advertising 23 Apr 2025
In a move set to redefine the standards of digital media curation, Infolinks a premium advertising marketplace has announced a strategic partnership with StackAdapt, a leading multi-channel programmatic advertising platform. This collaboration aims to empower advertisers with greater access to high-performing, brand-safe inventory, while also streamlining the ad supply path and boosting campaign outcomes.
StackAdapt advertisers gain access to Infolinks’ curated inventory across over 25,000 publishers.
Media inventory is brand-safe, high-impact, and optimized for performance.
Combines StackAdapt’s contextual, behavioral, and geographic targeting with Infolinks’ proprietary Smart Algorithm™.
Offers multi-channel reach across display, video, and Connected TV (CTV).
Partnership prioritizes a cleaner and more transparent supply path.
Reduces latency and eliminates unnecessary intermediaries, enhancing media buying efficiency.
Advertisers benefit from more accurate targeting and premium ad placements.
Curated supply paths lead to better engagement rates and optimized budgets.
Publishers retain monetization value while maintaining user experience.
Advertisers enjoy premium placements without absorbing extra fees.
Infolinks and StackAdapt to present at Possible 2025.
Session titled “Less Noise, More Green: Why Curation Drives Sustainability” will discuss the dual benefits of business results and environmental impact.
The Infolinks-StackAdapt partnership represents a significant leap forward in digital advertising, emphasizing intelligent media curation, sustainable practices, and performance-driven innovation. As advertisers continue to seek effective ways to reach audiences with precision and purpose, collaborations like these set a new benchmark for the future of MarTech and programmatic advertising.
marketing 23 Apr 2025
As user expectations evolve in the digital era, websites have transformed from static "digital business cards" into dynamic, interactive platforms. Businesses must now focus on delivering seamless, mobile-optimized, and highly engaging user experiences.
Driven by this demand, the global web design market is expected to reach nearly $110 billion by 2032, according to Business Research Insights. This growth is fueled by innovations in mobile-first strategies, immersive visuals, and AI-enabled interactivity. In response, DesignRush, a B2B marketplace, has spotlighted the top web design agencies for April 2025 that are reshaping how brands connect with digital audiences.
Websites must now be intuitive, responsive, and optimized for mobile use.
Users expect immersive features like motion graphics, AI tools, and even AR integration.
Personalization and visual storytelling are becoming central to digital engagement.
The global web design market is projected to reach $110 billion by 2032.
A surge in demand for mobile-first, high-performance, and visually engaging designs is driving growth.
Enterprises are increasingly investing in UX as a core component of brand strategy.
Agencies are ranked based on innovation, responsiveness, design quality, and user experience impact.
Criteria include portfolio strength, industry reputation, and client satisfaction.
Brands can explore agencies by location, size, hourly rate, and capabilities.
Here are some of the top-performing agencies recognized for creating cutting-edge web experiences:
ATX Web Design SEO – austin-web-services.com
Bitwise SRL – bitwise.srl
Vienhance Studio – vienhancestudio.com
Daniel James Consulting – danieljamesconsulting.com
Bezalel Lab® – bezalelab.com
Prism Pulse – prismpulse.io
Marketing 4 You – marketingforyou.com.au
Ciaoweb – ciaoweb.uk
Lockard Design Co – lockarddesignco.com
Twin Tech Developers – twintechdevelopers.ai
…and many more listed on DesignRush's platform.
AI-powered personalization and predictive design.
AR/VR integration for immersive storytelling.
Voice interface design and conversational UI.
Seamless mobile-first and cross-platform development.
The web design landscape is rapidly evolving as brands seek to offer users not just information, but immersive experiences. By partnering with top agencies recognized by platforms like DesignRush, businesses can stay competitive, deliver exceptional UX, and future-proof their digital presence. From AI to AR, the future of web design is here—and it’s responsive, personalized, and deeply engaging.
artificial intelligence 23 Apr 2025
In a time when digital creativity and nostalgia collide, Studio Ghibli-inspired AI content is taking over social media. TikTok and Instagram feeds are filled with animations that echo the heartfelt magic of Spirited Away and My Neighbor Totoro. Now, iMyFone Novi AI, a free AI-powered video generator, has tapped into this trend with a powerful new feature: a Ghibli-style text-to-video tool. With this innovation, anyone can transform long-form stories into captivating, emotionally rich animated videos in just minutes.
The Ghibli visual style is more than just nostalgic charm—it's a unique language of storytelling that evokes wonder, emotion, and intimacy.
Novi AI replicates this artistic spirit to bring narratives to life with rich animation, detailed characters, and dreamy, watercolor-style settings.
Download the App: Available on iOS, Android, and Windows—free to download and use.
Input Your Story: Paste or upload your own narrative or use Novi AI’s built-in story generation powered by ChatGPT + DeepSeek.
Select Ghibli Style: Choose from various visual aesthetics, with Ghibli-style being the most popular for its emotional depth and artistic charm.
Generate & Customize:
Auto-generate animations with scene consistency.
Add voiceovers (800+ options), background music (20+ tracks), and subtitles in 60+ languages.
Export & Share: One-click export feature to share across TikTok, Instagram, YouTube, or personal projects.
No Editing Required: Ideal for creators without design skills—just write a story and let the AI handle the rest.
Long-Form Content Support: Supports up to 4,000 characters, making it perfect for short films, brand stories, and personal narratives.
Visual Variety: Besides Ghibli-style, users can explore realistic animations, Japanese anime, and other trending visual formats.
Scene Consistency: AI ensures smooth visual flow and coherent storytelling throughout the video.
All-in-One Creation Suite: AI writing, animation, music, and voiceover—all within a single platform.
Trend-Driven Design: Ghibli and anime-style visuals resonate strongly with modern audiences on social media.
Emotional Impact: AI-generated videos retain the heartfelt tone of Studio Ghibli classics, enhancing viewer connection.
With Novi AI’s new Ghibli-style video generator, storytelling has entered a new era. This tool enables anyone—from casual content creators to brand marketers—to craft visually stunning, emotionally resonant animations without needing complex software or artistic skills. Whether you're breathing life into a fairytale or producing a branded short, Novi AI makes cinematic animation accessible to all.
Explore your storytelling potential, tap into the magic of Ghibli, and share stories that resonate—with just a few clicks.
marketing 23 Apr 2025
As global demand for authentic, stress-free travel grows, Expat Explore, a premier group tour provider, is making strategic moves to strengthen its presence in the United States. Partnering with Trevelino/Keller, a top-ranked PR and marketing agency, Expat Explore is set to reach a broader U.S. audience with its expertly curated group tours, which span more than 50 countries across five continents. With 20 years of industry leadership and innovation, the brand is positioned for major growth in 2025 and beyond.
Founded in 2005 by South African expats Carl Cronje and Jakes Maritz, who began offering weekend trips from London to Paris.
Built on a shared passion for travel and cultural discovery.
Evolved into a global tour operator offering over 80 immersive group tours lasting between 6 and 26 days.
Primary transportation: Coach bus, allowing deeper cultural experiences and access to off-the-beaten-path destinations.
Expert-led tours: Every group is accompanied by a seasoned Tour Leader, trained to deliver rich cultural insights and handle all logistical needs.
Flexible Booking Options:
10% deposit and interest-free monthly payments.
10-day money-back guarantee and no solo traveler surcharges.
Tailored Experiences:
Region-specific tours with unique activities, such as mid-tour flights and riverboat cruises.
Trevelino/Keller will implement a multi-pronged strategy:
Media outreach and influencer campaigns.
Content development to communicate Expat Explore’s brand story and value.
Focus on growing U.S. awareness and engaging a new audience with personalized, value-driven travel options.
Rising U.S. demand for convenient, experiential group travel.
Strong appeal of Expat Explore’s:
Affordable pricing.
Stress-free planning.
High-quality experiences curated by seasoned experts.
New tours launching in:
Scandinavia & the Baltics
The Balkans & Greek Islands
Japan
Latin America
New educational initiative: TourCademy
A training academy for aspiring tour leaders.
Empowers travelers to turn their passion into careers.
Expat Explore's commitment to accessible, immersive, and affordable global travel has fueled two decades of success. With their sights set on the U.S., the company is strategically positioned to meet growing consumer demand for guided, stress-free travel experiences. Their new partnership with Trevelino/Keller underscores a bold move toward expansion, and with exciting 2025 itineraries and training programs on the horizon, Expat Explore is more than ready to lead the next generation of global travelers.
artificial intelligence 23 Apr 2025
The digital communication landscape is rapidly evolving, and AI is at the forefront of this transformation. The newly announced “AI for Communicators: Creating A Roadmap For AI-Driven Communication” conference—now part of ResearchAndMarkets.com's .offerings—aims to guide communication leaders and teams through this era of technological advancement. From enhancing workflow efficiency to steering organizational change, this conference provides the roadmap communicators need to harness AI for future-ready operations.
Learn how artificial intelligence can revolutionize how organizations create, deliver, and measure communication.
Discover AI's role in real-time content generation, sentiment analysis, and automated personalization.
Explore tools and case studies that show how AI reduces manual tasks and streamlines communications.
Improve collaboration across departments using AI-powered integrations and platforms.
Understand how to lead AI adoption within your team and align it with broader business goals.
Get insights into change management, employee training, and governance frameworks for responsible AI usage.
Hear from top communication leaders, AI experts, and digital strategists.
Participate in breakout sessions, expert panels, and hands-on workshops.
Develop a practical, actionable roadmap to apply AI tools in:
Internal communications
Public relations
Content marketing
Crisis communications
Learn how forward-thinking organizations are using AI to stand out in crowded digital landscapes.
Discover AI’s role in crafting more personalized and data-driven brand storytelling.
The AI for Communicators conference is more than just an event—it's a call to action for communication professionals ready to lead in a new era of AI-powered innovation. Whether you're a strategist, marketer, or communications director, this conference offers the tools, insights, and inspiration to future-proof your workflows and drive lasting transformation within your organization.
customer engagement 23 Apr 2025
The Fredericksburg Nationals (FredNats), 2024 Carolina League Champions, are taking fan engagement to the next level by partnering with Pointsville, an advanced loyalty platform. This collaboration introduces a modern gamified rewards system that connects fans with their team in dynamic new ways. As Pointsville’s first partnership in Minor League Baseball (MiLB), this move signals a significant milestone for both organizations, elevating the digital fan experience in professional sports.
Fans earn points for attending games, participating in team promotions, and watching exclusive FredNats content.
Points can be redeemed for:
Official merchandise
VIP game-day experiences
Collectible memorabilia
And more exclusive rewards
The loyalty system is designed to reward FredNats' passionate fan base for ongoing support throughout the season.
Enhances community building through interactive engagement and recognition.
Marks Pointsville’s entry into Minor League Baseball, expanding its footprint across the broader professional sports landscape.
Demonstrates Pointsville’s commitment to enhancing sports fan experiences through innovative technology.
“This partnership with Pointsville gives us a powerful tool to reward our fans,” says Kelvin Long, VP of Ticket Sales and Service.
“It’s a fun, modern upgrade to how we build community around FredNats baseball.”
“This is a key expansion for Pointsville,” says Gabor Gurbacs, founder and CEO.
“We’re improving the experience of baseball fans through custom loyalty tools and meaningful rewards.”
Fans can already access the program through a dedicated loyalty website.
Future updates may include ticketing and retail integrations, providing a seamless, all-in-one fan engagement experience.
The FredNats are setting a new benchmark for fan engagement in Minor League Baseball. By partnering with Pointsville, they’re not only rewarding loyalty but also creating a tech-forward, interactive fan culture that aligns with the future of sports entertainment. This partnership underscores a growing trend in MarTech-driven fan experiences across the sports industry.
marketing 23 Apr 2025
While digital transformation continues to dominate C-suite discussions, the newly released Digitopia Digital Maturity Report 2024 reveals an unsettling reality—progress is stalling, and execution gaps are growing. Drawing from 1,300+ assessments, 20 countries, 10 industries, and insights from over 30,000 senior executives, this comprehensive report offers a panoramic view of digital maturity—and why many organizations risk falling behind.
Digital maturity has increased from a score of 2.69 in 2020 to 2.99 in 2024.
However, the rate of progress is decelerating, with many organizations stuck due to:
Cultural resistance
Complex tech ecosystems
Competing business priorities
Banking and Manufacturing sectors are emerging as digital leaders (scoring above 4.0).
Consumer Goods and Services sectors are lagging, hindered by structural limitations and traditional mindsets.
The report emphasizes that digital maturity is not just about tech adoption—it reflects leadership, culture, and execution capability.
As organizations grow more digitally mature, aligning people, processes, and governance becomes even more challenging.
Success hinges on strategic clarity and visionary leadership that breaks down silos and fosters holistic alignment.
Companies that embrace Artificial Intelligence (AI) see:
Greater operational efficiency
New value creation opportunities
Stronger strategic insights
The report makes it clear: AI adoption is no longer optional—it’s foundational to achieving digital transformation.
Move beyond isolated digital projects.
Build integrated digital strategies that align across business units.
Address cultural inertia through training, communication, and leadership alignment.
Ensure that execution frameworks support agile and sustainable innovation.
Incorporate AI and data-driven decision-making into core business operations.
Use real-time measurement to guide strategic pivots and enhance competitiveness.
The Digitopia Digital Maturity Report 2024 serves as a critical wake-up call for organizations hoping to lead in the digital era. It highlights the urgency for integrated transformation, bold leadership, and AI-first strategies. The future belongs to companies that can go beyond buzzwords and make real, measurable progress—turning digital maturity from a concept into a competitive advantage.
business 23 Apr 2025
Launching a SaaS startup is harder than ever. While the tech talent and ideas are abundant, a significant majority of early-stage SaaS businesses still fail—not because of code, but because of lack of structure, poor go-to-market strategies, and unclear business models.
To solve this gap, Haemilcom, a renowned name in startup marketing and IT go-to-market consulting, has officially launched SaaSBM - a data-powered platform designed to help founders turn raw ideas into execution-ready SaaS business models.
SaaSBM eliminates the guesswork. With just the input of core idea components, SaaS founders get a structured business plan—complete with go-to-market strategies, monetization models, and roadmap alignment.
At the heart of the platform is Plan-Maker, a feature that:
Bypasses traditional, time-intensive strategic planning.
Transforms fragmented startup ideas into a ready-to-present business model.
Helps founders save time, money, and cognitive bandwidth.
Unlike traditional startup consulting that requires:
Weeks of stakeholder interviews
Expensive workshops
Delayed timelines
SaaSBM is immediate and scalable—perfect for early-stage SaaS founders looking to move fast in a crowded market.
Most SaaS startups don’t fail due to poor technology—they fail because they:
Lack market validation early on
Miss out on building investor-ready plans
Fail to articulate a go-to-market strategy
SaaSBM fixes this by:
Creating a professional-grade startup plan founders can use for fundraising or team alignment
Offering competitive positioning insights
Laying out clear revenue models and growth milestones
SaaSBM is ideal for:
Solo SaaS founders validating an idea before hiring a team
Startup teams aligning around a go-to-market plan
Accelerators or incubators looking to equip their cohorts with reliable strategic tools
Pre-seed and seed-stage founders preparing for fundraising rounds
In today’s hyper-competitive SaaS environment, success depends less on what you build—and more on how you plan, validate, and execute. SaaSBM bridges the critical gap between concept and execution, empowering founders to launch with confidence, clarity, and credibility.
Whether you're pitching to investors or preparing to build your MVP, SaaSBM is the tool to transform your SaaS vision into a viable, scalable business.
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