Adjust, a leading measurement and analytics company, has announced the beta launch of Adjust Growth Copilot, a pioneering AI-powered app growth partner designed to transform how marketers access performance insights and optimize strategies. Built with direct client feedback, this innovative tool empowers marketers to make faster, data-driven decisions by providing instant answers across channels, campaigns, and KPIs.

• AI-Driven Insights on Demand:
  Adjust Growth Copilot allows marketers to ask precise business questions and receive clear, contextual answers instantly — complete with source references — enabling quick performance monitoring and anomaly detection.

• Enhanced Team Productivity:
  The Growth Copilot integrates seamlessly with existing marketing tools, making data more accessible, boosting team efficiency, and facilitating better collaboration.

• Asynchronous Decision-Making:
  The tool supports decisions aligned with advertiser goals, enabling teams to work flexibly while staying focused on growth outcomes.

• Purpose-Built for Growth Teams:
  Unlike general AI tools for content or design, Growth Copilot specializes in delivering actionable performance insights for marketing growth, such as diagnosing sudden shifts, identifying top-performing creatives, detecting anomalies, and uncovering hidden opportunities.

• Customer Validation:
  Avi Blumenstein, Director of Growth Marketing at Age of Learning, praised the product for saving significant time by eliminating the need to create or modify reports, highlighting the potential of AI combined with business context.

• Vision for the Future:
  CEO Andrey Kazakov envisions Growth Copilot evolving to proactively suggest opportunities, optimize budgets, and enhance overall growth operations based on advertiser goals, moving toward fully automated decision-making.

Adjust Growth Copilot is set to redefine app marketing workflows by flattening the funnel from data to decisions. By providing instant, actionable insights powered by AI, it empowers growth teams to work smarter, accelerate revenue, and stay ahead in a competitive digital landscape.

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