As artificial intelligence continues to blur the line between real and fake, online scams have become increasingly sophisticated and widespread. In response, cybersecurity leader McAfee has launched Keep it Real, a bold awareness campaign designed to highlight the rise of AI-driven scams while working to dismantle the culture of shame that often surrounds scam victims. Through a mix of creative digital ads and real-life scam survivor stories, McAfee is turning education into engagement and empathy into empowerment.

Elements of the Campaign

1. AI-Powered Ads Designed to Challenge Perception

• McAfee partnered with creative agency VSA Partners to craft a series of surreal, AI-generated digital ads.

• These ads mimic the subtle yet unsettling nature of scams, making viewers question what’s real and what’s manipulated.

• Notable ad examples include:

  • A woman relaxing on a beach whose head rotates unnaturally—sparking confusion and discussion online.

  • Thematic ads such as “Travel,” “Weight Loss,” and “Tolls” highlighting common scam vectors.

• Objective: Create an emotional and cognitive response that mirrors the uncertainty users feel when encountering AI-generated scams.

“The ads are clearly artificial—but that’s intentional,” said Anne-Marie Rosser, CEO of VSA Partners. “That moment of confusion reflects what people experience online today.”

2. Launch of McAfee’s Scam Detector Tool

• Coinciding with the campaign, McAfee released the Scam Detector, an AI-powered tool.

• It automatically identifies scams across:

  • Text messages

  • Emails

  • Video content

• The tool is aimed at giving users greater control, confidence, and security in their digital interactions.

3. Humanizing the Conversation with Scam Stories

• The Scam Stories series features real accounts from scam victims who share their experiences to raise awareness.

• Focus: Destigmatize getting scammed and encourage open dialogue.

• Shared on social media using hashtags #KeepItReal and #MyScamStory.

• Early contributors include public figures like Chris Carmack and Erin Slaver, who discussed their own experiences with fraud.

“This campaign helps shift the narrative from shame to understanding. Anyone can be fooled,” said Stephanie Fried, McAfee CMO.

4. High Engagement and Impactful Results

• Initial campaign metrics show:

  • 50% increase in social engagement over benchmarks.

  • 55% higher click-through rates (CTR) compared to similar campaigns.

• Indicates strong public interest and a growing appetite for honest, educational digital experiences.

5. Strategic Partnerships for Broader Impact

• McAfee teamed up with FightCybercrime.org, a nonprofit focused on scam education and victim support.

• Contributions include:

  • $50,000 worth of online protection services donated to scam survivors and volunteers.

  • Educational content and awareness resources co-developed with the organization.

6. Influencer Collaborations for Wider Reach

• To amplify its reach, McAfee enlisted influencers to create relatable, informative content:

  • Alexandra Madison (@alexandramadisonn)

  • Theo Shakes (@theo_shakes)

  • Kristen Knutson (@callmekristenmarie)

• These collaborations focus on simplifying complex cybersecurity topics and spreading awareness through authentic storytelling.

With “Keep it Real,” McAfee is leading a much-needed shift in how society addresses online scams. By combining the power of artificial intelligence, creative media, and authentic human stories, the campaign not only educates but also empowers users to navigate the digital world more safely. The initiative exemplifies how technology and empathy, when blended effectively, can raise awareness, foster connection, and spark meaningful action in the fight against cybercrime.

In a major step toward redefining how enterprise brands activate customer data, MessageGears, a leading data activation and engagement platform, has officially been named a Validated Partner of Databricks, the prominent data and AI company. This new partnership introduces a native integration between MessageGears and the Databricks Data Intelligence Platform, giving marketing teams direct, secure, and immediate access to their entire enterprise datasets without the need for data syncing, duplication, or movement.

This collaboration establishes a new paradigm in data-native marketing, offering unmatched speed, control, and flexibility in building highly personalized, cross-channel campaigns at scale.

Highlights of the Integration

1. Direct and Governed Access to Live Enterprise Data

• The integration provides native connectivity to Databricks’ live enterprise datasets.

• Marketers can query and activate data directly from their Databricks instance, ensuring:

  • No latency

  • No duplicated datasets

  • No data discrepancies

• Eliminates the need for slow, error-prone syncing processes traditionally required by external marketing platforms.

“With a fully native Databricks connection, teams can work with more of their data in more complex ways—without compromising speed, security, or control.”
– Caroline Nash, Senior Director of Partnerships, MessageGears

2. Built on Open Lakehouse Architecture

• Databricks’ open lakehouse architecture merges data, governance, and AI into a single, scalable platform.

• MessageGears leverages this foundation to give brands a full view of the customer (Customer 360).

• The result is more data-driven, relevant, and real-time experiences across all digital touchpoints.

3. Composable and Modular Architecture

• MessageGears allows enterprise brands to adopt only the needed components, including:

  • Audience building and segmentation

  • Real-time APIs

  • Native messaging (email, SMS, push, in-app, web)

• The platform can be used as an audience builder, an ESP, or both, depending on the brand’s existing tech stack.

• This flexibility helps enterprise marketing teams avoid costly, large-scale platform migrations.

4. Real-Time Engagement at Microsecond Speed

• Marketers can execute dynamic, real-time personalization at scale using MessageGears.

• Engagement is powered by:

  • Direct connections to live Databricks data

  • Enriched, profile-level insights

  • Support for billions of events processed with microsecond latency

• Enables brands to meet customers in the moment with hyper-relevant messaging across any channel.

5. Mutual Recognition of Innovation and Impact

• The partnership reflects a shared vision between the two companies:

  • MessageGears: Specialized in warehouse-native customer engagement.

  • Databricks: Experts in unified data, governance, and AI-driven intelligence.

• Together, they help brands design secure, efficient, and scalable cross-channel campaigns that drive deeper customer connections.

“We’ve been impressed by MessageGears’ innovative approach to consumer data activation and how they help enterprises gain a full view of the customer.”
– Ariel Amster, Director, Strategic Technology Partners, Databricks

The MessageGears and Databricks partnership is a landmark move in the evolution of enterprise marketing. By removing barriers to data access, reducing duplication, and enabling real-time activation, this integration empowers marketing teams to deliver faster, smarter, and more secure customer experiences. In an age where consumer engagement hinges on speed, relevance, and data trust, this collaboration delivers exactly what enterprise brands need to stay competitive.

As consumer expectations rise, this partnership sets a new benchmark for what modern marketing technology should look like—modular, data-native, and real-time.

Forrester, a global leader in market research and advisory, has officially announced the call for nominations for its 2025 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards across the Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions.

These prestigious awards recognize B2B organizations that exemplify cross-functional excellence and alignment across marketing, sales, and product teams — the core components of a successful revenue engine. The awards are open to companies of all sizes, provided their programs are designed and implemented by APAC or EMEA-based teams.

Let’s explore the nomination criteria, submission timelines, and key benefits of being recognized at the Forrester B2B Summit 2025.

Award Categories and Nomination Criteria

1. B2B Return On Integration (ROI) Honors

This category acknowledges organizations that have:

• Demonstrated strong alignment across marketing, sales, and product functions.

• Improved customer value, business performance, and revenue growth.

• Implemented shared or interlocked go-to-market processes supported by technology.

• Adopted data-driven collaboration practices that span traditionally siloed departments.

Ideal nominees will showcase how internal synergy has helped them optimize the customer journey and increase the value delivered across all touchpoints.

2. B2B Programs Of The Year (POY) Awards

This category celebrates functional excellence within specific departments. Programs may include:

• Demand generation and account-based marketing (ABM)

• Partner marketing ecosystems

• Portfolio marketing and product management

• Marketing operations and sales enablement

• Customer engagement strategies

To qualify, organizations must present a modern, customer-centric strategy or initiative that has materially contributed to business growth. This includes:

• Strategic planning based on customer insights

• Use of analytics and martech to drive decision-making

• Demonstrated revenue impact from implemented programs

Who Should Apply?

The awards are open to B2B organizations of all sizes based in APAC or EMEA. Key decision-makers and leaders encouraged to apply include:

• Chief Marketing Officers (CMOs)

• Chief Sales Officers (CSOs)

• Chief Product Officers (CPOs)

• Departmental Heads and Program Leaders in marketing, sales, and product teams

To be eligible, programs must be conceived and executed by teams in the respective regions.

Timelines and Event Details

For EMEA-Based Companies

• Nomination Deadline: July 14, 2025

• Recognition Event: Forrester B2B Summit EMEA, London & online

• Dates: October 6–8, 2025

• More Info: [Visit here to submit nominations and view criteria]

For APAC-Based Companies

• Nomination Deadline: August 14, 2025

• Recognition Event: Forrester B2B Summit APAC, Singapore & online

• Date: November 6, 2025

• More Info: [Visit here to submit nominations and view criteria]

Why These Awards Matter

“Achieving alignment is not just a strategic advantage; it’s a necessity for delivering unmatched customer experiences and navigating dynamic buyer expectations.”
— Paul Ferron, VP and Research Director, Forrester

Winning these awards offers a number of strategic benefits:

• Public recognition from a leading global research firm

• Validation of your team’s cross-functional excellence

• A competitive edge in employer branding and industry visibility

• Opportunities to showcase thought leadership at high-profile B2B events

As B2B ecosystems grow more complex and customer expectations continue to evolve, alignment between marketing, sales, and product is no longer optional — it’s foundational. Forrester’s 2025 B2B ROI Honors and POY Awards spotlight companies that are setting a new standard in functional collaboration and customer-focused growth.

Whether you’re pioneering ABM, transforming sales processes, or modernizing product marketing, this is your chance to gain recognition for innovation and impact at a regional and global level.

Submit your nomination by the deadline — and let your success story inspire the future of B2B excellence.

As brands and agencies face increasing pressure in Q2 2025 to deliver results under tighter budgets and greater accountability, AUDIENCEX is stepping up with a bold response. The performance marketing agency has launched three transformative technologies designed to give marketers a competitive edge through next-gen AI, data science, and predictive analytics.

These innovations include:

• Admatx, a next-generation self-serve DSP

• PriceFix, a guaranteed CPA solution across channels

• AXi Simulator, a predictive intelligence tool powered by agentic AI

Together, they represent a strategic pivot toward intelligent automation, setting a new industry standard for media buying, cross-channel performance, and go-to-market decision-making.

Innovations Reshaping Performance Marketing

1. Admatx: Redefining Self-Serve Media Buying

AUDIENCEX’s proprietary DSP, Admatx, gives brands and agencies full control of their omnichannel advertising with transparency and efficiency at its core.

 Features:

• Kokai Integration with The Trade Desk:
  Admatx now connects with The Trade Desk’s Kokai infrastructure, offering advanced AI optimization, contextual insights, and dynamic bidding capabilities.

• Omnichannel Execution:
  Advertisers can plan and launch campaigns across CTV, video, display, native, and audio, all within a unified platform.

• AI-Powered Optimization:
  Real-time data processing and decisioning help marketers allocate media spend more effectively and dynamically adapt strategies based on evolving performance metrics.

What This Means for Marketers:
Real-time responsiveness, smarter budget allocation, and significantly enhanced campaign transparency in one streamlined platform.

2. PriceFix: Guaranteed CPA Performance

At a time when financial predictability is paramount, PriceFix offers what many have long desired: performance certainty across every ad dollar spent.

Features:

• Fixed CPA Model:
  Using advanced predictive modeling, AUDIENCEX assumes the risk and guarantees CPA targets, regardless of campaign scale or channel mix.

• Real-Time Optimization:
  Margin modeling, CRM integration, and historical campaign benchmarks are used to drive real-time adjustments and maximize ROI.

• Full-Service Support:
  Clients benefit from end-to-end execution with strategic onboarding and quarterly performance reviews to track and improve outcomes.

What This Means for Marketers:
Reduced risk, optimized budgets, and predictable results that allow for confident scaling of digital efforts.

3. AXi Simulator: Predictive Intelligence via Agentic AI

Part of the expanded AXi suite, the AXi Simulator introduces a new standard in pre-launch planning through AI-driven simulations of audience behavior.

Key Features:

• AI-Generated Personas:
  Built from psychographic, behavioral, and cultural datasets, synthetic personas simulate human responses to test messaging, audience fit, and product resonance.

• Accelerated Go-to-Market Timelines:
  Cuts traditional validation cycles from 8 weeks to just 12 days, slashing research costs by up to 75%.

• Risk & Resonance Detection:
  Helps marketers identify cultural mismatches, message fatigue, and brand alignment issues before campaigns go live.

What This Means for Marketers:
Faster launches, smarter targeting, and more confident decision-making backed by pre-validated data insights.

A New Era for Performance Marketing

According to Jason Wulfsohn, Co-Founder of AUDIENCEX:

“As the media landscape grows more complex, we’re delivering tools that don’t just adapt to change—they anticipate it.”

This suite of innovations represents not just a product launch but a broader strategic evolution. AUDIENCEX is building a future where:

• Decision-making is data-informed and AI-driven

• Performance is predictable, not probabilistic

• Marketing workflows are streamlined for agility and scale

The company’s investment in AI and predictive technologies echoes a larger shift in the industry, one that rewards operational intelligence over guesswork and speed over legacy process.

Brittany Wray, VP of Product and Technology at AUDIENCEX, reinforces this transformation:

“By streamlining workflows, enhancing real-time market responsiveness, and automating complex decision-making processes, AUDIENCEX is helping its agency and brand clients scale faster, reduce waste, and consistently outperform legacy approaches.”

In an economic climate defined by volatility and demand for accountability, AUDIENCEX is reshaping performance marketing with a tech stack purpose-built for the future. From guaranteed CPA outcomes to AI-simulated campaign planning, the company is arming marketers with the intelligence and tools they need to thrive—not just survive—in Q2 and beyond.

With every product designed to reduce risk, accelerate results, and unlock smarter spend, AUDIENCEX’s platform is a blueprint for resilient, future-ready marketing. Brands and agencies that embrace this innovation today will be best positioned to lead tomorrow.

The name Napster is back and not just as a nostalgic callback to the early 2000s file-sharing revolution. Infinite Reality™, a leader in immersive digital services, has officially rebranded as Napster Corporation. With this bold move, the company is launching a transformative new AI division Napster AI along with its flagship product: Napster Spaces.

This rebrand represents more than a change in name; it's a clear strategic shift to capitalize on the booming market of agentic AI, projected to grow from $5.2 billion in 2024 to nearly $200 billion by 2034. By merging immersive web experiences with real-time, intelligent AI video agents, Napster Corp is signaling its intent to lead the charge into the next era of interactive digital engagement.

Rebranding as Napster Corp: A Legacy Reclaimed

• Napster Corp revives the iconic Napster brand, associating its new tech-driven vision with digital disruption and cultural relevance.

• The rebranding consolidates Infinite Reality’s assets (Thunder Studios, iR Studio, Talent X, and others) under a single, unified identity.

• The brand identity shift aligns with Napster’s strategic focus on AI, immersive web, and dynamic commerce solutions.

Launch of Napster AI: Shaping the Future of Agentic AI

• Napster AI will serve as the company’s dedicated division for AI-powered products and services.

• This move positions Napster Corp to capitalize on rapid market growth in agentic AI, expected to increase 43.8% annually.

• Napster AI aims to humanize digital interactions by merging AI capabilities with natural human-like behavior and voice-video communication.

Introducing Napster Spaces: Websites That Talk Back

• Napster Spaces turns static websites into intelligent, real-time experiences through generative AI video chat agents.

• These agents can act as concierges, sales reps, or customer support—embedded directly into web pages or served as standalone microsites.

• Powered by Touchcast’s technology (soon to be acquired by Napster Corp in a $500M deal), it enables zero-code deployment in minutes.

Core Features of Napster Spaces

• One-click deployment: Users can launch their AI-powered Space without any coding.

• Multimodal AI agents: Each agent understands and communicates using text, video, audio, and visuals, adapting to the context in real-time.

• Three deployment options: Full Page, Embed, or Agent-Only widgets allow complete flexibility in how AI is integrated.

• Multilingual and personalized: Conversations happen in multiple languages, customized to brand tone and customer context.

Real-World Use Cases for Napster Spaces

• Customer Support: AI agents offer instant answers, reducing the need for human reps during off-hours or high-volume periods.

• Sales Enablement: AI agents guide prospects through product features, benefits, and purchase options in real time.

• Training and Onboarding: Internal teams can receive hands-on training with personalized AI coaches embedded on portals or LMS platforms.

• Entertainment & Fan Engagement: Brands in sports, music, or streaming can create interactive experiences for fans, powered by familiar avatars or characters.

Pricing, Trials, and Accessibility

• Free beta trial includes 500 minutes of AI video chat.

• The Starter Plan offers 50 hours/month at $49—significantly more affordable than competitors charging ~$10/hour.

• The tiered pricing makes Napster Spaces accessible to startups and SMBs, not just enterprise customers.

The Bigger Picture: Ecosystem Synergy Under Napster Corp

• Touchcast’s generative AI tech + Infinite Reality’s immersive tools + Thunder Studio’s production capabilities = a comprehensive media-tech ecosystem.

• Napster Corp is uniquely positioned to offer a full-stack platform blending web3, spatial computing, and AI-driven engagement.

• Consolidating brands under Napster aims to boost cross-functional synergy, unify branding, and create exponential value.

With its rebranding to Napster Corp and the launch of Napster AI and Napster Spaces, the company is boldly redefining what digital interaction looks like. It’s not just about adapting to the agentic AI trend—Napster Corp is intent on shaping it.

From enabling real-time, embodied AI interactions on the web, to merging immersive content with predictive intelligence, Napster is back—and it's more than a name. It’s a vision for an intelligent, dynamic, and humanized web, built for the future of commerce, media, and customer engagement. Brands and agencies that want to future-proof their digital strategy should pay close attention: the new Napster is here to disrupt again.

In a bold move to future-proof its creative capabilities, Courage Production, a Milan-based leader in high-end commercial video and photography, has acquired a 20% stake in Edera Srl, a fast-growing content studio specializing in social-first, digital-native media.

This strategic investment signals Courage’s ambition to create a hybrid production powerhouse one that merges the sophistication of traditional advertising with the nimbleness required to win in the social media era. With short-form video platforms like TikTok and Instagram Reels driving consumer engagement, the move positions both companies to lead the new age of content creation, where platform fluency is just as important as production excellence.

Strategic Intent: Building a Future-Ready Production Group

• The acquisition is a foundational step in forming a next-generation production group based in Milan.

• Courage’s move supports a growing industry demand for integrated production services that serve both broadcast and digital-first environments.

• Combining strengths enables streamlined delivery of cross-channel campaigns—from TV spots to mobile-native reels.

Edera Srl: A Rising Star in Social-First Storytelling

• Founded with a focus on creative content for social media, Edera specializes in high-impact short-form video, lifestyle storytelling, and influencer-driven campaigns.

• Edera has built a reputation for agile production workflows, rapid content iteration, and on-trend ideation tailored for platforms like TikTok, Instagram, and Snapchat.

• The studio has quickly become a go-to partner for Gen-Z-focused brands, especially in fashion, beauty, and consumer goods.

Why This Move Matters: Responding to Shifting Media Consumption

• According to the Britopian Report 2025, over 70% of Gen Z now uses social platforms as their primary source for news, brand discovery, and shopping inspiration.

• Traditional high-gloss campaigns alone no longer suffice; modern brand strategies demand platform-native content delivered with speed, authenticity, and creative edge.

• Courage + Edera bridges this gap, delivering cohesive storytelling across both traditional and emerging media channels.

CEO Insight: Full-Spectrum Content Under One Roof

• Marco Miraglia, CEO of Courage Production, emphasized the need for "cohesive, high-quality content across all platforms."

• The partnership allows brands to avoid fragmented production cycles by working with one entity capable of executing campaigns with consistency and efficiency—from cinema-grade TVCs to snappy 15-second Reels.

• This also opens new pricing flexibility and scalability for both large brands and growing startups.

Previous Collaborations: Proof of Concept

• In 2024 and 2025, Courage and Edera collaborated on campaigns for top-tier fashion and lifestyle brands, combining storytelling finesse with viral-ready execution.

• These collaborations have validated the synergy between high-end production aesthetics and trend-responsive content for mobile and social platforms.

• The formal partnership enhances operational efficiency and unlocks new creative possibilities for clients.

Competitive Advantage: Milan as a Creative Epicenter

• With Milan emerging as a major European hub for fashion and luxury advertising, the joint capabilities of Courage and Edera are well positioned to attract global campaigns.

• By combining Milan's heritage in style and craftsmanship with youth-driven content culture, the Courage-Edera partnership offers brands a uniquely competitive edge.

The acquisition of a 20% stake in Edera Srl marks more than a financial investment—it is a strategic alignment of vision and capability. As short-form, platform-native content becomes essential for brands to stay relevant, Courage Production is making a timely shift to lead in this dual-realm of commercial and digital creativity.

With Edera’s fluency in social media storytelling and Courage’s legacy in high-end production, the two are crafting a new blueprint for content creation—fast, flexible, and future-facing. As brands seek unified solutions for omnichannel campaigns, this partnership offers a compelling model for the next generation of advertising in the attention economy.

Pentaleap, a leading retail media technology provider, has released the 4th edition of its Sponsored Product Benchmarks Report for H1 2025. The report provides an in-depth analysis of sponsored product performance and trends across 12 major U.S. retail media networks (RMNs) between Q3 2023 and Q1 2025.

The findings reveal how the retail media space is rapidly evolving, with growing ad coverage, new monetization strategies, and greater participation from emerging brands. Industry experts believe this signals a shift toward more strategic and mature retail media operations.

Highlights and Strategic Insights

1. Continued Dominance by Retail Giants

• Amazon, Walmart, and The Home Depot remain the top players in sponsored product coverage.
• These platforms have maintained their lead despite overall market growth stabilizing at around 3% year-over-year.
• Their scale of operations sets the benchmark for inventory and reach in the retail media space.

2. Evolution of Placement Strategies

• Staples, CVS, and The Home Depot are pioneering fluid and dynamic placements.
• These evolving formats improve targeting relevance and execution efficiency.
• Retailers are increasingly experimenting with adaptable ad formats to better align with user experience.

3. Democratization of Retail Media

• Participation from small and emerging brands is rising steadily since Q3 2024.
• This trend points to a reduced dependency on large advertisers and a more inclusive retail media environment.
• Long-tail advertisers are expanding the diversity of brands engaging in sponsored product placements.

4. Monetization Without Overload

• Retailers have increased sponsored product coverage from Q3 2023 to Q1 2025.
• Despite more inventory, the average ad load per page has remained stable.
• This suggests that retailers are adopting more efficient monetization strategies without compromising customer experience.

Pentaleap’s H1 2025 Sponsored Product Benchmarks Report highlights the growing sophistication of retail media. Leading RMNs are fine-tuning their inventory strategies, experimenting with dynamic placements, and opening doors to smaller brands—all while maintaining a balance between monetization and user experience.

As retail media networks mature, the focus is shifting from basic ad placement to strategic optimization of sales and revenue. This evolution marks a new phase for advertisers and retailers looking to stay competitive in the expanding digital commerce landscape.

In today’s crowded marketing landscape, where fragmented campaigns and bloated processes dominate, Global Grid Agency (GGA) is cutting through the noise with a bold, systems-first model that fuses creative excellence, operational efficiency, and modern technology into a unified growth framework.

Headquartered in Fort Lauderdale and with over 170 successful projects across 20+ industries, including aerospace, AI, biotech, and e-commerce, Global Grid is now repositioning itself with a laser focus on helping high-growth companies scale with clarity, integration, and intelligent systems. This isn’t just a rebrand—it’s a redefinition of what it means to be an agency in the age of AI, automation, and always-on engagement.

The Systems-First Philosophy: Beyond Creativity

• Unlike traditional creative shops that focus on one-off campaigns, GGA’s approach centers around building repeatable, scalable systems.

• The core belief: success is driven by well-integrated systems, not isolated moments of brilliance.

• Their value proposition lies in delivering strategic clarity, creative execution, and smart automation—all under one roof.

The Four Pillars of GGA’s Operating Model

1. Strategy & Transformation

   • Clarifies brand architecture and product positioning.

   • Builds actionable go-to-market frameworks that fuel long-term momentum.

2. Branding & Design

   • Crafts identity systems and UX/UI built for multichannel scalability.

   • Provides creative campaigns with visual and functional coherence.

3. Technology & Innovation

   • Delivers full-stack development using Webflow, WordPress, React, and Next.js.

   • Implements CMS, multilingual setups, and API integration to support global brands.

4. Growth & Engagement

   • Builds performance-focused marketing systems across organic, paid, CRM, and content.

   • Turns customers into advocates through personalized engagement and automation.

Efficiency Meets Impact: Scaling Without Sacrificing Quality

• By combining senior talent with technology and AI, GGA reduces overhead and accelerates delivery timelines.

• This model enables clients to cut costs, increase speed, and maintain premium creative standards.

• Brands get a growth engine, not a one-off deliverable.

Real-World Results Across Diverse Sectors

• Natilus: Developed a comprehensive investor-ready brand and digital platform for an aviation innovator.

• Hesai: Built a multilingual, enterprise-grade web experience for a leading global lidar provider.

• Emerald Cloud Lab: Increased form submissions by 400% through optimized UX and conversion systems.

A New Operating System for CMOs and Brand Builders

• Ideal for founders, marketing leaders, and scaling teams needing cohesive, data-informed growth strategies.

• GGA appeals to businesses navigating rapid expansion, complex product launches, and digital transformation efforts.

• Currently accepting clients for Q3 and Q4 2025—a signal of the agency’s readiness to partner with ambitious, change-driven brands.

The agency landscape is evolving, and Global Grid Agency is setting a new standard. With its systems-first model, GGA merges the agility of a tech startup with the creative prowess of a legacy agency, delivering a future-proof solution for brands hungry to scale smartly.

By reframing creativity as part of a larger operational ecosystem—and backing it with real-world impact across industries—GGA offers a compelling blueprint for sustainable, measurable growth. As more companies seek partners that provide both innovation and integration, GGA’s redefined model may well become the new normal.