This N That Communications LLC, a prominent U.S.-based TV and production company, is strengthening its global presence with the launch of a dedicated Arabic-speaking team. This move signals a strategic expansion into the GCC region, enhancing the company’s capacity to deliver bilingual, culturally relevant advertising campaigns across both American and Middle Eastern markets.

The expansion comes under the leadership of General Manager Rihab Abouzaki, who brings a bold vision for bridging regional gaps through cost-effective, data-driven, and dynamic TV advertising solutions.

Highlights of the GCC Expansion Strategy

1. Launch of Arabic-Speaking Team for GCC Market

• Dedicated Arabic-speaking professionals to serve the Gulf region

• Focus on creating culturally aligned, bilingual content in Arabic and English

• Strengthens audience engagement in both GCC and U.S. markets

2. Advanced TV Advertising Solutions

• Offering advertising across three major TV platforms:

  • Connect-to-Internet TV: Integrated smart TVs with access to apps and designated internet-connected channels

  • Linear TV (Traditional Cable): Trusted, scheduled programming with high viewer credibility

  • OTT (Over-the-Top) Streaming TV: Flexible, device-agnostic campaigns across phones, desktops, and tablets

• Access to over 300+ TV channels with global reach and live performance metrics

3. Measurable, Cost-Effective Global Campaigns

• Reduces advertising costs from millions to thousands

• Delivers strong ROI and real-time analytics including:

  • Click-through rate (CTR) reports

  • ROI measurement

  • Campaign performance dashboards

• Provides an affordable entry point for brands in the GCC targeting U.S. audiences

4. Bilingual Media Production & Marketing Support

• Creation and distribution of:

  • TV ads

  • Press releases

  • Video content and branded articles

• Multilingual digital marketing support with transparent, results-driven strategies

5. Additional Services for Holistic Brand Presence

• Podcast production and distribution

• Ad booking services across TV and digital platforms

• Public Relations and cross-border media campaigns

• Digital marketing department offers full-service execution with multi-language reporting

This N That Communications LLC is redefining global TV advertising by making high-impact campaigns more accessible and culturally relevant. With its newly launched Arabic-speaking team, innovative tech solutions, and data-backed strategies, the company is opening new opportunities for GCC brands to connect with international audiences—affordably and effectively. Whether it’s through Connect-to-TV platforms or Over-the-Top streaming services, brands now have a powerful partner to deliver results-driven, cross-cultural storytelling.