Typeform has released its groundbreaking report "Get Real: The Data on Influencer Marketing", blending data and candid video storytelling. With insights from over 1,300 influencers, marketers, and consumers, the report dives deep into the evolving dynamics of digital influence in a world increasingly fatigued by AI and scripted content. The findings are a wake-up call for brands chasing reach without resonance.

1. The Shift from Aesthetics to Authenticity

• Modern consumers value relatable, honest content over polished visuals.

• Authenticity and trust now outweigh follower counts in driving engagement.

• Influencer marketing must prioritize real stories to build digital credibility.

2. Key Findings from the Report

• Relatability over Reach

  • 40% of consumers trust influencers for being relatable, not famous.

  • 50% would unfollow influencers known to have bought followers.

  • 1 in 3 influencers admit to buying followers or engagement.

• AI and Authenticity Conflict

  • 81% of influencers use AI to aid content creation.

  • 35% of consumers distrust AI-generated influencer content.

  • 61% believe AI use should be disclosed by influencers.

• Trust Can't Be Scripted

  • Consumers dislike inauthentic and non-transparent influencer content.

  • Top creator frustration: being forced to sound inauthentic.

  • Only 33% of consumers believe influencers actually use the products they promote.

  • 71% of consumers have regretted purchases from influencer recommendations.

3. Insights from Industry Voices

• Notable contributors like Corporate Natalie, Gigi Robinson, and Brandon Smithwrick provided real stories behind today’s influence.

• The campaign illustrates how honesty and nuance can pierce the noise of overproduced content.

4. Methodology Behind the Report

• Over 1,300 global participants from various sectors including fashion, travel, and tech.

• Data gathered using Typeform's conversational logic and new video capabilities.

• Respondents included: 22% influencers, 26% marketers, 52% consumers.

As digital marketing rapidly evolves, Typeform’s Get Real report stands as a compelling reminder: authenticity isn’t just a buzzword—it’s a strategy. Brands must move beyond vanity metrics and scripted messages to embrace transparent, relatable storytelling. The path forward in influencer marketing is clear: trust, connection, and honesty must lead the way.

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Radicle Science, a health tech leader in clinical evidence for wellness and natural products, announces the appointment of Liya Sharif Lancia as its new Chief Marketing Officer. This key leadership addition supports Radicle’s mission to transform precision wellness globally through trusted, evidence-based solutions.

1. Liya Sharif Lancia’s Extensive Marketing Experience

• Over 20 years of expertise in transformative marketing, communications, and brand strategies.

• Past leadership roles include VP of Marketing at Qualcomm, leading global teams and executing the largest corporate rebrand in Qualcomm’s history.

• Co-founder of AI and data tech company Cercle, focused on healthcare transformation for women.

• Background in psychology (UC San Diego) and interior architecture/design (Academy of Arts, San Francisco).

• Former professional Russian ballerina with a unique creative perspective.

2. Role and Vision at Radicle Science

• Sharif Lancia aims to leverage marketing to build brand love, open new customer channels, and create lasting value.

• She joins Radicle at a transformative growth phase to help drive the company’s global expansion and evidence-based wellness revolution.

3. Leadership Endorsements and Company Growth

• Co-founders Pelin Thorogood and Dr. Jeff Chen highlight Sharif’s combination of creativity and strategic discipline as vital for Radicle’s next growth chapter.

• Radicle Science has doubled clinical trials annually and studied over 70,000 Americans in blinded placebo-controlled trials since 2021.

• The company is redefining research by harnessing technology, science, and real-world data.

4. Additional Strategic Developments

• Appointment of Dr. Rob Sinnott as Senior Strategic Advisor to further enhance growth.

• Radicle Science’s growing presence at major healthtech events, including the Plug and Play Silicon Valley Summit and Nutriform Business Days.

• Focus on AI’s impact on precision health and nutraceutical innovation showcased by Radicle’s leadership.

Liya Sharif Lancia’s arrival as Chief Marketing Officer marks a pivotal step for Radicle Science in accelerating its mission to democratize wellness through clinical evidence and cutting-edge technology. With strong leadership and expanding global influence, Radicle is set to shape the future of personalized, evidence-based health solutions.

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Pairzon, a leading AI-powered marketing intelligence platform, has launched its advanced Retail Media Solution designed to help retailers convert first-party data into a powerful growth engine. This solution enables precision targeting and revenue generation through AI-driven retail media campaigns.

1. Transforming Retail Media with First-Party Data

• Pairzon allows retailers to anonymously and securely share personalized audiences with brand partners.

• Enables AI-powered campaigns that maximize ROAS across both in-store and online channels.

• Focuses on real transactional data rather than modeled or third-party data for accuracy.

2. AI-Driven Audience Segmentation and Activation

• Uses actual in-store and online transactional data to create predictive audience segments in real time.

• Segments are activated across major platforms like Meta, Google, TikTok, and others.

• Maintains strict compliance with data privacy laws such as GDPR and CCPA.

3. Enhanced Attribution and Campaign Transparency

• Provides closed-loop attribution linking ad impressions directly to physical or digital purchases.

• Offers measurable insights for both retailers and brands on campaign performance drivers.

• Empowers retailers and brands with clear visibility into marketing ROI.

4. Industry Adoption and Market Impact

• Trusted by retailers worldwide across sectors including fashion, sportswear, grocery, and specialty retail.

• Supports data-driven marketing strategies, enhancing customer insights and optimizing performance.

• Helps retailers become true media owners with improved value, visibility, and verified results for brand partners.

Pairzon’s Retail Media Solution represents a major advancement in retail advertising, combining first-party data and AI to deliver precise targeting, measurable growth, and stronger retailer-brand partnerships. This platform is redefining retail media’s future by unlocking actionable insights from everyday transactions.

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Quartile, the world’s largest retail media optimization platform, has launched Quartile Pro Suite, a next-gen upgrade designed to give brands a competitive edge in Amazon advertising. The suite combines advanced audience targeting, real-time market intelligence, and an AI assistant to optimize campaign precision and performance.

1. Advanced Audience Targeting with AMC Audiences

• Leverages Amazon Marketing Cloud (AMC) for hyper-specific audience segments.

• Enables hyper-targeted Sponsored Campaigns at scale with algorithm-driven bidding.

• Empowers brands to reach precise micro-audiences beyond typical customers.

2. MarketIQ: Real-Time Market Intelligence

• Provides actionable insights and competitive benchmarking within the Quartile platform.

• Offers centralized views of category trends, competitor analysis, and keyword opportunities.

• Helps brands identify untapped opportunities and optimize strategies dynamically.

3. AI Data Assistant: Conversational AI for Faster Insights

• Intuitive AI assistant translates performance data into easy-to-understand insights.

• Delivers new data visualizations and exportable reports for streamlined analysis.

• Accelerates decision-making with conversational queries and real-time data answers.

4. Proven Performance Gains for Brands

• A health supplement brand boosted conversion rates by 57% targeting new micro-audiences.

• A coffee brand achieved a 120% conversion rate increase and 55% reduction in ACoS.

• An eyewear company increased new-to-brand sales by 94% through audience refinement.

5. Availability and Access

• Quartile Pro Suite is available now as an upgrade for existing clients.

• New brands can request demos to explore Pro Suite’s impact on retail media strategies.

Quartile Pro Suite revolutionizes Amazon retail media with AI-powered audience targeting, comprehensive market intelligence, and an intuitive data assistant. This powerful upgrade helps brands maximize ad performance and gain a sustainable competitive advantage.

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In today’s fast-paced B2B landscape, businesses face increasing pressure from demanding customers, shortened buying cycles, and erratic revenue trends. Amidst these challenges, a new player is entering the consulting scene to help mid-sized B2B companies and private equity-backed firms eliminate growth barriers and capture untapped commercial opportunities — Accelerate Executive Partners.

Founded by global sales and marketing veteran Steve Robert, the firm aims to bring clarity, alignment, and hands-on guidance to drive performance from the top-down.

1. A Strategic Partner for Mid-Sized B2B Leaders

• Tailored for CEOs, Presidents, and leadership teams.

• Focused on mid-sized B2B and private equity-backed firms.

• Offers direct involvement in both strategy and execution.

2. Founder’s Experience and Vision

• Steve Robert brings over 20 years of executive experience across North America, Europe, the Middle East, and Asia.

• Proven track record in turning around underperforming commercial functions and building high-performing teams.

• Vision: Uncover and resolve the internal misalignments that hinder business potential.

3. The Accelerate Methodology

• Proprietary, customizable system designed for practical, real-world implementation.

• Empowers sales teams to:

  • Lead strategic, high-impact client engagements.

  • Accelerate deal velocity and close cycles.

  • Maintain customer trust and long-term value.

4. Specialized Offerings

• Sales and Marketing Alignment: Integrates both functions to ensure unified GTM execution.

• Commercial Turnarounds & GTM Optimization: Repositions companies for profitable growth.

• High-Stakes Sales Training & Enablement: Equips teams for critical engagements.

• Client Contract Negotiations: Navigates complex deal-making scenarios.

• Interim/Fractional Sales Leadership: Provides executive-level guidance on-demand.

5. Results-Driven Execution

• Practical, no-fluff consulting approach.

• Works side-by-side with executive stakeholders and frontline teams.

• Helps organizations sharpen positioning, eliminate blind spots, and improve win rates.

Accelerate Executive Partners launches with a powerful promise: to unlock potential and drive sustainable commercial success for B2B organizations. By combining decades of global experience with a hands-on, results-oriented methodology, the firm is well-positioned to redefine how leadership teams approach sales, marketing, and growth strategy in an increasingly competitive environment.

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Traditional product launches and live video presentations often fall short of capturing the full essence of a product’s design, texture, and presence. In response, OPIC Technologies, Inc., a global leader in Spatial Live Stream Technology, introduces a groundbreaking way for businesses to engage global audiences in real time. With immersive 3D streaming capabilities, companies can now create highly interactive, dimensional product experiences bridging the gap between physical and virtual events.

1. The Limitations of Standard Product Launch Formats

• Conventional livestreams lack depth, spatial detail, and interactivity.

• Viewers struggle to grasp key product features like scale, texture, and motion.

• Static formats limit the emotional and experiential impact of launches.

2. The Power of Spatial Live Stream Technology

• Offers real-time, immersive 3D product streaming.

• Enables full-dimensional viewing, allowing audiences to feel as if they’re physically present.

• Highlights intricate product details in ways that traditional video cannot.

3. Real-Time Engagement and Flexibility

• Supports multiple viewing angles and interactive live sessions.

• Delivers high-fidelity spatial visuals across devices and locations.

• Accommodates hybrid events for both in-person and remote attendees.

4. Ideal Applications Across Industries

• Consumer Electronics: Showcases hardware innovations with precision.

• Automotive: Demonstrates vehicle features, scale, and motion interactively.

• Fashion: Highlights fabric flow, textures, and design in 3D.

• Industrial Equipment: Visualizes complex machinery and use-case scenarios.

5. Enhanced Global Reach and Connection

• Brings global audiences into the product launch environment—virtually.

• Builds emotional connection and trust through tangible storytelling.

• Increases brand impact and product memorability with immersive experiences.

6. Executive Vision

• “Launching a product is about storytelling through experience,” said Bob Douglas, CEO of OPIC Technologies.

• Emphasizes the ability to connect distributed audiences with a unified, impactful presentation.

In a digital-first world, OPIC Technologies' Spatial Live Stream transforms how brands launch products, offering a next-level experience that bridges physical and virtual boundaries. With its unmatched depth, interactivity, and scalability, the platform empowers companies to deliver richer stories, stronger connections, and broader reach—all from a single, spatially enhanced live event.

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As artificial intelligence continues to redefine digital marketing, Custom Digital Solutions (CDS), a Charleston-based agency, has taken a bold step into the future with the launch of SearchGPT – AI-Powered SEO Services. This new offering reflects the agency’s forward-thinking mindset and its commitment to helping businesses from SMBs to multinational enterprises—stay ahead in a fast-evolving digital landscape.

1. The Digital Shift Toward AI in SEO

• AI adoption is accelerating across industries, especially in digital marketing.

• Businesses are leveraging AI to enhance performance, automate insights, and improve content visibility.

• SEO is no longer just technical—it's becoming predictive, intelligent, and scalable.

2. Overview of SearchGPT Services

• Integrates advanced AI models into technical SEO, content generation, and competitor analysis.

• Supports sustainable organic growth through automation and data-driven insights.

• Complements CDS’s existing expertise in paid media and website development.

3. Core Capabilities of SearchGPT

• Real-Time Content Scoring: Uses natural language models to evaluate and enhance content quality.

• AI-Driven Keyword Clustering: Builds topical authority and improves internal linking strategies.

• Custom Automation Workflows: Tailored for enterprise-level and multi-location SEO management.

• Human Oversight: Ensures brand alignment, accuracy, and ethical use of AI outputs.

4. Addressing Modern SEO Challenges

• Overcomes content scale limitations through generative AI.

• Enhances SERP rankings with algorithm-aligned optimization.

• Aligns SEO strategies with search intent and user behavior using machine learning.

5. Responding to Market Demand

• The rise of generative tools like ChatGPT, Gemini, and Claude has fueled demand for AI-informed SEO.

• Businesses seek smarter, faster, and more measurable SEO results.

• CDS aims to be a bridge between AI capabilities and real-world marketing success.

With the launch of SearchGPT, Custom Digital Solutions is redefining what effective SEO looks like in 2025. By combining AI innovation with human intelligence, the agency empowers clients to scale their digital presence, improve search visibility, and navigate an increasingly competitive online environment. This marks a pivotal moment in the evolution of SEO—where automation meets insight, and performance meets precision.

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In Eugene, Oregon, a quiet marketing revolution is underway among small, neighborhood bakeries. Moving away from content-centric, performance-driven marketing, these family-run shops are adopting direct, private communication channels to foster real customer relationships. Their focus is no longer on gaining likes or shares it’s on nurturing familiarity and driving local sales through meaningful interactions.

1. Content Visibility vs. Sales Reality

• Many bakeries received high engagement on social media but little local business impact.

• Likes, views, and comments often came from distant audiences, not nearby customers.

• Time spent on content creation rarely resulted in actual foot traffic or increased orders.

2. The Challenge of Traditional Social Platforms

• Public platforms demand constant engagement and content upkeep.

• Paid promotions often fail to target local buyers effectively.

• Maintaining visibility on social media detracts from time spent with in-store customers.

3. The Rise of Private, Direct Communication

• Bakeries are shifting from content marketing to private, opt-in communication using platforms like Fambase.

• Customers scan a QR code at checkout to join a private group.

• Messages shared include:

  • Limited flavor announcements

  • Behind-the-scenes livestreams

  • Group-exclusive offers and updates

4. Building Community Through Consistent Interaction

• Customers receive real-time updates that feel relevant and personal.

• The trust already built in the community is extended through private messaging.

• Frequent customers begin placing advance orders or referring others after just one or two interactions.

5. Operational Efficiency Through Simplicity

• One platform means fewer communication errors and less duplicated effort.

• Orders are managed in one place, making fulfillment easier and waste minimal.

• Time saved from not juggling multiple channels translates directly to faster sales.

“Before, I was replying in five places,” said one bakery owner. “Now I post once and everyone sees it. I waste less, and I sell faster.”

Eugene’s neighborhood bakeries are leading by example—proving that real growth doesn’t require flashy marketing or viral content. By simplifying their communications and focusing on the customers they see every day, these businesses are building stronger relationships, operating more efficiently, and driving consistent local revenue. In today’s noisy digital world, their message is clear: less content, more connection.

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