Biddeo.io, an innovative AI-driven video ad tech startup, has announced the appointment of Sheldon Owen as its US Managing Director. With over 20 years of experience in digital marketing, including key roles at Dentsu, Owen is set to lead the company’s expansion in the US digital video advertising market, valued at $100 billion. His leadership comes at a time when brands are increasingly demanding AI solutions that combine precision targeting with robust brand safety.

Why Biddeo.io’s AI Technology is a Game-Changer:

1. Brand Safety and Programmatic Campaigns:

   • The demand for brand-safe digital advertising is growing, with brands requiring assurance that their ads will appear in appropriate contexts. Biddeo.io addresses this challenge with its proprietary LAIA AI technology.

   • LAIA (Language-Audio-Image Analysis) combines Natural Language Processing (NLP) and video content recognition to analyze videos in real-time, ensuring ads avoid unsafe placements while aligning with brand values.

2. Cost Efficiency with Premium Inventory:

   • Biddeo.io leverages AI-powered technology to acquire premium video inventory at a significant cost advantage, offering inventory on major platforms like YouTube, TikTok, and connected TV at up to 80% below market rates.

   • This ensures that brands can access high-quality ad placements without sacrificing cost efficiency.

The Growing Demand for AI Solutions:

1. Rising AI-Powered Video Ad Spending:

   • As AI-powered video ad spending is projected to grow by 25% annually, Biddeo.io’s innovative approach is positioned to capitalize on this growth.

   • The platform’s use of machine learning and advanced algorithms to enhance video ad targeting while ensuring brand safety sets a new industry standard for AI in advertising.

2. Sheldon Owen’s Expertise:

   • With a successful track record at Dentsu, where he led performance video strategy for Fortune 500 clients, Owen brings a wealth of experience in optimizing AI-driven campaigns for brand performance.

   • His leadership in performance media and expertise in driving ROI through AI solutions makes him the ideal candidate to lead Biddeo.io’s expansion in the US market.

Sheldon Owen’s Impact on Biddeo.io’s Growth:

1. Experience and Leadership in Ad Tech:

   • Owen’s deep expertise in ad tech and performance advertising will be crucial in scaling Biddeo.io’s presence in the competitive US market.

   • His history of driving measurable brand and performance lift through AI-driven optimization will help position Biddeo.io as a leader in the AI-powered video ad space.

2. AI and Creative Strategy in Regulated Sectors:

   • Owen’s specialization in bridging machine learning and AI with creative strategies, particularly in regulated sectors like finance, healthcare, and alcohol, will play a key role in tailoring Biddeo.io’s offerings to meet the needs of diverse industries.

Biddeo.io’s appointment of Sheldon Owen as US Managing Director highlights the company’s commitment to revolutionizing the digital video advertising space with cutting-edge AI technology. As the demand for brand-safe, cost-effective, and high-performance advertising solutions grows, Owen’s leadership will be instrumental in driving Biddeo.io’s success in the highly competitive US market.