In the home services sector, showing up in the right place at the right time specifically at the top of local search results can make or break a business. Recognizing this, Core6 Marketing, a digital agency focused on contractor success, has launched a new offering: AI-driven local SEO services tailored for trades in Salinas and Monterey.

Designed to meet the unique needs of plumbers, electricians, HVAC techs, roofers, landscapers, and general contractors, the service merges artificial intelligence with proven hyperlocal SEO strategies. The result? A smarter, faster path to map pack visibility, lead generation, and long-term digital dominance.

“Contractors are facing more online competition than ever,” said Phil Fisk, CEO of Core6 Marketing. “We developed this AI-powered solution to give local trades a smarter, more sustainable way to be found by the people in their community who need them most.”

Beyond Keywords: Smart, Local, and Built for Mobile Behavior

With the shift toward mobile-first and voice-driven search, traditional SEO tactics no longer cut it. Core6’s platform tackles this by incorporating real-time search trend analysis, AI-assisted content generation, and Google Business Profile optimization, ensuring their contractor clients are not just visible—but competitive.

Here’s what the full-service package includes:

• Hyperlocal Keyword Targeting: AI models analyze search trends and user behavior specific to the Salinas–Monterey corridor, enabling ultra-precise keyword targeting.

• AI-Generated Content: Articles, service pages, and FAQs are created with voice search and user intent in mind—ideal for terms like “best plumber near me” or “Monterey emergency HVAC repair.”

• Google Business Profile Optimization: From category selection to post scheduling and review response management, Core6 ensures that clients' profiles are maximized for map visibility.

• Citation Management: Listings are automatically corrected and synced across local directories and niche platforms, reducing NAP inconsistencies that can sabotage rankings.

• AI-Powered Competitor Analysis: Real-time benchmarking identifies keyword gaps, backlink opportunities, and SERP wins—allowing contractors to respond to competitors faster and smarter.

• Custom Dashboards: Clients can view local keyword rankings, clickthrough rates, and engagement data through Core6’s live reporting portal, making ROI tracking painless.

Why It Matters: Local SEO Is Evolving, and AI Is Leading the Way

The launch isn’t just timely—it’s tactical. With over 50% of local searches now conducted via voice, and Google doubling down on location-based indexing, contractors must evolve or get buried beneath a sea of generic listings.

Core6 Marketing positions itself as the local ally for small service businesses trying to navigate this complexity. Unlike national platforms that offer one-size-fits-all SEO bundles, Core6 customizes each campaign around:

• Service areas (e.g., Salinas proper vs. Monterey County)

• Trade-specific keyword sets (e.g., “24-hour electrician” vs. “landscape designer”)

• Regional customer behavior

“Whether someone says ‘electrician near me’ or ‘Monterey roofing company,’ we want our clients to be the ones showing up at the top of the results,” said Fisk.

A White-Hot Moment for Location-Based Search

This rollout comes at a moment of accelerated search behavior change. Consumers increasingly expect instant answers, mobile-first design, and proximity-based results. And for trades like HVAC and plumbing, where urgency is the name of the game, visibility equals velocity.

Core6’s approach recognizes that showing up in Google’s local 3-pack, appearing in voice search recommendations, and maintaining consistent citations are now essential—not optional—for growth-focused contractors.

Final Take: AI-Powered Local SEO That Works as Hard as the Trades It Supports

While AI dominates headlines for its use in large-scale enterprise marketing, Core6 proves there’s enormous value in applying it locally and pragmatically. The new SEO offering isn’t about gimmicks—it’s about helping real businesses in real communities become the obvious choice when customers search for services they need most.

And for the many contractors who don’t have the time or expertise to optimize their own visibility? Core6 offers a plug-and-play engine that delivers qualified leads without the SEO guesswork.

Core6 Marketing

Core6 Marketing is a contractor-first digital marketing agency based in California. Specializing in local SEO, paid ads, and lead generation strategies for trades, Core6 empowers small service businesses to stand out in competitive regional markets. Their latest AI-powered SEO solution is available for contractors in Salinas, Monterey, and surrounding areas.

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As enterprises increasingly seek clarity and orchestration in a fragmented AI services market, Altimetrik is doubling down on its strategy by appointing Gurvinder Sahni as Chief Marketing Officer. The announcement comes at a pivotal time for the company, which positions itself as a pure-play AI, data, and digital engineering powerhouse amid surging enterprise demand for scalable AI enablement.

Sahni joins from Persistent Systems, where he led the company’s transformation into a modern AI- and platform-led challenger brand. At Altimetrik, he will report directly to CEO Raj Sundaresan, spearheading global marketing efforts, brand repositioning, and ecosystem engagement across key verticals and geographies.

“Gurvinder joins us at a defining moment,” Sundaresan said. “His ability to translate complex narratives into compelling positioning, coupled with a strong execution mindset and deep industry relationships, will be instrumental in amplifying our differentiated approach.”

A Marketing Veteran for a New Era of AI-First Growth

With more than 20 years in tech marketing, Sahni brings credibility and a track record of elevating challenger brands into recognized leaders. During his time at Wipro, he built out the analyst relations function, developed strategic engagements with the World Economic Forum and NASSCOM, and worked closely with leading advisory and analyst firms such as Gartner, Forrester, IDC, and Everest Group.

His role at Altimetrik is broader and more critical. As AI hype proliferates and enterprises seek substance over flash, Sahni is tasked with cutting through the noise—sharpening Altimetrik’s AI-first narrative and making it accessible, relevant, and differentiated.

AI Marketing Needs a Translator—Sahni Steps In

Altimetrik’s pitch is bold but timely: Enterprises don’t need another point solution; they need an engineering-first orchestrator that can bring together AI, data, cloud, and platform modernization in small, agile increments. It’s a message that’s easy to say, but harder to communicate across C-suites and crowded advisory landscapes.

Sahni's appointment is a strategic move to change that. His mission?

• Elevate brand positioning to reflect Altimetrik’s AI-first leadership

• Create measurable marketing impact aligned to business outcomes

• Strengthen visibility with analysts, partners, and enterprises

• Translate AI capabilities into business-relevant value propositions

• Expand ecosystem momentum, including strategic AI partnerships with players like OpenAI

“Altimetrik is doing something fundamentally different,” Sahni noted. “Its engineering strength, entrepreneurial culture, and Digital Business Methodology give it the credibility to be a true AI-first partner. I look forward to building brand equity and creating lasting impact through modern, data-driven marketing.”

Why It Matters: AI Adoption Is Harder Than It Looks

According to a World Economic Forum report, over 74% of enterprises struggle to adopt AI at scale. The challenge isn’t finding tools—it’s implementing them in ways that deliver ROI, quickly, and without disrupting existing operations.

Altimetrik claims to address this gap through its incremental, product-oriented approach, backed by a global team of over 6,000 practitioners in software, cloud, and data. It’s this no-nonsense, delivery-first approach that Sahni is now responsible for broadcasting at global scale.

The firm has already earned industry recognition:

• Named a Major Contender in Everest Group’s BFSI IT Services Specialists PEAK Matrix® Assessment 2025

• Ranked as a Product Challenger in ISG’s Provider Lens™ 2024 for Advanced Analytics and AI Services

Sahni’s arrival is expected to solidify Altimetrik’s standing as a go-to partner for enterprises looking to modernize with purpose—not just chase the AI trend.

A Modern CMO for a Modern AI Services Firm

What sets Sahni apart is his blend of strategic depth and tactical execution. At Persistent, he oversaw end-to-end brand modernization efforts, expanded analyst visibility, and led high-impact storytelling initiatives across multiple verticals.

Now at Altimetrik, Sahni will focus on:

• Developing customer-centric messaging

• Aligning go-to-market execution across sales, marketing, and partnerships

• Scaling brand awareness in North America, India, and emerging markets

• Driving analyst relations and global events strategy

• Launching thought leadership that positions Altimetrik as a pragmatic AI partner, not just a player

His experience working directly with CEOs, boards, and ecosystem stakeholders positions him well to integrate marketing strategy with Altimetrik’s broader business objectives.

Final Word: Signal in the AI Marketing Noise

In a crowded landscape where AI-first messaging often borders on gimmickry, Altimetrik is betting on clarity, outcomes, and engineering credibility. Sahni’s appointment is more than a marketing hire—it’s a signal that the company is ready to scale, differentiate, and lead in a market that increasingly demands real results.

As the AI arms race accelerates, Altimetrik’s human-centered, delivery-focused approach may be the steady hand that enterprises need. And now, with Sahni on board, they might finally hear about it loud and clear.

Altimetrik

Altimetrik is a pure-play AI, data, and digital engineering company helping enterprises unlock business value through incremental digital transformation. Its unique Digital Business Methodology enables clients to scale innovation faster without disrupting core systems. With 6,000+ global experts and partnerships with tech leaders like OpenAI, Altimetrik is redefining how enterprises orchestrate AI and cloud modernization strategies at scale.

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In an era of deepfakes, digital blowups, and AI-generated confusion, communication has never been more high-stakes. A new eBook titled Command the Conversation: Next Level Communications Techniques, launched today, aims to equip leaders with the tools to rise above the noise and lead with clarity, confidence, and control.

Written by Richard Torrenzano, a veteran crisis and reputation strategist, the book distills decades of high-level experience into actionable tactics for executives navigating today's AI-powered, hyperconnected environment.

At a time when brand perception can swing in milliseconds and stakeholder trust is more fragile than ever, Command the Conversation delivers a blueprint for mastering digital-era communications—whether in the C-suite, in front of investors, or under the media spotlight.

More Than a Guide—A Playbook for Power Communicators

This is not your typical leadership book. Think of it as a communications survival kit for modern business leaders. Each chapter is adapted from previously published, bylined articles in Fortune, Directors & Boards, CCBJ, and NACD Directorship, giving readers a mix of real-world insights and proven approaches.

Topics include:

• Engaging AI-aware stakeholders with purpose and precision

• Avoiding common missteps in media interactions and digital PR

• Managing crisis communications during cybersecurity breaches

• Elevating personal and corporate brands under digital scrutiny

• Reclaiming the narrative in high-stakes moments

In a rare move for a leadership release, the book also includes "Tips for Success" after each section—succinct, practical advice tailored to today’s volatile business and media environment.

Grasso Sets the Stage

The foreword is written by Dick Grasso, former CEO and longest-serving chairman of the New York Stock Exchange. Grasso, a stalwart of corporate governance and strategic leadership, lends gravitas to the book’s central thesis: in a digital-first world, communication isn’t an accessory—it’s armor.

“Richard Torrenzano understands that leadership today isn’t just about decisions—it’s about delivering those decisions with impact,” Grasso writes. “This book is a timely and necessary resource for any executive serious about commanding trust in the age of AI.”

Authored by a Voice from the Front Lines

Torrenzano isn’t just theorizing—he’s battle-tested. As the former chief spokesman and member of both the Management and Executive Committees of the NYSE, he’s stood at the crossroads of media, money, and crisis. He now leads The Torrenzano Group, a firm known for steering organizations through reputation and brand turbulence.

With a sharp focus on cybersecurity, AI, brand integrity, and stakeholder trust, his latest work continues a trajectory shaped by his earlier co-authored best-seller Digital Assassination, a warning bell about online attacks published over a decade ago—long before cancel culture or viral takedowns entered the business lexicon.

Give Back While You Read

In a novel philanthropic twist, Command the Conversation invites readers to donate any amount they choose to one of two children’s charities—the Police Athletic League or the U.S. Marine Corps Toys for Tots—in exchange for their copy of the book. The initiative blends leadership development with social impact, offering executives a way to grow while giving back.

A Must-Read for Today's Decision Makers

Whether you're a CEO managing shareholder trust in a volatile market, a CMO protecting brand equity in an era of misinformation, or a founder stepping into the spotlight for the first time, Command the Conversation is built to help you lead louder, smarter, and stronger.

In a world where AI-generated content is blurring truths and weaponizing narratives, the ability to “own the message” is no longer optional—it’s existential.

As Torrenzano puts it:

“If you’re not shaping the story, you’re probably being shaped by it.”

How to Access

Executives and professionals can download the eBook and make their charitable contribution through The Torrenzano Group’s official site or by searching Command the Conversation eBook.

Author

Richard Torrenzano is CEO of The Torrenzano Group, a leading reputation and crisis management consultancy. With experience spanning Wall Street, Washington, and the world stage, Torrenzano is a trusted advisor on AI, cyberattacks, financial markets, and corporate branding.

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LIMELIGHT, the growth communications agency known for serving legal, professional services, and B2B tech clients, just made a bold play for expansion—naming Amy Hanan as its new Chief Growth Officer. With decades of experience leading digital transformation at firms like LRN Corporation, ALM Media, and Reorg Research, Hanan steps in to supercharge LIMELIGHT’s marketing innovation and client growth services at a critical inflection point for the agency.

A Digital-First Vision for B2B Growth

As CGO, Hanan will helm the agency’s digital and growth marketing services—from strategic GTM execution to revenue acceleration—bringing both scale and sophistication to LIMELIGHT’s rapidly expanding client base. She also joins the agency’s fractional CMO practice, supporting clients who need executive-level marketing guidance without hiring full-time.

“Amy is a proven marketing leader who understands how to build modern, digitally fluent programs that move the needle,” said Kenny Gary, CEO and founding partner at LIMELIGHT. “She’s an ideal fit as we deepen our offering to meet the complex, evolving needs of today’s B2B brands.”

It’s a timely move. As B2B companies face pressure to deliver measurable impact in tough markets, they’re leaning into outsourced growth strategy, brand storytelling, and marketing operations that blend creativity with analytics.

Battle-Tested Experience in Complex Markets

Before joining LIMELIGHT, Hanan was Chief Marketing Officer at LRN, a global compliance and ethics SaaS platform serving over 3,000 organizations. There, she led a full-scale brand modernization initiative, helping position LRN as a strategic player in an increasingly crowded category.

Her earlier roles at ALM Media, Baretz+Brunelle, and Octus (formerly Reorg Research) further cemented her credentials in content-led growth, audience development, and digital marketing. Across all these roles, a common theme emerges: translating complex value propositions into high-performing customer journeys.

“Amy’s depth of experience in content, digital strategy, and brand storytelling aligns perfectly with LIMELIGHT’s mission,” said Erin Harrison, CCO and founding partner. “She shares our passion for elevating clients at the intersection of innovation, influence, and impact.”

More Than Growth—A Strategic Evolution

Hanan’s appointment signals more than a title change—it’s a strategic elevation of the agency’s growth engine. With her guidance, LIMELIGHT is expected to:

• Expand digital marketing service offerings

• Enhance performance-led content strategies

• Deepen CMO-level advisory support for clients

• Establish new strategic partnerships

• Grow its geographic and sectoral footprint

“The agency has built a stellar reputation helping clients lead in complex markets,” said Hanan. “I’m excited to bring fresh strategies and a digital mindset to help those brands unlock new growth possibilities.”

The Bigger Picture: Growth-as-a-Service

Hanan’s hire reflects a growing trend in growth-as-a-service models—a hybrid of strategic advisory and hands-on marketing execution tailored for specialized B2B sectors like legal, fintech, and compliance tech. With marketing increasingly accountable for business results, LIMELIGHT’s integrated model appeals to firms that need more than brand polish—they need pipeline.

And as AI reshapes martech stacks, privacy tightens targeting options, and buyers demand authenticity, agencies like LIMELIGHT that blend communications savvy with performance marketing are well-positioned to lead.

About LIMELIGHT

LIMELIGHT is a growth communications and marketing agency focused on professional services, legal services, B2B technology, and innovation-driven industries. The agency helps brands build influence, drive demand, and achieve measurable impact through PR, content strategy, brand development, and digital marketing.

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Gray Media, Inc. has appointed Shalayna Valencia as the new General Manager and Director of Sales for KOSA-TV, its CBS affiliate in Odessa, Texas—a move that reflects the company’s continued focus on cultivating proven local leadership amid an evolving media landscape.

With over two decades of experience in broadcast and digital advertising, Valencia’s appointment signals a push toward stronger cross-platform strategies for Gray’s West Texas properties, where local storytelling and market familiarity remain essential.

“Shalayna is a dynamic and accomplished leader with deep roots in West Texas and an exceptional track record across broadcast and digital sales,” said a company spokesperson. “Her strategic mindset and people-first leadership style are a perfect match for KOSA’s next chapter.”

A Career Built on Community and Cross-Channel Growth

A native of Levelland, Texas, Valencia is no stranger to the Permian Basin media scene. She began her career as an Account Executive at KWES in Midland/Odessa before rising through leadership roles at Townsquare Media, where she served as Market President, and more recently at Hearst, where she led as Digital Sales Director.

Valencia has been widely recognized for her ability to drive results while cultivating high-performing, community-centric teams. Her arrival at KOSA comes at a time when local broadcasters are navigating the increasing intersection of traditional TV and digital engagement—with stations expected to deliver not just viewership, but integrated audience experiences across web, social, mobile, and OTT.

“I’ve always believed in the power of local media to uplift communities and inform citizens,” Valencia shared in a prepared statement. “This opportunity to return home and lead one of the most trusted local brands in the region is both humbling and exciting.”

The Broader Play: Gray Media’s Hyperlocal Focus

Valencia’s appointment aligns with Gray Media’s national strategy of empowering local stations with autonomy, innovation, and accountability. As the largest owner of top-rated local television stations in the U.S., Gray serves 113 markets—and in 78 of those, it owns the #1-rated TV station.

This hyperlocal dominance is bolstered by a robust portfolio that includes:

• Gray Digital Media, a full-service digital agency

• Leading Spanish-language affiliates, with the largest Telemundo group in the country

• Production arms like Raycom Sports and Tupelo Media Group

• Studio facilities including Assembly Atlanta and Third Rail Studios

While national media brands chase scale through programmatic and streaming, Gray’s model is about deepening its local advantage—and that means investing in the right leaders for the right markets.

“When you combine Shalayna’s West Texas roots with her expertise in digital and broadcast growth, you get a leader uniquely capable of connecting with both audiences and advertisers in a meaningful way,” the company added.

Why It Matters

With linear television viewership continuing to evolve, and digital-first consumers increasingly fragmented across platforms, local stations face rising pressure to do more than broadcast news. They must deliver integrated marketing solutions that work across Google, Meta, CTV, and traditional channels. Valencia’s mix of small-market insight and digital acumen positions her to build revenue while preserving editorial integrity—a delicate but essential balance in local journalism.

Her leadership also represents an important signal that Gray is doubling down on trusted talent to lead in a time of massive industry transformation—where AI tools, first-party data, and omnichannel reach will decide who survives and who fades.

Gray Media, Inc.

Gray Media, Inc. (NYSE: GTN) is the largest owner of top-rated local television stations and digital assets in the United States, serving 113 television markets and reaching approximately 37% of U.S. households. The company operates leading Spanish-language and English-language broadcast brands, along with a growing portfolio of digital and video production businesses. Headquartered in Atlanta, Georgia, Gray is committed to empowering communities through journalism, innovation, and local leadership.

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Benson Integrated Marketing Solutions, a leader in centralized marketing for the multifamily industry, has entered a new partnership with Entryway, a national nonprofit tackling situational homelessness through career pathways and stable housing.

The partnership centers around donated career apparel for Entryway participants—a tangible step to help individuals facing homelessness enter the workforce with confidence and dignity. But this initiative goes beyond clothing: it's about signaling a fresh start and a professional identity.

“Entryway’s impact extends far beyond job placement,” said Brian Benson, Founder of Benson. “By fostering stability and self-worth, they empower individuals to rebuild their lives with purpose and pride. We’re honored to support their mission.”

More Than a Suit: Strategic Community Investment

Benson will contribute high-quality career wear to Entryway’s participants as they begin roles in the multifamily housing industry—an area where the company already holds deep expertise. The collaboration also includes executive leadership engagement: Eric Clark, VP of Business Development at Benson, has joined Entryway’s Atlanta Advisory Board, further reinforcing Benson’s investment in long-term community change.

“Benson’s commitment to this new apparel program helps remove real barriers our participants face,” said Kristen Poteet, Senior Vice President, External Affairs at Entryway. “Their generosity helps our clients start meaningful careers and feel seen, supported, and empowered.”

A Mission Aligned with Market Values

This partnership arrives at a time when corporate social responsibility and employer branding are increasingly intertwined. In industries like multifamily housing—where property managers face recruiting challenges and brand trust plays a critical role—meaningful partnerships like this can amplify internal culture and external goodwill.

For Benson, a company known for its Centralized Marketing Platform, the initiative aligns naturally with its mission to streamline brand execution while investing in people-first solutions.

Entryway

Entryway is a national nonprofit focused on transitioning individuals and families from homelessness to economic self-sufficiency. By partnering with real estate companies, Entryway provides career training, job placement, and housing solutions in markets across the U.S. To date, they’ve helped over 1,000 individuals and families secure housing and jobs, with thousands more receiving career coaching and employment services.

Active in metro areas like Atlanta, Houston, Denver, and Central Florida, Entryway works at the intersection of housing, employment, and dignity—all key to addressing situational homelessness with lasting impact.

Benson

Founded in 1992 and based in Alpharetta, Georgia, Benson Integrated Marketing Solutions is the multifamily industry’s leading Centralized Marketing Platform. The company offers an end-to-end suite of services, including design, print, signage, promotional items, and branded apparel. Benson helps property owners and operators achieve brand consistency, procurement efficiency, and operational excellence through a unified digital and logistics infrastructure.

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As grocers compete for attention in a crowded digital marketplace, Market 32 and Price Chopper, divisions of Northeast Grocery, Inc., are rolling out a dynamic omnichannel loyalty initiative aimed at turning summer shopping into a high-reward experience. The “Summer Shines Here” campaign runs through Labor Day and is designed to blend digital engagement with in-store activation, increasing basket sizes and strengthening brand loyalty.

At the heart of the campaign: the Summer Doubler, an enhanced AdvantEdge Rewards feature built with Konekt.io, a leader in embedded finance and retail loyalty tech. The new offering doesn’t just double down on rewards—it gamifies the experience.

Gamification Meets Grocery Rewards

The Summer Doubler gives AdvantEdge Rewards members double points on qualifying purchases and features a carnival-style digital spin wheel—playable twice during the summer—to win 100 to 500 bonus points. It’s a simple but powerful tactic: reward participation, personalize engagement, and spark repeat visits.

“We’re excited to add this new twist to one of our flagship marketing promotions,” said Sam Trimboli, Director of Shopper Experience at Market 32 and Price Chopper. “It’s a great example of how we use data and behavior insights to create meaningful value aligned with how our customers want to shop and engage.”

Digital Engagement Drives Loyalty and Sales

Digital loyalty remains a core focus for NGI, with the AdvantEdge Rewards platform enabling customers to earn and redeem points for both food and fuel rewards. The gamified elements of the Summer Doubler were developed in partnership with Konekt.io, which brings to the table a suite of AI-driven, real-time loyalty and payments infrastructure.

“This isn’t just a seasonal promo—it’s a strategic digital engagement lever,” said Blaine Bringhurst, President of Market 32 and Price Chopper. “Our most engaged digital users are also our top spenders, so we continue to evolve the rewards experience to deepen value and build frequency.”

Konekt.io Scales Retail Loyalty Across Channels

With more than $3 billion in annual digital payment volume and partnerships across 150,000 stores globally, Konekt.io is helping grocers like Market 32 and Price Chopper move from points-based programs to personalized loyalty ecosystems.

“We’re thrilled to partner on this gamified rollout,” said Ashmit Bhattacharya, CEO of Konekt.io. “It’s a great example of how retailers can use embedded loyalty technology to create fun, sticky experiences that also deliver measurable ROI.”

How Shoppers Participate

AdvantEdge Rewards members can activate the Summer Doubler starting May 25, 2025, by registering via the Market 32 or Price Chopper app or website. Once enrolled, members receive double points and the opportunity to spin the wheel for bonus points twice during the campaign window.

The campaign runs through Labor Day, integrating across owned and paid digital channels, email, app notifications, in-store signage, and point-of-sale promotions.

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MoEngage, a leading insights-led customer engagement platform, has been named a “Customers’ Choice” in the Gartner Peer Insights™ Voice of the Customer: Multichannel Marketing Hubs report for 2025. The recognition highlights MoEngage’s strong performance in user satisfaction, adoption, and customer experience—further cementing its reputation among marketing technology leaders.

This marks the second consecutive inclusion for MoEngage in the Voice of the Customer report. With 92% of customers saying they would recommend MoEngage (based on 36 verified reviews as of January 2025), the company is one of only two vendors to receive the “Customers’ Choice” badge this year.

“At MoEngage, customers are at the center of everything we do,” said Raviteja Dodda, CEO & Co-founder. “From seamless onboarding to transparent contracting and a product roadmap aligned with our clients’ evolving needs, we strive to deliver long-term value. Just last year, over 90 brands switched to MoEngage for their multichannel marketing requirements.”

Inside the Gartner Peer Insights™ Methodology

The Gartner Peer Insights “Voice of the Customer” aggregates direct customer feedback based on user interest, product adoption, and overall satisfaction. Vendors recognized as a “Customers’ Choice” must meet or exceed the market average for these metrics.

While Gartner does not endorse any specific vendor, its Peer Insights content serves as a vital tool for enterprise decision-makers navigating complex martech evaluations.

MoEngage’s Momentum and Market Differentiation

Trusted by 1,350+ brands across 60+ countries, MoEngage continues to grow its presence in the customer engagement space, supporting enterprises with:

• Multichannel campaign orchestration

• AI-driven personalization

• Real-time analytics and automation

• Mobile-first and omnichannel messaging

MoEngage’s clients span industries from retail and banking to telecom, media, and travel. With a presence in 15 countries and backing from investors including Goldman Sachs Asset Management, B Capital, and Steadview Capital, the company is doubling down on innovation and scale.

MoEngage

MoEngage is a customer engagement platform built to help consumer brands personalize experiences across web, mobile, email, SMS, and messaging apps. The platform delivers insights-led engagement strategies that improve retention, conversion, and brand loyalty.

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