News

Qualified Surges as Enterprises Embrace Full-Funnel Agentic Marketing with AI SDR Agent

Qualified is seeing rapid adoption as organizations accelerate their move to full-funnel agentic marketing using Piper, the #1 AI SDR Agent. In an era where buyers expect instant, always-on engagement, companies are moving beyond traditional marketing automation, embracing platforms that can autonomously manage pipeline and revenue outcomes. In the last year, Qualified saw a 145% increase in new...

marketing 6 Mar 2026

UpKeep Launches Studio to Let Maintenance Teams Build Custom Apps Without Code

UpKeep, the mobile-first Asset Operations Management platform, has introduced UpKeep Studio, a no-code app platform that allows maintenance and operations teams to build, install, and run custom applications directly inside their CMMS. The goal: eliminate spreadsheets, standalone tools, and fragile integrations that still dominate maintenance workflows. “Maintenance is a $700 billion industry...

marketing 6 Mar 2026

Launch Labs Joins Banyan Software, Signaling Next Growth Phase for Identity and Marketing Data Platform

Launch Labs, a rapidly growing marketing technology and data solutions provider specializing in identity resolution, audience activation, and marketing attribution, has been acquired by Banyan Software, a buy-and-hold-for-life acquirer of mission-critical software businesses. The acquisition comes after Launch Labs posted 614% three-year revenue growth and ranked in the top 14% of the 2025 Inc...

marketing 6 Mar 2026

Comscore and Yahoo DSP Launch Proximic Political Audiences for Smarter CTV Campaigns

Comscore (NASDAQ: SCOR) and Yahoo DSP have teamed up to bring linear TV intelligence into Connected TV (CTV) advertising for political campaigns with the launch of Proximic Political Audiences. This first-to-market collaboration aims to help agencies and campaigns improve voter targeting and cross-screen coordination ahead of the 2026 House, Senate, and Gubernatorial races. The partnership...

marketing 6 Mar 2026

City Hive Surpasses $1B in B2B Payments, Redefining Wholesale Alcohol Commerce

City Hive, the all-in-one commerce and marketing platform for the three-tier alcohol industry, has announced a major milestone: over $1 billion in annual B2B payments processed through its platform, just 526 days after launching its payment system. The achievement highlights a fundamental shift in how wholesalers, distributors, and retailers transact, reconcile, and report payments in a highly...

marketing 6 Mar 2026

Tata Elxsi Launches DevStudio.ai, Bringing AI Co-Engineers to Automotive Software Development

Tata Elxsi, a global leader in design and technology services, has launched DevStudio.ai, a multi-agent AI solution designed to accelerate the automotive software development lifecycle (SDLC) for OEMs, Tier-1 suppliers, and semiconductor companies. Purpose-built for automotive engineering, the platform addresses the complexity, safety, and compliance demands unique to the industry. Unlike...

marketing 6 Mar 2026

PulsePoint Expands Omnichannel Health Marketing With Reddit Integration

PulsePoint, the technology company reshaping health marketing, has expanded its omnichannel capabilities with a new integration on Reddit, enabling healthcare marketers to target healthcare professionals (HCPs) directly while coordinating campaigns across PulsePoint’s full ecosystem. The move taps into a growing trend: HCPs increasingly engage on social platforms to connect with peers, discuss...

marketing 6 Mar 2026

Luxury Marketing Powerhouse Interluxe Group Emerges from Three Agencies’ Merger

Three leading luxury marketing firms — North & Warren, the digital and media powerhouse; Quinn, the award-winning strategic communications agency; and Interluxe Group, a leader in brand experiences and in-person activations — have officially merged under the Interluxe Group brand. The integration forms a full-service, luxury-focused marketing agency that combines proprietary audience data with...

marketing 6 Mar 2026