Magnite, the largest independent sell-side advertising company, has launched the next-generation version of its SpringServe video platform, a solution tailored for the growing needs of CTV and OTT advertising. This unified platform combines the award-winning SpringServe ad server with Magnite’s Streaming SSP, offering powerful tools for programmatic buying and smarter yield optimization for media owners. Early clients, including Disney, LG Ad Solutions, Paramount, Roku, and Warner Bros. Discovery, are already leveraging the platform to drive performance and efficiency in their advertising strategies.

Features of the SpringServe Video Platform:

1. Unified Programmatic Solution: Combines ad serving with programmatic capabilities for seamless integration.

2. Enhanced Monetization: Media owners gain tools for smarter yield optimization and improved ad placements.

3. Increased Transparency and Control: Buyers receive greater insight into ad placements, leading to more predictable and effective campaigns.

4. Dynamic Mediation: Intelligent ad decisioning and automated routing direct ad traffic to the highest-performing channels.

5. Centralized Deal Management: Simplifies the management of both programmatic and direct deals, including ClearLine deals.

6. Data Integration: Integration of Magnite Access allows easy access to first- and third-party data.

7. Improved Reporting: A streamlined user interface and robust reporting tools for ad operations.

What the Platform Means for Advertisers and Media Owners:

• Advertiser Benefits: The platform enables better targeting, curation, and optimization of campaigns, helping advertisers make smarter decisions and achieve better outcomes.

• Media Owner Advantages: By unifying ad decisioning and providing powerful optimization tools, SpringServe enhances monetization and simplifies ad operations for media owners, making it easier to manage and scale CTV/OTT ad inventory.

Client Testimonials:

• Disney: “We’re unlocking more premium inventory and providing advertisers easy access to our portfolio at scale.”

• LG Ad Solutions: “SpringServe lets us balance programmatic demand and direct deals more effectively, optimizing the viewer experience.”

• Roku: “SpringServe connects us with DSPs more directly, driving greater revenue potential and attracting more advertising investment.”

• Warner Bros. Discovery: “We’re excited to benefit from the performance enhancements that enable faster ad loads and real-time pacing.”

Industry Impact: The SpringServe video platform is poised to transform the CTV/OTT advertising landscape, offering media owners a unified solution that simplifies workflows, optimizes yield, and enhances revenue opportunities. Advertisers benefit from more control over their strategies and the ability to make faster, data-driven decisions.

With its next-generation SpringServe platform, Magnite is setting a new standard for CTV/OTT advertising. By combining programmatic buying with intelligent ad decisioning and dynamic mediation, the platform offers both media owners and advertisers the tools they need to thrive in the competitive streaming ecosystem.