VideoAmp, a leader in media measurement, and Captify, a provider of real-time audiences powered by Search Intelligence, have announced a new scalable solution that links household-level ad viewership to real-world search behavior. This integration offers advertisers unprecedented insights into campaign impact and optimizes media investment with identity-based measurement.

First Integration of Search Outcomes with VideoAmp

• Marks VideoAmp’s inaugural collaboration with a search outcomes provider.

• Complements existing integrations across verticals like Auto, CPG, Healthcare, and Retail.

Privacy-Compliant, Deterministic Measurement

• Combines VideoAmp’s proprietary VALID™ technology with Captify’s search intelligence.

• Offers a 100% deterministic solution that respects user privacy while linking ad exposure to search behavior.

Advanced Contextual Understanding by Captify

• Uses machine learning and natural language processing to interpret search intent beyond keywords.

• Example: Differentiates between searches for a vacation (“Malibu”) versus purchasing a Chevrolet Malibu.

Direct 1:1 Linking of Ad Exposure to Search Behavior

• Unlike traditional methods, the solution connects specific ad views directly to subsequent search actions.

• Enables advertisers to measure actual media-driven user interest rather than relying on proxy or modeled data.

Superior to Traditional Brand Lift Studies

• Measures active consumer intent through search behavior, a stronger indicator of purchase likelihood.

• Offers faster and more accurate insights than recall-based panel studies.

The collaboration between VideoAmp and Captify redefines advertising measurement by connecting ad exposure to meaningful consumer actions. By tracking search lift with high accuracy, marketers gain actionable intelligence to optimize campaigns and improve return on investment, marking a new era in media effectiveness measurement.