SPINS, a leader in data, analytics, and omnichannel activation for Natural Products, has acquired Lucky Labs, a digital technology company known for its product locator platform. This move strengthens SPINS’ capabilities in the beauty and wellness sector by helping brands connect with values-driven consumers across digital and physical channels.

Growing Demand for Conscious Beauty

• Consumers are applying the same transparency and sustainability expectations from food to beauty and wellness products.

• Shoppers use multiple channels — digital media, e-commerce, and in-store — for discovery and purchase.

Strategic Acquisition Benefits

• Extends SPINS’ expertise in conscious consumer behavior into the beauty and wellness vertical.

• Accelerates brand support with data-driven insights to optimize media investment and shopper experiences.

Lucky Labs’ Innovative Platform

• Provides real-time product discovery and retail availability tracking.

• Utilizes first-party data from retail partners for granular insights into inventory and shopper conversion.

• Enables brands to run more effective campaigns and improve ROI across all channels.

Leadership Insights

• Jay Margolis (SPINS CEO): Emphasizes the mission to empower values-led brands with intelligence to engage modern consumers meaningfully.

• Sneh Parmar (Lucky Labs CEO): Highlights the shared mission to simplify product discovery for conscious shoppers and provide brands with smarter growth tools.

• Nafis Azad (Lucky Labs CPO): Expresses excitement about expanding the SPINS ecosystem with top beauty brands and retailers.

Unified Platform Offering

• Combines market intelligence, product-level insights, and omnichannel shopper engagement in a single solution.

• Supports beauty and wellness brands in building lasting customer relationships and meeting evolving consumer needs.

The acquisition of Lucky Labs by SPINS represents a significant step in empowering beauty and wellness brands with advanced data and technology. By integrating product discovery, real-time retail insights, and shopper engagement, SPINS enhances brand strategies and supports growth in a competitive, conscious consumer market.