Radio Ad Repeat has officially launched its innovative Rehost & Repeat™ platform, which brings new life to traditional radio ads. This subscription service allows radio spots to be turned into on-demand, trackable digital assets that continue to engage listeners long after the spot airs. The platform aims to address the limitations of radio advertising, offering stations, advertisers, and podcasters the ability to enhance their reach and measure the effectiveness of their ads in real-time.

What the Rehost & Repeat™ Platform Offers:

• Digital Replay for Radio Ads: Transforms radio ads into searchable, shareable digital assets available 24/7.

• Trackable Reach: Provides detailed performance data, allowing advertisers to measure ROI and monitor conversions.

• No New Creative Required: Users can upload existing radio spots without needing new contracts or technical expertise.

• Expanded Revenue Opportunities: Radio stations and podcasters can monetize content further by offering ads as digital assets.

Why It Matters: Despite radio’s continued popularity, especially among commuters, the traditional format’s fleeting nature has been a challenge for advertisers looking for sustained engagement and measurable results. According to Paul King, the founder of Radio Ad Repeat, "Advertisers love radio—but they're frustrated when their message fades the moment it airs." The Rehost & Repeat™ platform addresses this by ensuring that radio ads continue to work for advertisers even after the on-air broadcast ends.

Timely Solution for SMEs: The platform’s launch comes at a crucial time when small and medium-sized enterprises (SMEs) are seeking to prove ROI in a digital-first world. Radio Ad Repeat’s solution bridges the gap between traditional radio’s reach and the demand for digital accountability.

Platform Features:

• Simple to Use: No new creative required—just upload your existing radio spot.

• Digital Accessibility: Ads become available anytime, anywhere, making them shareable across mobile and online platforms.

• Increased Engagement: Meet audiences where they are—online, mobile, and eager to engage with on-demand content.

Industry Impact: The platform taps into the continued dominance of radio, especially among the younger demographics. A surprising 90% of U.S. 18 to 34-year-olds still listen to radio weekly, making it a valuable medium for advertisers looking to capture attention. By digitizing traditional radio ads, Radio Ad Repeat ensures they continue to provide value long after they air.

Founder’s Vision: Paul King, a media veteran with over 20 years of experience, created Radio Ad Repeat to modernize radio advertising. As King explains, “Our platform makes radio feel modern again, meeting audiences where they are—online, mobile, and ready to engage.” By turning radio ads into durable digital assets, Rehost & Repeat™ offers stations, podcasters, and advertisers a competitive edge in the evolving media landscape.

Radio Ad Repeat’s Rehost & Repeat™ platform offers an innovative way for radio ads to thrive in the digital age. By transforming one-time radio spots into digital, on-demand assets, the platform helps broadcasters and advertisers extend their reach, improve ROI, and stay competitive in an increasingly digital world.