The travel content industry is entering a new era of immersive storytelling, thanks to OPIC Technologies, Inc. a pioneer in 3D livestreaming. By capturing spatial depth, perspective, and natural motion in real time, OPIC is revolutionizing how travel influencers connect with their audiences. This breakthrough technology allows followers to experience journeys not just visually, but emotionally and physically, as if they’re part of the adventure.

How OPIC Technologies is Changing Travel Storytelling

1. Bridging the Gap Between Viewer and Experience

• Traditional 2D video lacks the depth and spatial clarity needed to fully convey a destination

• OPIC’s 3D livestreaming captures:

  • Scale and dimensions of natural environments

  • Contextual spatial relationships

  • Motion and perspective that mimic human vision

• Result: Viewers feel present, not passive

2. Real-Time Engagement and Authenticity

• Unlike pre-recorded videos or edited vlogs, 3D livestreaming allows:

  • Immediate interaction between influencers and followers

  • On-the-spot perspective changes and explorations

  • Spontaneous storytelling that enhances viewer connection

3. Enhancing Cultural and Educational Impact

• Enables global audiences to:

  • Explore remote or culturally significant locations

  • Understand environments in a more immersive way

  • Experience travel as a form of education and empathy

• Opens access to places many may never physically visit

4. Designed for Today’s Creators

• Ideal for travel influencers seeking:

  • More meaningful audience engagement

  • Tools that elevate visual storytelling

  • Technology that delivers both realism and narrative control

• Supports dynamic content creation across landscapes, cityscapes, and local experiences

With its cutting-edge 3D livestreaming technology, OPIC Technologies is helping travel influencers redefine how journeys are shared. More than just a tech upgrade, this innovation offers a new language for storytelling—one that captures the movement, emotion, and richness of global exploration in real time. For creators and audiences alike, it’s a step closer to being there, together.

This N That Communications LLC, a prominent U.S.-based TV and production company, is strengthening its global presence with the launch of a dedicated Arabic-speaking team. This move signals a strategic expansion into the GCC region, enhancing the company’s capacity to deliver bilingual, culturally relevant advertising campaigns across both American and Middle Eastern markets.

The expansion comes under the leadership of General Manager Rihab Abouzaki, who brings a bold vision for bridging regional gaps through cost-effective, data-driven, and dynamic TV advertising solutions.

Highlights of the GCC Expansion Strategy

1. Launch of Arabic-Speaking Team for GCC Market

• Dedicated Arabic-speaking professionals to serve the Gulf region

• Focus on creating culturally aligned, bilingual content in Arabic and English

• Strengthens audience engagement in both GCC and U.S. markets

2. Advanced TV Advertising Solutions

• Offering advertising across three major TV platforms:

  • Connect-to-Internet TV: Integrated smart TVs with access to apps and designated internet-connected channels

  • Linear TV (Traditional Cable): Trusted, scheduled programming with high viewer credibility

  • OTT (Over-the-Top) Streaming TV: Flexible, device-agnostic campaigns across phones, desktops, and tablets

• Access to over 300+ TV channels with global reach and live performance metrics

3. Measurable, Cost-Effective Global Campaigns

• Reduces advertising costs from millions to thousands

• Delivers strong ROI and real-time analytics including:

  • Click-through rate (CTR) reports

  • ROI measurement

  • Campaign performance dashboards

• Provides an affordable entry point for brands in the GCC targeting U.S. audiences

4. Bilingual Media Production & Marketing Support

• Creation and distribution of:

  • TV ads

  • Press releases

  • Video content and branded articles

• Multilingual digital marketing support with transparent, results-driven strategies

5. Additional Services for Holistic Brand Presence

• Podcast production and distribution

• Ad booking services across TV and digital platforms

• Public Relations and cross-border media campaigns

• Digital marketing department offers full-service execution with multi-language reporting

This N That Communications LLC is redefining global TV advertising by making high-impact campaigns more accessible and culturally relevant. With its newly launched Arabic-speaking team, innovative tech solutions, and data-backed strategies, the company is opening new opportunities for GCC brands to connect with international audiences—affordably and effectively. Whether it’s through Connect-to-TV platforms or Over-the-Top streaming services, brands now have a powerful partner to deliver results-driven, cross-cultural storytelling.

Zefr, a global leader in brand suitability technology for social platforms, has partnered with TikTok to announce the worldwide launch of Exclusion Lists a game changing AI-driven solution designed to elevate brand safety and suitability on the platform. This new capability introduces the most advanced content control system on TikTok to date, offering real-time protection, detailed transparency, and customizable blocking mechanisms for advertisers.

With social content evolving by the second, advertisers now have access to tools that are just as agile, enabling them to maintain brand integrity without sacrificing scale or precision.

Features of Zefr’s AI-Driven Suitability Controls on TikTok

1. End-to-End Full Loop Protection

• Real-time enforcement of brand suitability throughout campaigns

• Goes beyond static blocklists to ensure adaptive content filtering

• Advertisers are protected continuously as new videos and trends emerge

2. Daily AI-Driven Updates

• Automated system scans TikTok content daily

• Suitability exclusions evolve in sync with trending topics and content shifts

• Protects brands against newly emerging risks instantly

3. Expanded, Customizable Taxonomy

• Offers more nuanced exclusion capabilities than industry defaults

• Brands can customize exclusions based on:

  • Industry-specific sensitivities

  • Brand-specific requirements

  • Real-time news events (e.g., geopolitical crises, public safety issues)

4. Content Transparency via Zefr's Atrium Dashboard

• Detailed reporting for advertisers via the Atrium UI

• Access to trending blocked topics and full visibility into protected content

• Supports data-backed decisions for future ad placements

5. Global Availability Across All TikTok Markets

• Both Video Exclusion Lists and Profile Feed Exclusion Lists now available

• Compatible with TikTok Inventory Filter and accessible via TikTok Ads Manager

• Zefr offers enterprise-level protection and activation support

6. Future-Proof Solutions

• Upcoming features will support third-party partner management within exclusion tools

• Zefr will continue to play a pivotal role in scaling brand safety innovations on TikTok

As the social media landscape grows faster and more complex, Zefr and TikTok are stepping up to meet the moment with cutting-edge brand suitability tools. The launch of Exclusion Lists empowers advertisers to manage risk more effectively, adapt faster to emerging content, and maintain high standards for ad placements at scale. With real-time AI protection, customizable frameworks, and global access, this marks a new era in brand suitability on TikTok.

Integral Ad Science, a global leader in media measurement and optimization, has announced a major enhancement to its Social Optimization capabilities for TikTok—the integration of pre-bid Video Exclusion Lists. This update offers advertisers unprecedented control over their TikTok ad placements, helping safeguard brand equity while maximizing campaign performance.

As digital ecosystems grow more complex, the ability to apply brand-specific exclusions before bidding is a critical advancement. This feature complements IAS’s broader suite of AI-powered tools, creating a closed-loop framework for media quality and ad effectiveness across TikTok's massive global reach.

Highlights of IAS’s Expanded Social Optimization for TikTok

1. Pre-Bid Video Exclusion Lists for Enhanced Control

• Allows advertisers to set exclusions before bidding on TikTok ad inventory

• Ensures ads do not appear next to content misaligned with brand values

• Works in tandem with TikTok’s Inventory Filter for deeper contextual precision

2. Powered by IAS's Proprietary Multimedia Technology

• Enables granular exclusions tailored to specific brand requirements

• Identifies sensitive content types in video environments using AI and machine learning

• Helps advertisers align ads with brand suitability frameworks globally

3. Combined Optimization and Measurement

• Social Optimization now integrates seamlessly with IAS’s Total Media Quality (TMQ)

• Post-bid measurement includes:

  • Brand Safety & Suitability

  • Viewability Tracking

  • Invalid Traffic (IVT) Detection

4. Global Reach and Multilingual Support

• Available across 75+ international markets

• Supports more than 30 languages, ensuring consistency and compliance worldwide

• Enables performance-driven advertising at scale for diverse regions and demographics

5. Boosting ROI Through Closed-Loop Optimization

• Advertisers benefit from real-time feedback and refinements

• Minimizes wasted impressions by avoiding unsuitable inventory

• Drives higher efficiency and stronger ROI across TikTok ad campaigns

IAS’s latest expansion to include pre-bid Video Exclusion Lists on TikTok marks a significant leap in brand safety and campaign optimization. By pairing this tool with post-bid measurement and TMQ analytics, advertisers can now gain full-funnel control, ensuring their investments are secure, strategic, and results-driven. With TikTok continuing to grow as a key platform for consumer engagement, IAS is helping brands stay smart, safe, and competitive in this dynamic digital space.

Fospha, a leading full-funnel marketing measurement platform, has released its latest research offering critical insights into maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands ramping up their investments in Google's Demand Capture strategies, it’s more crucial than ever to understand the true return on these efforts and optimize for maximum efficiency. Fospha's newly launched Google Performance Max & Paid Search Playbook provides brands with the necessary data-driven strategies to surpass the competition and drive growth.

Insights from the Playbook

1. The Limitations of Last Click Attribution

• Last Click attribution undervalues the impact of Google’s performance tools.

  • Performance Max is underestimated by 33%.

  • Paid Search performance is undervalued by 59%.

• In 2025, adopting full-funnel measurement is not just an option but a necessity to drive profitable growth.

• Brands must embrace more comprehensive attribution models to understand the true effectiveness of their campaigns.

2. Strategic Budget Allocation is Crucial

• Fospha's top-performing Retail brands allocate:

  • 55% of their budget to PMAX.

  • 12% to Paid Search.

• Strategic allocation ensures the most impactful campaigns get the necessary resources to perform at their best.

3. Uncovering Potential for Growth

• There’s an average of 61% headroom for profitable growth in both PMAX and Paid Search.

• Brands are significantly underutilizing these channels and could scale their performance with the right strategies.

4. Real Success Stories with Fospha’s Solutions

• A leading DTC apparel brand improved its PMAX creative strategy using Fospha's insights, achieving an 87% increase in YoY blended revenue.

• Fospha's tailored recommendations are proven to help brands enhance their PMAX and Paid Search strategies for sustainable growth.

Fospha’s Google Performance Max & Paid Search Playbook reveals key strategies to help brands optimize their ad spend and maximize returns from Google Performance Max and Paid Search campaigns. By adopting full-funnel measurement and more strategic budget allocation, brands can unlock significant growth potential and drive profitable results in 2025. As digital marketing becomes more complex, leveraging the right tools and insights is essential for staying ahead of the competition.

Wistia, a leader in video marketing platforms for businesses, has unveiled a game-changing innovation in AI video translation and dubbing. This new feature, powered by HeyGen, includes cutting-edge lip-syncing capabilities, making it the first video platform to offer a complete, end-to-end solution for localization. With support for over 30 languages, Wistia's new tools enable brands to effortlessly translate, dub, and personalize their video content directly within the platform. These enhancements allow businesses to expand their global reach while delivering authentic and localized experiences to audiences across diverse markets.

Features of Wistia’s New Localization Tools

1. AI-Powered Translation and Dubbing

• Brands can easily upload videos and select from a wide range of languages.

• Wistia generates AI-powered translations, offering everything from basic transcripts and captions to fully dubbed versions.

• The dubbed videos feature lip-syncing, ensuring seamless and realistic content.

2. Expanding Global Reach

• With 57% of brands planning to increase their investment in video in 2025, video localization has become a critical element of global marketing.

• 84% of businesses report revenue growth from localized content, underscoring the importance of adapting video assets for international markets.

3. Easy Management and Distribution

• The localization process is streamlined, enabling businesses to manage and distribute videos efficiently with a consistent video file across languages.

• This simplifies scaling content for different regions without sacrificing quality or requiring separate video files.

4. Enhancing Engagement and Improving Search Rankings

• Localized videos help enhance engagement and improve search rankings by making content more accessible to a global audience.

• The ability to provide personalized experiences fosters stronger connections with audiences across diverse regions.

5. Positive Customer Feedback

• During the beta period, users provided overwhelmingly positive feedback, praising the ease of use and quality of dubbing.

• Marketing Manager Matilyn Meadows of Aster Brands shared her excitement about the tool, highlighting its usability and effectiveness with native speakers.

• Frédéric Chênevert from Institut TA called the tool “super simple to use” and the best video localization tool he has tested so far.

Wistia’s new AI-powered video translation and dubbing features offer brands a powerful way to localize their video content, reach international markets, and enhance engagement with global audiences. By integrating these capabilities directly into the platform, Wistia empowers businesses to effortlessly scale their video marketing efforts, ensuring that each video speaks directly to its audience, no matter where they are.

Sales Focus Inc. (SFI), the pioneer in sales outsourcing, is excited to announce that its founder and CEO, Tony Horwath, was recently featured on the Biz-eWerk podcast. Hosted by Cory Werkheiser, Director of Career Success at the College of Charleston, the episode delves into Tony's inspiring career journey, the groundbreaking role of his company in the sales outsourcing industry, and valuable insights for entrepreneurs and business leaders.

Highlights from the Podcast Episode

1. The Origins of Sales Focus Inc.

• Tony founded Sales Focus Inc. in 1998 as the first sales business process outsourcing (BPO) company in the U.S.

• With a background in computer engineering, Tony transitioned into sales, discovering how to leverage technology to improve business outcomes.

• Sales Focus has since worked with over 1,500 clients and hired 25,000 salespeople across the globe.

2. The Importance of Building a Dedicated Sales Team

• Tony emphasized that a successful sales outsourcing model hinges on deeply understanding the client’s needs and goals.

• “We are literally an extension of your organization,” says Tony. He points out that sales is not just about revenue generation but also about knowledge transfer—understanding why clients say yes or no is key to driving future success.

3. The Philosophy of Sales Leadership

• Tony shared his belief in value-based selling, highlighting how experience and knowledge are crucial to success in sales.

• "If someone gave me 15 leads and gave you 15 leads, I promise you I'm going to do better than you will," Tony explains. It's not about the numbers but about convincing prospects of the value you're offering to their business.

4. The Evolving Sales Outsourcing Market & Role of AI

• Tony also discussed the evolving landscape of sales outsourcing and the increasing role of technology and AI in the industry.

• He emphasized that AI should not be viewed as a replacement tool but as an enhancement tool to support sales processes, making organizations more efficient and effective.

In this insightful Biz-eWerk podcast episode, Tony Horwath offers entrepreneurs and business leaders a unique perspective on sales outsourcing and sales leadership. His experience in leading Sales Focus Inc. through the industry's evolution serves as a powerful lesson on the importance of knowledge transfer, value-based selling, and the strategic use of technology and AI to enhance business outcomes. To learn more about Tony’s approach to sales outsourcing and leadership, be sure to check out the full episode.

Collective Voice, a leading creator marketing platform, is proud to announce that it has been awarded the Gold TITAN Business Award for Best Influencer Marketing Campaign for its highly successful holiday collaboration with lululemon.

Award-Winning Campaign: Collective Voice & lululemon

The award-winning holiday campaign marked Collective Voice’s first collaboration with lululemon, launching during the 2024 holiday season. This carefully designed campaign aimed to both increase awareness and drive conversion, bringing together a curated group of top-performing creators and rising stars to showcase lululemon’s major seasonal promotions, including Black Friday/Cyber Monday and End of Year Scores.

Campaign Details

• 10 creators produced 149 pieces of editorial content, including shoppable collages across platforms like Instagram, Facebook, Pinterest, and their personal blogs.

• The campaign generated an impressive 3.3 million impressions, reaching a total of 2.7 million viewers.

• A strategic gifting program featured four emerging creators, amplifying lululemon's reach.

• The result? An average order value 59% higher than the network's norm, demonstrating the significant impact of creator-driven marketing in driving sales and influencing consumer behavior.

What the Award Means for Collective Voice

This Gold TITAN Business Award for Best Influencer Marketing Campaign highlights Collective Voice's commitment to innovation and excellence in the creator marketing space. “We’re honored to have this campaign recognized by the TITAN Awards,” said Meredith Waltman, VP of Brand Partnerships & Development at Collective Voice. “This collaboration with lululemon reflects our core belief that when you match the right creators with the right brand, you don’t just generate buzz—you drive measurable impact.”

The TITAN Business Awards

The TITAN Business Awards celebrate organizations and professionals who push boundaries and set new standards of excellence. Earning Gold for Best Influencer Marketing Campaign is a testament to Collective Voice's leadership in this dynamic field and their ability to deliver results for their clients.

With Collective Voice's award-winning collaboration with lululemon, it's clear that creator-driven marketing continues to be a powerful force in today’s digital landscape.