Collective Voice, a leading creator marketing platform, is proud to announce that it has been awarded the Gold TITAN Business Award for Best Influencer Marketing Campaign for its highly successful holiday collaboration with lululemon.

Award-Winning Campaign: Collective Voice & lululemon

The award-winning holiday campaign marked Collective Voice’s first collaboration with lululemon, launching during the 2024 holiday season. This carefully designed campaign aimed to both increase awareness and drive conversion, bringing together a curated group of top-performing creators and rising stars to showcase lululemon’s major seasonal promotions, including Black Friday/Cyber Monday and End of Year Scores.

Campaign Details

• 10 creators produced 149 pieces of editorial content, including shoppable collages across platforms like Instagram, Facebook, Pinterest, and their personal blogs.

• The campaign generated an impressive 3.3 million impressions, reaching a total of 2.7 million viewers.

• A strategic gifting program featured four emerging creators, amplifying lululemon's reach.

• The result? An average order value 59% higher than the network's norm, demonstrating the significant impact of creator-driven marketing in driving sales and influencing consumer behavior.

What the Award Means for Collective Voice

This Gold TITAN Business Award for Best Influencer Marketing Campaign highlights Collective Voice's commitment to innovation and excellence in the creator marketing space. “We’re honored to have this campaign recognized by the TITAN Awards,” said Meredith Waltman, VP of Brand Partnerships & Development at Collective Voice. “This collaboration with lululemon reflects our core belief that when you match the right creators with the right brand, you don’t just generate buzz—you drive measurable impact.”

The TITAN Business Awards

The TITAN Business Awards celebrate organizations and professionals who push boundaries and set new standards of excellence. Earning Gold for Best Influencer Marketing Campaign is a testament to Collective Voice's leadership in this dynamic field and their ability to deliver results for their clients.

With Collective Voice's award-winning collaboration with lululemon, it's clear that creator-driven marketing continues to be a powerful force in today’s digital landscape.