Cision, a global leader in media intelligence and communications solutions, has announced the sale of its Help A Reporter Out (HARO) platform to Featured.com. The move marks a strategic shift as Cision focuses its resources on enhancing its core products: CisionOne, Brandwatch, and PR Newswire (PRN).

Originally launched in 2008 and acquired by Cision in 2014 through its merger with Vocus, HARO has long been a go-to service for connecting journalists with expert sources. However, as part of its long-term strategy to streamline operations and prioritize innovation in its key platforms, Cision has decided to divest the HARO platform.

Strategic Focus on Core Products

With this sale, Cision reaffirms its commitment to advancing its core product suite, which includes CisionOne, a next-generation media intelligence platform, Brandwatch, a leader in consumer intelligence and social media management, and PR Newswire, the world’s largest press release distribution network.

“We are focused on advancing our core platforms, which are central to delivering powerful, integrated communications solutions for our customers,” said Jim Daxner, Chief Product Officer and Head of Strategy at Cision. “The sale of HARO allows us to redirect our efforts and resources toward enhancing CisionOne, Brandwatch, and PRN, which are crucial to helping communications professionals measure and manage media impact effectively.”

HARO's Transition to Connectively and Sale to Featured.com

In 2024, HARO was rebranded to Connectively as part of Cision’s broader strategy. Despite the rebranding, Cision decided to discontinue the platform, leading to the decision to sell it to Featured.com. The company found Featured.com to be a strong partner, well-aligned with the values and mission of the HARO platform, ensuring a seamless transition for the users of the service.

Cision's Future Direction

The divestiture of HARO allows Cision to focus on next-generation solutions in media intelligence and social media management. As part of this strategic shift, Cision will continue to innovate within its existing platforms, providing comprehensive solutions for PR professionals and communications experts. The company's continued focus on core platforms will strengthen its position in the market, driving growth and innovation in the communications technology space.

TripleLift, a leader in digital advertising and innovative ad formats, has released a comprehensive report titled "100 Years of Television", celebrating the centennial of television’s first public demonstration. This landmark anniversary commemorates John Logie Baird’s historic demonstration at Selfridges department store in London, which changed the landscape of global culture and created one of the most powerful advertising mediums.

Television's Evolution: A Century of Innovation

The report provides an in-depth analysis of television’s journey from its experimental beginnings to becoming a dominant digital powerhouse. It highlights key moments throughout history that reshaped TV advertising and how it continues to evolve today. The report also examines the rise of Connected TV (CTV), which is rapidly becoming a fully digital medium, offering new opportunities for advertisers, publishers, and viewers.

"Television has undergone a remarkable evolution from Baird’s mechanical demonstrations to today’s streaming-first environment," said Andrew King, GM and Product Lead, CTV at TripleLift. "The question for the future is whether TV will evolve into an infinite library of creators like YouTube or remain a curated, lean-back experience with a strong brand identity."

Insights from TripleLift's Report

The report explores TV's transformation across several pivotal eras, including the rise of the broadcast model in the 1950s, the cable boom of the 1990s, and today’s streaming-dominated landscape. Leading industry experts like Rino Scanzoni, former GroupM chief investment officer, Scott Schiller, former NBCU sales executive, and Tracey Scheppach, CEO of Matter More Media, provide in-depth analysis throughout the report.

Findings:

• Digital Transformation: TV is rapidly becoming a fully digital medium, with streaming set to account for 100% of TV consumption within the decade, unlocking new capabilities for advertisers and presenting fresh challenges.

• Creative Revolution: The future of advertising will see AI and automation driving more dynamic, personalized, and interactive ad experiences. Creative strategies will be increasingly tailored to individual user preferences.

• Commerce Integration: Shoppable TV experiences are expected to grow in importance, though standardization and seamless user experiences will remain key hurdles for the industry.

• Performance Orientation: With advertisers demanding more measurable outcomes, TV is shifting from being purely an awareness medium to focusing on performance-driven metrics. Upfront deals based on performance are expected to rise.

TripleLift's Role in TV’s Digital Future

As the Creative SSP, TripleLift is well-positioned to help advertisers navigate the future of television. The company is focused on developing innovative formats that blend the emotional appeal of TV with the precision and interactivity of digital media. This combination offers better experiences for consumers and improved outcomes for brands.

"We are at the forefront of creating better experiences for both brands and consumers," said Bill McLaughlin, Vice President-Head of CTV Sales at TripleLift. "By blending the emotional power of TV with the precision of digital advertising, we’re helping to craft a more effective future for advertisers."

JWP Connatix, a leading video technology and monetization platform, has announced that its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This expansion enables businesses to seamlessly scale their video delivery and monetization strategies, leveraging Amazon Web Services' (AWS) secure and robust infrastructure to optimize viewer experiences worldwide.

Scalable and Secure Video Streaming with AWS Integration

JWP Connatix has developed an integrated orchestration layer on top of AWS Elemental Media Services and Amazon Cloudfront CDN, enabling companies to easily host, manage, and monetize their video content. This advanced workflow delivers a scalable streaming platform that supports over 15 billion video views per month and serves thousands of customers globally.

The platform provides businesses with the ability to monetize their content via both subscription-based models and advertising. The inclusion of Server-Side Ad Insertion (SSAI) and contextual demand for both live and Video-on-Demand (VoD) content further enhances JWP Connatix’s offering.

Trusted by Leading Brands

Companies like ITV and Trilogy Digital Platform's TBN+ already trust JWP Connatix to support their video business. Now, with the platform’s availability in AWS Marketplace, more companies can take advantage of this comprehensive video solution, streamlining procurement processes, optimizing costs, and offering secure, reliable video delivery to audiences globally.

Seamless Integration for Global Video Delivery

“We’re excited to bring our best-in-class video platform to even more businesses through AWS Marketplace,” said Jenn Chen, Chief Revenue Officer of JWP Connatix. “By combining the power of AWS's global infrastructure with our dynamic video technology, we’re enabling businesses to scale their video strategies and grow revenue through a single, seamless platform.”

Delivr.ai, a Florida-based leader in person-based intent intelligence, is proud to announce its partnership with 11 Meridian West, a renowned venture studio specializing in building and scaling enterprise AI companies. This collaboration marks a pivotal milestone in Delivr.ai's journey to revolutionize B2B marketing through AI-driven solutions that align marketing messaging with buyer behavior in real-time.

Strategic Partnership to Drive Growth and Innovation

Through this strategic alliance, Delivr.ai gains access to 11 Meridian West's vast advisory network, enterprise go-to-market expertise, and a robust partner ecosystem. This collaboration is designed to accelerate product development, drive commercial scalability, and position Delivr.ai as a long-term leader in the B2B marketing technology space.

"We’re thrilled to join forces with 11 Meridian West," said Todd Abbott, Co-Founder and CEO of Delivr.ai. "Their proven track record in scaling enterprise AI companies and their hands-on operational support will be instrumental as we expand our platform and bring our innovative solutions to market."

Transforming B2B Marketing with AI-Driven Solutions

This partnership underscores Delivr.ai's commitment to transforming how B2B marketing and sales teams engage with high-intent buyers. By leveraging Large Language Models (LLMs) and Generative AI, Delivr.ai's platform delivers unmatched precision and real-time contextual relevance, empowering businesses to connect with their audiences like never before.

"Delivr.ai exemplifies the kind of bold innovation and technical expertise we seek in our portfolio companies," said Rocky Beal, Managing Partner at 11 Meridian West. "Their vision for AI-powered intent intelligence aligns perfectly with the future of enterprise workflows, and we’re excited to support their growth from early traction to scale."

Looking Ahead to the Future of B2B Marketing

With this partnership, Delivr.ai is poised to continue reshaping the landscape of B2B marketing through cutting-edge AI technology. The collaboration with 11 Meridian West is expected to fuel the company’s efforts in driving market innovation and enhanced sales engagement, ultimately providing businesses with an unprecedented ability to align marketing messaging with buyer intent.

ActiveCampaign, a leading marketing automation platform, has officially acquired Mexico City-based Hilos to expand its capabilities and provide the most advanced WhatsApp automation solution for businesses globally. This acquisition will enable ActiveCampaign’s 180,000 customers to create conversational experiences specifically designed for the WhatsApp platform, which boasts over 2.4 billion users and 200 million active business accounts worldwide.

Expanding WhatsApp Marketing Automation

With WhatsApp being a dominant platform for small and medium businesses in regions like Latin America and Europe, this acquisition positions ActiveCampaign as a market leader in WhatsApp marketing automation. The company recognizes WhatsApp as an essential communication channel, with significant growth opportunities in North America.

“Today’s customers have high expectations for real-time, personalized communication, and businesses need automation that matches those needs,” said Jason Vandeboom, Founder and CEO of ActiveCampaign. “By acquiring Hilos, we’re expanding our platform to help businesses build conversational experiences on one of the world’s most popular messaging platforms. This acquisition reinforces our commitment to providing powerful, AI-driven marketing automation across multiple channels to make every marketing experience more relevant and effective.”

Building Stronger Relationships with AI-Driven Conversations

This acquisition empowers marketing and sales teams to build stronger relationships with their customers by focusing on real conversations and one-on-one digital experiences that drive meaningful connections. ActiveCampaign’s platform will now allow businesses to easily create WhatsApp automations alongside email, marketing, social media, and CRM automations, ensuring seamless cross-channel customer experiences.

“We’re excited about the potential of using ActiveCampaign to not only personalize our marketing on WhatsApp but also to enhance the overall integration between marketing, processes, and sales,” said Richard Batista, Head of Performance at Camesa. “ActiveCampaign will help us deliver personalized, meaningful interactions at scale, creating a unique experience for our customers.”

Integration of Hilos Technology

ActiveCampaign plans to integrate Hilos' technology directly into its platform in the coming months. This integration will enable users to effortlessly manage and build WhatsApp automations alongside other communication channels, providing a unified approach to customer engagement.

“We founded Hilos to help businesses connect with customers instantly, using messaging that resonates from the very first interaction—all through WhatsApp,” said Florian Raetzer, Co-Founder and CEO of Hilos. “Now, as part of ActiveCampaign, we’re excited to take this vision even further, empowering businesses to create more connected, meaningful customer experiences. With intelligent WhatsApp automation built directly into ActiveCampaign, we’re bringing together automation, scale, and personalization—helping businesses not only reach their audiences faster but connect with them in more impactful ways than ever before.”

In today's programmatic advertising landscape, trust and transparency are paramount. To address this need, Pixalate, a global leader in ad fraud protection, privacy, and compliance analytics, has released its March 2025 Publisher Trust Index (PTI) for Germany. This initiative continues to play a vital role in setting standards and evaluating digital properties for advertisers and marketers seeking quality environments.

Highlights of the March 2025 Publisher Trust Index

1. Comprehensive Evaluation Across Platforms

• Covers digital properties from:

  • Apple App Store

  • Google Play Store

  • Connected TV (CTV) apps on Amazon Fire TV

• Assesses both websites and mobile/CTV apps

2. Transparent Monthly Rankings

• Provides a monthly snapshot of trustworthy publishers

• Aims to improve the quality of the open programmatic advertising ecosystem

• Helps advertisers identify safer, more compliant environments

3. Standardized Methodology

• Employs a consistent, data-driven approach to scoring

• Focuses on:

  • Ad fraud detection

  • Privacy compliance

  • Overall traffic quality

4. Impact on Advertisers and Marketers

• Enables better media planning and brand safety

• Reduces exposure to fraudulent and non-compliant inventory

• Builds stronger, more effective advertising strategies

Pixalate’s March 2025 Publisher Trust Index offers advertisers, marketers, and publishers a trusted benchmark for quality and transparency in Germany’s digital advertising space. With a multi-platform approach and a commitment to compliance, the PTI remains a critical resource for navigating the complexities of the open web.

In the fast-evolving world of digital marketing and design, Glow Up Web Design has emerged as a standout agency offering intentional, tailored solutions for websites, branding, and marketing. Founded in 2021 by Gloria MacGillis—a former international student turned design entrepreneur—the agency blends creativity, strategy, and collaboration to help small businesses glow up their online presence. With its latest partnership with Create and Collab, Glow Up Web Design continues to set new standards in quality and innovation.

Highlights of Glow Up Web Design's Journey and Growth

1. The Vision Behind Glow Up Web Design

• Founded by Gloria MacGillis in 2021, inspired by her passion for UX and web design

• Built on the principle of working with passionate clients and creative partners

• Developed a company culture focused on collaboration, innovation, and purpose-driven design

2. The Power of Collaboration

• In 2024, Glow Up Web Design partnered with Abigail Hardin of Create and Collab, an SEO enthusiast

• This partnership allowed both Gloria and Abigail to focus deeply on their individual strengths

• Resulted in enhanced service offerings and broader client impact

3. A Team of Specialists and Experts

• The agency has expanded to include:

  • Designers

  • Developers

  • Google Ads experts

  • Business coaches

  • Migration specialists

• Each team member brings unique expertise, contributing to well-rounded client solutions

4. Core Services Offered

Website / UX Design

• Delivers visually compelling and functional designs

• Prioritizes intuitive user experiences that drive conversions

• Helps business owners focus on growth while their website works effectively for them

Branding / Graphic Design

• Designs that reinforce brand authority and customer trust

• Functional, appealing visuals that support long-term business identity

• Strategies that enhance recognition and boost potential sales

Search Engine Optimization (SEO)

• Improves organic visibility and discoverability

• Tailors SEO strategies to each client’s unique audience and market

• Ensures long-term gains in search rankings and online presence

5. A Process That Drives Innovation

• Glow Up Web Design employs a detailed, strategic process for every project

• Clients are guided with expert input that results in custom, innovative solutions

• Encourages ideas and enhancements that clients may not have envisioned

6. Recognition and Reputation

• Recognized as a top-tier Wix Partner

• Consistently high client ratings based on performance, creativity, and customer care

• Reputation for going above and beyond client expectations

Glow Up Web Design isn’t just a creative agency—it’s a collaborative force empowering small businesses to reach their full digital potential. With its unique blend of intentional design, SEO expertise, and strategic partnerships, the agency continues to set new benchmarks in web and brand development. Whether you're launching a new site, refreshing your brand, or optimizing your online visibility, Glow Up Web Design is ready to help you shine.

In the dynamic realm of search engine optimization, staying ahead requires constant adaptation. Lounge Lizard Worldwide Inc., a top-tier digital marketing agency, has released a powerful new article titled “Staying Ahead in the SEO Landscape: Key Trends and Insights for 2025.” This comprehensive piece unpacks the major changes introduced by Google’s March 2025 Core Update and outlines key strategies for businesses looking to maintain or enhance their digital visibility.

Takeaways from Lounge Lizard's 2025 SEO Insights

1. Understanding the March 2025 Google Core Update

• Major algorithm changes have affected all sectors, emphasizing:

  • Content quality

  • User satisfaction

  • Contextual and topical relevance

• Marketers must now closely monitor:

  • Web traffic volatility

  • Ranking fluctuations

  • Changes in user behavior metrics

2. The Evolving Role of AI in Content Creation

• Tools like ChatGPT and Jasper are shaping how content is developed

• Key considerations:

  • Maintain an authentic human tone

  • Use AI for ideation, not full automation

  • Ensure originality and value-driven narratives

3. Strengthening Content Through the E-E-A-T Framework

• Google now places greater emphasis on:

  • Experience: Firsthand knowledge

  • Expertise: Subject matter depth

  • Authoritativeness: Credible sources

  • Trustworthiness: Secure and honest interactions

• Businesses are encouraged to:

  • Highlight real credentials

  • Share personal insights

  • Improve transparency in publishing

4. Optimizing for Zero-Click Searches

• Featured snippets and knowledge panels reduce traditional clicks

• Strategies to capitalize:

  • Format answers in listicles or short paragraphs

  • Use schema markup for rich results

  • Optimize headings and subheadings for common queries

5. User-Centric SEO as a Priority

• Google now prioritizes:

  • Core Web Vitals: Speed, interactivity, visual stability

  • Mobile usability: Fully responsive designs and intuitive UI

• Actionable improvements include:

  • Image optimization

  • Streamlined mobile navigation

  • Reducing intrusive interstitials

As Google continues to refine its algorithms, businesses must stay agile and well-informed. Lounge Lizard’s latest SEO article empowers marketers and site owners with a detailed roadmap to adapt and thrive in 2025. From embracing AI responsibly to mastering zero-click SEO, the piece delivers actionable insights that align with Google’s evolving standards. It’s a must-read for those aiming to stay visible, credible, and competitive in today’s search-driven ecosystem.