The location-based entertainment market has witnessed remarkable growth in recent years, driven by evolving consumer preferences and technological advancements. From pop culture influences to the integration of artificial intelligence, this sector is rapidly transforming. This article delves into the market size, growth expectations, key drivers, latest trends, segmentation, and regional insights shaping the future of location-based entertainment.

Market Size and Growth Projections

• The market was valued at $3.86 billion in 2024 and is projected to grow to $4.89 billion in 2025, registering a CAGR of 26.7%.

• From 2025 to 2029, the market is expected to further surge, reaching $12.53 billion by 2029 with a sustained CAGR of 26.5%.

• Key factors driving this growth include pop culture tie-ins, urbanization, social media influence, group activities, and experiential spending.

Primary Drivers of Market Growth

• Increasing consumer spending on games and video content is a major growth driver.

• This spending encompasses purchases, subscriptions, downloadable content, in-game purchases, and streaming services.

• Growing demand for immersive gaming and online streaming platforms is boosting digital entertainment consumption.

Latest Trends and Technological Advancements

• Focus on advanced virtual reality (VR) technologies to create immersive experiences in physical spaces.

• Integration of artificial intelligence (AI) to enhance user engagement and content personalization.

• Expansion into emerging markets and adoption of sustainability initiatives promoting eco-friendly entertainment solutions.

• Rise of hybrid experiences blending physical and digital entertainment.

• Cross-industry collaborations to innovate and diversify offerings.

Market Segmentation

• By Offerings: Hardware, Software, Services

• By Technology: 2D, 3D, Cloud Merged Reality (CMR)

• By End-Use: Amusement Parks, Arcade Studios, 4D Films

Subsegments include:

• Hardware: Gaming Consoles, VR Headsets, AR Devices, Interactive Kiosks, Motion Tracking Equipment, Projection Equipment

• Software: Game Development, Simulation, VR/AR Content Creation, Location-Based Applications, Analytics & Data Management

• Services: Game Hosting & Maintenance, Content Creation, Consulting & Integration, Customer Support, Installation & Setup

Key Players in the Market

• Major companies include Google LLC, Samsung Electronics, Microsoft Corporation, Meta Platforms, Huawei Technologies, The Walt Disney Company, Panasonic, Nvidia, Regal Entertainment Group, Unity Technologies, Sony Interactive Entertainment, Magic Leap, HTC, Niantic, and others.

• These players are investing in cutting-edge technologies and expanding their footprint in the location-based entertainment ecosystem.

Regional Insights

• North America is currently the largest market region as of 2024.

• Asia-Pacific is poised to be the fastest-growing market in the forecast period, driven by rapid urbanization and technological adoption.

• Other important regions include Western Europe, Eastern Europe, South America, Middle East, and Africa.

• Key countries include the USA, Canada, China, India, Japan, Germany, UK, Australia, Brazil, and South Korea.

The location-based entertainment market is on a strong growth trajectory fueled by consumer demand for immersive and interactive experiences, advancements in VR and AI technologies, and expanding global markets. Businesses that leverage these trends and invest in innovative offerings are well-positioned to capitalize on the market’s exponential expansion through 2029.

Brisbane-based digital marketing agency BFJ Digital is proactively evolving its SEO strategies to align with the growing impact of artificial intelligence (AI) on online search behaviour. With generative AI tools transforming how users find information, BFJ Digital emphasises Generative Engine Optimisation (GEO) to help businesses maintain visibility and engage meaningfully with their target audiences in this new era.

The Rise of AI and Its Impact on Search

• AI-powered generative engines such as ChatGPT, AI Overviews, Perplexity, and Gemini deliver direct responses and summaries rather than traditional website link lists.

• Traditional SEO, focused on ranking within conventional search engine results pages (SERPs) on Google and Bing, is evolving due to this shift.

• BFJ Digital highlights that adapting SEO to incorporate GEO ensures content remains discoverable even as users increasingly rely on AI for answers.

Understanding User Intent in the AI Era

• AI algorithms now better understand complex queries to provide comprehensive and direct answers.

• Optimising content requires catering not only to traditional search engine algorithms but also to the interpretative capabilities of AI models.

• BFJ Digital emphasises deep user intent analysis to align content with what AI-driven platforms deliver.

Optimising for Voice Search and AI Assistants

• The rising adoption of voice search and AI assistants necessitates a shift from short, keyword-based queries to natural language optimisation.

• BFJ Digital refines SEO strategies to ensure content is easily discoverable and interpretable by AI-powered voice technologies.

• This approach enhances reach to audiences who interact with technology via spoken commands.

Leveraging Data and AI for Strategic Insights

• Integrating data analytics platforms like Google Analytics with AI models such as Gemini offers advanced insights into user behaviour and campaign performance.

• This data-driven approach allows for the continuous optimisation of SEO strategies in real time.

• BFJ Digital uses these insights to tailor marketing efforts that are effective in the AI-enhanced search ecosystem.

BFJ Digital remains dedicated to helping clients navigate the rapidly evolving digital landscape by embracing advanced SEO techniques centered around AI and generative engines. By adopting Generative Engine Optimisation and focusing on user intent, voice search, and data-driven insights, the agency ensures businesses stay visible and relevant in an AI-powered search world.

Tony Robbins and Dean Graziosi have relaunched their flagship program, the Mastermind Business System (MBS), now enhanced to meet the needs of today’s fast-growing Knowledge Economy. This updated system offers structured guidance, cutting-edge AI tools, and personalized mentorship designed to help individuals start and scale businesses based on their knowledge, skills, and expertise.

What Is the Mastermind Business System 2.0?

• A step-by-step, action-focused program created by two of the world’s leading personal development and business education experts.

• Integrates decades of combined experience to support entrepreneurs in transforming their knowledge into scalable digital products or services.

• Designed for beginners and experienced professionals seeking a structured approach and ongoing support.

Features and Tools Included in MBS

• GG 2.0: Your AI Business Assistant
  An AI-powered tool available 24/7 that thinks like Robbins and Graziosi, assisting with product creation, copywriting, page building, and overcoming obstacles to streamline your business journey.

• Mastermind Business Plan
  A proven, structured business plan based on 76 years of combined experience, featuring pre-tested campaigns and templates to help you start, grow, and scale effectively.

• All-In-One Business Hub
  A comprehensive platform with drag-and-drop builders, automated emails, pre-built funnels, and live support — eliminating the need for multiple third-party tools and lowering costs.

• Global Marketplace Access
  Easily list your products to a global audience of thousands of potential daily buyers with just one click, amplifying your reach without extra effort.

Exclusive Limited-Time Bonuses

• Tony Robbins Collection: A library of high-impact trainings to boost confidence and mental clarity.

• VIP Ticket to The Mastermind World Summit: A 3-day virtual event with Tony, Dean, and special guests.

• Social Media Co-Pilot: A digital assistant to plan, create, and schedule social media content efficiently.

• Roadtrip with Matthew McConaughey: A goal-setting experience with tools for growth and self-assessment.

• Gary Brecka’s Ultimate Sleep Guide & Morning Routine: Science-backed guides for optimal performance.

Who Should Enroll in the Mastermind Business System?

• First-time entrepreneurs needing a clear, actionable plan.

• Coaches, consultants, and creators aiming to scale their services.

• Professionals seeking to monetize their expertise with new income streams.

• Individuals wanting continuous support beyond typical one-off courses.

• Those ready for long-term commitment and personal accountability in business growth.

Note: MBS is not ideal for those expecting instant success without effort.

Pricing and Risk-Free Guarantee

• One-time payment: $997 (includes all bonuses and event access).

• Payment plan: Three monthly payments of $380.

• Both options come with a 30-day money-back guarantee, allowing risk-free exploration of the program.

Why Now Is the Time for the Mastermind Business System

With the increasing demand for income flexibility, autonomy, and meaningful work amid economic uncertainty, MBS offers a practical path for individuals to create sustainable, values-driven businesses. By combining AI-powered innovation with expert mentorship and proven business frameworks, this program empowers everyday people to build their dream businesses confidently.

Tony Robbins says:

"You don’t need to reinvent the wheel—success leaves clues. When you model proven strategies and stay consistent, transformation follows."

ClickZ Media, previously known as Contentive, has officially unveiled its refreshed brand identity a strategic rebrand that consolidates its portfolio of premier B2B publications into a unified media network. This move strengthens the company’s ability to deliver trusted, insight-driven content to senior professionals influencing decisions across finance, marketing, technology, HR, and the public sector.

A Stronger, Unified Media Platform

The new ClickZ Media brand brings together renowned titles including:

• Accountancy Age

• The CFO

• The Global Treasurer

• Search Engine Watch

• HRD Connect

• ClickZ (the namesake publication)

This strategic alignment empowers advertisers with streamlined access to over 585,000 subscribers, 350,000 social media followers, and more than 5 million annual website readers.

Enhanced Value for Advertisers and Partners

George Looker, Commercial Director at ClickZ Media, highlighted the significance of the rebrand:
"The launch of ClickZ Media is a pivotal step in delivering even greater value to our partners. By bringing our brands together, we’re creating a unified platform where visibility meets credibility — and where smarter audience insight drives stronger campaign performance."

Vale Dalpozzo, Head of Product and Operations, emphasized the data-driven approach:
"This is more than a new name. It’s a fresh way of delivering value. With enhanced first-party data and a deeper understanding of our audiences, we’re giving media buyers the tools to reach the right people, with the right message, at the right time — and to do it with confidence."

What ClickZ Media Offers to Advertisers

• Audience Intelligence
  Gain access to first-party data from millions of annual readers, enabling campaigns that resonate by understanding audience needs and timing.

• Targeted Reach
  Connect with verified, hard-to-reach senior decision-makers across 12 trusted editorial brands, ensuring minimal waste and maximum impact.

• Thought Leadership at Scale
  Collaborate on co-created content to position brands as credible voices in their industries, shaping conversations and maintaining top-of-mind awareness.

• Demand Acceleration
  Convert brand awareness into tangible results with integrated campaigns designed to move audiences through the full buyer journey, driving leads and pipeline growth.

The ClickZ Media rebrand signals a major step forward for B2B media and advertising, combining editorial excellence with commercial innovation to deliver measurable impact. By uniting its top publications under one strategic banner and leveraging robust audience data, ClickZ Media provides advertisers with powerful tools to reach the right decision-makers confidently and efficiently.

Varnish Software, in strategic alliance with Intel, has launched Ora Streaming in the Asia-Pacific region a fully managed private CDN-as-a-service tailored for modern video streaming platforms. Announced ahead of Broadcast Asia 2025, Ora Streaming is designed to empower broadcasters, OTT providers, and digital media companies with high-performance, scalable, and cost-efficient delivery solutions.

Features and Innovations of Ora Streaming

Purpose-Built for APAC Streaming Demands

• Addresses unique regional challenges such as bandwidth variability and complex scalability needs.

• Designed for high-demand streaming platforms requiring operational predictability and quality delivery.

Advanced Infrastructure and Edge Capabilities

• Powered by Varnish Enterprise and optimized for Intel® Xeon® 6 processors.

• Delivers industry-leading throughput of up to 1.5 Tbps per server.

• Ensures high energy efficiency, achieving 1.4 Gbps/Watt.

Robust Edge Architecture and Local Partnerships

• Offers hybrid cloud support, containerized deployments, and regional Points of Presence (PoPs) across APAC.

• Utilizes persistent edge caching and edge compute to support:

  • Real-time personalization

  • Targeted advertising

  • Secure content delivery via paywalls

• Partners with tier-1 ISPs globally and local carriers like Telekom Malaysia and Viettel to meet diverse needs.

Simplified Operational Model with Predictable Costs

• Provides OpEx-based pricing with:

  • No egress charges

  • No overage fees

  • Full transparency in operating expenses

• Eliminates CapEx burden and infrastructure complexity for broadcasters and OTT platforms.

As Asia-Pacific emerges as one of the fastest-growing streaming regions globally, Ora Streaming arrives as a critical enabler for digital content delivery. With its strategic tech foundation, edge innovation, and flexible pricing, Ora allows media companies to scale rapidly, deliver exceptional user experiences, and maintain control over their CDN infrastructure without inflating costs. The collaboration between Varnish Software and Intel, supported by global and local ISPs, positions Ora Streaming as a cornerstone of modern streaming operations in APAC.

Circuit Cinema, an up-and-coming subscription video-on-demand platform, is set to release “Perspective,” a groundbreaking live-action sci-fi series filmed entirely in 360-degree virtual reality. Launching on May 23rd, this innovative series invites viewers to fully immerse themselves in a narrative that blurs the boundaries between dreams, reality, and media. With a compelling cast and visionary storytelling, "Perspective" signals a bold leap in the evolution of cinematic experiences.

Highlights of the Series “Perspective”

An Immersive Sci-Fi Concept

• Centers on a recursive multiverse, where reality, dreams, and television intertwine.

• Explores critical themes such as:

  • Human perception and programming

  • Artificial intelligence and consciousness

  • The influence of media on identity and experience

Cutting-Edge VR Cinematography

• Filmed using 360-degree 3D cameras to provide full spatial immersion.

• Merges traditional live-action techniques with VR-first storytelling.

• Offers viewers a dynamic experience where they can explore scenes from any angle.

Visionary Direction and Production

• Created by Charles Huddleston, who challenged cinematic norms to adapt narrative techniques for VR.

• Production demanded innovation in every phase:

  • Minimal crew visibility due to all-encompassing camera angles

  • Attention to audience eye movement and orientation during editing

  • Purposeful scene design to reward viewer exploration

Unique Access and Distribution

• Premiering on May 23rd in the Circuit Cinema app for Meta Quest headsets—free to watch without subscription.

• A cropped version for traditional screens will be available later this summer, expanding accessibility.

Cast Members

• Starring Kenny Johnson, Michele Martin, John Tague, Andrew Sellon, Hari Williams, Nija Okoro, and Devin McGee.

“Perspective” isn’t just a series; it’s a pioneering step into the future of entertainment, where storytelling is no longer confined to frames or screens. Circuit Cinema’s commitment to immersive media through VR-native narratives positions it at the forefront of the MarTech-driven transformation of viewer engagement. With a strong ensemble cast, a visionary director, and a concept that challenges perceptions, “Perspective” is poised to reshape the way audiences experience science fiction.

Dennis Smith Entertainment has released two insightful guides aimed at redefining luxury event planning. Titled “How to Host a Show-Stopping Black-Tie Event” and “Top 5 Immersive Entertainment Principles for VIP Events,” these articles offer expert strategies for crafting memorable, high-end celebrations. Drawing from extensive industry experience, Dennis Smith emphasizes that effective entertainment should be integrated from the earliest planning stages to ensure cohesive, impactful experiences for discerning guests.

Strategies from the Black-Tie Event Guide

Foundations of Formal Event Planning

• Focus on timeless elegance paired with modern innovation.

• Align visual elements (decor, lighting) with entertainment themes for cohesive atmospheres.

• Develop a clear event theme—examples include Art Deco, Monochrome, and Winter Frost.

Entertainment Progression for Black-Tie Affairs

• Start with refined ambiance: use a pianist or string quartet during guest arrival and dinner.

• Gradually introduce dynamic performances as the evening progresses to sustain energy.

• Plan entertainment transitions strategically to match guest flow and maintain sophistication.

Timeline and Flow Considerations

• Establish a structured event timeline with built-in surprise elements.

• Integrate performances with other key moments (toasts, speeches, meals).

• Maintain engagement by creating momentum from beginning to end.

Principles from the VIP Entertainment Guide

Immersive Engagement Tactics

• Design entertainment as an integrated element, not a standalone feature.

• Create narrative flow—each act or performance should build upon the last.

• Incorporate tasteful surprises to delight and captivate guests.

Designing for Sophisticated Audiences

• Personalization is critical—VIPs respond to tailored, exclusive experiences.

• Consider spatial design: entertainment should enhance and flow with the venue layout.

• Case Study: St. Regis Atlanta’s 15th Anniversary showed successful layering of performances to evolve the evening’s atmosphere.

Elevating the Luxury Experience

• Appeal to guests’ senses and emotions through music, lighting, and space.

• Ensure seamless integration of performance elements with visual and thematic design.

• Reinforce sophistication without compromising guest energy or engagement.

Dennis Smith Entertainment’s latest articles present a holistic approach to luxury event planning where entertainment is essential, not optional. Whether orchestrating a formal black-tie gala or an exclusive VIP experience, planners are encouraged to integrate performances with intentionality focusing on flow, space, and personalization. By balancing timeless traditions with modern immersive elements, these guides offer a blueprint for creating high-end celebrations that feel both elegant and unforgettable.

EverDriven, a leader in Alternative Student Transportation, is entering a new phase of growth and innovation. The company recently announced the addition of two technology and marketing leaders Mon-Chaio Lo as Chief Product and Technology Officer and Courtney Pallotta as Chief Marketing Officer. Their appointments mark a strategic move to amplify EverDriven’s mission-driven impact and national expansion, as the demand for flexible, tech-powered student transportation solutions continues to grow.

EverDriven’s Strategic Appointments

Mon-Chaio Lo – Chief Product and Technology Officer

• Brings over 20 years of experience in engineering leadership from companies such as Microsoft, Uber, and Meta.

• Known for scaling user-centric platforms that merge advanced technology with real-world utility.

• Has guided product development through startup environments and major tech organizations alike.

• At EverDriven, Lo will lead AI-based technology development to:

  • Optimize routes intelligently.

  • Enable predictive scheduling.

  • Monitor real-time fleet health.

  • Track students dynamically.

  • Integrate seamlessly with school district systems.

• His vision focuses on building scalable, adaptable platforms to meet both current and future transportation needs.

Courtney Pallotta – Chief Marketing Officer

• Brings 25 years of experience in marketing leadership across tech firms including IBM, Netezza, Reprise, and ClearSky Data.

• Has led successful IPOs, acquisitions, and category launches across enterprise tech.

• Will oversee EverDriven’s marketing strategy and growth initiatives to:

  • Deepen engagement with school districts.

  • Expand brand visibility and mission impact.

  • Increase the reach of EverDriven’s services to underserved communities.

• Merges expertise in technology marketing with a personal passion for expanding educational access.

Scaling the Mission Nationwide

Nationwide Footprint and Growth

• EverDriven has doubled its operating states to 35 in the last five years.

• The company transports over 21,000 students daily using a tech-driven, scalable model.

• Their approach ensures transportation that is:

  • Safe and compliant.

  • Real-time adaptable.

  • Equitable for students regardless of their geographic or socio-economic conditions.

Technology as the Backbone of Modern Transport

• A real-time, AI-powered platform enables:

  • Flexibility to meet shifting demands.

  • High service levels across districts.

  • Integration of safety and compliance into core operations.

• Focus on modernizing transportation for students with complex needs and limited access.

Leadership Vision: Blending Technology with Mission

Mitch Bowling, CEO of EverDriven:

• Emphasizes the strategic timing of these appointments as EverDriven scales nationally.

• Highlights the combination of “high-touch service” and “industry-leading technology” that defines the company’s approach.

• Believes that the combined leadership of Lo and Pallotta will drive innovation and community impact.

Executive Perspectives

• Lo: Envisions a future where AI enhances safety, efficiency, and adaptability in student transport.

• Pallotta: Sees EverDriven’s mission as aligned with her goal of advancing education through meaningful tech-driven strategies.

EverDriven is at a transformative crossroads. By welcoming top-tier technology and marketing executives, the company is poised to scale its mission of delivering safe, reliable, and equitable student transportation. With cutting-edge AI tools and a renewed marketing focus, EverDriven is setting the standard for the future of student mobility—where technology meets mission to drive nationwide impact.