Podean, a leading global Amazon and marketplace agency, has launched the Marketplace Change Tracker a real-time intelligence platform designed to deliver the latest ecommerce updates. This tool helps brands, retailers, and agencies stay informed about platform changes, feature releases, and policy updates across major marketplaces including Amazon, Walmart, and Target.

Features and Benefits

The Need for Real-Time Ecommerce Intelligence

• Amazon alone released over 120 product updates in 2024 across retail, media, and content capabilities.

• Rapid changes require brands to stay agile to mitigate risks and capitalize on new opportunities.

What Marketplace Change Tracker Offers

• Centralizes updates from Amazon Seller and Vendor Central, AWS, Amazon Ads Blog, Walmart Connect, Target Roundel, and more.

• Filters and curates only the most relevant and impactful information, avoiding information overload.

• Replaces the need to monitor 30+ separate sources and channels.

Comprehensive Coverage

• Tracks platform-wide changes across Amazon and other leading marketplaces.

• Includes product and tool updates, feature releases, and policy shifts.

• Delivers breaking news relevant to ecommerce professionals.

Importance for Brands and Teams

• Enables real-time decision-making with up-to-date intelligence.

• Helps brands maintain competitiveness in a fast-evolving commerce ecosystem.

• Simplifies monitoring and management of critical marketplace information.

Background and Expertise

Powered by Podean Intelligence

• The Marketplace Change Tracker is backed by Podean Intelligence, Podean’s in-house research division.

• Podean Intelligence consists of marketplace experts, data scientists, and analysts focused on digital commerce complexities.

• The division produces influential research such as Marketplace Index™, Global Amazon Media Reports, and brand performance insights.

Strategic Evolution

• The launch unifies Podean’s research and insight offerings into one integrated platform.

• Reflects Podean’s commitment to providing brands with actionable intelligence to lead in ecommerce.

The Marketplace Change Tracker by Podean offers a critical solution for brands facing rapid and complex marketplace changes. By centralizing relevant updates and insights, it empowers ecommerce professionals to act confidently and strategically in today’s dynamic retail landscape.