TapClicks, a recognized leader in Smart Marketing Solutions, has launched its next-generation AI Agents, an innovative feature set designed to completely transform how marketers extract actionable insights from their data. These smart, embedded assistants now empower marketers to instantly analyze their dashboards, providing real-time insights on campaign pacing, spend efficiency, forecasting projections, and more. The AI Agents enhance decision-making speed and precision, reshaping how marketing teams engage with and interpret data.

Pointers:

1. Enhanced Marketing Insights with AI Agents

• TapClicks’ AI Agents offer intelligent, on-demand insights directly from the platform’s dashboards, revolutionizing how marketers make strategic decisions.

• New advanced agents now go beyond basic summaries and dive deep into analyzing trends, spotting anomalies, and forecasting campaign performance.

• These agents work hand-in-hand with the previously launched Executive Summary Agents that provide concise summaries of complex dashboard data, making campaign performance and efficiency easy to understand.

2. Contextual, Real-Time Analysis at Your Fingertips

• AI Agents are activated by user context or prompts, offering tailored insights based on a marketer’s specific needs.

• Whether it’s identifying budget overspending risks, highlighting marketing mix anomalies, or providing trend analysis, the agents perform the heavy lifting, freeing up teams to focus on strategy, execution, and results.

• Chel Heler, Chief Growth Officer at TapClicks, emphasizes how the new feature offers smarter data for marketing teams, describing it as “like having an expert strategist built right into the platform.”

3. Time-Saving and Proactive Analytics

• TapClicks is helping marketing teams save valuable hours that would otherwise be spent manually analyzing data. By providing instant insights, AI Agents transform marketing analytics into a proactive tool for strategic advantage.

• Angshuman Rudra, Director of Product Management at TapClicks, highlights the time savings and efficiency benefits, noting that the AI Agents reduce the need for manual data work, enabling faster decision-making and allowing teams to act more strategically.

4. Future Releases and Continuous Innovation

• The first batch of AI Agents is now available to all TapClicks customers, with plans for additional agents to be rolled out throughout 2025.

• TapClicks is committed to continuously evolving the product, adding more specialized AI-driven agents to further enhance the platform's capabilities and help marketers achieve better outcomes with less effort.

With the launch of AI Agents, TapClicks is taking marketing analytics to the next level, giving marketers access to smarter, faster, and more actionable insights directly from their dashboards. This innovation promises to streamline marketing decision-making, saving time while boosting campaign performance and efficiency. As TapClicks continues to expand its AI capabilities throughout 2025, marketing teams will have an increasingly powerful set of tools to drive their success.

Revolution Ad, a creative-first ad network, has officially launched its proprietary 3D interactive ad technology in Europe, set to transform the digital advertising landscape. Known for its high-performing ads that boost conversion rates by up to 40% compared to traditional banner ads, this new ad format promises a richer, more engaging user experience. Revolution Ad’s immersive, interactive ad formats allow users to manipulate the displayed product images zooming in or rotating providing a level of detail and engagement previously unseen in digital advertising.

Pointers:

1. Combatting ‘Banner Blindness’ with Revolutionary 3D Ads

• 86% of users ignore standard banner ads due to the phenomenon of banner blindness. Revolution Ad’s 3D immersive ads solve this problem by delivering high-impact, interactive ads that captivate and engage consumers.

• The interactive features let users explore products in detail, turning or zooming in on images, making ads far more memorable and engaging.

2. Key Features of Revolution Ad’s New 3D Format

• Dynamic, 3D product advertising: Allowing users to interact with the product image in real-time.

• Personalized, real-time experiences: Ad formats adapt to the individual user’s interests, ensuring higher relevance and engagement.

• Virtual try-ons and shoppable banners: Users can interact with the products directly and make purchases, enhancing the shopping experience.

• Programmatic integration: The ads can seamlessly run on major ad networks like DV360, The Trade Desk, and Google's AdSense and AdX, making it easier for brands and agencies to execute campaigns.

3. Streamlining Creative and Media Buying

• Revolution Ad’s platform integrates creative storytelling with performance metrics and programmatic delivery in one seamless product. This combination allows brands to manage their ad creatives and media buying in one place, simplifying the campaign process and improving efficiency.

4. A Better User Experience

• CEO Ramona Ramdaras emphasizes that Revolution Ad’s new format provides a better user experience, saying, “Our ad format cuts through the noise and delivers attention, performance, and brand lift.” With its interactive and engaging nature, Revolution Ad is redefining how ads should be experienced—offering both creative freedom for brands and a seamless experience for consumers.

5. European Expansion and Flagship Client Rituals

• Revolution Ad’s European launch includes an exclusive campaign with Rituals, an international brand specializing in luxurious home and body products. The campaign, which will run in Germany, highlights the power of creativity, interactivity, and performance in driving user engagement and conversions.

• Ruben Westendorp, appointed as Chief Commercial Officer, will spearhead Revolution Ad’s growth across Benelux, the UK, and other European markets.

With its groundbreaking 3D interactive ad format, Revolution Ad is setting a new standard for digital advertising in Europe. By addressing the issues of banner blindness and creating ads that are not only engaging but also performance-driven, Revolution Ad is helping brands transform their marketing strategies. As the company scales its presence across Europe, Revolution Ad promises to deliver more engaging, impactful advertising that will significantly boost conversions and enhance user experiences.

BrandQuantum Inc. has once again earned top recognition for its email signature solution, BrandMail, which has been rated the number one solution globally by Gartner. The rankings, based on independent user reviews published across leading B2B software platforms such as Capterra, GetApp, and Software Advice, highlight BrandMail’s exceptional performance in customer support, value for money, functionality, and ease of use. This prestigious recognition solidifies BrandMail’s position as a trusted solution for businesses looking to maintain consistent branding in email communications.

Pointers:

1. Consistent Brand Experience in Every Email

• BrandMail offers centrally managed, tamperproof email signatures that ensure brand consistency across all email platforms, including Outlook, Google Workspace, and Microsoft 365 (O365).

• By integrating BrandMail into daily email interactions, businesses can easily maintain a professional, unified brand image in every email sent, supporting a consistent brand experience.

2. Recognized for Customer Support and Functionality

• According to Gartner’s user-based reviews, BrandMail stands out across multiple categories:

  • Customer Support: BrandQuantum’s responsive and helpful support ensures that businesses get the most out of the platform.

  • Value for Money: Offering affordable pricing for small to large enterprises.

  • Functionality: The solution’s ability to scale with businesses while providing high-performance tools for email branding.

  • Ease of Use: The intuitive design of BrandMail makes it simple for businesses to implement and manage email signatures without needing advanced technical skills.

3. Customer-Centric Innovation

• Paula Sartini, Founder and CEO of BrandQuantum, attributes BrandMail’s success to customer feedback, which plays a key role in its innovation process. The company closely collaborates with users to address real-world challenges faced in maintaining brand identity in email communications.

• Customer insights help shape solutions that resolve the frustrations businesses face with email branding, ensuring that every email exchange reinforces a consistent and professional brand image.

4. Empowering Organizations with Seamless Brand Communication

• BrandMail is designed to enhance customer communication by ensuring a seamless brand experience across all touchpoints. It empowers businesses to maintain consistency in their email marketing and client communications, directly contributing to a strong, recognizable brand.

5. A Trusted Solution for Global Businesses

• BrandMail’s global recognition and wide adoption by businesses around the world reinforce its value as a leading solution for maintaining brand consistency and professionalism in every email interaction. As more organizations recognize the importance of cohesive branding, BrandMail continues to play a critical role in shaping the future of email branding.

The #1 ranking from Gartner further cements BrandMail as a premier solution for businesses seeking to streamline their email branding efforts. With its emphasis on ease of use, customer satisfaction, and consistent brand communication, BrandMail is the go-to platform for organizations looking to create a professional, unified brand experience in every email.

Hightouch, the leading data and AI agents platform for marketers, has been named the “Omnichannel Analytics Solution of the Year” in the 3rd annual RetailTech Breakthrough Awards program. This prestigious recognition comes from RetailTech Breakthrough, a renowned independent market intelligence organization that evaluates top retail technology solutions across the globe. Hightouch’s innovative approach in leveraging AI and data to empower marketers for hyper-personalized campaigns has set a new standard for omnichannel marketing.

Pointers:

1. Empowering Retailers with Omnichannel Insights

• Hightouch’s platform empowers retailers to run personalized campaigns across more than 300 online and offline channels, covering everything from email to in-store interactions.

• The Composable Customer Data Platform (CDP) is a no-code solution that helps brands build targeted audience segments and customer journeys without needing extensive technical resources.

2. AI-Driven Personalization at Scale

• Hightouch AI Decisioning leverages reinforcement learning to optimize customer engagement at scale, enabling 1:1 personalization for every interaction.

• Marketers set the campaign goals, guardrails, and content, while AI agents dynamically adjust content delivery and optimize engagement, ensuring each customer receives relevant messaging in real-time.

3. Overcoming Marketing Challenges in a Crowded Landscape

• Tejas Manohar, co-founder and co-CEO of Hightouch, explained how customers are increasingly overwhelmed with messages across various channels, making it more challenging for brands to stand out.

• The Hightouch platform helps brands break through the noise, driving relevant engagement with customers through personalized and targeted content.

4. RetailTech Breakthrough’s Recognition

• The RetailTech Breakthrough Awards program honors the global innovators transforming the retail technology landscape. With thousands of nominations from more than 14 countries, the awards recognize leading technologies that shape the future of retail.

• This award highlights Hightouch's innovative approach to data personalization, which has allowed retailers to enhance their marketing strategies, improve customer loyalty, and drive revenue growth.

5. Hightouch’s Impact on Retail Marketing

• Bryan Vaughn, Managing Director of RetailTech Breakthrough, emphasized how Hightouch enables retailers to manage and analyze omnichannel insights, adjust active campaigns, and create seamless customer experiences.

• By unlocking the full potential of their existing data, retailers using Hightouch can improve brand loyalty, increase retention, and achieve better ROI on their marketing efforts.

Winning the “Omnichannel Analytics Solution of the Year” at the RetailTech Breakthrough Awards reflects Hightouch’s leadership in data-driven personalization and its ability to help retailers enhance customer connections through AI-powered insights. With its innovative solutions for cross-channel engagement, Hightouch continues to pave the way for marketers to deliver hyper-targeted campaigns that drive customer satisfaction and brand growth.

Haoxi Health Technology Limited, a prominent online marketing solution provider based in Beijing, China, has taken a significant step forward by launching a customized livestreaming agency strategy. This new initiative, driven by its subsidiary Beijing Haoxi Digital Technology Co., Ltd. (“Haoxi Beijing”), aligns with rising consumer demand for personalized, tech-enabled marketing in the medical aesthetics sector.

Highlights and Strategic Focus

1. Market-Driven Innovation

• The launch addresses the growing need for tailored, high-quality services in healthcare and medical aesthetics.

• Reflects shifting macro-consumption trends toward experience-rich, personalized care models.

2. Full-Cycle Livestreaming Services

• Haoxi Beijing’s new service covers the entire livestream campaign lifecycle:

  • Pre-campaign planning

  • Livestream initiation

  • Post-campaign performance analysis

• Tailored especially for the “light medical aesthetics” sector—covering laser and injection-based procedures.

3. Built on Proven Foundations

• Based on the company’s stable and successful advertising delivery model.

• Leverages long-term client relationships and deep domain expertise in digital healthcare marketing.

4. Integrated Consumer and Platform Insights

• Combines evolving consumer behaviors with platform-specific operational strategies.

• Ensures optimized campaign performance across targeted livestream platforms.

5. Comprehensive Partnership Strategy

• Under its new partnership model, Haoxi Beijing will offer:

  • Account setup and management

  • Content and short video marketing

  • Livestream ad strategies

  • Integration of platform-specific resources

• Focused on enhancing brand visibility and online conversion rates.

6. Leadership Perspective

• CEO Zhen Fan emphasizes that this move aligns with HAO’s mission of delivering precise, innovative, and effective marketing solutions for the healthcare sector.

• Marks a critical milestone in HAO’s roadmap to expand its digital capabilities in medical aesthetics marketing.

With the official rollout of its customized livestreaming agency services, Haoxi Health Technology Limited cements its leadership in healthcare marketing innovation. The initiative signals a proactive response to market needs and consumer behaviors, reinforcing its commitment to long-term client success and digital transformation in the medical aesthetics domain.

Ziff Davis, Inc., a digital media and internet company, has appointed John Ingram as Senior Vice President, Corporate Finance and Development. In this role, Ingram will lead global M&A initiatives and partner with the leadership team to shape the company’s strategic financial roadmap. He will report directly to Bret Richter, Chief Financial Officer of Ziff Davis.

Highlights of the Appointment

1. Role and Responsibilities

• Oversee global mergers and acquisitions strategy.

• Collaborate on strategic planning and capital allocation.

• Manage capital markets transactions.

• Enhance stakeholder engagement and investor relations.

2. Extensive Financial Expertise

• Brings 18+ years of experience in M&A and corporate finance.

• Strong background in media and technology sectors.

• Skilled in identifying value-creating opportunities across complex market environments.

3. Prior Experience and Leadership Roles

• Co-founder of Aliri Capital, an investment firm focused on B2B services and tech-enabled companies.

• Morgan Stanley: Nearly a decade in Investment Banking, focusing on Media & Communications and Financial Sponsors.

• Held positions at Ernst & Young, Dixon Hughes (now FORVIS), and Royal Bank of Scotland.

4. Executive Endorsement

• CFO Bret Richter commended Ingram as a strategic asset to Ziff Davis:

“John is a highly accomplished finance executive whose extensive M&A and corporate finance experience complement Ziff Davis’ long-term goals, particularly its pursuit of shareholder value-enhancing transactions.”

5. Educational Background

• M.B.A. from University of Virginia’s Darden School of Business.

• B.S. in Business Administration and M.A. in Accounting from University of North Carolina at Chapel Hill.

John Ingram’s appointment marks a significant strategic addition to Ziff Davis' leadership team, reinforcing its commitment to strategic growth through high-impact financial leadership. With a rich background in media, tech, and corporate finance, Ingram is well-positioned to drive the company’s global expansion and shareholder value initiatives.

Liveops, a trailblazer in the flexible customer experience (CX) industry, has announced a pivotal leadership transition with Jim Watson appointed as Chief Executive Officer, effective immediately. Watson succeeds Greg Hanover, who steps down after more than eight years of impactful leadership.

Highlights of the Leadership Transition

1. Greg Hanover’s Legacy

• Led Liveops since 2017, steering the company through:

  • Significant growth

  • Technological innovation

  • Expansion of the flexible agent model

• Strengthened partnerships with Fortune 500 and enterprise clients.

• Widely recognized for reinforcing Liveops’ reputation as the leader in on-demand customer service.

2. Jim Watson’s New Role as CEO

• Former Board Chair with 20+ years of involvement at Liveops.

• Brings a deep, institutional knowledge of the company’s:

  • Vision and culture

  • Client base

  • Operational strengths

• His appointment reflects the Board’s confidence in continuity and future innovation.

3. Vision for the Future

• Watson aims to:

  • Advance Liveops' strategic priorities

  • Strengthen its core customer service capabilities

  • Invest further in technology and talent

• Reinforce Liveops’ ability to deliver high-impact, scalable CX solutions in today’s experience-driven economy.

4. Commitment to Innovation and Flexibility

• Liveops’ model integrates:

  • Human connection

  • Advanced technology

  • Operational agility

• Positioned to meet the evolving needs of modern enterprises with remote, distributed CX teams.

5. Leadership Reflections

• Watson shared:

“What has always made this company special is our ability to pair human connection with leading technology and operational agility—and deliver meaningful results for our clients.”

With Jim Watson at the helm, Liveops is poised to accelerate innovation in the customer experience landscape. Building on a strong foundation laid by Greg Hanover, the company will continue to redefine flexibility and quality in customer service for enterprise clients worldwide.

WiMi Hologram Cloud Inc. (Nasdaq: WIMI), a leading provider of augmented reality (AR) hologram technology, has officially filed its annual report on Form 20-F for the fiscal year ending December 31, 2024, with the U.S. Securities and Exchange Commission (SEC). The report signals a notable financial turnaround, showcasing the company’s strategic execution and operational resilience.

Financial Highlights and Strategic Insights

1. Transition to Profitability

• WiMi reported a net income of RMB 103.3 million (USD 14.4 million) in 2024.

• A significant improvement from a net loss of RMB 510.4 million in 2023.

• Reflects effective operational strategies and efficient cost control.

2. Robust Cash Flow and Liquidity

• Cash and cash equivalents, including short-term investments, rose by:

  • RMB 1.14 billion, or 148.0% year-over-year.

  • From RMB 773.9 million in 2023 to RMB 1.92 billion (USD 266.9 million) in 2024.

• Positions the company for sustained growth, innovation, and strategic investment.

3. Strong Management and Strategic Direction

• The turnaround underscores WiMi’s capable leadership and adaptive strategy.

• The financial foundation enables the company to:

  • Pursue new development avenues

  • Expand R&D in hologram and AR technologies

  • Fuel future global expansion

4. Access to Full Financial Reports

• The complete audited consolidated financials are available on:

  • The SEC website: www.sec.gov

  • The WiMi Investor Relations site: ir.wimiar.com

• Printed copies can be requested via the Investor Relations Department in Beijing.

WiMi’s 2024 financial performance marks a powerful turnaround from prior-year losses, driven by effective strategic execution and operational focus. With robust liquidity and a renewed outlook, WiMi is well-prepared to continue innovating in the AR and holographic tech sectors.