Docket, the AI revenue platform for modern enterprises, today announced the launch of its AI Seller agent a multi-modal conversational agent designed to provide detailed product information, technical support, and solution discovery. This innovative tool allows website visitors to explore products, access technical specs, view slides and videos, and understand how offerings meet their unique needs.

Addressing the fragmented and frustrating digital buying process, AI Seller engages prospects in real-time, delivering instant, personalized answers and guiding buyers seamlessly through product exploration. The platform aims to create net-new sales pipeline and increase website conversion rates by up to 30%.

“Our AI Seller delivers the kind of engagement today's buyers expect: instant answers, personalized experiences, and zero friction,” said Arjun Pillai, co-founder and CEO of Docket. “It’s a cost-effective way to scale without adding headcount, while giving marketing and sales teams real-time insights into what buyers actually care about.”

Key benefits of AI Seller include quick deployment within 24 hours, increased product and technical page conversions, improved marketing asset findability, and the ability to generate after-hours sales pipeline. It also helps businesses engage new buyer segments and offers a buyer-centric alternative to traditional vendor-centric websites.

Since its selective release, AI Seller has demonstrated remarkable impact, elevating the way prospects interact with brands and boosting qualified pipeline generation.

SPINS, a leader in data, analytics, and omnichannel activation for Natural Products, has acquired Lucky Labs, a digital technology company known for its product locator platform. This move strengthens SPINS’ capabilities in the beauty and wellness sector by helping brands connect with values-driven consumers across digital and physical channels.

Growing Demand for Conscious Beauty

• Consumers are applying the same transparency and sustainability expectations from food to beauty and wellness products.

• Shoppers use multiple channels — digital media, e-commerce, and in-store — for discovery and purchase.

Strategic Acquisition Benefits

• Extends SPINS’ expertise in conscious consumer behavior into the beauty and wellness vertical.

• Accelerates brand support with data-driven insights to optimize media investment and shopper experiences.

Lucky Labs’ Innovative Platform

• Provides real-time product discovery and retail availability tracking.

• Utilizes first-party data from retail partners for granular insights into inventory and shopper conversion.

• Enables brands to run more effective campaigns and improve ROI across all channels.

Leadership Insights

• Jay Margolis (SPINS CEO): Emphasizes the mission to empower values-led brands with intelligence to engage modern consumers meaningfully.

• Sneh Parmar (Lucky Labs CEO): Highlights the shared mission to simplify product discovery for conscious shoppers and provide brands with smarter growth tools.

• Nafis Azad (Lucky Labs CPO): Expresses excitement about expanding the SPINS ecosystem with top beauty brands and retailers.

Unified Platform Offering

• Combines market intelligence, product-level insights, and omnichannel shopper engagement in a single solution.

• Supports beauty and wellness brands in building lasting customer relationships and meeting evolving consumer needs.

The acquisition of Lucky Labs by SPINS represents a significant step in empowering beauty and wellness brands with advanced data and technology. By integrating product discovery, real-time retail insights, and shopper engagement, SPINS enhances brand strategies and supports growth in a competitive, conscious consumer market.

Rokt, a leading ecommerce technology company specializing in AI and machine learning to enhance shopper relevance, has announced key leadership appointments to strengthen its product and marketing teams. These strategic hires aim to accelerate innovation and growth in ecommerce transactions.

New Leadership Roles

• Dhruv Patel, co-founder and CEO of AfterSell (recently acquired by Rokt), named Chief Product Officer.

• Claire Southey appointed Chief AI Officer, focusing on AI-driven customer relevancy.

• Both report to Bruce Buchanan, CEO of Rokt.

Return of Industry Veteran

• Pete Davies returns as Senior Vice President of Advertiser Partnerships.

• His focus: expanding demand in key verticals like telco, auto, and insurance, and driving growth.

• Reports to Craig Galvin, Chief Revenue Officer.

Strategic Impact of Leadership

• Dhruv Patel brings expertise in AI-driven ecommerce to lead Rokt’s product strategy and roadmap.

• Pete Davies brings over 20 years of experience in strategy, customer acquisition, and commerce media to boost advertiser partnerships.

• Their combined skills will enhance Rokt’s ability to capture value at the critical ecommerce transaction moment.

AfterSell Background

• AfterSell uses AI to increase sales via relevant cart, checkout, and post-purchase upsells for Shopify merchants.

• Patel’s entrepreneurial approach is expected to accelerate innovation and scale across Rokt’s platform.

Company Growth and Innovation

• Rokt’s 2024 revenue grew over 40% year-over-year, reaching $600 million.

• Recently merged with mParticle, a leading customer data platform, to expand real-time relevance across ecommerce and advertising.

• Launched ACE, a generative AI tool designed to maximize advertisers’ return on ad spend.

Rokt’s strengthened leadership team, combining AI-driven product innovation and extensive partnership expertise, positions the company for accelerated growth. With these strategic appointments and recent technological advancements, Rokt is poised to enhance ecommerce relevance and deliver measurable business outcomes for brands worldwide.

Podean, a leading global Amazon and marketplace agency, has launched the Marketplace Change Tracker a real-time intelligence platform designed to deliver the latest ecommerce updates. This tool helps brands, retailers, and agencies stay informed about platform changes, feature releases, and policy updates across major marketplaces including Amazon, Walmart, and Target.

Features and Benefits

The Need for Real-Time Ecommerce Intelligence

• Amazon alone released over 120 product updates in 2024 across retail, media, and content capabilities.

• Rapid changes require brands to stay agile to mitigate risks and capitalize on new opportunities.

What Marketplace Change Tracker Offers

• Centralizes updates from Amazon Seller and Vendor Central, AWS, Amazon Ads Blog, Walmart Connect, Target Roundel, and more.

• Filters and curates only the most relevant and impactful information, avoiding information overload.

• Replaces the need to monitor 30+ separate sources and channels.

Comprehensive Coverage

• Tracks platform-wide changes across Amazon and other leading marketplaces.

• Includes product and tool updates, feature releases, and policy shifts.

• Delivers breaking news relevant to ecommerce professionals.

Importance for Brands and Teams

• Enables real-time decision-making with up-to-date intelligence.

• Helps brands maintain competitiveness in a fast-evolving commerce ecosystem.

• Simplifies monitoring and management of critical marketplace information.

Background and Expertise

Powered by Podean Intelligence

• The Marketplace Change Tracker is backed by Podean Intelligence, Podean’s in-house research division.

• Podean Intelligence consists of marketplace experts, data scientists, and analysts focused on digital commerce complexities.

• The division produces influential research such as Marketplace Index™, Global Amazon Media Reports, and brand performance insights.

Strategic Evolution

• The launch unifies Podean’s research and insight offerings into one integrated platform.

• Reflects Podean’s commitment to providing brands with actionable intelligence to lead in ecommerce.

The Marketplace Change Tracker by Podean offers a critical solution for brands facing rapid and complex marketplace changes. By centralizing relevant updates and insights, it empowers ecommerce professionals to act confidently and strategically in today’s dynamic retail landscape.

Ignite Selling has been named one of Selling Power’s top sales training companies for the sixth time in 2025. The annual list highlights leading providers that offer comprehensive sales training and enablement services to help organizations find the right training partners.

Recognition and Expertise

• Selected for its innovative, simulation-based sales training solutions that help sales teams adopt essential skills and behaviors.

• Grounded in extensive research and a collaborative client approach focused on immersive, real-world experiences.

• Emphasizes refining skills, stretching salespeople, and accelerating sales pipelines.

Unique Training Approach

• Modularized sales training simulations designed to meet clients’ critical sales growth goals.

• Goes beyond skill development by transforming sales processes and enhancing salespeople’s critical thinking.

• Supported by strategic sales coaching for continuous improvement.

Industry Experience and Client Focus

• Over 40 years of collective experience in sales simulation training and strategic coaching.

• Serves a range of clients from mid-market to Fortune 500 companies, with a strong focus on the life sciences sector.

• Also recognized on Training Industry’s Top Sales Training & Enablement Companies Watchlist for four consecutive years.

Selection Criteria and Excellence

• Evaluation based on depth and breadth of training, innovation, market contribution, AI integration, and client satisfaction.

• Ignite Selling excelled across all criteria in Selling Power’s 2025 rankings.

Ignite Selling’s repeated recognition confirms its leadership in sales training through innovative, research-backed approaches that drive meaningful skill adoption and sales pipeline acceleration. Their focus on simulation-based learning and strategic coaching equips sales teams to succeed in competitive markets.

VideoAmp, a leader in media measurement, and Captify, a provider of real-time audiences powered by Search Intelligence, have announced a new scalable solution that links household-level ad viewership to real-world search behavior. This integration offers advertisers unprecedented insights into campaign impact and optimizes media investment with identity-based measurement.

First Integration of Search Outcomes with VideoAmp

• Marks VideoAmp’s inaugural collaboration with a search outcomes provider.

• Complements existing integrations across verticals like Auto, CPG, Healthcare, and Retail.

Privacy-Compliant, Deterministic Measurement

• Combines VideoAmp’s proprietary VALID™ technology with Captify’s search intelligence.

• Offers a 100% deterministic solution that respects user privacy while linking ad exposure to search behavior.

Advanced Contextual Understanding by Captify

• Uses machine learning and natural language processing to interpret search intent beyond keywords.

• Example: Differentiates between searches for a vacation (“Malibu”) versus purchasing a Chevrolet Malibu.

Direct 1:1 Linking of Ad Exposure to Search Behavior

• Unlike traditional methods, the solution connects specific ad views directly to subsequent search actions.

• Enables advertisers to measure actual media-driven user interest rather than relying on proxy or modeled data.

Superior to Traditional Brand Lift Studies

• Measures active consumer intent through search behavior, a stronger indicator of purchase likelihood.

• Offers faster and more accurate insights than recall-based panel studies.

The collaboration between VideoAmp and Captify redefines advertising measurement by connecting ad exposure to meaningful consumer actions. By tracking search lift with high accuracy, marketers gain actionable intelligence to optimize campaigns and improve return on investment, marking a new era in media effectiveness measurement.

Infolinks, a premium advertising marketplace known for high-performing and sustainable media inventory, announced a direct integration with Infillion, an architect of the first truly composable ad tech platform. This partnership grants Infillion’s brand and agency clients seamless access to Infolinks' proprietary placements across over 25,000 premium direct publishers.

Unique Position Outside Traditional SSP Ecosystem

• Infolinks operates independently of traditional supply-side platforms (SSPs), offering a direct, transparent path to curated, brand-safe inventory.

• This direct approach eliminates intermediaries, enhancing transparency and media quality.

High Standards of Performance and Sustainability

• Infolinks’ placements are curated for contextual relevance, transparency, and premium media quality.

• The integration reduces the carbon footprint per impression by cutting out unnecessary middlemen, promoting a more responsible programmatic ecosystem.

Leadership Perspectives

• Robert Regular, CEO of Infolinks Media: Emphasizes Infolinks' direct publisher relationships, proprietary inventory, and commitment to transparency.

• Gus Quinzani, VP of Ecosystem Partnerships, Infillion: Highlights the alignment on quality and direct access to scale proprietary video formats.

• Jonathan Slavin, Chief Business Officer, Infolinks Media: Notes the partnership's benefits for advertisers through streamlined access, cost savings, and measurable performance.

Industry Impact

• The integration signals a pivotal shift in programmatic advertising toward direct access, quality inventory, and accountable ad ecosystems.

• Both companies aim to improve advertiser outcomes with premium, performant, and sustainable media solutions.

The Infolinks-Infillion partnership exemplifies a growing movement to reshape the programmatic advertising landscape by delivering direct, transparent, and high-quality media access. Brands and agencies benefit from premium inventory with enhanced performance metrics and sustainability, marking a new era of responsible digital advertising.

In the age of AI, big data, and complex marketing metrics, one fundamental practice is often overlooked talking directly to clients. Francesco De Nittis, Manager at Human Centric Group, emphasizes that the highest ROI comes not from dashboards but from authentic conversations with clients. This article explores how brands can unlock powerful insights through five key client questions, bridging the gap between metrics and meaningful marketing.

Insights from Client Conversations

• Why did they choose you, really?

  • Clients’ true purchase motivations may differ from expected features or benefits.

  • Example: A personal aircraft buyer chose based on availability and resale value, not advanced tech features.

• What’s the one thing you do that makes the biggest difference to them?

  • Clients may value responsiveness or service over product innovation.

  • Example: A tech company’s customers cared most about prompt email replies.

• Where did they look for information before finding you?

  • Brands often misallocate marketing budget by assuming search channels incorrectly.

  • Clients may rely on niche forums or offline networks instead of mainstream social media.

• What was stopping them from choosing you?

  • Price is often cited but rarely the true barrier; direct conversations reveal real objections.

• What would they lose if they stopped working with you tomorrow?

  • If the answer is “nothing,” it signals deeper brand engagement or value issues.

The Disconnect Between Metrics and Meaning

• Digital metrics like heat maps indicate user actions but not the motivations behind them.

• Data tells what happened, conversations reveal why.

• Example: Carlsberg and Heineken’s padel sponsorship in Portugal showed high visibility but low brand recall, demonstrating visibility without meaningful connection is ineffective.

The ROI of Relevance

• Investing time and budget in client conversations can yield strategic insights that outperform traditional campaign spending.

• Genuine feedback helps brands stay relevant and sharpen their marketing strategies in crowded markets.

• Before launching costly campaigns or product innovations, marketers should prioritize direct client engagement for actionable intelligence.

Marketers should not overlook the power of authentic client conversations amid the focus on AI and metrics. These conversations offer unmatched insights that data alone cannot provide, helping brands create more relevant, effective marketing strategies that drive true ROI.