Bombora, a leading B2B data provider, has been honored with the prestigious Dick Reed Award for Channel Advancements & Innovation. This award, presented alongside Simpli.fi, recognizes the groundbreaking work of both companies in creating a first-to-market contextual targeting solution that is reshaping B2B marketing strategies.

The Dick Reed Award:

1. Purpose of the Award:

   • The Dick Reed Awards celebrate trailblazers in the B2B marketing industry who demonstrate exceptional innovation, forward-thinking strategies, and impactful solutions.

   • Award recipients are chosen for their ability to push the boundaries of B2B marketing and establish new standards in the industry.

2. Bombora’s Contribution:

   • Bombora's integration with Simpli.fi to create a cutting-edge contextual targeting solution has earned the company recognition for revolutionizing how B2B marketers reach and engage with audiences.

Bombora and Simpli.fi's Contextual Targeting Solution:

1. Company Surge® Intent Data:

   • Bombora’s patented Company Surge® Intent data powers this solution, providing real-time insights into companies showing intent to purchase specific products or services.

   • This data allows B2B marketers to identify potential buyers before they even enter the market, offering a strategic advantage in audience targeting.

2. Simpli.fi’s Native Targeting Platform:

   • Simpli.fi’s granular native targeting platform complements Bombora’s data, enabling B2B marketers to target audiences based on highly relevant topics, including advanced subjects like machine learning, artificial intelligence, and cryptocurrency.

   • This powerful combination ensures that ads are served to the right audience, at the right time, across the right channels, with the scale necessary for large campaigns.

3. Audience Segments:

   • The solution gives access to more than 70 topic-oriented audience segments, allowing for precise and effective ad placement in a variety of B2B industries.

Implications for B2B Marketers:

1. Enhanced Engagement:

   • By leveraging Bombora's data and Simpli.fi’s targeting capabilities, B2B marketers can increase the relevance of their campaigns, engaging prospects at moments of high intent.

   • The solution enhances the precision and effectiveness of digital advertising, driving better results for brands and agencies.

2. Unlocking New Opportunities:

   • This collaboration showcases how data-driven insights can unlock new marketing opportunities, allowing businesses to connect with potential customers more efficiently and effectively than ever before.

Bombora’s receipt of the Dick Reed Award highlights the company’s ongoing commitment to advancing B2B marketing through innovative solutions. By partnering with Simpli.fi, Bombora continues to push the boundaries of what’s possible in digital marketing, providing advertisers with the tools to engage with the right audiences at the right time.