Ordergroove, the leader in subscription solutions for top global brands and retailers, has launched Ordergroove Experiments, a powerful new feature that merges flexible promotions with robust A/B testing. This innovation is designed to optimize subscription growth through data-backed strategies—already helping brands drive up to 10% more subscription revenue per test.

Addressing a Major Missed Opportunity in Subscription Growth

Despite subscriptions being a core driver of recurring revenue, 91% of brands aren’t testing their promotional strategies. This oversight comes at a steep cost: missed growth potential and under-optimized customer experiences. Existing solutions focus on superficial metrics or overly complex testing tools, deterring brands from experimenting with high-impact offers.

Instead of prioritizing clicks or short-term acquisitions, Ordergroove Experiments places the emphasis where it truly matters—lifetime value (LTV) and unit economics. This data-driven approach ensures every tested promotion fuels sustainable growth and higher margins.

What Makes Ordergroove Experiments Different

Ordergroove Experiments is the first A/B testing framework tailored specifically for subscription-based businesses. It enables brands to:

• Design and deploy tests for any subscription promotion—discounts, free trials, bundles, and more.

• Connect outcomes to profitability, not just engagement, using deep analytics linked to LTV.

• Iterate in real time, optimizing campaigns based on performance and revenue lift.

By embedding A/B testing directly into the Ordergroove platform, brands can replace guesswork with strategy—growing smarter, not just faster.

Real Results from Industry Leaders

One early adopter, Kate Somerville Skincare, achieved remarkable results using Ordergroove Experiments.

“A/B testing our promotions tripled our subscription enrollment rate,” said Rachel Cutchin, Director CRM at Kate Somerville.

“We're now tracking the long-term impact on lifetime revenue to ensure the growth remains profitable, and early results are showing a 250% lift in LTR (Lifetime Revenue) per visitor.”

This highlights the value of shifting promotional focus from short-term wins to long-term profitability.

Why This Matters Now: Profitability Over Vanity Metrics

With customer acquisition costs (CAC) soaring, brands can no longer afford to rely on gut-driven marketing decisions or superficial metrics. Modern growth demands precision and profitability.

“At Ordergroove, we empower customers to evaluate business strategies based on what is going to maximize impact for the business,” said Eric Andrews, VP of Growth at Ordergroove.

“We help them make data-driven decisions that drive lasting, profitable growth—rather than chasing costly vanity metrics.”

What’s Next for Ordergroove Experiments

Promotions and retry testing are just the start. Ordergroove plans to extend its testing suite into new areas, enabling brands to experiment with everything from messaging to delivery timing—always with a focus on profitability and retention.

This launch reflects Ordergroove’s continued commitment to helping brands thrive in a subscription-first economy, not just through customer acquisition but through strategic, sustainable growth.

Ordergroove Experiments is more than just another A/B testing tool—it’s a profitability engine for subscription-driven brands. By combining powerful analytics with flexible testing capabilities, it ensures that every promotional dollar drives measurable business impact. In a landscape where efficiency and retention matter more than ever, Ordergroove is equipping brands with the tools to not just grow—but grow well.