Ripley PR, a global public relations agency known for its deep specialization in skilled trades, franchising, manufacturing, and B2B technology, has been named Best Communications/PR Agency in the 2025 Merit Awards for Marketing & Communications. The agency secured the Gold Merit Award, underscoring its position as a leader in long-term brand growth and reputation management.

Founded in 2013, Ripley PR has consistently received national acclaim, including recognition by Forbes in 2021 and Newsweek in 2024. This latest accolade highlights the company’s commitment to delivering enduring results for its clients through a holistic PR approach.

A Sustained Approach to Public Relations

Breaking Away from the Campaign-Only Mentality

Ripley PR’s success stems from its integrated, ongoing strategy that extends beyond one-off media hits. Rather than focusing solely on short-term campaigns, the agency emphasizes sustained earned media, long-term storytelling, and consistent visibility across key markets.

“A lot of agencies focus on one-time, targeted campaigns, but Ripley PR provides a comprehensive strategy that leads to ongoing results and long-term client relationships,” said Heather Ripley, Founder and CEO.

This commitment to continuous PR excellence has made Ripley PR a go-to partner for brands aiming to build trust, thought leadership, and staying power in crowded marketplaces.

Industry-Specific Expertise That Sets It Apart

Ripley PR’s award-winning approach is tailored for industries often underserved by traditional PR firms. The agency has carved out a niche in sectors that demand deep knowledge and contextual fluency, including:

• Skilled Trades – HVAC, plumbing, construction, and service contracting

• Franchising – Franchise development, marketing, and visibility

• Manufacturing – Industrial tech, OEMs, and B2B innovation

• B2B Technology – SaaS, infrastructure, and enterprise solutions

This industry specialization allows Ripley PR to deliver hyper-relevant messaging, media placements in top-tier and trade publications, and strategic communication plans that resonate with both niche and national audiences.

Recognition by the Merit Awards

About the Merit Awards

Established in 2022, the Merit Awards recognize excellence across global industries. Judging is conducted by a panel of respected journalists, executives, consultants, entrepreneurs, educators, and members of the Merit Awards staff.

Submissions are evaluated based on the quality, clarity, and strategic value of the content and materials presented. With seven active award programs open globally, the competition highlights the companies and leaders making real impact in their respective markets.

Previous Honors and Industry Validation

Ripley PR's track record includes a string of high-profile accolades:

• Named one of America’s Best PR Agencies by Forbes in 2021

• Recognized as one of Newsweek’s Best PR Agencies in 2024

• Ranked among Entrepreneur Magazine’s Top 5 Franchise PR Agencies in 2024

These honors reflect a sustained commitment to excellence, innovation, and client satisfaction.

Winning the 2025 Merit Award for Best Communications/PR Agency is a significant milestone for Ripley PR—but it’s also a continuation of the agency’s proven approach: combining industry specialization with a long-term, integrated PR strategy.

As Heather Ripley emphasized, “This award is a testament to the power that sustained PR can have on a company’s reputation, brand recognition and growth.”

As more companies look for strategic partners that understand their vertical and deliver long-lasting results, Ripley PR’s reputation as an elite PR agency is only set to grow stronger.