Rokt, a leading ecommerce technology company specializing in AI and machine learning to enhance shopper relevance, has announced key leadership appointments to strengthen its product and marketing teams. These strategic hires aim to accelerate innovation and growth in ecommerce transactions.

New Leadership Roles

• Dhruv Patel, co-founder and CEO of AfterSell (recently acquired by Rokt), named Chief Product Officer.

• Claire Southey appointed Chief AI Officer, focusing on AI-driven customer relevancy.

• Both report to Bruce Buchanan, CEO of Rokt.

Return of Industry Veteran

• Pete Davies returns as Senior Vice President of Advertiser Partnerships.

• His focus: expanding demand in key verticals like telco, auto, and insurance, and driving growth.

• Reports to Craig Galvin, Chief Revenue Officer.

Strategic Impact of Leadership

• Dhruv Patel brings expertise in AI-driven ecommerce to lead Rokt’s product strategy and roadmap.

• Pete Davies brings over 20 years of experience in strategy, customer acquisition, and commerce media to boost advertiser partnerships.

• Their combined skills will enhance Rokt’s ability to capture value at the critical ecommerce transaction moment.

AfterSell Background

• AfterSell uses AI to increase sales via relevant cart, checkout, and post-purchase upsells for Shopify merchants.

• Patel’s entrepreneurial approach is expected to accelerate innovation and scale across Rokt’s platform.

Company Growth and Innovation

• Rokt’s 2024 revenue grew over 40% year-over-year, reaching $600 million.

• Recently merged with mParticle, a leading customer data platform, to expand real-time relevance across ecommerce and advertising.

• Launched ACE, a generative AI tool designed to maximize advertisers’ return on ad spend.

Rokt’s strengthened leadership team, combining AI-driven product innovation and extensive partnership expertise, positions the company for accelerated growth. With these strategic appointments and recent technological advancements, Rokt is poised to enhance ecommerce relevance and deliver measurable business outcomes for brands worldwide.