Synup, a leading provider of local marketing tools for agencies and resellers, has announced the launch of its Share of Voice (SoV) feature. This innovative tool is designed to help businesses better understand and improve their local search visibility. With SoV, companies can track how well they are performing in local search results, identify opportunities to stand out in their market, and ultimately drive more customer engagement.

In today’s competitive digital landscape, simply being listed online is no longer enough. Synup's Share of Voice feature focuses on indexation—ensuring that businesses are not only listed but also indexed by search engines, making them easier to find by potential customers.

What is Share of Voice?

The Share of Voice feature empowers businesses to understand their current standing in the competitive local search market. It provides crucial insights into the visibility and indexation of a brand’s online listings, helping businesses refine their local marketing strategies and gain a competitive edge.

Features of Synup’s Share of Voice:

• Top Keywords: Discover the search terms driving traffic to your business and understand which keywords are most effective in local searches.

• Search Visibility: Ensure your listings are indexed and highly visible in local searches, increasing the likelihood of being discovered by customers.

• Measure Share of Voice: Track your business’s presence within your category and monitor your brand’s performance against competitors in local searches.

• Trend Insights: View how your visibility changes over time with regular updates, helping you adjust your strategy for continued improvement.

“We know it's not enough to just have your business listed across directories. The real impact comes when those listings are indexed and visible to search engines. Share of Voice ensures businesses don't just exist online—they stand out when customers are looking for them.”
— Ashwin Ramesh, CEO of Synup.

How Synup’s Share of Voice Works

Synup’s Share of Voice is designed to provide businesses with a comprehensive overview of their digital profile indexation. It goes beyond listing management by focusing on how well businesses are indexed by search engines—which is a crucial element in determining visibility.

Synup’s platform helps businesses manage their online listings across hundreds of directories. The addition of the SoV feature elevates this process by making it easier for businesses to track their digital impact, measure brand search visibility, and refine strategies for greater success in local search.

“Getting listed is step one, but getting indexed is what truly matters. Synup's listings have 4 times the indexation rate as compared to the industry average.”

— Roshan Agarkar, VP of Product at Synup.

The Importance of Indexation in Local Search Visibility

In the world of local SEO, indexation is key to appearing in local search results. While businesses may appear in directories, those listings need to be indexed by search engines to truly impact a company’s visibility. Without indexation, a business may exist online, but customers won’t be able to find it when they search for relevant products or services.

Synup’s Share of Voice feature directly addresses this challenge by tracking and improving the indexation process. It ensures that a company’s digital presence is visible not only on directories but also in the broader search engine landscape, enhancing the chances of appearing at the top of local search results.

Why Businesses Need Share of Voice

For local businesses, visibility in search results can make all the difference. Synup’s Share of Voice feature enables businesses to track their local search presence, compare it with competitors, and adjust their strategies to maximize their local visibility. By utilizing SoV, businesses can gain deeper insights into which search terms drive the most traffic, monitor the effectiveness of their local listings, and continually optimize their digital presence.

Synup’s Share of Voice feature is a game-changer for businesses looking to improve their local search visibility and stay ahead of the competition. By offering valuable insights into indexation, keyword performance, and visibility trends, Synup empowers businesses to optimize their digital presence and attract more customers through local searches.

With this new tool, businesses no longer need to wonder if their listings are working. Instead, they can measure their success, track progress, and refine their local marketing strategies—all from within Synup’s powerful platform.