News

Symetra’s Sue Bird Campaign Signals New Era for Insurance Marketing

Symetra has won a 2026 Shorty Award for its “Plan Well, Play Well” social media campaign featuring basketball icon Sue Bird, highlighting how financial services brands are increasingly adopting creator-style storytelling, long-form video, and entertainment-driven social strategies to modernize consumer engagement. The campaign’s success reflects broader changes in digital marketing as insurers...

marketing 22 May 2026

Canva Expands AI Design Ecosystem With Google Gemini Integration

Canva is deepening its push into AI-assisted workplace productivity through a new integration with Google Gemini, allowing users to generate editable, brand-aware designs directly inside Google’s AI assistant ecosystem. The launch further positions Canva’s Design Engine as a cross-platform creative infrastructure layer embedded into enterprise AI workflows rather than a standalone design...

marketing 21 May 2026

Expedia Group Expands AI Travel Strategy With New Planning Tools

Expedia Group is accelerating its AI transformation strategy with a wave of new travel planning tools, marketplace integrations, and sustainability initiatives unveiled at its Explore 26 partner conference in Las Vegas. The company introduced AI-powered itinerary generation, conversational travel discovery, personalized booking tools, and expanded strategic partnerships designed to reposition...

marketing 21 May 2026

Bloomreach Highlights AI Commerce Push at EMEA Partner Awards

Bloomreach used its EMEA Partner Summit in Amsterdam to spotlight the growing role of ecosystem partnerships in AI-driven commerce, announcing a new round of regional partner awards recognizing agencies and solution providers advancing personalization, ecommerce delivery, and AI innovation. The awards underscore how enterprise retailers are increasingly relying on integrated partner ecosystems to...

marketing 21 May 2026

Triton Digital Expands AI Audio Targeting Integration With The Trade Desk

Triton Digital is expanding the reach of its Sounder.AI contextual targeting platform through a deeper integration with The Trade Desk, signaling how AI-driven audio intelligence is becoming increasingly central to programmatic advertising strategies. The integration enables advertisers to apply pre-bid contextual targeting and brand suitability controls across podcast inventory inside The Trade...

marketing 21 May 2026

Sky Century Investment Expands RSS Media Strategy Amid Real-Time Content Demand

Sky Century Investment Inc. is expanding its focus on scalable digital publishing and RSS-based content distribution as demand grows for automated, real-time information delivery across online media ecosystems. The company says it plans to broaden its portfolio of syndicated content services and customizable RSS feed products targeting sectors including technology, finance, entertainment, and...

marketing 21 May 2026

Attentive Launches Visibility AI to Scale RCS Marketing Campaigns

Attentive is expanding its Rich Communication Services (RCS) strategy with the launch of Visibility AI, a new targeting layer designed to help brands improve inbox visibility and optimize RCS campaign performance. The announcement reflects the growing push among marketers and mobile platforms to move beyond traditional SMS messaging toward richer, app-like messaging experiences integrated...

marketing 21 May 2026

Continuum Integrates AI Meeting Intelligence Into Cloven CRM

Continuum is integrating its AI meeting capture and client intelligence tools directly into Cloven, giving Canadian financial advisors a more automated workflow for meeting documentation, CRM updates, and client record management. The partnership reflects a broader shift across the wealth management technology market, where AI-powered automation is increasingly being embedded into advisor...

marketing 21 May 2026