability to run geographically targeted campaigns. Advertisers can focus their efforts on key regions such as the US, Canada, UK, and Germany, ensuring that their message reaches the right audience in the right place.

4. Direct Partnerships with Eightpoint

By entering into direct partnerships with Eightpoint, advertisers can collaborate with a team of experts who will provide tailored advertising solutions. This direct relationship allows for customized strategies that optimize campaign performance, delivering better results.

5. Measurable Results

Eightpoint’s platform offers detailed performance analytics, allowing advertisers to track the success of their campaigns in real time. With data-driven insights, brands can make informed decisions, tweak campaigns for improvement, and ensure they’re getting the best return on investment.

Why Choose Native Direct Deals with Eightpoint?

Access to a Highly Engaged Audience

Unlike traditional advertising models, Eightpoint’s Wave homepage provides access to a highly engaged audience that generates millions of page views each day. Advertisers are not just buying impressions; they’re securing meaningful connections with potential customers who are actively engaging with the platform.

Customized Solutions for Maximum Impact

Eightpoint’s direct partnerships ensure that each campaign is designed with the advertiser's specific goals in mind. Whether you’re looking to increase brand awareness, drive traffic, or boost conversions, the team at Eightpoint is committed to helping you achieve your objectives.

Exclusive Exposure

By securing premium ad placements, brands can dominate their market space. Eightpoint's platform provides unique opportunities to stand out, offering visibility and engagement that can't be replicated by traditional advertising channels.

Ready to Reach Millions?

If you're looking to elevate your brand's visibility, engage with millions of highly targeted users, and drive conversions, Eightpoint’s Native Direct Deals is the perfect solution. With direct access to a vast audience, premium placements, and a tailored partnership approach, your brand will be well-positioned for success.

Contact Us Today

Ready to get started? Contact Eightpoint at ads@eightpoint.io to explore custom partnership opportunities tailored to your advertising goals. The team at Eightpoint is eager to help you craft a strategy that positions your brand for maximum impact.

Criteo S.A., a leading commerce media company, has made significant leadership changes with the appointment of Rik van der Kooi as the new Chairperson of the Board of Directors. Van der Kooi succeeds Rachel Picard, who served as Chairperson for the past five years and will continue her role as a director. In addition, Stefanie Jay has been nominated for election to the Board at Criteo's 2025 Annual General Meeting of Shareholders (AGM), further strengthening the company’s governance.

These strategic appointments signal Criteo's commitment to accelerating its leadership in the rapidly growing commerce media sector, enhancing innovation and driving long-term success.

Leadership Changes and Strategy

1. Rik van der Kooi Appointed Chairperson of the Board

Van der Kooi, who has been a member of Criteo's Board since June 2023, brings deep digital advertising expertise to his new role. Prior to his appointment, he served as Corporate Vice President at Microsoft, where he scaled the company's digital advertising business to $10 billion. His leadership experience, particularly in the areas of strategy, sales, and partnerships, is expected to guide Criteo through its next phase of growth in the commerce media industry.

Van der Kooi’s expertise and understanding of Criteo’s business are seen as valuable assets as the company continues to expand its AI-driven platform. In his role as Chairperson, he will play a pivotal role in steering the Board's strategic direction and ensuring continued momentum in the commerce media market.

2. Stefanie Jay Nominated for Board Election

Criteo has also nominated Stefanie Jay for election to the Board at the 2025 AGM. Jay is an accomplished executive with nearly 20 years of experience in omnichannel retail, eCommerce, and digital marketplaces. She most recently served as Senior Vice President and Chief Business and Strategy Officer at eBay, where she led the company’s growth and innovation efforts.

Jay’s prior experience at Walmart Media Group, where she played a key role in scaling the retail media platform, positions her as a valuable addition to Criteo’s Board. Her expertise in scaling advertising businesses and driving revenue growth will be instrumental in guiding Criteo as it strengthens its position as a leader in the commerce media sector.

3. Hubert de Pesquidoux to Step Down

As part of the Board reshuffle, Hubert de Pesquidoux, who has served as a Board member and Chairperson of the Audit Committee since 2012, has informed the Board that he will not stand for reelection. His contributions to financial stewardship and governance at Criteo have been highly valued, and his decision to step down paves the way for fresh leadership within the Board.

A Stronger, More Dynamic Board for the Future

With the election of Stefanie Jay at the AGM, Criteo’s Board will consist of eight directors, seven of whom are considered independent, with four of those being added in the past five years. These additions reflect Criteo’s ongoing efforts to diversify its leadership and ensure it has the right mix of skills and experience to meet the demands of the evolving commerce media landscape.

Michael Komasinski, CEO of Criteo, expressed his excitement about the new appointments, saying, "Rik's industry expertise and understanding of our company will strengthen our ability to drive continued momentum and capture significant opportunities. Stefanie's experience scaling advertising businesses globally will be invaluable as we build on Criteo’s reputation."

Quotes from Key Leaders

Rik van der Kooi, newly appointed Chairperson of the Board, commented, “I am honored to be appointed Chairperson. Criteo’s leadership in commerce media presents tremendous opportunities for value creation. I look forward to working closely with the team to leverage our AI-driven platform and continue driving innovation.”

Stefanie Jay, nominated Board member, added, “Criteo’s commitment to client-centricity and innovation is impressive, and I am excited about the opportunity to contribute to the company’s continued success.”

Rachel Picard, the outgoing Chairperson, remarked, “Serving as Chair of Criteo’s Board has been a privilege. I am proud of our achievements and the transformation of Criteo into a leader in retail and commerce media. I am confident that Rik’s leadership will continue to drive Criteo’s success.”

Criteo’s recent leadership changes, with Rik van der Kooi as Chairperson and the nomination of Stefanie Jay to the Board, underscore the company's strategic vision to enhance its position in the commerce media sector. These appointments bring fresh perspectives and extensive experience, positioning Criteo for continued growth and innovation.

As the company looks ahead to its 2025 AGM and beyond, the leadership team is poised to drive Criteo’s mission of delivering better commerce outcomes for customers through its AI-driven platform.

Intuit Group, Inc., a leader in marketing communications services, is thrilled to celebrate its 25th anniversary in January 2025. Since its founding in 2000, the company has been at the forefront of delivering innovative marketing solutions to clients across diverse industries. From launching successful campaigns to expanding into new markets, Intuit Group has built a strong reputation as a trusted partner for businesses looking to elevate their marketing efforts.

Milestones in Intuit Group's 25-Year Journey

1. Over 100 Successful Marketing Campaigns

Throughout its history, Intuit Group has launched more than 100 successful marketing campaigns, helping clients build their brands and connect with customers in meaningful ways. These campaigns span various sectors, demonstrating the company’s versatility and ability to adapt to evolving marketing trends and client needs.

2. Expansion into New Markets

Intuit Group’s commitment to growth and innovation has led to the company’s expansion into digital marketing and social media strategy. By embracing new technologies and strategies, the company has ensured its clients are ahead of the curve in today’s rapidly changing marketing landscape.

3. Industry Recognition

Over the years, Intuit Group has been recognized as a top marketing communications firm by its industry peers. These accolades reflect the company's consistent excellence and ability to deliver results, solidifying its position as a trusted partner for businesses across industries.

Celebrating 25 Years: A Message from the CEO

Teri Chouinard, CBC, APR and CEO of Intuit Group, shared her thoughts on the company’s milestone, saying, “Our journey over the past 25 years has been extraordinary. We owe our success to our talented team, loyal clients, and our unwavering commitment to excellence. We look forward to continuing to innovate and drive results for our clients for many years to come.”

Teri's leadership has been instrumental in the company’s growth and transformation, guiding Intuit Group through an ever-evolving marketing landscape and ensuring that it remains a leader in the industry.

Looking Ahead: Celebrating with Clients and the Community

To celebrate this significant anniversary, Intuit Group will be hosting a series of events and initiatives throughout 2025, including:

• Client Appreciation Events: Special gatherings to thank the company's loyal clients for their continued support.

• Community Engagement Activities: Initiatives aimed at giving back to the community and strengthening local partnerships.

• Special Promotions: Exclusive offers for new and existing clients to mark the company’s milestone achievement.

These events will provide an opportunity to reflect on the company’s past successes while looking forward to the future.

As Intuit Group, Inc. celebrates 25 years of success in marketing communications, the company’s commitment to delivering innovative, impactful, and results-driven solutions remains unwavering. With a strong foundation built on excellence, creativity, and client relationships, Intuit Group is well-positioned to continue shaping the future of marketing for years to come.

Here’s to the next 25 years of marketing excellence and success!

Launch That, a leading performance marketing company renowned for building authoritative brands and connecting people to trusted resources, is excited to announce the promotion of David Palombo to Chief Executive Officer (CEO), effective this month. This appointment marks a key milestone in the company’s growth, reflecting David’s exceptional leadership and his deep commitment to the company’s mission.

A Proven Track Record of Leadership

David Palombo has been with Launch That for 15 years, having started in an entry-level position. Over the years, David has ascended through the ranks, serving in various roles before becoming President and Chief Operating Officer (COO). His promotion to CEO underscores his extensive experience and proven leadership abilities, as well as his unwavering dedication to the company's success.

Contributions to Launch That's Growth

Throughout his career at Launch That, David has played a pivotal role in the company’s evolution, particularly in the following areas:

• Adaptation to Digital Marketing Shifts: David has expertly navigated major shifts in digital marketing, ensuring Launch That remains at the forefront of the industry.

• In-House Content Development: Under his leadership, the company developed a new in-house content team, enhancing its capabilities in delivering high-quality, impactful content.

• Investments in Technology and Data Infrastructure: David has championed investments in cutting-edge technology and robust data infrastructure, allowing the company to remain agile and efficient.

• Refining Operations and Sales Processes: His leadership has been instrumental in refining operations and sales processes, further elevating the company’s authority and expanding its reach.

• Mentoring Future Leaders: David has also played a critical role in mentoring emerging leaders, ensuring the continued development of the next generation of talent at Launch That.

Statement from Leadership

Gene Apelado, Executive Chairman of Launch That, praised David’s appointment, saying, “David embodies the values that define Launch That. He’s been instrumental in shaping our culture, building high-performing teams, and ensuring we stay ahead of the curve. His leadership has earned the trust of our team, our partners, and our board, and I can’t think of a more capable person to lead Launch That into its next phase.”

Gene, who previously served as CEO, will transition into the role of Executive Chairman, where he will continue to support David in driving Launch That’s long-term growth strategy.

David Palombo’s Vision for the Future

As the new CEO, David is focused on expanding Launch That’s portfolio of digital brands, fostering an environment where experts thrive, and continuing the company’s commitment to innovation. His leadership will ensure that Launch That maintains its position as a leader in performance marketing, driving impactful results for clients across the nation.

On his promotion, David shared, “I’m honored to step into the role of CEO and continue serving the incredible team and businesses we’ve built together. I’m committed to driving our vision forward—by investing in our people, strengthening our businesses, innovating with purpose, and leading us toward an even brighter future.”

A Look Back at Launch That’s Growth

Founded in 2007, Launch That has grown from a small startup to an industry leader, helping people make life’s critical decisions by connecting them with experts and trusted information. Today, the company continues to leverage data, content, AI, and strategic marketing to reach millions of people, further solidifying its role in shaping the future of how people access and engage with vital resources.

With David Palombo’s appointment as CEO, Launch That is poised for continued success, innovation, and leadership in the performance marketing space. His deep experience and forward-thinking approach will drive the company toward its next phase of growth. As Launch That continues to help people connect with trusted information, David’s leadership will be central to shaping the company’s bright future.