Cello and Lightspeed Venture Partners have officially announced the 50 winners of the GTM10 Awards 2025, the world’s first global recognition program spotlighting top Go-To-Market (GTM) leaders across Marketing, Sales, Growth, Customer Success, and Partnerships. With 806 nominations from 24 countries, the awards celebrate those redefining how software is brought to market in a complex, fast-evolving landscape.

1. Marketing: Elevating Strategy and Impact

• Ren Lee (SVP Marketing, Dataiku) led a demand-gen transformation, leveraging high-converting executive programs and scalable webinar engines.

• Her KPI-driven approach to pipeline and intent enablement raised the bar for enterprise marketing in AI.

2. Sales: Building AI-Driven, Scalable Engines

• Nick Feeney (VP Revenue, Loom) built an AI-powered sales model, prioritizing simplicity, automation, and talent efficiency.

• His GTM framework helped Loom scale ARR with lean resources.

3. Growth: Pivoting and Scaling at Breakneck Speed

• Alexander Berger (Chief of Staff, Bolt.new) orchestrated a bold pivot to AI-powered web building, scaling to $20M ARR in just two months.

• His use of an “Influencer Board of Advisors” exemplifies innovative growth execution.

4. Customer Success: Driving Retention and Satisfaction

• Cait Keohane (Chief Customer Officer, Airtable) redesigned Airtable’s customer journey to tackle experience fragmentation.

• The strategy, rooted in data-driven feedback loops, significantly boosted retention and satisfaction.

5. Partnerships: Redefining Global Collaboration

• Alexis Zhu (Head of Global Partnerships, Stripe) launched a distribution model that doubled merchant adoption.

• Her strategy fused strategic alliances and agile "Tiger Teams" for impactful, scalable partnership growth.

Shared Challenges Tackled by GTM Leaders

Across categories, several themes emerged that defined modern GTM excellence:

• Scaling with Constraints: Exceptional growth despite limited resources.

• Breaking Through Noise: Distinct storytelling in saturated categories.

• Efficiency at Scale: Widespread use of AI-driven and PLG models to amplify output.

• Global Expansion: Operational precision during international growth.

• AI & Automation: Game-changing use of AI for onboarding, lead scoring, and engagement.

Industry Recognition and What’s Next

• Winners were chosen by top GTM leaders and investors from HubSpot, Databricks, Sequoia, a16z, and more.

• Judges focused on impact, innovation, visibility, and industry contribution.

• Honorees received:

  • Nasdaq Times Square recognition

  • Features on GTM10.com and across media

  • Exclusive membership in the GTM10 Leaders Circle, with access to private events worldwide

“This award isn’t just a milestone — it’s a reflection of the high standards, creativity, and relentless effort required to win in today’s GTM landscape,” said Jason Ing, GTM10 winner and CMO at Typeface.ai.

The GTM10 Awards 2025 shine a spotlight on the innovators who are not only driving outcomes but building the future of go-to-market strategy. From marketing transformations to AI-powered revenue engines and customer-centric growth, this year’s winners exemplify the resilience, innovation, and precision needed to succeed in today’s dynamic SaaS ecosystem.

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