News
Zeta Global Launches Athena, a Superintelligent AI Agent for Enterprise Marketing
Zeta Global (NYSE: ZETA) has officially launched Athena by Zeta™, a superintelligent AI agent designed to help enterprise marketing teams turn data into actionable, predictive decisions. Built for chief marketing officers and marketing leaders, Athena is now generally available to all Zeta Marketing Platform customers. From Data Overload to Predictive Marketing Marketing teams often struggle less...
marketing 25 Mar 2026
Proven Cite Launches to Help Brands Get Cited by AI
Proven Cite, a new platform from Proven ROI, has officially launched, offering businesses a first-of-its-kind way to understand, measure, and improve how AI systems evaluate and cite their content. As search shifts from traditional queries to AI-generated answers on platforms like ChatGPT, Gemini, and Perplexity, visibility is no longer about rankings—it’s about whether AI selects and references...
artificial intelligence 25 Mar 2026
Brandfuel.ai and Hairball.io Unite to Streamline AI-Driven Product Merchandising
Brandfuel.ai, an AI-native Product Experience Management (PXM) platform, has partnered with Hairball.io, a leading NetSuite integration provider and 2025 Inc. 5000 honoree, to deliver a unified workflow that connects ERP product creation, multi-channel distribution, and AI-powered merchandising across all sales channels and languages. The solution debuts this week at Shoptalk Las Vegas. Closing...
artificial intelligence 25 Mar 2026
Wisse Kommunikatie Partners with Brandi AI to Boost Brand Visibility in AI-Generated Answers
Wisse Kommunikatie, a leading Dutch communications consultancy with an international footprint, has joined the Brandi Agency Partnership Program, a global initiative designed to help agencies guide clients in the age of AI-driven brand discovery. The move equips Wisse Kommunikatie with Brandi AI’s Generative Engine Optimization (GEO) platform, offering unprecedented visibility into how brands...
marketing 25 Mar 2026
Arc XP Integrates TollBit to Help Publishers Monetize AI Access
Arc XP, the content platform and operating system for ambitious media companies, has announced a new integration with TollBit, a platform that helps publishers track and monetize AI usage of their content. The partnership aims to give publishers transparency and control over AI bots scraping their websites, while opening new revenue opportunities. Addressing the AI Content Scraping Challenge...
artificial intelligence 25 Mar 2026
Oracle Expands AI Agent Studio with Agentic Applications Builder for Enterprise Automation
At Oracle AI World, Oracle unveiled major updates to Oracle AI Agent Studio for Fusion Applications, a development platform designed to build, connect, and run AI-powered automation and agentic applications across enterprises. The centerpiece of the update is the Agentic Applications Builder, a natural-language-based environment that lets users compose workflows and integrate Oracle, partner, and...
artificial intelligence 25 Mar 2026
Appier Introduces “Capability Calibration” to Make AI Smarter and Less Overconfident
In the evolving world of enterprise AI, knowing what you don’t know is half the battle. Appier, an AI-native Agentic AI-as-a-Service (AaaS) company, is tackling that challenge head-on with its latest research paper, On Calibration of Large Language Models: From Response to Capability. The study introduces Capability Calibration, a framework designed to help AI systems gauge their own...
artificial intelligence 25 Mar 2026
Zeta Global Named a Leader in Forrester Wave for Email Marketing Service Providers 2026
As marketing teams look to consolidate fragmented technology stacks, AI-powered platforms that unify customer data and campaign execution are gaining traction. Zeta Global announced that its Zeta Marketing Platform has been named a Leader in The Forrester Wave: Email Marketing Service Providers, Q1 2026, a widely recognized industry evaluation of marketing technology vendors. According to the...
email marketing 24 Mar 2026
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