In a move that underscores the growing convergence of wellness trends and pet care, top-ranked communications firm 5WPR has been named the agency of record for PetAg®, a legacy brand in pet wellness and nutrition. The partnership is aimed at amplifying PetAg’s voice in a crowded market through a hybrid approach of media outreach, influencer engagement, and event marketing.

Founded in 1930, PetAg is no stranger to innovation—its Esbilac formula was the first commercially available puppy milk replacer. Today, it’s the dominant name in newborn kitten and puppy nutrition and continues to lead with a science-driven portfolio of supplements, grooming solutions, and wellness products.

From Bottle to Brand Voice

5WPR’s new role will include a broad communications strategy to elevate PetAg’s entire product lineup, which ranges from market leaders like KMR® and Dyne® to grooming staples like Fresh 'n Clean®. The agency will focus on securing media coverage, activating pet-centric influencers, and supporting the brand’s presence at major trade events like SUPERZOO.

“Our team is eager to elevate PetAg’s innovative products through comprehensive pet product marketing strategies,” said Leigh Ann Ambrosi, EVP at 5WPR. “This is about more than awareness—it’s about creating long-term emotional connections between pets, their people, and the products that support their health.”

That’s a significant goal in a category that continues to boom. U.S. pet industry expenditures topped $147 billion in 2023, with wellness-focused products accounting for a major share. As pet parents increasingly seek science-backed solutions, brands like PetAg are poised to resonate with a more informed, proactive audience.

Building on Sector Strength

For 5WPR, this isn’t uncharted territory. The agency has built a reputation in the consumer lifestyle and pet care sectors, crafting campaigns that span from traditional PR to digital storytelling. The PetAg account further deepens that expertise and showcases 5W’s ability to position heritage brands within a modern marketing landscape.

Notably, the partnership comes amid a wave of brand reinvention across pet care. Startups are flooding the market with DTC products, while legacy players are investing in holistic wellness and personalized nutrition. PetAg’s long-standing credibility, coupled with fresh communications horsepower, may offer a competitive edge.

The Bigger Picture

This alignment is more than a PR win—it’s a strategic move to future-proof a brand that has served generations of pet owners. As health-conscious trends continue to reshape consumer behavior, pets are increasingly viewed as family—and treated as such. For PetAg, the challenge is no longer about just being trusted; it’s about staying visible, relevant, and top-of-mind.

And with 5WPR behind the messaging wheel, PetAg looks set to not just bark—but lead the pack.

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Braze, the customer engagement powerhouse, is entering fiscal year 2026 with a sharp uptick in revenue, positive free cash flow, and a reinforced C-suite. The company reported a 19.6% year-over-year increase in quarterly revenue, hitting $162.1 million, driven by a healthy mix of new customers, renewals, and upsells. Non-GAAP profitability also made its debut this quarter, with $2.8 million in operating income.

Braze is also betting big on leadership and product evolution to sustain its momentum. The company will welcome Ed McDonnell in July as its new Chief Revenue Officer—an industry veteran with a track record of scaling SaaS revenue engines. And with the recent acquisition of AI decisioning platform OfferFit, Braze is signaling an aggressive push toward personalized, machine-driven customer journeys.

Financial Highlights: Growth Meets Discipline

• Total revenue: $162.1 million (up from $135.5 million YoY)

• Subscription revenue: $154.9 million

• Non-GAAP net income per share: $0.07

• Free cash flow: $22.9 million, nearly doubling from $11.4 million YoY

• Total customers: 2,342, with 262 generating over $500K in ARR

While GAAP net loss stood at $0.34 per share—reflecting $30.4 million in stock-based compensation—non-GAAP metrics showed a clear turnaround, with positive operating income and net income.

Dollar-based net retention, a key SaaS health metric, softened slightly to 109% (down from 117% YoY), and even more notably among large customers (ARR $500K+), which dropped to 112% from 119%. Still, overall customer count rose by 11% year-over-year.

Product & Platform: The OfferFit Advantage

Perhaps more telling than the financials is Braze's recent acquisition of OfferFit, a next-gen AI decisioning engine. This move reflects an industry-wide trend: automation and real-time personalization are no longer optional—they’re mission-critical. Integrating OfferFit allows Braze to expand beyond orchestration and messaging into machine learning-led decisioning, helping marketers optimize what, when, and how they communicate at scale.

Also fresh on the product front are new messaging capabilities, including RCS (Rich Communication Services), in-app Banners, and enhancements to its Canvas journey builder—all designed to help brands create more responsive and immersive experiences.

Sustainability and Staffing: Building for the Future

The company isn’t just investing in tech. Braze continues to build its bench with McDonnell joining to steer global revenue operations, a strategic addition aimed at accelerating go-to-market alignment. On the ESG side, Braze’s carbon emissions targets were approved by the Science Based Targets initiative (SBTi), reinforcing its commitment to sustainability.

Outlook: What’s Next

Braze projects Q2 revenue in the range of $171M to $172M and full-year revenue of up to $706M. Non-GAAP net income for FY2026 is forecasted between $17M and $21M.

That’s a bold outlook, but not without challenges. Economic headwinds, tightening marketing budgets, and increasing competition in the customer engagement space (think: Salesforce Marketing Cloud, Iterable, Twilio Segment) will test Braze’s ability to deliver. Still, with a solid product foundation, strategic AI plays, and financial discipline, Braze is clearly positioning itself to do more than keep pace—it’s aiming to lead.

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In a digital world where attention spans are short and search competition is fierce, Business Solutions Marketing Group (BSMG) is betting on a potent combination of video and AI to help small businesses cut through the noise. The Camp Hill-based firm has launched a new AI Video Marketing Program designed to propel client content straight to the top of Google search results—consistently landing Page ONE, Position ONE.

It’s a bold promise, and BSMG says it has the track record to back it up.

“For years, we’ve watched video outperform nearly every other content format,” said Linda Donnelly, BSMG’s founder. “Now, with AI in the driver’s seat, we’re not just making great videos—we’re making them smart, searchable, and dominant on Google.”

Why Video + AI = a Search Game-Changer

BSMG’s approach taps into a core digital truth: users remember 95% of a video’s message, compared to only 10% of what they read, according to research cited by Dr. John Medina in Brain Rules. But high-quality video alone isn’t enough. Visibility depends on optimization—understanding what Google values, and delivering it at scale.

That’s where AI steps in. BSMG’s platform analyzes search trends, pinpoints high-conversion keywords, and helps script and produce videos that hit SEO sweet spots. The result? Videos that search engines see as authoritative, relevant, and worth prioritizing.

“Making a good video is step one,” Donnelly explained. “Making sure Google understands that video and ranks it first—that’s where our program shines.”

AI-Backed SEO for the Underdogs

While enterprise brands often have the resources to dominate search, BSMG is specifically targeting small businesses—including a dedicated program for law firms—that need high-ROI digital strategies without enterprise-scale budgets. That includes professionals in crowded verticals who rely on local visibility to drive business.

The company’s AI Video Marketing Program includes not just video production, but also end-to-end SEO strategy and keyword alignment tailored to each business. According to Donnelly, this has led to a high success rate: most videos published through the program rank on the first page of Google almost immediately.

Standing Out in Local Search

In a space dominated by generic blog content and paid ads, BSMG’s model offers an organic edge that plays to how people actually consume information. And for small business owners facing high customer acquisition costs, being seen—organically—can be the difference between growth and stagnation.

“We’re helping businesses become unmissable in search,” said Donnelly. “Whether it’s a family law firm, a local HVAC service, or a boutique shop, they deserve visibility that matches their value.”

A New Bar for Local SEO?

The launch of BSMG’s program comes at a time when video SEO and AI-assisted marketing are reshaping the digital playbook for small and mid-size businesses. As platforms like YouTube gain ground as search engines in their own right, and Google continues to prioritize multimedia-rich content, the marriage of video and AI could quickly become table stakes rather than a luxury.

For small businesses looking to lead the pack without breaking the bank, BSMG’s program may offer a timely—and tactical—advantage.

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In a mobile-first economy where user expectations are sky-high and app store competition is fierce, The App Guys are offering businesses more than code—they’re delivering reliability, scalability, and cost control through integrated mobile app testing.

Gone are the days when quality assurance was an afterthought or a luxury. For this custom app development firm, it’s the cornerstone of the process. And it’s paying off. By embedding QA throughout the software development lifecycle, The App Guys are helping startups and enterprises alike launch faster, perform better, and spend less.

Built-In QA for Built-Out Performance

From concept to deployment, The App Guys take a hands-on, tailored approach to digital product development. What sets them apart is a commitment to testing-first workflows, where bugs are caught early, user experiences are polished, and system failures are virtually eliminated.

Rather than outsource QA or bolt it on at the end, the company integrates QA engineers into its core development teams, fostering real-time feedback loops that speed up iterations and prevent last-minute emergencies.

“Testing early and often is the smartest investment any company can make,” says a company spokesperson. “We don’t just build apps—we engineer trust and reliability from day one.”

Why Testing Is the New Cost-Saver

There’s a lingering misconception that software testing inflates budgets. In reality, the reverse is true. Uncaught bugs, poor performance, and negative app store reviews can cost far more in damage control than proactive QA ever will.

The App Guys’ mobile app testing services include:

• Functional testing: Ensuring features perform as intended

• Compatibility testing: Validating across devices, OS versions, and screen sizes

• UI/UX validation: Maintaining consistency and usability across user journeys

• Performance and load testing: Stress-testing under real-world conditions

• Security and compliance audits: Preventing data breaches and ensuring legal compliance

Together, these testing protocols ensure clients launch apps that are not only market-ready but future-ready.

Real Clients, Real ROI

The proof is in the outcomes. An eCommerce client that partnered with The App Guys saw a 70% drop in app downtime, improving customer satisfaction and revenue stability. A fintech startup that struggled with post-launch vulnerabilities now reports zero security breaches—thanks to a testing-first approach and rigorous compliance workflows.

Beyond Mobile: A Full-Service Tech Stack

While mobile is a core strength, The App Guys operate across the digital spectrum. Their services extend to:

• Web app development

• UI/UX design

• Cloud integration

• Backend services

• Post-launch support and updates

Every project is handled by a cross-functional team—developers, QA testers, designers, and business analysts—all aligned on performance, speed, and cost-efficiency.

Competitive Advantage Through Quality

As digital ecosystems grow more complex, businesses can't afford sluggish apps or unpredictable bugs. The App Guys offer a forward-thinking antidote: agile, high-performance development backed by testing discipline that anticipates problems before they occur.

Whether you’re a startup on a shoestring or an enterprise scaling globally, their model is proof that quality and affordability don’t have to be mutually exclusive.

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In a world where context is often the missing link in news coverage, OPIC Technologies is reshaping how stories are reported—and experienced. The Orlando-based company, known for pioneering spatial livestreaming, is bringing a new dimension to journalism through real-time, immersive 3D video.

Whether it’s a disaster zone, political protest, or climate summit, OPIC’s technology places audiences inside the scene. Instead of static camera angles or reactive commentary, viewers get a first-hand look at the environment, the energy, and the emotional stakes as they unfold.

“This isn’t about spectacle—it’s about clarity,” said Dr. Bob Douglas, CEO of OPIC Technologies. “In moments of crisis, people don’t just want the what—they want the where, the how, and the why. Spatial livestreaming delivers that.”

Depth, Perspective, and Presence

While traditional broadcasts present news through flat, single-lens viewpoints, OPIC’s stereoscopic livestreaming captures depth and spatial relationships in real time. That means you don’t just see an image—you feel the space, the distance, the intensity.

The goal? Radically enhance storytelling.

“We’re giving journalists tools that let them bear witness in a new way,” Douglas said. “It’s not just a camera pointing at a scene—it’s a portal into the scene.”

That has profound implications for how stories are told and understood. In fast-moving or emotionally charged environments—think earthquakes, refugee camps, political unrest—spatial livestreaming can offer an unmatched level of immediacy and empathy.

Journalism Meets Immersive Tech

The promise of immersive journalism has floated around media circles for years. But where VR and AR often struggled with scalability or accessibility, OPIC’s livestreaming model keeps things frictionless. News outlets don’t need to wait for post-production or high-end gear; viewers don’t need a headset. The technology works in real time, on the devices audiences already use.

“Viewers can experience the story from the inside out, whether they’re on a phone, tablet, or desktop,” Douglas noted. “It’s immersive journalism without the wait—or the hardware barriers.”

That opens up new terrain not just for breaking news, but for longform features, eyewitness interviews, and investigative reporting. Spatial livestreaming can bring clarity to stories that are typically flattened by distance or complexity.

A Tool for Trust

In an era of misinformation and news fatigue, OPIC’s innovation may also offer a trust advantage. Seeing a scene spatially—with its full context—lets audiences better judge the credibility, scale, and nuance of what’s being reported.

“Transparency isn’t just about facts,” Douglas said. “It’s about making those facts felt. When people can place themselves in the story, it builds understanding—and trust.”

As media organizations look for new ways to connect with increasingly fragmented audiences, spatial livestreaming may prove more than a novelty. It could be the next frontier in audience engagement, particularly for younger digital-native viewers seeking richer, more authentic experiences.

OPIC Technologies isn’t just building a product—it’s opening a lens into the future of journalism, where seeing more means understanding better.

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In an era where every brand is vying for attention, Vulcan Media LLC has proven that substance still wins. The Birmingham-based video production firm has been named a 2025 Best of Alabama Award winner, recognizing its exceptional contributions to business storytelling across the Southeast.

Founded in 2008, Vulcan Media stands out not just for its Emmy-winning production team, but for how it applies a journalistic mindset to corporate video. From internal training reels to high-impact recruiting campaigns, the company turns mission statements into stories—and vague messaging into visual clarity.

“This award is a huge honor,” said Scott Mauldin, Executive Producer & Director at Vulcan Media. “But for us, the real win is helping clients communicate what matters, in a way that actually lands with their audience.”

From Newsrooms to Boardrooms

At its core, Vulcan Media doesn’t just produce videos—they craft narratives. The team includes veteran journalists and creative professionals who bring editorial discipline to every frame. Instead of chasing flashy effects or templated messaging, the company focuses on what a video is meant to accomplish: whether it’s to recruit talent, enhance safety, educate stakeholders, or move a mission forward.

The result? Visual content that resonates internally and externally, from the C-suite to the shop floor.

Their project portfolio includes:

• Corporate messaging and executive communications

• Safety and training videos for industrial clients

• Aerial tours for real estate and property development

• Recruiting and brand culture campaigns

• Nonprofit and cause-driven storytelling

Purposeful Production, Community Impact

Vulcan Media’s vision goes beyond the boardroom. Led by Mauldin—a longtime advocate for media literacy and public education—the company frequently partners with local nonprofits, offering pro bono or discounted services to causes that align with their values.

That blend of commercial savvy and civic commitment helped secure their place on the Best of Alabama list, a competitive honor that recognizes businesses making tangible impact across industry sectors.

Looking Ahead: Storytelling That Works

Even as they celebrate the win, the Vulcan team remains focused on the road ahead.

“We’re excited to keep pushing the boundaries of what business video can do,” Mauldin said. “Whether it’s helping a manufacturer train safer or a nonprofit reach donors more effectively, our job is to make every second of video count.”

With a visual-first communications landscape only becoming more complex, Vulcan Media’s model clarity, purpose, and craft feels more relevant than ever.

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Pixalate, a global authority on ad fraud prevention and privacy compliance, has released its May 2025 Top 100 EMEA Mobile App Bundle IDs Rankings, highlighting which apps are commanding the most real estate in open programmatic mobile advertising across the Apple App Store and Google Play Store. The rankings span five of the region’s biggest digital ad markets: the UK, Germany, France, Spain, and the Netherlands.

These rankings, filtered to exclude invalid traffic (IVT), offer a rare glimpse into which mobile apps are driving the most legitimate ad impressions in the EMEA market—a crucial metric for advertisers hunting for visibility without the fraud.

Inside the Rankings: Blockbusters and Breakouts

Among the top performers:

• "Block Blast!" by ARETIS LIMITED made repeat appearances across the UK, France, and Germany’s Apple App Store rankings—underscoring the game’s cross-market appeal and monetization strength.

• "Happy Color®: Coloring Book" by X-FLOW dominated on Google Play across four of the five EMEA markets, reinforcing how casual gaming continues to drive scalable ad inventory in mobile.

• News and local commerce apps like Daily Mail Online (UK), Wallapop (Spain), and Kleinanzeigen (Germany) show that non-gaming categories are still competitive when it comes to open programmatic inventory.

Each app’s position reflects post-IVT ad volume, meaning only clean, validated traffic was counted—key for brands wanting their budgets to go further in a fraud-ridden ecosystem.

Why It Matters for Advertisers and Publishers

With more than 20 billion mobile ad impressions analyzed globally by Pixalate’s data science team, these rankings offer something more than bragging rights—they serve as a trustworthy barometer of which apps offer scale and quality for programmatic buyers.

For marketers looking to optimize spend across EMEA markets, understanding which apps are delivering high-volume, fraud-free traffic is essential. As mobile budgets grow and user attention fragments, these insights can mean the difference between hitting KPIs and blowing through budgets.

Pixalate also released companion rankings for the U.S., Canada, Mexico, Brazil, China, Japan, India, and Singapore—providing a global benchmark that spans both hemispheres.

Context in a Crowded Programmatic Market

Programmatic ad buying continues to swell across mobile, but with it comes rising complexity. Issues like supply chain transparency, fraud exposure, and signal loss due to privacy changes (hello, third-party cookie deprecation) make ad placement a riskier bet.

Platforms like Pixalate are playing an increasingly vital role by not only filtering out invalid traffic but by packaging trustworthy data into tools marketers can act on. The firm is MRC-accredited for detecting Sophisticated Invalid Traffic (SIVT), making its insights especially valuable for demand-side platforms, agencies, and analytics teams.

In short, knowing which apps are programmatically performant and fraud-free is becoming as important as knowing which ones are popular.

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NetWeb Software, a global player in enterprise software engineering and AI-powered digital transformation, is celebrating more than just another year in business. As the company hits its 27-year milestone, it’s doing so with a series of strategic wins: a revamped website, an expanded suite of AI-driven enterprise services, and national recognition as one of the 2025 FAST 100 Asian American Businesses by the U.S. Pan Asian American Chamber of Commerce (USPAACC).

New Look, Sharper Focus

NetWeb’s redesigned website (netweb.biz) signals a renewed commitment to solving complex enterprise challenges with cutting-edge technologies, particularly in intelligent automation and agentic AI. The refresh isn’t just aesthetic—it reflects a company that’s aligning its offerings with the evolving priorities of today’s digital-first businesses.

With pressure mounting across industries to modernize legacy systems, streamline operations, and embrace generative AI, NetWeb’s latest moves position it as a go-to partner for enterprise transformation.

FAST 100 Recognition: A Marker of Growth and Momentum

Landing a spot on USPAACC’s FAST 100 list—a benchmark of the fastest-growing Asian American-owned businesses in the U.S.—further cements NetWeb’s place among elite innovators in the enterprise tech space. The company will be recognized at the CelebrAsian Business + Procurement Conference, happening June 3–5, 2025, at MGM National Harbor.

The award highlights NetWeb’s consistent revenue growth and its impact on industries ranging from BFSI and healthcare to logistics and retail.

AI-Powered Services for the Enterprise Era

NetWeb’s new service architecture revolves around AI as a core enabler of business transformation. With a dedicated Center of Excellence (CoE) for AI-driven solutions, the company is rolling out a full-stack approach to intelligent transformation that goes beyond experimentation and into execution.

Key service offerings include:

• Agentic AI & Generative AI Solutions
  Leveraging LLMs and custom-trained agents for automated decision-making, customer personalization, and scalable AI orchestration.

• Enterprise Application Modernization
  Helping enterprises migrate and modernize legacy infrastructure into cloud-native, secure, and agile architectures.

• Intelligent Automation & RPA
  Integrating AI with robotic process automation to optimize workflows and reduce operational overhead.

• End-to-End Software Engineering
  From cloud-native apps to industry-specific platforms, NetWeb delivers scalable digital solutions tailored for enterprise resilience.

• Data Engineering & Advanced Analytics
  Building the infrastructure needed for data integration, visualization, and AI-powered insight generation.

Positioning for a Hyper-Automated Future

What’s clear from NetWeb’s anniversary announcements is that the company isn’t resting on longevity. Instead, it’s doubling down on relevance—adapting to client demands for resilient, AI-infused, scalable systems that not only modernize operations but also set the stage for innovation.

In a space where many firms are just beginning to integrate AI, NetWeb is designing agentic systems with business impact baked in—a differentiator that could reshape how digital transformation is scoped and delivered across enterprise sectors.

As enterprise tech enters its next phase of evolution—defined by automation, data intelligence, and AI co-pilots—NetWeb is signaling it’s ready not just to compete, but to lead.

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