The race to build AI-powered advertising platforms is shifting from automation toward autonomy. Samba, a media intelligence company known for its cross-platform audience insights, has acquired generative AI startup Bestever AI in a move aimed at accelerating its vision for agentic advertising. The acquisition combines Samba's large-scale consumer intelligence infrastructure with Bestever AI's...
artificial intelligence 22 Jun 2026
As digital advertisers face growing pressure to improve campaign performance while maintaining brand safety and media quality, the separation between optimization and verification is becoming increasingly difficult to justify. DoubleVerify is attempting to bridge that gap with the expansion of DV Authentic AdVantage to Meta and TikTok, bringing AI-driven campaign optimization, pre-bid protection...
artificial intelligence 22 Jun 2026
Getty Images is deepening its involvement in the artificial intelligence ecosystem through a new multi-year partnership with OpenAI. The agreement will bring Getty Images’ licensed visual content into search and discovery experiences within ChatGPT, marking another step in the growing convergence of AI-powered information retrieval and professionally licensed media assets. Getty Images has...
artificial intelligence 22 Jun 2026
As AI-generated video becomes increasingly mainstream, audio remains one of the most challenging elements of content production. While creators can now generate visuals, edit footage, and create voiceovers using artificial intelligence, finding commercially safe music that matches a video's tone, pacing, and duration often remains a manual process. Sonilo is aiming to solve that problem with the...
artificial intelligence 22 Jun 2026
Public relations teams have spent years collecting media coverage data, sentiment reports, social conversations, and competitive intelligence. The challenge has rarely been access to information. Instead, it has been translating that information into meaningful business decisions. Cision is now aiming to address that gap with the launch of AI Coverage Analysis, a new capability within its...
artificial intelligence 22 Jun 2026
Deploying AI agents is quickly becoming the easy part. Managing them, auditing their decisions, measuring their performance, and ensuring they comply with business policies is proving far more difficult. That's the problem Relanto is targeting with the launch of R-LiveMeasure, a new enterprise governance platform designed to help organizations monitor, evaluate, and continuously improve AI agents...
artificial intelligence 19 Jun 2026
The advertising industry's dashboard problem may finally be getting its own AI solution. Perion has unveiled Ask Perion, a new agentic AI interface embedded within its Perion One platform, designed to help marketers analyze campaign performance and build media plans simply by asking questions in plain language. The company also launched the Ask Perion Mobile App, bringing the same capabilities to...
artificial intelligence 19 Jun 2026
Trade associations rarely generate the same buzz as consumer brands when they unveil a new logo. But when an organization represents an entire industry, a rebrand can signal something much larger than a design update. That's the case with the Canadian Marketing Association (CMA), which has introduced a refreshed brand identity ahead of its 60th anniversary celebrations. Inspired by the modernist...
artificial intelligence 19 Jun 2026
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