News
Festival of Marketing Asia Reveals Keynote Lineup as B2B and B2C Marketing Converge
The inaugural Festival of Marketing Asia has unveiled its opening keynote speakers and first wave of industry leaders, signaling its ambition to become a major gathering for marketing professionals across the Asia-Pacific region. Scheduled for September 2026 in Kuala Lumpur, the event will bring together B2B and B2C marketers at a time when artificial intelligence, customer experience, and...
marketing 23 Jun 2026
Verato Recognized by Snowflake as Identity Intelligence Gains Strategic Role in Agentic Marketing
As enterprises race to operationalize AI-driven customer engagement, one challenge continues to stand in the way of effective personalization and automation: identity. Verato, an identity intelligence provider focused on creating trusted customer and patient records, has been recognized by Snowflake as an Integration and Data Modeling “One to Watch” in its latest Modern Marketing Data Stack...
artificial intelligence 23 Jun 2026
Narrative Earns Snowflake ‘One to Watch’ Recognition as AI-Driven Marketing Data Infrastructure Gains Momentum
As enterprises accelerate investments in AI-powered marketing operations, the underlying data infrastructure is becoming a critical competitive differentiator. Narrative, a provider of data collaboration and identity infrastructure solutions, has been named a Data & Identity “One to Watch” in Snowflake’s latest Modern Marketing Data Stack report, highlighting the growing importance of governed...
marketing 23 Jun 2026
ZoomInfo Integrates GTM.AI With Amazon Quick Suite to Bring Verified Sales Intelligence to AI Agents
As enterprises increasingly deploy AI agents across sales, marketing, and revenue operations, access to trusted business data is becoming as important as the AI models themselves. ZoomInfo is addressing that challenge through a new native integration with Amazon Quick Suite, bringing its GTM.AI platform and verified go-to-market intelligence directly into AWS's agentic AI workspace. The move...
artificial intelligence 22 Jun 2026
Zilliz Launches Vector Lakebase to Unify Vector Search, Analytics, and AI Data Infrastructure
As enterprises scale generative AI applications, managing vector data across multiple systems has emerged as a growing operational challenge. Zilliz is aiming to simplify that complexity with the launch of Vector Lakebase, a new platform that combines vector search, analytics, and lake-native storage into a unified AI data foundation. The release expands the capabilities of Zilliz Cloud beyond...
artificial intelligence 22 Jun 2026
Xumo Expands Contextual Advertising Capabilities Across FAST Inventory With Gracenote and IRIS.TV
As connected TV advertising continues to mature, marketers are increasingly looking beyond audience targeting alone and focusing on content context as a key driver of campaign performance. Xumo, the streaming joint venture between Comcast and Charter, is expanding its contextual advertising capabilities through new integrations with Gracenote and IRIS.TV, bringing deeper content intelligence to...
artificial intelligence 22 Jun 2026
Straive Acquires NextGen Invent to Expand Enterprise AI Operationalization Services
As enterprises move beyond AI pilots and proof-of-concept projects, the focus is increasingly shifting toward operationalizing artificial intelligence at scale. Straive is betting on that transition with its acquisition of NextGen Invent, an AI engineering and enterprise services provider. The deal strengthens Straive's capabilities in AI deployment, data engineering, and industry-specific...
artificial intelligence 22 Jun 2026
Digital Envoy Brings Privacy-First Identity Resolution to Snowflake With LocID Native App
As advertisers grapple with tightening privacy regulations and the gradual erosion of traditional digital identifiers, maintaining accurate audience identity has become one of the industry's most persistent challenges. Digital Envoy is seeking to address that problem with the launch of its LocID Native App for Snowflake, a privacy-first identity collaboration solution designed to improve...
artificial intelligence 22 Jun 2026
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