Wistia, a leader in video marketing platforms for businesses, has unveiled a game-changing innovation in AI video translation and dubbing. This new feature, powered by HeyGen, includes cutting-edge lip-syncing capabilities, making it the first video platform to offer a complete, end-to-end solution for localization. With support for over 30 languages, Wistia's new tools enable brands to effortlessly translate, dub, and personalize their video content directly within the platform. These enhancements allow businesses to expand their global reach while delivering authentic and localized experiences to audiences across diverse markets.

Features of Wistia’s New Localization Tools

1. AI-Powered Translation and Dubbing

• Brands can easily upload videos and select from a wide range of languages.

• Wistia generates AI-powered translations, offering everything from basic transcripts and captions to fully dubbed versions.

• The dubbed videos feature lip-syncing, ensuring seamless and realistic content.

2. Expanding Global Reach

• With 57% of brands planning to increase their investment in video in 2025, video localization has become a critical element of global marketing.

• 84% of businesses report revenue growth from localized content, underscoring the importance of adapting video assets for international markets.

3. Easy Management and Distribution

• The localization process is streamlined, enabling businesses to manage and distribute videos efficiently with a consistent video file across languages.

• This simplifies scaling content for different regions without sacrificing quality or requiring separate video files.

4. Enhancing Engagement and Improving Search Rankings

• Localized videos help enhance engagement and improve search rankings by making content more accessible to a global audience.

• The ability to provide personalized experiences fosters stronger connections with audiences across diverse regions.

5. Positive Customer Feedback

• During the beta period, users provided overwhelmingly positive feedback, praising the ease of use and quality of dubbing.

• Marketing Manager Matilyn Meadows of Aster Brands shared her excitement about the tool, highlighting its usability and effectiveness with native speakers.

• Frédéric Chênevert from Institut TA called the tool “super simple to use” and the best video localization tool he has tested so far.

Wistia’s new AI-powered video translation and dubbing features offer brands a powerful way to localize their video content, reach international markets, and enhance engagement with global audiences. By integrating these capabilities directly into the platform, Wistia empowers businesses to effortlessly scale their video marketing efforts, ensuring that each video speaks directly to its audience, no matter where they are.