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Airship Unveils Branching and Custom Views for Smarter CX

Airship Unveils Branching and Custom Views for Smarter CX

customer experience management 3 Jun 2025

As customer expectations for seamless, personalized experiences continue to rise, Airship the leader in cross-channel customer experiences has unveiled two powerful updates to its Experience Platform: Branching and Custom Views. These innovations empower marketing, product, and growth teams to break free from rigid user journeys and redundant development cycles by enabling agile, no-code, and personalized digital interactions at scale.

1. The Problem with Static Digital Experiences

  • Traditional digital journeys are rigid, often leading to user abandonment and low conversion rates.

  • One-size-fits-all approaches fall short in adapting to customer behavior and intent.

  • Marketing and product teams frequently face long development cycles for personalization, slowing down innovation.

2. Branching: Smarter, Dynamic Journeys in Real Time

  • Branching allows for real-time adaptation of app and web experiences based on user behavior.

  • Enables conditional content flows such as:

    • Skipping irrelevant onboarding steps

    • Adjusting surveys dynamically based on user input

    • Personalizing promotions based on customer interests

  • Reduces the need for technical intervention, enabling marketers to drive engagement autonomously.

3. Custom Views: Reuse High-Performing Native Components

  • Marketers can now embed existing app or web components (e.g., maps, shopping carts, loyalty dashboards) directly into campaigns.

  • No need to rebuild successful native content for new experiences.

  • Speeds up execution and improves consistency across channels while reducing development workload.

4. Built for Scale: No-Code, AI-Enabled Execution

  • Features come with a visual editor, and are fully integrated into Airship's AI, segmentation, and testing suite.

  • Allows for 1:1 personalization at scale—without pulling resources from development teams.

  • Drives faster time-to-market, enabling marketing and product teams to focus on revenue-driving innovation.

“With Branching and Custom Views, we’re freeing marketers from outdated constraints to build truly adaptive experiences,” said Mike Herrick, CTO at Airship.

Airship’s Branching and Custom Views mark a pivotal shift in how brands can deliver digital experiences—more personalized, more efficient, and more impactful. By empowering non-technical teams with powerful no-code tools, Airship is helping brands create adaptive, data-driven journeys that meet customer expectations and drive measurable growth. It’s not just personalization—it’s scalable, intelligent customer experience design for the modern age.

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Chief Appoints Sabrina Caluori as CMO to Lead Brand Growth

Chief Appoints Sabrina Caluori as CMO to Lead Brand Growth

marketing 3 Jun 2025

Chief, the premier network for senior women executives, has appointed Sabrina Caluori as Chief Marketing Officer. A seasoned marketing leader and certified executive coach, Caluori brings decades of experience building iconic brands and empowering women leaders. Her appointment signals a strategic move by Chief to scale its purpose-driven brand and deepen its impact in shaping the future of executive leadership.

1. A Multidimensional Leader for a Mission-Driven Brand

  • Caluori combines expertise in marketing, community-building, and executive coaching.

  • As a founding Chief member, she brings authentic insight into the needs and aspirations of its members.

  • She will lead efforts across Brand, Creative, Communications, Product Marketing, Partnerships, and Programming.

2. Proven Track Record in Brand Building

  • Former CMO of Nickelodeon and EVP at Paramount, Caluori was instrumental in shaping youth and family content strategy.

  • At HBO, she built award-winning digital and social media practices, helping transition the brand from cable to streaming.

  • Recognized with 4 Emmy Awards, a Cannes Lions Grand Prix, and over 25 Webby Awards.

3. Executive Coaching: A Human-Centered Pivot

  • In 2024, Caluori shifted to become a certified executive coach, supporting women navigating senior leadership roles.

  • Her coaching deepened her connection to the key challenges Chief addresses: isolation, guidance, and intentional connection.

4. Vision for the Next Chapter at Chief

  • Caluori’s leadership will focus on expanding brand trust, community value, and strategic growth.

  • Her personal and professional journey mirrors the mission of Chief—to create a space where women leaders thrive.

“This is a full circle moment... The world needs Chief more than ever,” Caluori said. “I'm energized to grow this brand as a trusted space for executive women to thrive and lift each other up.”

With Sabrina Caluori stepping in as CMO, Chief is entering a new era of leadership and growth. Her blend of world-class marketing expertise and a deep, personal commitment to empowering women executives makes her uniquely suited to scale Chief’s brand and mission. As Chief continues to redefine leadership, Caluori’s appointment marks a pivotal moment—where purpose, experience, and community converge to create lasting impact.

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GTM10 Awards 2025 Honor Top 50 Global GTM Leaders

GTM10 Awards 2025 Honor Top 50 Global GTM Leaders

marketing 3 Jun 2025

Cello and Lightspeed Venture Partners have officially announced the 50 winners of the GTM10 Awards 2025, the world’s first global recognition program spotlighting top Go-To-Market (GTM) leaders across Marketing, Sales, Growth, Customer Success, and Partnerships. With 806 nominations from 24 countries, the awards celebrate those redefining how software is brought to market in a complex, fast-evolving landscape.

1. Marketing: Elevating Strategy and Impact

  • Ren Lee (SVP Marketing, Dataiku) led a demand-gen transformation, leveraging high-converting executive programs and scalable webinar engines.

  • Her KPI-driven approach to pipeline and intent enablement raised the bar for enterprise marketing in AI.

2. Sales: Building AI-Driven, Scalable Engines

  • Nick Feeney (VP Revenue, Loom) built an AI-powered sales model, prioritizing simplicity, automation, and talent efficiency.

  • His GTM framework helped Loom scale ARR with lean resources.

3. Growth: Pivoting and Scaling at Breakneck Speed

  • Alexander Berger (Chief of Staff, Bolt.new) orchestrated a bold pivot to AI-powered web building, scaling to $20M ARR in just two months.

  • His use of an “Influencer Board of Advisors” exemplifies innovative growth execution.

4. Customer Success: Driving Retention and Satisfaction

  • Cait Keohane (Chief Customer Officer, Airtable) redesigned Airtable’s customer journey to tackle experience fragmentation.

  • The strategy, rooted in data-driven feedback loops, significantly boosted retention and satisfaction.

5. Partnerships: Redefining Global Collaboration

  • Alexis Zhu (Head of Global Partnerships, Stripe) launched a distribution model that doubled merchant adoption.

  • Her strategy fused strategic alliances and agile "Tiger Teams" for impactful, scalable partnership growth.

Shared Challenges Tackled by GTM Leaders

Across categories, several themes emerged that defined modern GTM excellence:

  • Scaling with Constraints: Exceptional growth despite limited resources.

  • Breaking Through Noise: Distinct storytelling in saturated categories.

  • Efficiency at Scale: Widespread use of AI-driven and PLG models to amplify output.

  • Global Expansion: Operational precision during international growth.

  • AI & Automation: Game-changing use of AI for onboarding, lead scoring, and engagement.

Industry Recognition and What’s Next

  • Winners were chosen by top GTM leaders and investors from HubSpot, Databricks, Sequoia, a16z, and more.

  • Judges focused on impact, innovation, visibility, and industry contribution.

  • Honorees received:

    • Nasdaq Times Square recognition

    • Features on GTM10.com and across media

    • Exclusive membership in the GTM10 Leaders Circle, with access to private events worldwide

“This award isn’t just a milestone — it’s a reflection of the high standards, creativity, and relentless effort required to win in today’s GTM landscape,” said Jason Ing, GTM10 winner and CMO at Typeface.ai.

The GTM10 Awards 2025 shine a spotlight on the innovators who are not only driving outcomes but building the future of go-to-market strategy. From marketing transformations to AI-powered revenue engines and customer-centric growth, this year’s winners exemplify the resilience, innovation, and precision needed to succeed in today’s dynamic SaaS ecosystem.

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DoubleVerify to Join 2025 Baird Investor Conference

DoubleVerify to Join 2025 Baird Investor Conference

marketing 3 Jun 2025

DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in the upcoming 2025 Baird Global Consumer, Technology & Services Conference. This engagement reflects the company’s commitment to transparency, strategic growth, and shareholder communication.

  • Event Participation:
    DV’s leadership team, including CEO Mark Zagorski and CFO Nicola Allais, will be part of the 2025 Baird Global Consumer, Technology & Services Conference.

  • Date and Time:
    The fireside chat session will take place on Wednesday, June 4th, 2025, at 3:10 p.m. ET.

  • Format of the Session:
    The event will feature a fireside chat, offering insights into DV’s strategic direction, financial performance, and market outlook.

  • Webcast Availability:
    The live webcast and an archived replay will be accessible on DV’s investor relations website under the News & Events section:
    https://ir.doubleverify.com/

  • Investor Engagement:
    In addition to the webcast, DV’s management will conduct in-person one-on-one and small group meetings with institutional investors throughout the day.

DoubleVerify’s presence at the 2025 Baird Conference reinforces its proactive approach to investor communication and thought leadership in the digital media measurement industry. Stakeholders and investors are encouraged to tune into the webcast or engage with the company during the conference to gain valuable insights into DV’s growth strategies and operational priorities.

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NUSO Rebrands Mida Solutions as NUSO Italia to Expand EMEA Presence

NUSO Rebrands Mida Solutions as NUSO Italia to Expand EMEA Presence

digital transformation 3 Jun 2025

NUSO, a global leader in enterprise communications and collaboration solutions, has rebranded its subsidiary Mida Solutions as NUSO Italia Srl. This strategic move strengthens NUSO’s footprint across Europe, the Middle East, and Africa (EMEA), enabling partners to deliver a wider range of competitive communications services tailored to complex business demands.

  • Rebranding and Expansion:
    Mida Solutions is now NUSO Italia Srl, reflecting deeper integration with NUSO’s global portfolio and reinforcing the company’s presence in the EMEA region.

  • Enhanced Service Offering:
    NUSO Italia combines NUSO’s scalable unified communications (UC) platform with its established contact center and compliance recording solutions, enabling partners to offer:

    • Voice, messaging, and collaboration tools

    • Mobility solutions

    • Compliance recording capabilities tailored for regulated industries

  • Accelerated Market Access:
    The rebranding shortens delivery cycles for partners and unlocks new opportunities for market expansion across the EMEA region.

  • Service Portfolio Highlights:

    • Hosted Voice Services & SIP Trunking: Cloud-native voice, messaging, collaboration, and management tools

    • Contact Center as a Service (CCaaS): Cross-channel engagement, real-time analytics, intelligent call routing, hybrid team support

    • Compliance Recording: Secure audio, screen, and video capture with AI-powered transcription and sentiment analysis

    • Comprehensive Communications Suite: UCaaS, SIP trunking, and a dedicated global carrier network supporting MSPs and system integrators

  • Leadership Insight:
    Matt Siemens, CEO of NUSO, emphasized the company’s commitment to partner support and accelerating digital transformation in the region. Marco Cortese, Director of Sales for Europe, highlighted the unique combination of carrier-class infrastructure with advanced UC and contact center services.

  • Local and Global Support:
    NUSO Italia will continue serving existing customers with a dedicated local team, now strengthened by NUSO’s global resources and investments.

The rebranding of Mida Solutions to NUSO Italia marks a significant milestone in NUSO’s growth strategy for the EMEA region. By uniting robust UC and contact center capabilities, NUSO Italia empowers partners to deliver innovative, scalable, and comprehensive communications solutions that drive customer success and business growth.

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Adjust Launches AI-Powered Growth Copilot to Revolutionize App Marketing

Adjust Launches AI-Powered Growth Copilot to Revolutionize App Marketing

artificial intelligence 3 Jun 2025

Adjust, a leading measurement and analytics company, has announced the beta launch of Adjust Growth Copilot, a pioneering AI-powered app growth partner designed to transform how marketers access performance insights and optimize strategies. Built with direct client feedback, this innovative tool empowers marketers to make faster, data-driven decisions by providing instant answers across channels, campaigns, and KPIs.

  • AI-Driven Insights on Demand:
    Adjust Growth Copilot allows marketers to ask precise business questions and receive clear, contextual answers instantly — complete with source references — enabling quick performance monitoring and anomaly detection.

  • Enhanced Team Productivity:
    The Growth Copilot integrates seamlessly with existing marketing tools, making data more accessible, boosting team efficiency, and facilitating better collaboration.

  • Asynchronous Decision-Making:
    The tool supports decisions aligned with advertiser goals, enabling teams to work flexibly while staying focused on growth outcomes.

  • Purpose-Built for Growth Teams:
    Unlike general AI tools for content or design, Growth Copilot specializes in delivering actionable performance insights for marketing growth, such as diagnosing sudden shifts, identifying top-performing creatives, detecting anomalies, and uncovering hidden opportunities.

  • Customer Validation:
    Avi Blumenstein, Director of Growth Marketing at Age of Learning, praised the product for saving significant time by eliminating the need to create or modify reports, highlighting the potential of AI combined with business context.

  • Vision for the Future:
    CEO Andrey Kazakov envisions Growth Copilot evolving to proactively suggest opportunities, optimize budgets, and enhance overall growth operations based on advertiser goals, moving toward fully automated decision-making.

Adjust Growth Copilot is set to redefine app marketing workflows by flattening the funnel from data to decisions. By providing instant, actionable insights powered by AI, it empowers growth teams to work smarter, accelerate revenue, and stay ahead in a competitive digital landscape.

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MediaCo Elevates Senior Leadership to Accelerate Growth in Multicultural Media

MediaCo Elevates Senior Leadership to Accelerate Growth in Multicultural Media

marketing 3 Jun 2025

MediaCo, a leading multimedia company serving multicultural audiences in the U.S., has announced key senior leadership appointments to drive strategic growth and innovation across its audio and video platforms. These promotions highlight MediaCo’s commitment to expanding its market presence and delivering enhanced value to partners and audiences.

Leadership Appointments:

  • Brian Fisher – Senior Vice President, Video Sales:

    • Oversees all video sales across MediaCo’s television network and streaming platforms.

    • Drives growth through advertising innovation and strategic revenue development.

    • Brings extensive experience from Turner Broadcasting, Bloomberg Media, Tribune Media, and Disney ABC Television Network, where he helped pioneer network streaming.

  • Danny Lowry – Senior Vice President, Audio Sales:

    • Leads national audio sales strategies and strengthens strategic partnerships.

    • Has a 27-year career in radio and multimedia sales with a strong focus on multicultural media.

    • Previously held leadership roles at Univision, managing station operations and national radio divisions.

    • Joined MediaCo in 2019, elevating the company’s audio sales division in Dallas and Houston.

  • Luis Fernández-Rocha – Senior Vice President, Local Video Sales:

    • Guides MediaCo’s local television sales initiatives.

    • Brings over 30 years of Hispanic media experience, including leadership at TelevisaUnivision.

    • Expertise in market expansion and strategic partnerships to connect advertisers with multicultural audiences.

These leadership changes mark a new chapter for MediaCo as it strengthens its position in multicultural media. CEO Albert Rodriguez emphasizes that the expertise and passion of Brian Fisher, Danny Lowry, and Luis Fernández-Rocha will be instrumental in driving the company’s growth across its video and audio platforms.

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Seek AI Powers Storelli’s Data-Driven Growth with Agentic AI Platform

Seek AI Powers Storelli’s Data-Driven Growth with Agentic AI Platform

artificial intelligence 3 Jun 2025

Seek AI, a trusted agentic AI platform for data, has partnered with Storelli, an online retailer specializing in high-performance soccer gear, to enhance its data-driven growth and marketing strategies. This collaboration aims to optimize Storelli’s product bundling, kit creation, and marketing decisions using AI-powered data analytics.

  • Seek AI Platform Implementation:

    • Delivered via managed services to streamline product bundling and kit creation for Storelli’s new website.

    • Generates data-driven product recommendations based on historical sales data.

    • Analyzes sales trends to inform and improve marketing strategies.

  • Impact on Storelli:

    • Saves hours of manual work by surfacing the right product bundles instantly.

    • Provides 80% of the needed insights to support Storelli’s sales instincts.

    • Becoming a core part of Storelli’s workflow, with plans to integrate additional data sources.

  • Leadership Perspectives:

    • Tyler Stelter, COO at Storelli, highlights the efficiency and accuracy gained with Seek AI.

    • Sarah Nagy, CEO of Seek AI, emphasizes the partnership’s role in advancing data analytics culture in retail through agentic AI.

  • About Seek AI:

    • Agentic AI-powered data platform designed for e-commerce, Shopify, CPG, and financial services.

    • Enables better access to data and insights via a natural language interface.

    • Trusted by SMBs to Fortune 500 companies to optimize sales, marketing, promotions, and inventory management.

    • Described as a ChatGPT for e-commerce and CPG data, providing critical insights for better business outcomes.

The adoption of Seek AI by Storelli represents a significant step toward leveraging AI-driven data insights to boost efficiency and decision-making in online retail. This partnership demonstrates the growing role of agentic AI platforms in transforming data analytics and marketing strategies in the retail sector.

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