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Expandi and Kompass Partner to Revolutionize B2B Marketing with Advanced Data and MarTech Solutions

Expandi and Kompass Partner to Revolutionize B2B Marketing with Advanced Data and MarTech Solutions

business 3 Jun 2025

Expandi Limited, a top B2B MarTech and AdTech provider, and Kompass, a global leader in B2B SalesTech and MarTech solutions, have formed a groundbreaking partnership. This alliance aims to transform how businesses connect, market, and grow by leveraging cutting-edge technology and new data foundations across multiple strategic areas.

Areas of Cooperation:

  • Innovative B2B Platform Integration:
    Expandi’s B2B Stars platform will be integrated into Kompass’s marketplace (www.kompass.com), creating a “find and be found” ecosystem. Companies can connect with trusted partners using verified reviews, financial ratings, and industry awards.

  • Targeted Advertising on Kompass.com:
    Expandi’s advanced advertising solutions, including AccountInsight, enable highly precise targeting on one of Europe’s top B2B websites. Utilizing firmographics, technographics, intent signals, and location data ensures unmatched reach and relevance for corporate clients and global media agencies.

  • Intent Data Synergy:
    Expandi’s multilingual intent platform, Cyance, is enhanced with Kompass’s AI-powered real-time business intelligence and intent data. This synergy allows companies to better understand consumer behavior and engage earlier in the buying cycle.

  • Data Integration for ABM Excellence:
    Expandi’s award-winning ABM platform, Jabmo, now includes Kompass’s extensive database of over 60 million companies and 200 million contacts across 70+ countries. This expands targeting options, especially for micro-businesses and new geographic regions.

  • Advanced Analytics for Company Insights:
    Kompass’s flagship solutions, such as EasyBusiness, will feature analytics powered by B2B Stars data on more than 3 million companies in the US and Europe. This includes Corporate Reputation Scores and AI-enhanced reports based on verified B2B reviews.

A Groundbreaking Alliance:
This partnership marks a major advancement in B2B marketing and data-driven growth. By combining Expandi’s marketing technologies with Kompass’s extensive business intelligence, the collaboration aims to boost efficiency, precision, and market expansion for businesses worldwide.

Leadership Quotes:
Raffaele Apostoliti, Founder & CEO of Expandi Limited, said:
"This partnership unites two leaders to create a unique environment that fundamentally transforms how businesses grow and connect in the digital era."

Patrick Coupier, CEO of Kompass Group, added:
"By combining Kompass’s trusted enterprise data with Expandi’s marketing tech, we unlock new, data-driven ways for companies to find, connect, and succeed globally."

The Expandi-Kompass partnership sets a new benchmark for innovation in B2B marketing by delivering integrated platforms, enriched data, and advanced analytics. This collaboration offers businesses enhanced tools to drive growth, engagement, and success in an increasingly digital marketplace.

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RedBird Capital Partners to Acquire The Telegraph in £500M Deal, Ushering New Growth Era

RedBird Capital Partners to Acquire The Telegraph in £500M Deal, Ushering New Growth Era

digital transformation 3 Jun 2025

RedBird Capital Partners (“RedBird”) has reached an in-principle agreement to acquire The Telegraph Media Group (“The Telegraph” or “TMG”) at a total enterprise valuation of £500 million, becoming the sole controlling owner. This transaction represents the largest investment in UK print media in a decade and marks the start of a new growth chapter for the 170-year-old iconic title.

RedBird plans to inject capital into The Telegraph’s digital operations to accelerate subscription growth. The strategy emphasizes leveraging best-in-class data analytics and Artificial Intelligence to enhance offerings to existing subscribers and attract new audiences. Building on strong financial foundations laid by the current management, RedBird will collaborate with leadership to grow The Telegraph’s brand internationally, focusing notably on the United States, where RedBird maintains a strong strategic presence in news, media, and sports.

The partnership will also explore new content verticals such as travel and events to capitalize on commercial opportunities from an expanding international and affluent subscriber base.

Expanding a Media and Entertainment Powerhouse

With this acquisition, RedBird further solidifies its status as one of the largest investors in UK media, sports, and entertainment. Its portfolio includes Liverpool FC, All3Media, Fulwell Entertainment, Build a Rocket Boy, and the pending acquisition of UK’s Channel 5 via Skydance Entertainment’s merger with Paramount Global.

Leadership Perspectives

Gerry Cardinale, Founder and Managing Partner of RedBird, stated:
"This transaction marks a new era for The Telegraph, with plans to grow the brand domestically and internationally, invest in technology, and expand the subscriber base. We have tremendous conviction in the growth potential of this cultural institution."

Chris Evans, Editor of The Daily Telegraph, said:
"Our digital subscriptions strategy has driven enormous progress, and with new investment, The Telegraph is poised for unprecedented success."

Anna Jones, CEO of Telegraph Media Group, added:
"RedBird’s growth plans build on our award-winning journalism and innovative, data-driven strategy, unlocking our full potential across the business."

A Vision for Future Growth

RedBird aims to invest heavily in top journalistic talent and accelerate The Telegraph’s digital transformation, building on its recognition as ‘Website of the Year’ at the UK Press Awards for two consecutive years. Expanding global reach, particularly in the US, is central to the growth strategy, leveraging the brand’s authority to attract new audiences seeking quality journalism.

The collaboration across RedBird’s diverse portfolio will foster unique partnership opportunities blending tradition with innovation to cement The Telegraph’s role as a global leader in independent journalism.

Investment and Governance

RedBird is in discussions with select UK-based minority investors experienced in print media, committed to upholding The Telegraph’s editorial values. International Media Investments (IMI) will join as a minority investor pending regulatory approval regarding foreign ownership.

RedBird Capital Partners

Founded in 2014 by Gerry Cardinale, RedBird is a global investment firm managing a portfolio across sports, media, entertainment, and financial services. Notable holdings include Skydance Media, AC Milan, Fenway Sports Group, and leading financial platforms such as Arax and Aquarian. RedBird operates from ten offices worldwide, focusing on transformative investment opportunities.

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Treasure Data Launches AI Suites and Migration Agent for CX Growth

Treasure Data Launches AI Suites and Migration Agent for CX Growth

artificial intelligence 3 Jun 2025

Treasure Data has announced a major advancement in its AI-powered Customer Data Platform (CDP) strategy by introducing AI Suites and a new Migration Agent. These tools aim to transform customer experience (CX), streamline CDP migration, and empower marketing and CX teams with intelligent automation.

AI Agent Foundry and the Diamond Record

  • Diamond Record: Combines historical and real-time customer data into a single, trusted identity.
  • AI Agent Foundry: Enables building of AI agents powered by Diamond Record data, ensuring accuracy, permission compliance, and actionable intelligence.
  • Enterprise-Scale Intelligence: AI agents leverage Treasure Data CDP's robust infrastructure for secure, accurate, and scalable applications.

AI Suites: Outcome-Driven Tools for Marketing and CX

Treasure Data's AI Suites are built to address the pain points faced by marketing, customer service, and CX teams with a focus on clarity, ROI, and adoption.

1. Personalization AI Suite

  • Designed for digital marketers and product managers.
  • Uses AI Signals and contextual data to deliver 1:1, real-time digital experiences.
  • Powers dynamic content and offers across digital touchpoints.

2. Engagement AI Suite

  • Tailored for lifecycle marketers and campaign managers.
  • Orchestrates batch and event-driven campaigns across channels.
  • Enhances seamless, timely, and relevant customer engagement.

3. Creative AI Suite

  • Supports creative teams and brand marketers.
  • Generates AI-powered, brand-compliant content such as images, copy, and HTML assets.
  • Drives personalized campaigns across all AI Suites.

4. Service AI Suite

  • Targets B2B sales and field service professionals.
  • Enables high-value, personalized service interactions.
  • Focuses on driving loyalty and lifetime customer value.

5. Paid Media AI Suite

  • Built for growth marketers and ABM managers.
  • Maximizes return on ad spend with AI-powered targeting and optimization.
  • Offers performance insights for full-cycle campaign management.

Simplified Pricing & Accessibility

  • Flexible Pricing: Based on customer profiles and desired outcomes.
  • Non-Technical Usability: Designed for ease of use by business users without heavy IT involvement.
  • Rapid ROI: Teams can quickly leverage data for productivity and measurable business impact.

Migration Agent: Streamlined CDP Transition

  • Purpose: Simplifies migration from legacy CDPs as part of Treasure Data’s CDP Trade-Up program.
  • Key Features:
    • Pulls segments, queries, and logic from existing CDPs.
    • Auto-generates SQL, pipelines, and orchestration using AI.
    • Cuts migration time by up to 60%.
  • Benefit: Empowers marketing and CX teams to launch faster with minimal IT dependency.

Vision and Industry Impact

  • Rafa Flores, CPO of Treasure Data: Emphasizes the tangible outcomes and efficiency unlocked by agentic AI.
  • Kaz Ohta, CEO: Will present future innovations in a June 17 webinar, reinforcing the company’s AI-first vision.
  • Amit Erande, GM of AI Services: Highlights the value of automation in removing friction and accelerating performance for enterprises.

Treasure Data’s AI Suites and Migration Agent mark a significant leap forward in the use of AI to enhance customer engagement, reduce operational complexity, and achieve faster time-to-value. With these innovations, Treasure Data positions itself at the forefront of intelligent, outcome-based customer data solutions.

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INNOCN 40C1U: 40-inch 5K Monitor Built for Creative Professionals

INNOCN 40C1U: 40-inch 5K Monitor Built for Creative Professionals

marketing 2 Jun 2025

INNOCN, a leader in high-resolution display technology, has introduced the 40C1U, a 40-inch flat 5K monitor tailored for creative professionals. This monitor is designed to overcome common workflow challenges while providing advanced visual precision and multitasking capabilities essential for designers, video editors, architects, and software developers.

1. Designed to Meet Creative Workflow Challenges

  • Addresses limited vertical space found in ultrawide monitors.

  • Ensures consistent color accuracy across the entire display.

  • Facilitates efficient multitasking across multiple applications.

  • Combines advanced technology with versatile usability to meet evolving professional demands.

2. High-Resolution Display and Color Fidelity

  • Features a 5120x2160 (5K) resolution on a 40-inch flat screen.

  • Offers 135% sRGB color gamut coverage and HDR400 support.

  • Factory calibrated with Delta E<2 for precise, professional-grade color accuracy.

  • Ideal for color-critical tasks such as video grading, photography, and digital illustration.

3. Seamless Connectivity Options

  • Includes Thunderbolt 3 and USB-C ports for high-speed data transfer and power delivery.

  • Compatible with a wide range of devices including MacBooks, Windows PCs, and tablets.

  • Reduces desk clutter by combining data and power over a single cable.

4. Productivity Features for Multitasking

  • Supports split-screen and picture-by-picture (PBP) modes to manage multiple projects simultaneously.

  • Enhances workflows in video production, UI/UX design, software engineering, and architecture.

  • Enables professionals to reference multiple windows without switching contexts.

5. Ergonomic and Minimalist Design

  • Edge-to-edge glass surface with a slim profile for seamless integration in studio or office setups.

  • Ergonomic stand and VESA mount compatibility for flexible positioning tailored to user needs.

6. Versatility Beyond Creative Fields

  • Suitable for technical professionals in data analysis, CAD, and front-end development.

  • Allows clear comparison of complex data sets and detailed timeline editing.

  • Supports efficient UI layout testing within a single expansive view.

  • A strong alternative to dual-monitor setups by combining space, accuracy, and performance.

The INNOCN 40C1U sets a new standard for professional monitors by blending high-resolution visuals, accurate color performance, and productivity-enhancing features into one versatile device. Its ability to support both creative and technical workflows makes it an invaluable tool for professionals seeking a powerful all-in-one display solution.

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Big Design Conference 2025: North Texas’ Premier UX and Design Event Returns

Big Design Conference 2025: North Texas’ Premier UX and Design Event Returns

marketing 2 Jun 2025

The Big Design Conference, North Texas' leading event for user experience and design professionals, returns for its 18th edition on May 28-29 at the Palace Arts Center in Grapevine, TX. This event unites designers, developers, strategists, content creators, and technologists to explore innovation, usability, and the future of design while emphasizing education, professional growth, and community impact.

1. A Hub for Design and Technology Professionals

  • Hosted by Big Design, a Dallas-based nonprofit organization.

  • Brings together cross-industry experts focused on UX, design, content strategy, and emerging tech.

  • Provides opportunities for professionals and students to connect and learn from diverse perspectives.

2. Comprehensive Event Programming

  • Two full days of sessions, panels, and networking events.

  • Networking mixer hosted at Chicken N Pickle in Grapevine for informal connections.

  • Topics include UX research, career development, emerging technologies, content strategy, and AI applications.

3. Spotlight on Artificial Intelligence

  • Special lunch session sponsored by Protiviti showcasing Microsoft Copilot’s AI features.

  • Demonstrates how Copilot improves productivity, automates tasks, and supports collaboration within Microsoft 365.

  • Highlights the growing importance of AI tools for design professionals.

4. Industry Engagement and Innovation Showcase

  • Tradeshow featuring innovative products and services from companies like 7-Eleven and Robert Half.

  • A platform to discover the latest solutions impacting design and technology workflows.

5. Supporting Future Design Leaders

  • Conference proceeds fund permanent design scholarships at the University of North Texas and the University of Texas at Dallas.

  • Reinforces Big Design’s commitment to education and community growth.

  • Encourages continued support to expand opportunities for emerging designers.

6. Anticipated Experience and Impact

  • Promises to be inspiring, fun, and impactful for attendees.

  • Expected to sell out due to its value and strong community support.

  • Offers a unique chance to engage with peers and leaders shaping the design industry.

The 18th Big Design Conference stands as a cornerstone event for North Texas design and UX professionals, blending education, networking, and innovation with a mission to nurture future talent. Attendees can expect a rich experience filled with knowledge, collaboration, and opportunities to shape the future of design.

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GroupM Launches Advanced TV Media Solution for Latin America

GroupM Launches Advanced TV Media Solution for Latin America

marketing 2 Jun 2025

GroupM, the media investment arm of WPP, has launched the Advanced TV Media Solution in Latin America, a groundbreaking addressable TV platform designed to revolutionize how brands engage audiences across multiple streaming and traditional TV platforms. This innovation enables highly personalized advertising campaigns from a single access point with a unified planning strategy.

1. Comprehensive Platform Across Multiple Providers

  • Supports major platforms including Amazon Prime Video, Netflix, Disney, Roku, Samsung TV, and more.

  • Enables advertisers to manage campaigns across diverse channels and devices under one system.

  • Simplifies campaign planning and execution with a single integrated solution.

2. Combining Digital Precision with TV Scale

  • Leverages digital data accuracy alongside traditional TV’s secure environment and premium content.

  • Offers enhanced reach and frequency efficiency for targeted advertising.

  • Allows brands to deliver the right message to the right audience at the right time.

3. Responding to Changing Media Consumption

  • Addresses evolving viewer habits in Latin America’s growing Connected TV (CTV) market.

  • CTV viewership accounts for 59% of internet users in the region, with expected growth of 25%-50% over five years.

  • Supports brands’ need for integrated offline and online advertising strategies with measurable results.

4. Industry Insights and Market Potential

  • According to Comscore, CTV is a dominant medium in Latin America’s digital video consumption.

  • GroupM’s ThisYearNextYear 2024 report highlights 72% of global advertising growth is from digital channels.

  • The solution aligns with these trends, offering brands innovative and efficient media options.

5. Commitment to Regional Advertising Development

  • GroupM reinforces its role in advancing Latin America’s advertising ecosystem.

  • Provides brands with an adaptable, secure, and data-driven solution.

  • Focuses on delivering better campaign performance while enhancing audience experience.

GroupM’s Advanced TV Media Solution marks a significant step in Latin America’s advertising evolution, blending digital precision with traditional TV’s strengths to offer brands unparalleled targeting, efficiency, and impact. This innovative platform sets a new standard for personalized advertising in a rapidly growing connected TV market.

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Supportbench Surpasses 10,000 Users with AI-Powered Customer Support Platform

Supportbench Surpasses 10,000 Users with AI-Powered Customer Support Platform

artificial intelligence 2 Jun 2025

Supportbench, a leading provider of AI-powered customer support software, has reached a major milestone of over 10,000 active users. This achievement highlights the increasing demand for intelligent, scalable support solutions among B2B service teams striving to improve customer experiences while managing growing workloads efficiently.

1. AI Automation Driving Growth

  • Automates routine tasks such as ticket classification, sentiment detection, and follow-up messaging.

  • Reduces frontline agent workload while maintaining service quality and consistency.

  • Dynamic SLA tracking and real-time performance monitoring provide managers with greater oversight.

  • The AI learns from historical data to optimize workflows and improve outcomes over time.

2. Enhanced Ticket Management Features

  • AI-powered routing ensures tickets are directed to the right agents efficiently.

  • Automated prioritization and workload balancing speed up responses to urgent issues.

  • Customizable workflows based on urgency, customer history, and agent availability ensure tailored service delivery.

  • Helps prevent backlogs and improves overall ticket resolution efficiency.

3. User Satisfaction and Platform Strengths

  • Users appreciate the intuitive design and flexible, configurable workflows.

  • Responsive support and continuous platform evolution reinforce long-term user loyalty.

  • Supportbench is recognized as a reliable partner focused on scalable, practical solutions.

4. Future Plans to Expand AI and Analytics

  • Upcoming features include enhanced conversational AI tools for real-time agent assistance.

  • Expansion of integrations with enterprise systems to improve workflow connectivity.

  • More configurable dashboards tailored to specific team KPIs and role-based customization for complex workflows.

  • Ongoing commitment to adapt to evolving customer service needs without adding complexity.

5. Invitation to B2B Service Teams

  • Supportbench encourages mid-sized and enterprise teams to explore its AI-powered platform.

  • Offers guided demos and pilot programs to showcase scalable ticket management and automation capabilities.

  • Aims to help organizations improve customer interactions and scale support operations effectively.

Surpassing 10,000 active users, Supportbench stands out as a leading AI-driven customer support platform that empowers B2B teams to enhance service quality, streamline operations, and grow without complexity. Its ongoing innovation promises even greater control and efficiency for customer service teams navigating future challenges.

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AdSkate Launches AI-Powered Pre-Campaign Tools to Boost Ad Targeting Accuracy

AdSkate Launches AI-Powered Pre-Campaign Tools to Boost Ad Targeting Accuracy

artificial intelligence 2 Jun 2025

 

AdSkate, a creative analytics platform leveraging AI to optimize advertising strategy, has introduced a new suite of pre-campaign analysis tools—Audience Analysis and Persona Insights. Designed to help advertisers understand which audiences will best respond to creative concepts before media spend, these tools come at a critical time when privacy regulations and rising media costs challenge traditional targeting methods.

1. Responding to Industry Challenges

  • Addressing stricter privacy laws like GDPR and CCPA by eliminating reliance on cookies and tracking pixels.

  • Tackling rising media costs and reduced third-party data access with smarter pre-launch evaluation.

  • Helping advertisers avoid mismatched targeting and wasted budget.

2. Audience Analysis: Testing Creative Across Segments

  • AI evaluates creative assets against 1,000+ real-world audience segments such as health-conscious consumers, remote professionals, and young parents.

  • Analysis focuses on tone, imagery, and content to predict resonance without using personal or user-level data.

  • Provides actionable insights based on aggregate pattern analysis, aligning with data protection standards.

3. Persona Insights: Nuanced Audience Understanding

  • Generates real-time, campaign-specific personas based on communication style, motivation, and content preferences.

  • Goes beyond traditional demographics to include behavioral and psychological indicators.

  • Enables marketers to make data-driven decisions to reduce campaign waste and improve targeting accuracy.

4. Planning for Privacy-First Advertising

  • Tools developed to meet evolving compliance needs in an environment with limited user tracking.

  • Facilitates early campaign evaluation, allowing creative and audience adjustments before budget deployment.

  • Supports efficient media planning that aligns with industry shifts towards privacy and data responsibility.

AdSkate’s pre-campaign Audience Analysis and Persona Insights tools empower advertisers to plan smarter, more targeted campaigns under stringent privacy constraints. By delivering AI-powered, privacy-compliant insights before launch, AdSkate helps brands reduce waste, enhance relevance, and navigate the changing landscape of digital advertising with confidence.

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