News
Post-Purchase Marketing Delivers 38% Higher Revenue Per Send, Says Listrak’s 2026 Retail Benchmark Report
Retail marketers have long obsessed over abandoned carts and first-purchase conversions. But the real growth opportunity may start after the checkout confirmation page. That’s the key takeaway from the 2026 Cross-Channel Benchmark Report released by Listrak, which suggests retailers are increasingly turning post-purchase engagement into a revenue driver rather than treating it as a simple “thank...
marketing 12 Mar 2026
Perion Launches Outmax AI Agent for TikTok to Boost Ad Performance by Up to 25%
As brands continue shifting marketing budgets toward short-form video platforms, advertising technology providers are racing to deliver smarter campaign optimization tools. Perion Network Ltd. is the latest to expand its AI-driven advertising infrastructure with a new integration aimed squarely at one of the world’s fastest-growing ad ecosystems. The company announced the launch of its Outmax AI...
artificial intelligence 11 Mar 2026
DemandFactor Rebrands as Demand.com to Double Down on Enterprise B2B Demand Generation
Brand identity matters in the crowded world of B2B marketing technology—and sometimes a simpler name says more than a complex one. Demand generation provider DemandFactor, Inc. announced it is officially rebranding as Demand.com, a move designed to sharpen its market positioning and signal the company’s next phase of growth in enterprise demand generation. The change introduces a new brand...
marketing 11 Mar 2026
Club Med Deploys Algolia AI Search to Accelerate Vacation Discovery and Boost Direct Bookings
As travel companies race to streamline digital booking experiences, search has become one of the most important—and often overlooked—conversion drivers. Global resort operator Club Med is betting that smarter search technology can transform how travelers discover and book vacations online. The company announced it has selected Algolia, a leading AI search and retrieval platform used by more than...
artificial intelligence 11 Mar 2026
Noibu Expands Into Ecommerce Analytics Platform to Connect Site Errors With Revenue Growth
Ecommerce platforms generate massive amounts of data—from user behavior analytics to technical performance monitoring—but that data often lives in separate tools. The result is what many digital teams call the “fragmentation tax”: disconnected insights that slow decision-making and obscure revenue opportunities. Now Noibu wants to solve that problem by combining technical monitoring and...
marketing 11 Mar 2026
Knorex Rolls Out Upgraded KAIROS AI Engine to Boost Programmatic Ad Conversions and Cut CPA
Artificial intelligence is reshaping programmatic advertising, but not all AI systems deliver measurable results beyond improved targeting claims. Now KNOREX Ltd. says its latest AI upgrade is producing performance gains that go well beyond incremental optimization. The company announced the full-scale commercial deployment of major enhancements to its KAIROS AI decisioning engine, following more...
artificial intelligence 11 Mar 2026
Kathy Ireland Invests in Capacity to Back Unified AI Platform for Contact Center Automation
Celebrity entrepreneur and global brand builder Kathy Ireland is doubling down on artificial intelligence—this time as an investor. Ireland, Chair, CEO, and Chief Designer of kathy ireland® Brands, announced a personal investment in Capacity, an enterprise CX automation platform founded by CEO David Karandish. The move follows a year-long deployment of Capacity’s technology within Ireland’s own...
artificial intelligence 11 Mar 2026
Sales Xceleration Expands Fractional Sales Bench With Six New Outsourced VPs
As small and mid-size businesses increasingly turn to fractional leadership to scale revenue operations, Sales Xceleration is expanding its bench of senior sales executives. The company announced the addition of six new Outsourced VPs of Sales, collectively bringing more than a century of leadership experience to its fractional sales advisory network. The move strengthens Sales Xceleration’s...
sales 11 Mar 2026
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