Vudoo, an award-winning commerce media platform, has made a significant move by listing on the Amazon Publisher Services (APS) Connections Marketplace. This milestone positions Vudoo as a first mover in offering innovative commerce content solutions on the APS platform, unlocking fresh monetization opportunities for publishers worldwide.

Highlights:

1. New Monetization Opportunities for Publishers

   • With Vudoo’s integration, publishers can now transform their creative assets into interactive, transactable experiences, enhancing audience engagement and driving higher conversions. By leveraging real-time commerce signals and intent data, publishers can capitalize on new revenue streams and attract increased advertiser demand.

2. Immediacy in E-Commerce

   • According to Nick Morgan, Founder and CEO of Vudoo, "Consumers today don’t want to click through a maze to buy — they want immediacy." This integration gives publishers the tools to provide immersive, commerce-enabled ad experiences that close the loop from inspiration to transaction, enabling them to better serve the evolving demands of today’s consumers.

3. Enhanced Publisher Tools: Vudoo’s suite of solutions includes a host of features designed to:

   • Activate Full-Funnel Growth: Drive awareness, interest, and purchase through high-performing creatives.

   • Transform Passive Viewers into Buyers: Speed up the purchasing journey with commerce-enabled ads that encourage immediate conversions.

   • Retarget High-Intent Users: Leverage insights from intent data to optimize retargeting efforts and deliver personalized campaigns.

   • Monetize Video and Display: Utilize brand-safe, commerce-ready formats to attract more advertising dollars.

   • Seamless E-Commerce Integration: Connect effortlessly with platforms like Shopify, Magento, Salesforce Commerce Cloud, and payment systems such as Stripe and Adyen through Vudoo’s headless commerce API.

4. Boosting Publisher Engagement and Conversions

   • By enabling interactive commerce features like buy now buttons, product catalogs, and checkouts, Vudoo keeps audiences engaged on-site and ensures a more seamless shopping experience. The result? Publishers can activate full-funnel growth, from brand awareness to actual purchases, within a single creative format.

What This Means for the Future of Advertising:

Vudoo’s integration into the APS Connections Marketplace signifies a game-changing evolution for how brands and publishers approach digital advertising. By offering commerce-enabled ads that can drive immediate conversions and optimize retargeting strategies, Vudoo is paving the way for the future of performance-driven advertising. With this technology, publishers can now deliver seamless e-commerce experiences that enhance user engagement and drive significant ROI for brands.

Stats:

• 81% of consumers find that commerce-enabled ads make product discovery and shopping easier.

• Publishers can leverage intent data and commerce signals to refine targeting, optimize creatives, and improve bidding.

Vudoo's listing on the Amazon Publisher Services Marketplace is a pivotal moment for the company and the digital advertising landscape. With its cutting-edge suite of commerce tools, Vudoo empowers publishers to deliver interactive, transactable content, creating a more engaging and profitable experience for both consumers and advertisers.

ZoomInfo, the leading Go-To-Market Intelligence Platform, has announced major updates to its ZoomInfo Copilot solution, further empowering sales teams with AI-driven insights that extend beyond the initial prospecting stages. The enhancements give sellers a competitive edge throughout the entire sales cycle from outreach to upsell by providing advanced tools to accelerate and close late-stage opportunities with precision and confidence.

Features of the Copilot Spring Updates:

1. Easier Setup and Automatic Account Tracking:

   • Copilot now automatically tracks accounts and contacts that sellers engage with. These interactions are displayed in the Activity-Based Account Feed, surfacing critical buying signals without requiring an initial account setup process.

   • Sellers can act quickly on relevant insights, keeping track of their accounts and making timely decisions.

2. Expanded Account Intelligence with AI Emailer:

   • Copilot AI Emailer is now more powerful, pulling in historical engagement, CRM data, and account insights to craft smarter and more relevant emails. This allows sales professionals to pursue renewals, upsells, and strengthen customer relationships at every stage of the sales cycle.

3. Signals Delivered Directly to Your CRM:

   • To keep sales teams focused on the right opportunities, Copilot pushes key account signals directly into Salesforce or HubSpot. This integration ensures that sales reps are always aware of high-impact opportunities within their CRM, reducing the chances of missed deals.

4. Better Intelligence on Key Contacts:

   • Copilot automatically generates professional summaries for key participants in upcoming meetings, helping sellers understand the context and engage more confidently. This feature ensures that sales teams are always prepared, with relevant expertise and insights for a personalized approach.

5. Alerts for At-Risk Deals:

   • Deal stalls are a major challenge in the final stages of sales, especially when a key decision-maker has not engaged. Copilot now alerts sellers when a decision-maker has not interacted within 30 days, or if there is only a single-threaded opportunity with just one contact, signaling potential delays.

6. Context and Source for Insights with Copilot Chat:

   • Copilot Chat now includes context and sources for all insights, providing sellers with direct links to meetings, emails, and calls that generated the data. With one click, sales reps can access the original conversations, making it easier to gather relevant details without sifting through multiple platforms.

What This Means for Sales Teams:

ZoomInfo’s spring updates for Copilot are designed to streamline the sales process, especially in the final stages. By equipping sales teams with deeper, more actionable insights and real-time signals, Copilot allows sellers to close deals faster and with greater precision. The ability to track accounts automatically, send AI-crafted emails, and access key insights from within the CRM enhances both the efficiency and effectiveness of sales teams.

ZoomInfo’s Go-To-Market Intelligence Platform:

Copilot is part of ZoomInfo’s category-defining Go-To-Market Intelligence Platform, combining the world’s richest B2B data, high-velocity buying signals, and AI-driven insights. These capabilities help sales teams execute smarter and more precise GTM strategies, ensuring that deals are not only pursued effectively but also won.

Tier One Partners, a women-owned, full-service integrated marketing agency, has been recognized in PRovoke Media’s inaugural list of the 80 Best PR Agencies in the United States. This exclusive, merit-based list highlights agencies across various sectors and practice areas, selected through extensive research by PRovoke Media editors.

As part of this recognition, PRovoke Media praised Tier One Partners for its ability to build long-standing client relationships, deliver measurable results, and lead with creativity and innovation in campaign execution and thought leadership.

Highlights:

• Commitment to Innovation: Tier One’s focus on keeping clients one step ahead with innovative marketing communications approaches has been central to its success. Co-founder and Managing Partner Marian Hughes expressed pride in the agency's approach, stating, “This relentless focus, combined with our mission to be indispensable partners to our clients, is the foundation of our long-standing client relationships.”

• Industry Recognition: This honor is the latest in a series of accolades for Tier One Partners, including being named one of PRNEWS’ 2025 Agency Elite Top 120.

• Client-Centric Approach: PRovoke Media highlighted Tier One’s ability to adapt and evolve with its client portfolio, which has led to continued success and growth since the agency’s founding in 2003.

Quote from Paul Holmes, PRovoke Media Founder and CEO:

“This list is different from other rankings because it is based entirely on the knowledge and judgment of our experienced editorial team. We conducted thousands of discussions with PR agency leaders and their clients, giving us an unparalleled understanding of the agency landscape.”

Tier One Partners’ inclusion in PRovoke Media’s list reinforces its status as a top PR agency in the U.S., recognized for its creativity, innovation, and client-focused approach.

In a significant industry development, Global Ascension Studios (GAS) has partnered with We Identifi, a disruptive streaming platform focused on empowering creators and reshaping the traditional entertainment model. This collaboration is designed to fuel authentic storytelling and deliver creator-controlled content across diverse formats, setting the stage for a transformative 2025.

A Rising Powerhouse in Media Production

GAS has quickly established itself as a leading player in entertainment with its compelling, creator-driven content.

• Gained global acclaim with The Man You Don’t Know, a documentary that amassed 60 million views on X.

• Premiered the documentary on We Identifi in November 2024.

• Expanding into films, scripted series, podcasts, live talk shows, and interactive live media.

• Upcoming projects are being developed exclusively for the We Identifi platform.

A Vision for Creator Empowerment

Joshua Macciello, CEO of GAS, emphasizes a new model that prioritizes artistic autonomy and innovation.

• Aims to bring together A-list actors, musicians, athletes, comedians, and influencers.

• Shifts focus to creator-first content ecosystems that ensure artistic control and better deals.

• Builds a model that challenges legacy media restrictions while offering unfiltered storytelling.

The We Identifi Advantage

We Identifi introduces a game-changing self-serve streaming platform that redefines how creators connect with their audiences.

• Creators own their networks and choose monetization models:

  • Video-on-demand

  • Monthly subscriptions

  • Pay-per-view

  • Livestreaming

  • Advertising and sponsorship

• Removes traditional industry constraints on creativity and earnings.

• Encourages deeper, more direct audience engagement.

• Mobile app now live on the Apple iOS App Store; website in beta with ongoing improvements.

Aligning Missions: Breaking the Mold

The GAS–We Identifi partnership shares a mutual vision for disrupting outdated industry practices.

• Spencer Gordon, CEO of We Identifi, calls the collaboration a “game-changer.”

• Empowers creators to bypass social media algorithms and legacy media mandates.

• Protects and promotes free speech as a cornerstone of creative liberty.

Expanding the Content Universe

Following the viral success of The Man You Don’t Know, the collaboration is rapidly scaling up.

• Future content will include:

  • Feature films

  • Documentaries

  • Music specials

  • Athletic events

  • Digital-first entertainment formats

• Notable industry figures like director Christopher Martini and producer Frank Torchia are already attached.

As audiences demand more genuine, uncensored, and innovative content, the partnership between Global Ascension Studios and We Identifi is poised to shape the future of entertainment. By prioritizing creator ownership, content diversity, and direct engagement, this alliance signals a powerful shift toward a more liberated and impactful storytelling era in 2025.

In the face of economic uncertainty and global trade disruptions, businesses are reevaluating how they allocate marketing budgets. Recognizing this shift, Collab Lab Marketing has introduced a bold performance-based initiative: the 'Results or Refund' program. This new model pledges a full refund if client-defined lead or sales targets are not met, offering businesses confidence and reducing financial risk in their marketing investments.

Tackling Economic Uncertainty with Performance Assurance

Collab Lab Marketing’s program addresses client concerns in today’s volatile business climate.

• CEO Sanam Munshi acknowledges the hesitation businesses face in uncertain economies.

• The initiative provides assurance by guaranteeing results or returning the investment.

• It's designed to restore confidence in marketing as a measurable growth tool.

“If we don’t deliver the outcomes we promise, clients shouldn’t have to bear the cost,” says Munshi.

Program Mechanics: How 'Results or Refund' Works

The structure of the program ensures transparency and aligns agency success with client goals.

• Clients and Collab Lab co-create clear lead or sales targets at the start of each campaign.

• A full refund is guaranteed if outcomes are not achieved within the agreed timeline.

• Emphasizes shared accountability and performance over vague deliverables.

• Shifts the focus from billable hours or impressions to real business outcomes.

A Results-First, Client-Centric Marketing Philosophy

Beyond just the guarantee, the agency's broader approach is grounded in client success.

• Marketing strategies are built on performance metrics and business goals.

• Regular reviews and data-driven optimization ensure alignment with evolving needs.

• Open communication and transparent reporting foster trust and partnership.

• Empowers clients with clarity on ROI throughout the campaign lifecycle.

Setting a New Industry Standard

Collab Lab’s initiative disrupts the conventional agency-retainer model and could reshape industry norms.

• Challenges the "retainer-without-results" status quo prevalent in digital marketing.

• Encourages industry-wide adoption of more client-aligned compensation models.

• Sets a benchmark for accountability and transparency in a results-driven era.

• Reflects growing demand for outcome-based marketing partnerships over deliverable-based billing.

As businesses demand more value and certainty from their marketing spend, Collab Lab Marketing’s 'Results or Refund' program emerges as a timely and transformative solution. By tying compensation to performance, the agency not only mitigates client risk but also exemplifies a deeper commitment to shared growth. This initiative has the potential to influence how digital marketing agencies engage with clients in an evolving economic landscape.

Makarios Digital Marketing, a specialist in SEO-driven growth strategies, has unveiled its latest offering: a high-quality yet affordable link-building service tailored specifically for local businesses and e-commerce brands. This new service is engineered to deliver tangible SEO improvements through legitimate, niche-specific backlinks—without the high costs often tied to traditional premium solutions.

High-Quality Backlinks Without the Premium Price

The new service delivers measurable search engine ranking improvements through trusted, authoritative sources.

• Backlinks are sourced exclusively from websites with a Domain Rating (DR) of 20 or higher.

• Only niche-relevant and traffic-rich websites are selected to ensure contextual alignment.

• Each backlink contributes directly to improving organic visibility and SERP positions.

• Designed to meet the unique SEO needs of local businesses and online retailers.

Ethical, Transparent, and Sustainable SEO Practices

Makarios Digital Marketing differentiates itself with a strong commitment to integrity and long-term value.

• No use of Private Blog Networks (PBNs), link farms, or artificial linking strategies.

• All backlinks are built through ethical outreach and genuine publisher relationships.

• Clients receive complete transparency in terms of backlink sources and methods.

• Emphasizes sustainable, Google-compliant SEO over short-term manipulation.

"Our mission is to deliver real, measurable SEO growth through legitimate, high-quality backlinks that genuinely benefit our clients," — Jason Davis, Founder.

Designed for Cost-Conscious Growth

The affordability of this service positions Makarios Digital Marketing as an accessible SEO partner for businesses of all sizes.

• Offers a rare blend of cost-effectiveness and premium-quality results.

• Eliminates the need for small businesses to choose between budget and quality.

• Ideal for startups, local businesses, and emerging e-commerce brands aiming to grow organically.

• Supports scalable SEO campaigns without draining marketing budgets.

A Strategic Step Toward Democratized SEO

Makarios Digital Marketing’s latest initiative reflects a broader mission to make impactful SEO tools accessible.

• Addresses the gap between high-cost SEO agencies and low-quality budget providers.

• Offers a middle path that balances performance, affordability, and ethics.

• Empowers brands to compete more effectively in crowded digital marketplaces.

• Reinforces Makarios’ position as a transparent, performance-first marketing agency.

By launching this affordable, ethical, and results-oriented link-building service, Makarios Digital Marketing sets a new standard in accessible SEO. This move not only benefits smaller brands looking to grow but also signals a shift in the SEO industry toward more transparent and client-aligned practices. For businesses ready to boost their digital visibility without compromising quality, Makarios’ latest service is a game-changer.

Argon & Co, a leading global management consultancy focused on operations strategy and transformation, has announced the appointment of Neal Solomon as Senior Vice President. With over 30 years of experience in supply chain consulting, strategic business development, and operational transformation, Solomon is set to strengthen Argon & Co’s global impact and drive continued expansion across industries.

A Veteran Leader in Supply Chain and Consulting Strategy

Neal Solomon brings decades of proven leadership to his new role at Argon & Co.

• Over 30 years of experience in consulting, supply chain transformation, and growth strategy.

• A seasoned expert in designing and delivering network optimization and operations scaling solutions.

• Renowned for aligning client challenges with high-impact, data-driven strategies.

• Brings a global perspective with Fortune 500 client experience across diverse sectors.

"The opportunities ahead are exciting, and I am committed to helping Argon & Co achieve new levels of success in the coming years," said Solomon.

Career Highlights and Industry Expertise

Solomon’s impressive track record includes leadership roles in top-tier consulting and supply chain organizations.

• 20 years at Chainalytics (now NTT DATA): Led strategic alliances, business development, and growth initiatives.

• Specialized in high-value network design solutions and global logistics strategies.

• Former consulting roles at Andersen Consulting and Ernst & Young, focusing on data-backed supply chain improvements.

• Extensive experience in guiding enterprise transformation and operational efficiency programs.

Strategic Alignment with Argon & Co’s Growth Vision

His appointment supports Argon & Co’s mission to drive innovation and strategic value for clients.

• Will focus on strengthening business development and expanding service capabilities.

• Brings a customer-centric approach to consulting partnerships and solution alignment.

• Key contributor to expanding Argon & Co’s footprint across North America and globally.

• Poised to accelerate strategic initiatives and deepen relationships with key industry players.

"Neal’s experience in strategic partnerships is exactly what we need to accelerate our momentum,” said Simon Clarke, Managing Partner.

Academic Credentials and Thought Leadership

Solomon’s educational background and industry insights further reinforce his ability to lead in a rapidly evolving market.

• Holds a Bachelor of Business from Clarkson University.

• Earned a Master’s in Business Logistics from Pennsylvania State University.

• Recognized as a thought leader in supply chain transformation and logistics innovation.

With the addition of Neal Solomon as Senior Vice President, Argon & Co reinforces its commitment to strategic growth, operational excellence, and client success. As the firm enters a new phase of expansion, Solomon’s leadership and experience are set to drive value across its global consulting engagements. His track record in delivering measurable results makes him a pivotal figure in shaping Argon & Co’s next chapter.

SCW.AI, a global leader in life sciences digital manufacturing solutions, has announced a strategic partnership with Sequence Inc., a top-tier biopharmaceutical consulting firm. This collaboration brings together SCW.AI's cutting-edge Digital Factory Platform and Sequence’s extensive expertise in pharmaceutical quality, compliance, and hands-on training. The result: an impactful alliance poised to transform digital manufacturing across the pharmaceutical industry.

The Power Behind SCW.AI’s Digital Factory Platform

The SCW.AI Digital Factory Platform is a cloud-native, scalable solution purpose-built to enhance performance, minimize costs, and connect shop-floor operations with decision-makers. With real-time data collection and visualization through IoT, AI, and ML, this platform delivers actionable intelligence for faster, smarter decisions.

The Five Pillars of the Platform:

• Monitoring: Unified visibility into machines, lines, labor, and assets with real-time tracking tools.

• Execution: Automation and digital tools to streamline workflows and enhance productivity.

• Compliance: Digitized records ensure FDA/EMA regulatory adherence and enable a shift toward a paperless factory.

• Planning: AI-driven optimization of production schedules, inventory, finance, and maintenance.

• Sustainability: Tools to monitor and reduce energy consumption and carbon emissions.

Sequence’s Industry-Leading Training Facility

Sequence Inc. has long been a trusted partner in the pharmaceutical sector, known for its focus on Commissioning, Qualification, and Validation (CQV), and its commitment to innovative, compliant solutions.

At the core of its workforce development strategy is a 44,000-square-foot pharmaceutical manufacturing training facility in North Carolina. This facility offers immersive, hands-on training that reflects real-world manufacturing environments.

Facility Features:

• Controlled utilities and processing areas

• Microbiology and analytical laboratories

• Fully equipped upstream and downstream manufacturing zones

• Integrated digital ecosystem for process control and operations management

This facility is instrumental in preparing professionals to meet the challenges of speed, complexity, and talent shortages in the pharma sector.

SCW.AI Solutions Integrated into Training Programs

To solidify this strategic partnership, SCW.AI has implemented its Monitoring (OEE Tracker, Labor Tracker, Asset Tracker), Execution (Action Tracker), and Compliance (Digital Logbook) modules into Sequence’s training center. These tools allow participants to:

• Monitor real-time performance metrics

• Digitally manage manufacturing tasks and SOPs

• Simplify compliance with automated digital logs and audit trails

Participants gain hands-on experience using SCW.AI’s platform in real-life scenarios—offering a clear view of how digitalization can streamline operations, improve efficiency, and elevate compliance.

Strategic Impact on the Pharma Manufacturing Ecosystem

By embedding SCW.AI’s digital solutions into Sequence’s robust training programs, this partnership provides pharmaceutical companies and professionals with an immersive environment to:

• Test and evaluate advanced digital factory technologies

• Improve operational agility and manufacturing throughput

• Train their teams using tools that mirror modern, digital pharma environments

• Reduce time-to-market through streamlined, compliant workflows

Leadership Perspectives:

“This partnership is a pivotal step in advancing our pharmaceutical manufacturing training capabilities,” said Justin Wood, Chief Services Officer at Sequence.

“By integrating SCW.AI’s digital solutions into our training programs, we’re enabling our consultants and our clients to drive efficiency, compliance, and innovation.”

“We are committed to enabling digital transformation across the pharmaceutical manufacturing landscape,” added Evren Ozkaya, Ph.D., Founder and CEO of SCW.AI.

“Through this integration, we’re empowering the next generation of pharma professionals with the tools to realize true operational excellence.”

The partnership between SCW.AI and Sequence represents a forward-looking approach to solving the pharmaceutical industry’s most pressing challenges. By merging powerful digital factory technology with experiential training, this alliance not only supports current digital transformation efforts but also builds a stronger foundation for the industry's future workforce. As digitalization becomes mission-critical, SCW.AI and Sequence are leading the charge—creating smarter, more efficient, and compliant pharma manufacturing environments.