Criteo S.A., the commerce media company, has launched its innovative Onsite Video solution for retail media, now available for general use. This new offering integrates shoppable video ad formats directly into the digital storefronts of Criteo’s retail partners, such as Albertsons®, Costco, Walmart Mexico, and more. Onsite Video allows brands to connect storytelling with sales at the point of purchase, driving both conversions and brand affinity.

What the Onsite Video Solution Offers: Onsite Video is a key addition to Criteo’s full-funnel onsite advertising suite, which includes Video, Display, and Sponsored Product ad formats. The solution is designed to drive performance across the entire shopping journey, enhancing Criteo’s platform as the go-to tool for performance-driven commerce media.

Features:

• Shoppable Video Ads: Seamlessly integrated into the digital storefronts of retailer partners.

• Full-Funnel Integration: Combines Video, Display, and Sponsored Product ads to drive conversions from awareness to purchase.

• Retailer Revenue Growth: Onsite Video enables retailers to unlock premium CPMs and boost their margins.

Why It Matters: Stephen Howard-Sarin, Managing Director of Retail Media, Americas at Criteo, commented on the importance of video in retail media: "Video has always been a powerful storytelling tool but rarely a direct driver of commerce – until now." Onsite Video is poised to bridge this gap by driving both brand awareness and purchase decisions.

Retailer and Advertiser Impact:

• High Gross Margins for Retailers: Onsite retail media can generate up to 70% in gross margins, creating valuable revenue streams for retailers.

• Impact on Shopper Engagement: For advertisers, Onsite Video engages high-intent shoppers at critical decision-making moments, amplifying conversion rates.

Early Success and Test Results: Albertsons Media Collective®, one of the beta partners, conducted a test campaign that showed significant results. When paired with Sponsored Products ads, Onsite Video led to a 280% increase in click-through rates and a 460% lift in sales, demonstrating its effectiveness in influencing purchase behavior and driving measurable results.

Retailers and Agencies Sharing Their Insights:

• Liz Roche, VP of Media and Measurement at Albertsons Media Collective®, stated: “Expanding our collaboration with Criteo to include Onsite Video enhances our ability to deliver a shopper-centric retail media offering with high-impact ad experiences that drive measurable results.”

• Bernie Che, Senior Director, Retail Acceleration at Flywheel, emphasized the value of activating and measuring Onsite Video alongside other ad formats, stating it allows for more efficient full-funnel campaign optimization.

Criteo’s Onsite Video solution is a game changer for brands and retailers looking to leverage digital media to engage shoppers at key decision-making moments. By integrating video into the shopping experience, Criteo is redefining the future of retail media with a solution that drives both engagement and conversions.