MidOcean Partners, a leading New York-based alternative asset manager, has announced its acquisition of GSTV, a national video network that engages and entertains targeted audiences at fuel retailers across the U.S. This acquisition marks a strategic move to expand MidOcean’s portfolio in the fast-growing sectors of digital video, retail media, and digital out-of-home advertising.

GSTV:

1. National Reach:

   • GSTV engages over 115 million monthly viewers at more than 29,000 fuel and convenience retail locations.

   • The network delivers targeted video advertising, leveraging advanced data and analytics to connect brands with high-intent consumers.

2. Advertising Strategy:

   • GSTV’s platform offers contextually relevant, full-sound video advertising, influencing consumer decisions at a key moment during the purchase journey.

   • By combining retail media with digital video and digital out-of-home (DOOH), GSTV drives immediate consumer action while building brand equity.

Strategic Value of the Acquisition:

1. Growth in Digital Video and Retail Media:

   • GSTV operates at the intersection of three fast-growing sectors: retail media, digital video, and DOOH, positioning the company for continued growth.

   • The shift away from traditional linear advertising to performance-driven media creates significant opportunities for GSTV’s model.

2. MidOcean’s Investment Focus:

   • MidOcean sees GSTV as a leader in the digital video and retail media spaces, where brands seek effective, measurable ways to engage consumers near the point of purchase.

   • With a national footprint and advanced targeting capabilities, GSTV is well-positioned to benefit from these trends.

Partnership and Future Growth:

1. Leadership Strength:

   • Jim Wilson and Eric Kozic, MidOcean’s executive advisors with expertise in digital media and marketing, helped shape the investment strategy.

   • Jim Wilson will join as Chairman of GSTV’s Board to further guide the company’s strategic direction.

2. Expansion Plans:

   • GSTV aims to expand its national presence, enhance its retail and programmatic capabilities, and continue delivering measurable results for its brand partners.

   • CEO Sean McCaffrey looks forward to partnering with MidOcean to accelerate GSTV’s growth trajectory in the evolving advertising landscape.

The acquisition of GSTV by MidOcean Partners offers a unique opportunity to capitalize on the expanding retail media and digital advertising sectors. By combining GSTV’s national reach with MidOcean’s strategic expertise, this partnership is set to drive the next phase of growth in digital video and performance-based media.