NUSO Rebrands Mida Solutions as NUSO Italia to Expand EMEA Presence | Martech Edge | Best News on Marketing and Technology
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NUSO Rebrands Mida Solutions as NUSO Italia to Expand EMEA Presence

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NUSO Rebrands Mida Solutions as NUSO Italia to Expand EMEA Presence

NUSO Rebrands Mida Solutions as NUSO Italia to Expand EMEA Presence

Business Wire

Published on : Jun 3, 2025

NUSO, a global leader in enterprise communications and collaboration solutions, has rebranded its subsidiary Mida Solutions as NUSO Italia Srl. This strategic move strengthens NUSO’s footprint across Europe, the Middle East, and Africa (EMEA), enabling partners to deliver a wider range of competitive communications services tailored to complex business demands.

  • Rebranding and Expansion:
    Mida Solutions is now NUSO Italia Srl, reflecting deeper integration with NUSO’s global portfolio and reinforcing the company’s presence in the EMEA region.

  • Enhanced Service Offering:
    NUSO Italia combines NUSO’s scalable unified communications (UC) platform with its established contact center and compliance recording solutions, enabling partners to offer:

    • Voice, messaging, and collaboration tools

    • Mobility solutions

    • Compliance recording capabilities tailored for regulated industries

  • Accelerated Market Access:
    The rebranding shortens delivery cycles for partners and unlocks new opportunities for market expansion across the EMEA region.

  • Service Portfolio Highlights:

    • Hosted Voice Services & SIP Trunking: Cloud-native voice, messaging, collaboration, and management tools

    • Contact Center as a Service (CCaaS): Cross-channel engagement, real-time analytics, intelligent call routing, hybrid team support

    • Compliance Recording: Secure audio, screen, and video capture with AI-powered transcription and sentiment analysis

    • Comprehensive Communications Suite: UCaaS, SIP trunking, and a dedicated global carrier network supporting MSPs and system integrators

  • Leadership Insight:
    Matt Siemens, CEO of NUSO, emphasized the company’s commitment to partner support and accelerating digital transformation in the region. Marco Cortese, Director of Sales for Europe, highlighted the unique combination of carrier-class infrastructure with advanced UC and contact center services.

  • Local and Global Support:
    NUSO Italia will continue serving existing customers with a dedicated local team, now strengthened by NUSO’s global resources and investments.

The rebranding of Mida Solutions to NUSO Italia marks a significant milestone in NUSO’s growth strategy for the EMEA region. By uniting robust UC and contact center capabilities, NUSO Italia empowers partners to deliver innovative, scalable, and comprehensive communications solutions that drive customer success and business growth.

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