Vietnam’s social commerce market is rapidly evolving, fueled by the integration of e-commerce features into social media platforms, rising live commerce adoption, influencer collaborations, and innovative payment solutions. This report highlights key growth drivers, market trends, leading players, and future outlook, projecting the market to grow significantly from 2025 to 2030.

Market Trends and Insights

• Market Growth Projections

  • Expected to grow 25.4% annually, reaching US$5.00 billion in 2025.

  • Achieved 37.7% CAGR during 2021-2024.

  • Forecasted CAGR of 15.3% between 2025-2030, reaching approx. USD 10.21 billion by 2030.

• Drivers of Growth

  • Integration of e-commerce in social media platforms like Facebook and TikTok Shop.

  • Expansion of live commerce enabling real-time consumer engagement.

  • Increased influencer partnerships driving authentic product recommendations.

  • Adoption of integrated payment solutions enhancing transaction ease and frequency.

• Platform Dynamics

  • Established players Shopee, Lazada, and Tiki remain dominant.

  • Facebook and TikTok Shop gaining significant market share, reshaping online shopping habits.

  • New entrants like Zalo offering in-app payment systems to boost user convenience.

• Rise of Live Commerce

  • Brands and influencers use live streaming for real-time product demos and promotions.

  • Platforms like Facebook Live and TikTok Live drive higher engagement and conversions.

  • Expected to become a dominant sales channel in the next 2-4 years with investment in production and personalization.

• Influencer Partnerships

  • Influencers boost trust and drive sales through authentic content.

  • Shift towards data-driven strategies and micro-influencers for targeted marketing.

  • Integration with live commerce and AI analytics enhances campaign effectiveness.

• Integrated Payment Solutions

  • In-app payments streamline purchases, reducing friction for consumers.

  • Digital wallets, QR codes, and one-click payments improve user experience.

  • Platforms offering secure, fast payments gain competitive advantages.

• Authenticity and Personalization

  • Consumers prefer genuine brand engagement and tailored shopping experiences.

  • Use of AI-driven personalization and customer data to deliver relevant content.

  • Brands focusing on transparency and meaningful interactions see higher loyalty.

• Regulatory and Competitive Landscape

  • New consumer protection laws and data policies influencing operations.

  • Intense competition leading to innovations like augmented reality shopping and personalized recommendations.

  • Strategic partnerships and mergers expected to shape market leadership.

Vietnam’s social commerce market is on a strong growth trajectory, driven by technological innovations, evolving consumer behaviors, and strategic business adaptations. Platforms that integrate live commerce, influencer marketing, seamless payments, and personalized experiences will lead the market. Businesses that stay agile in response to regulatory changes and invest in new technologies will capitalize on Vietnam’s expanding social commerce ecosystem through 2030.

Elastic, known as the Search AI Company, has announced a strategic integration of Elasticsearch with the NVIDIA Enterprise AI Factory validated design. This collaboration aims to empower enterprises to build and deploy on-premises AI factories with a recommended vector database optimized for high performance and scalability.

Highlights of the Integration

• New Elasticsearch Plugin with NVIDIA cuVS

  • Elastic will develop a plugin leveraging NVIDIA’s cuVS technology.

  • This plugin will accelerate vector search index build times and query processing on GPUs.

• Elastic’s Commitment to Vector Database Excellence

  • Focused on building the best vector database in the market.

  • Uses hardware-accelerated CPU SIMD instructions and innovative vector data compression like Better Binary Quantization.

  • Enhanced Filtered HNSW algorithm for faster vector search performance.

• Industry and Community Impact

  • Elasticsearch is widely adopted for vector search and AI applications.

  • Supported by a vibrant open source community driving continuous innovation.

• Benefits of NVIDIA Enterprise AI Factory Integration

  • Enables faster, more relevant data insights for Elastic customers.

  • Facilitates enterprise AI deployments with real-time, precise information delivery.

  • Supports AI agents and generative AI applications by unlocking deeper insights.

• Statements from Leadership

  • Ken Exner, Elastic’s Chief Product Officer, emphasized obsession with vector database performance.

  • Pat Lee, NVIDIA VP of Strategic Enterprise Partnerships, highlighted the transformative impact of vector databases on enterprise AI.

The Elastic-NVIDIA collaboration marks a significant advancement in vector search technology, enabling enterprises to harness faster, GPU-accelerated AI capabilities with Elasticsearch. By integrating with NVIDIA’s Enterprise AI Factory design, Elastic is positioned to deliver enhanced real-time insights that power next-generation AI applications and enterprise AI factories.

Cvent, a global leader in meetings, events, and hospitality technology, has announced its keynote speakers for the upcoming Cvent CONNECT conference. The event will feature distinguished personalities from diverse fields, sharing inspiring stories and valuable insights to engage thousands of industry professionals.

Keynote Speakers and Their Impact

• Erik Weihenmayer – World-Class Blind Adventurer

  • First blind person to summit Mount Everest and conquer the Seven Summits.

  • Accomplished kayaker and endurance racer.

  • Co-founder of No Barriers USA, promoting empowerment through adversity.

  • Inspires audiences with lessons on resilience and team building.

• James Van Der Beek – Acclaimed American Actor

  • Known for iconic roles in “Dawson’s Creek,” “Varsity Blues,” and “Pose.”

  • Brings a versatile Hollywood perspective to motivate diverse audiences.

  • Experienced in comedy and dramatic roles across film and TV.

• Melissa M. Proctor – EVP & Chief Marketing Officer, Atlanta Hawks & State Farm Arena

  • From the Miami Heat’s first female ball attendant to NBA executive leadership.

  • Led innovative marketing campaigns, including the MLK Nike City Edition uniform.

  • Advocate for social change, artist, and author with a visionary leadership style.

  • Embodies resilience and creativity, inspiring future generations.

Event Overview and Significance

• Cvent CONNECT annually gathers thousands of event, marketing, and hospitality professionals globally.

• The conference offers networking opportunities, trend exploration, and technology insights.

• This year’s speakers embody resilience, innovation, and leadership to motivate attendees.

• Rachel Andrews, Senior Director of Global Meetings & Events at Cvent, highlights the speakers’ compelling achievements and stories as key to inspiring attendees.

Cvent CONNECT 2025 promises an enriching experience with keynote speakers who bring diverse backgrounds and powerful messages of perseverance and innovation. Their stories will empower attendees to advance the event and hospitality industries with renewed vision and passion.

Talon.One has partnered with Shopify to become the only enterprise-grade promotions and loyalty engine integrated into the Shopify commerce platform. This collaboration empowers Shopify’s largest Enterprise customers to maximize revenue through advanced, intelligent incentive programs.

How Talon.One Enhances Shopify Enterprise

• Complex Discounting and Loyalty Needs Addressed
  Large global brands with sophisticated discount and loyalty requirements now have a robust solution integrated directly into Shopify Enterprise.

• Premier Tier Partnership
  Talon.One’s status as a Premier Tier partner boosts Shopify’s promotions and loyalty capabilities, enabling brands to drive higher average order values and increase customer retention.

• Flexible Incentive Tools
  Brands using both platforms gain access to over 30 advanced incentive tools, including:

  • Personalized, behavior-driven offers

  • Gamified rewards

  • Advanced loyalty program structures

Leadership Insights

• Christoph Gerber, CEO of Talon.One:
  “Our partnership offers real-time, precision-driven incentives that help brands reduce blanket discounts, increase customer lifetime value, and enhance profitability.”

• Apsara Chidambaram, Head of Alliances at Shopify:
  “Enterprise merchants now enjoy promotional flexibility combined with Shopify’s fast, high-converting checkout, allowing tailored customer engagements at scale.”

Features of the Integration

• Smart & Scalable Promotions:
  Deliver targeted incentives based on customer behavior, location, and data analytics.

• Advanced Loyalty & Gamification:
  Build multi-market, multi-brand loyalty programs with gamified and behavior-triggered rewards to deepen engagement.

• Enterprise-Ready & Future-Proof:
  Talon.One’s API-first, fully customizable engine is built for high-volume, growing brands within Shopify’s ecosystem.

The Talon.One-Shopify integration offers ambitious global brands a powerful toolset for running flexible, scalable promotions and loyalty programs. This partnership enables enterprises to increase revenue, improve customer loyalty, and stay ahead in competitive markets.

Whalar Group, a global leader dedicated to empowering creators, today announced a strategic investment from three powerhouse investors: Marc Benioff, founder of Salesforce; Shopify; and Neal H. Moritz, acclaimed Hollywood producer and founder of Original Film. This marks a major milestone in Whalar Group’s journey to build the future infrastructure for the Creator Economy.

Whalar Group’s Vision for the Creator Economy

Neil Waller, Co-CEO & Co-Founder, emphasized:

“The Creator Economy is now mainstream. Creators are professionalizing with teams, new technologies, and diverse revenue streams. We’re building infrastructure that lets creators operate like major entertainment companies but with agility to innovate and compete.”

Whalar’s Unique Ecosystem for Creators

Whalar Group’s integrated ecosystem supports creators through six core companies:

• Whalar: Leading independent creator and social agency

• Sixteenth: Global 360° creator talent management

• The Lighthouse: First-ever IRL campus for creators to learn, make, and belong

• Foam: Operating system for managing digital talent

• Moby Ventures: Venture studio bringing creators’ ideas to life

• Umi Games: Gaming studio connecting brands and creators via Fortnite, Roblox, and Minecraft

Investor Contributions & Strategic Importance

• Shopify: Backing from Shopify’s internal venture team highlights the shared belief in community-led commerce and creators as entrepreneurs.

  • Harley Finkelstein, Shopify President:

    “Creators have built ecosystems on Shopify, supercharged by Whalar Group, turning communities into thriving businesses.”

• Neal H. Moritz: Hollywood powerhouse and prolific producer with $12B+ box office earnings, strengthens Whalar’s link to entertainment.

  • Neal H. Moritz:

    “Creators today hold the power and originality once reserved for studios. We’re excited to help them scale lasting IP with Whalar.”

• Marc Benioff: Visionary founder of Salesforce and Shopify, bringing deep tech and commerce insight to Whalar’s growth.

This strategic investment signals a new chapter for Whalar Group as it scales its innovative ecosystem, enabling creators worldwide to build thriving, professional businesses with diverse revenue streams. With support from leaders in tech, commerce, and entertainment, Whalar is positioned to shape the future of the Creator Economy.

Bloomberg Media and iHeartMedia, the world’s leading podcast publisher, have announced the renewal of their partnership to co-produce new original podcasts and extend iHeartMedia’s exclusive distribution of Bloomberg’s popular podcast slate.

Expanding a Successful Collaboration

Since 2021, the two companies have launched over 30 podcasts covering business, finance, economics, and more, combining critical news with compelling storytelling. Will Pearson, President of iHeartPodcasts, said:

“We are thrilled to continue this partnership to develop, distribute, and monetize Bloomberg’s impressive lineup while growing our global audience.”

Anthony Mancini, Head of Bloomberg Audio, added:

“iHeartMedia’s wide reach and innovative audio approach have been key to growing Bloomberg’s high-quality podcast content globally.”

New Podcasts and Continued Hits

The renewed deal includes ongoing collaboration on new podcasts like:

• Levittown: A six-part investigative series on deepfake pornography, produced with Kaleidoscope

• Everybody’s Business: Hosted by Max Chafkin and Stacey Vanek Smith from Bloomberg Businessweek, offering in-depth business story analysis

Past and current hits from the partnership include:

• Big Take (daily episodes)

• In Trust

• Bedrock

• USA

• Bloomberg Crypto

• Crash Course

These shows complement Bloomberg’s broader podcast catalog including Odd Lots, Money Stuff, Masters in Business, Businessweek Daily, and Trumponomics.

Distribution and Reach

Bloomberg produces over 30 podcasts delivering timely insights and storytelling across multiple fields including business, finance, politics, technology, and more. These podcasts are distributed exclusively by iHeartPodcasts and are available on Bloomberg.com, the iHeartRadio app, and all major podcast platforms.

Forrester today announced the opening of nominations for its prestigious B2B Return On Integration Honors and B2B Programs Of The Year Awards for the Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions.

These awards celebrate B2B organizations of all sizes across any region that demonstrate functional excellence and outstanding alignment between marketing, sales, and product teams — the key drivers of B2B revenue growth and improved customer experience.

Nominations for both award categories are now open and welcome organizations from diverse industries.

Core Scientific, Inc., a leader in digital infrastructure for high-density colocation and digital asset mining, announced the immediate appointment of Elizabeth Crain to its Board of Directors. Ms. Crain will also serve as Chair of the Company’s Audit Committee.

With over 30 years of expertise in investment banking, private equity, and executive leadership, Ms. Crain co-founded and served as COO of Moelis & Company, a top independent investment bank. She played a pivotal role in scaling Moelis into a global financial advisory firm. Previously, she was Managing Director and COO at UBS Investment Banking Americas. Ms. Crain currently is a Partner at the Consello Group and sits on Nokia Corporation’s Board. Barron’s named her one of the 100 Most Influential Women in U.S. Finance in 2022. She holds an MBA from Wharton and a B.S. in Economics from Arizona State University.

“We are excited to welcome Elizabeth Crain to our Board during this important time in Core Scientific’s evolution,” said Adam Sullivan, CEO. “Her financial leadership and strategic insight will be invaluable as we execute our long-term growth plans.”

In conjunction with this appointment, Core Scientific’s Board elected Jordan Levy as Chair, succeeding Jarrod Patten, who did not stand for reelection at the 2025 Annual Meeting of Stockholders.

“We are thrilled to have Jordan Levy step into his new role as Chairman,” added Sullivan. “His leadership and vision position us strongly for our next phase of growth.”