Integral Ad Science, a global leader in media measurement and optimization, has announced a major enhancement to its Social Optimization capabilities for TikTok—the integration of pre-bid Video Exclusion Lists. This update offers advertisers unprecedented control over their TikTok ad placements, helping safeguard brand equity while maximizing campaign performance.

As digital ecosystems grow more complex, the ability to apply brand-specific exclusions before bidding is a critical advancement. This feature complements IAS’s broader suite of AI-powered tools, creating a closed-loop framework for media quality and ad effectiveness across TikTok's massive global reach.

Highlights of IAS’s Expanded Social Optimization for TikTok

1. Pre-Bid Video Exclusion Lists for Enhanced Control

• Allows advertisers to set exclusions before bidding on TikTok ad inventory

• Ensures ads do not appear next to content misaligned with brand values

• Works in tandem with TikTok’s Inventory Filter for deeper contextual precision

2. Powered by IAS's Proprietary Multimedia Technology

• Enables granular exclusions tailored to specific brand requirements

• Identifies sensitive content types in video environments using AI and machine learning

• Helps advertisers align ads with brand suitability frameworks globally

3. Combined Optimization and Measurement

• Social Optimization now integrates seamlessly with IAS’s Total Media Quality (TMQ)

• Post-bid measurement includes:

  • Brand Safety & Suitability

  • Viewability Tracking

  • Invalid Traffic (IVT) Detection

4. Global Reach and Multilingual Support

• Available across 75+ international markets

• Supports more than 30 languages, ensuring consistency and compliance worldwide

• Enables performance-driven advertising at scale for diverse regions and demographics

5. Boosting ROI Through Closed-Loop Optimization

• Advertisers benefit from real-time feedback and refinements

• Minimizes wasted impressions by avoiding unsuitable inventory

• Drives higher efficiency and stronger ROI across TikTok ad campaigns

IAS’s latest expansion to include pre-bid Video Exclusion Lists on TikTok marks a significant leap in brand safety and campaign optimization. By pairing this tool with post-bid measurement and TMQ analytics, advertisers can now gain full-funnel control, ensuring their investments are secure, strategic, and results-driven. With TikTok continuing to grow as a key platform for consumer engagement, IAS is helping brands stay smart, safe, and competitive in this dynamic digital space.