News

GMG Says PR Is Becoming Critical Infrastructure for AI Search Visibility

Gabriel Marketing Group is making a broader argument about the future of B2B marketing and AI-assisted buying: traditional SEO alone may no longer be enough for technology companies hoping to appear in AI-generated vendor recommendations. In a newly released guide, the agency argues that public relations is evolving from a brand-awareness function into a core component of AI visibility strategy...

marketing 21 May 2026

Precisely Brings EngageOne CCM Platform to AWS for Regulated Enterprises

Precisely is expanding its enterprise customer communications management (CCM) strategy by enabling its EngageOne Compose and EngageOne Vault platforms to run directly within customer-managed Amazon Web Services environments. The move targets heavily regulated industries that are under pressure to modernize communications infrastructure without compromising governance, compliance, or data...

marketing 21 May 2026

Chalice AI and Equativ Push Containerized AI Into Programmatic Advertising

Chalice AI and Equativ are expanding the use of containerized AI within programmatic advertising infrastructure through a new partnership designed to bring interoperable AI decisioning into media curation and activation workflows. The collaboration integrates Chalice AI’s portable bidding and optimization models directly into Equativ’s Maestro media platform, allowing advertisers and agencies to...

artificial intelligence 20 May 2026

Matter Expands Strategic Video Services as Brands Prioritize Social-First Content

Matter is expanding its strategic video production capabilities as brands increase investment in social-first content, digital storytelling, and video-driven customer engagement strategies. The agency says the move is designed to help organizations create platform-ready video content that supports brand visibility, audience engagement, lead generation, and broader marketing performance objectives...

video technology 20 May 2026

Fotor Launches AI Vibe Marketing Platform for Visual Commerce

Fotor is expanding beyond AI image editing with the launch of its new AI Vibe Marketing Platform, a visual commerce and content generation ecosystem designed to automate brand visuals, product imagery, and marketing creative production at scale. The company says the platform combines generative AI, visual branding systems, and automated content workflows to help businesses create “studio-quality”...

artificial intelligence 20 May 2026

Precisely Expands CCM Platform Deployment on AWS for Regulated Enterprises

Precisely is expanding its cloud strategy for regulated enterprises by enabling its EngageOne Compose and EngageOne Vault customer communications management platforms to run directly within customer-controlled Amazon Web Services environments. The move reflects growing enterprise demand for cloud-native communications infrastructure that supports AI-driven customer engagement without forcing...

customer experience management 20 May 2026

Middle East Manufacturers Accelerate AI-Driven Industrial Transformation

Rockwell Automation says manufacturers across the Middle East are emerging as global leaders in industrial AI adoption and digital transformation, according to regional findings from its latest State of Smart Manufacturing Report. The study suggests the region is moving beyond experimental digital initiatives into large-scale operational deployment, with manufacturers aggressively investing in...

artificial intelligence 20 May 2026

vcita’s AI Leads Max Targets SMB Lead Conversion and Retention

vcita is expanding deeper into AI-powered SMB engagement technology with the launch of AI Leads Max through its inTandem partner platform. The new solution is designed to help marketing agencies, media companies, and advertising organizations move beyond traditional lead generation by offering AI-driven lead conversion and customer engagement services under their own brand. The launch reflects a...

artificial intelligence 20 May 2026