Zefr, a global leader in brand suitability technology for social platforms, has partnered with TikTok to announce the worldwide launch of Exclusion Lists a game changing AI-driven solution designed to elevate brand safety and suitability on the platform. This new capability introduces the most advanced content control system on TikTok to date, offering real-time protection, detailed transparency, and customizable blocking mechanisms for advertisers.

With social content evolving by the second, advertisers now have access to tools that are just as agile, enabling them to maintain brand integrity without sacrificing scale or precision.

Features of Zefr’s AI-Driven Suitability Controls on TikTok

1. End-to-End Full Loop Protection

• Real-time enforcement of brand suitability throughout campaigns

• Goes beyond static blocklists to ensure adaptive content filtering

• Advertisers are protected continuously as new videos and trends emerge

2. Daily AI-Driven Updates

• Automated system scans TikTok content daily

• Suitability exclusions evolve in sync with trending topics and content shifts

• Protects brands against newly emerging risks instantly

3. Expanded, Customizable Taxonomy

• Offers more nuanced exclusion capabilities than industry defaults

• Brands can customize exclusions based on:

  • Industry-specific sensitivities

  • Brand-specific requirements

  • Real-time news events (e.g., geopolitical crises, public safety issues)

4. Content Transparency via Zefr's Atrium Dashboard

• Detailed reporting for advertisers via the Atrium UI

• Access to trending blocked topics and full visibility into protected content

• Supports data-backed decisions for future ad placements

5. Global Availability Across All TikTok Markets

• Both Video Exclusion Lists and Profile Feed Exclusion Lists now available

• Compatible with TikTok Inventory Filter and accessible via TikTok Ads Manager

• Zefr offers enterprise-level protection and activation support

6. Future-Proof Solutions

• Upcoming features will support third-party partner management within exclusion tools

• Zefr will continue to play a pivotal role in scaling brand safety innovations on TikTok

As the social media landscape grows faster and more complex, Zefr and TikTok are stepping up to meet the moment with cutting-edge brand suitability tools. The launch of Exclusion Lists empowers advertisers to manage risk more effectively, adapt faster to emerging content, and maintain high standards for ad placements at scale. With real-time AI protection, customizable frameworks, and global access, this marks a new era in brand suitability on TikTok.