Infolinks, a premium advertising marketplace known for high-performing and sustainable media inventory, announced a direct integration with Infillion, an architect of the first truly composable ad tech platform. This partnership grants Infillion’s brand and agency clients seamless access to Infolinks' proprietary placements across over 25,000 premium direct publishers.

Unique Position Outside Traditional SSP Ecosystem

• Infolinks operates independently of traditional supply-side platforms (SSPs), offering a direct, transparent path to curated, brand-safe inventory.

• This direct approach eliminates intermediaries, enhancing transparency and media quality.

High Standards of Performance and Sustainability

• Infolinks’ placements are curated for contextual relevance, transparency, and premium media quality.

• The integration reduces the carbon footprint per impression by cutting out unnecessary middlemen, promoting a more responsible programmatic ecosystem.

Leadership Perspectives

• Robert Regular, CEO of Infolinks Media: Emphasizes Infolinks' direct publisher relationships, proprietary inventory, and commitment to transparency.

• Gus Quinzani, VP of Ecosystem Partnerships, Infillion: Highlights the alignment on quality and direct access to scale proprietary video formats.

• Jonathan Slavin, Chief Business Officer, Infolinks Media: Notes the partnership's benefits for advertisers through streamlined access, cost savings, and measurable performance.

Industry Impact

• The integration signals a pivotal shift in programmatic advertising toward direct access, quality inventory, and accountable ad ecosystems.

• Both companies aim to improve advertiser outcomes with premium, performant, and sustainable media solutions.

The Infolinks-Infillion partnership exemplifies a growing movement to reshape the programmatic advertising landscape by delivering direct, transparent, and high-quality media access. Brands and agencies benefit from premium inventory with enhanced performance metrics and sustainability, marking a new era of responsible digital advertising.